AD R A T E C A R D

AD RATE CARD

admanager@theplainsman.com

OPEN RATES
A FULL PAGE C HALF PAGE E F
6 COL X 19.75 6 COL X 10 2 CO L EI GH TH
Open Rate (includes color)*: X 5 PAGE
$20 per column inch 3 COL
X 5

Applies to businesses that operate outside

the state of Alabama or
outside a 50-mile radius of Auburn
University.
B
4 COL G
X 12 QUARTER
Sample Ad Sizes: PAGE
3 COL H
A $2,370 E $200 X 10 2 COL
B $960 F $300 X 8
C $1,200 G $600
D $500 H $320 D
FRONT PAGE
PREMIUM PLACEMENT
M I N I M U M AD S I ZXE3
6 COL : 6 COLUMN INCHES
LOCAL RATES

Local Rate (includes color)*:

CONTRACTS** For Open and Local Rates
$13 per column inch

Open and Local Rates Annual Contract 25% off

6 ads 5% off Sign a one-year contract to run in all 31 issues.
Sample Ad Sizes:
E $130
9 ads 10% off
A $1,540.50 New Business Discount 25% off
B $624 F $195 12 ads 15% off
Applies to first 4 ads run in consecutive issues.
C $780 G $390 15 ads 20% off
D $500 H $208

Sample Ad Sizes:
CAMPUS/NONPROFIT A B
Open Rate $2,370 Open Rate $2,370
Campus/Nonprofit Rate (includes 10% off $2,133 10% off $2,133
color)*: $10 per column inch 25% off $1,777.50 25% off $1,777.50
Local Rate $1,540.50 Local Rate $390
10% off $1,386.45 10% off $351
Sample Ad Sizes: 25% off $1,155.38 25% off $292.50

A $1,185 E $100
B $480 F $150
TABLOID
C $600 G $300
D $500 H $160
SIZES
editions of The Auburn Plainsman.
Choose one of our five convenient
modular ad sizes to reserve your space Deadline is noon Friday prior to
in the high-profile special publication.

ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION

 AD RATE CARD

admanager@theplainsman.com

INSERTS CREATIVE SERVICES CLASSIFIED

ADVERTISING
For Open, Local and Campus/ Broadsheet Issue Sizes
Nonprofit Rates 1 column = 1.555 Line Ads
2 column = 3.222 Classified ads may be placed in
Pre-printed inserts must be 3 column = 4.888 each paper.
approved two weeks prior to 4 column = 6.555
the run date by the Plainsman 5 column = 8.222 All classifieds must be prepaid.
advertising manager. No partial 6 column = 9.888
runs are accepted. The deadline to place a classified
Full Page Height = 19.75 ad is 10 a.m. the Monday prior to
The advertiser is responsible for the publication.
delivery of the inserts one week prior to All camera-ready ads must be
publication to this address. submitted in PDF or JPEG format *The Auburn Plainsman reserves the
right to accept or reject any classified
Send inserts to:
Material for ads to be created ad.
Opelika-Auburn News must be submitted in advance of
Attention: Plainsman Inserts 2901 deadline
Society Hill Road
Opelika, AL 36801 Display Ads
Excessive design requests will
result in additional charges ($35.00 per Classified display ads appear on
Insert Page Pricing: hour) the Classified page in each issue of
The Auburn Plainsman
Single Page/$70 per thousand 4-8
Pages/$80 per thousand
The maximum ad size is 1 column
9-12 Pages/$90 per thousand Tabloid Issue Sizes
by 4 inches.
2 column = 3.716 3
column = 5.657 5 The space reservation deadline for
Prepayment is required for all column = 9.540 classified display ads is 10 a.m. the
ads without prior established Monday prior to publication.
credit. Full Page Height = 9.75
Pricing
Material submission deadline: Friday Per column inch $11 1 x 3
at 5 p.m. $33
1 X 4 $44
Camera-ready ad deadline:
Tuesday at 8 a.m.

Final proof/correction deadline:

Tuesday at 3 p.m.

Send all ad materials to:

advertising@theplainsman.com

ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION

 AD RATE CARD

admanager@theplainsman.com

ONLINE ADVERTISING SOCIAL MEDIA POSTER ADVERTISING

Weekly/Monthly Options
ADVERTISING Purchase ad space at these high- traffic
A (728x90 leader board ad): locations on campus! To
Complete your advertising reserve space contact Plainsman
$110/week or $350/month campaign with a post to The Auburn advertising:
B (Top 300x250 display ad): Plainsmans social media followers. Its a admanager@theplainsman.com
$120/week or $375/month great way to reach a highly-
C (Other 300X250 display ad): mobile college market!
$120/week or $375/month Poster Information
Dimensions:
Page View Options A 18.5 wide x 36 tall
A (728x90 leader board ad): Customize Your Message
B 25.75 wide x 49.5 tall
You write the message and
$15 per thousand page views *Posters must be provided by advertiser
determine the offer, you choose the day and
B (Top 300x250 display ad):
time to post, you choose the frequency of
$15 per thousand page views your posts. Locations
C (Other 300X250 display ad): A (18.5 wide x 36 tall)
$15 per thousand page views Pricing Student Center (5)
*Minimum of 10,000 page views 1 Facebook post $50 Spidle (1)
1 Instagram post $50 Shelby (1)
A 72 8 X 90 1 Tweet $40 Science Center (1)
12 Tweets $299
Foy Dining (1)
10 Facebook or Instagram posts $299 Village Dining (1)
B *Maximum 4 tweets/day, 20 tweets/week
300
B (25.75 wide x 49.5 tall)
X Haley Center (2)
250
Targeted RDB Library (2)
C We schedule and issue the posts
300 Student Center (1)
X through Plainsman Promos. Every
Lowder (2)
250 message is re-posted on the The
Auburn Plainsman Twitter, Facebook or Tichenor (1)
Instagram feed. Parker (1)

Effective Pricing (Per Location)

PUZZLE SPONSORSHIP
Puzzles are our most popular feature and
run every week in the Classifieds section!
Pricing (Includes Color)
Offer a true deal (25% or 50% off, $125/week or $375/month
or something free!) *Plus cost of providing posters
Announce something timely (a
surprise appearance, a late-night or lunch
time offer)

$60/week
Create a sense of exclusivity (for 1 8 .5
$48/week (20% discount with a year W ID E
Twitter followers only!) X
long contract; must run in every issue.)
36
TAL
Sudoku : 1 col x 3 L

Crossword : 3 col x 1
Can run at top or bottom of puzzle
(advertisers choice)

ADVERTISING DEADLINE: 5 PM ON FRIDAY FOR THURSDAY PUBLICATION