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Strategy
Strategy is the direction and scope of The clear cut choices about how to
an organisation over the long term : compete
ideally, which matches its resources to
its changing environment, and in
particular its markets, customers or The direction or path chosen to pursue
clients so as to meet stakeholder the goal
Strategy vs Tactic
Strategy is the path or choice made to Tactic is the rate or speed at which you
pursue the goal pursue the strategy
The Two School of Thoughts on Strategy
Michael E. Porter Henry Mintzberg
Reference: Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today?
-By Karl Moore
Porters Five Forces Model
Economies of Scale
Potential Entrants Switching Cost
Access to distribution
Supplier Concentration channels
Importance of Volume Threat of New
Cost Disadvantages
Threat of forward Entrants
Government Policy
integration
Industry Competitors
Suppliers Buyers
Bargaining Power Bargaining Power
of Suppliers Rivalry among existing of Buyers
firms
Availability and performance Buyer to Supplier Ratio
of substitutes Buyers Purchase Volume
Switching Costs incurred by Threat of Substitute Threat of backward
the buyers integration
Propensity of buyer to
substitute Substitutes
Reference: Competitive Strategy
-By Michael E. Porter
BCG matrix or Growth share
matrix
10%
1.0X
STRATEGIC GROUP
MAPPING
Who is Our Competitor?
Suppliers, Complementors
Inner
Hunt coined the term strategic group in 1972 when he noticed sub-groups of businesses with similar characteristics in
the same market. Michael Porter then expanded the concept in the 1980s.
Indian Retail Apparel Sector
Group D
Group C
Group A Group B
Importance of Perceptual Strategic Group Mapping Competition is in Mind of Customer Primary Research
ASSIGNMENT
Group Assignment Individual Assignment
Perform Strategic Analysis Select one of the
Models/Frameworks in the
(Environmental, Industrial, domain of strategy and write
Competitor, and Firm level) about
How powerful the tool is
of the given firm. When to use the tool
How to use the tool (pre-
Draw Strategic Roadmap for requisites)
the firm (1-3 years) Limitations of the tool
Example