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Successfully Creating an
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Innovative Organization
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AIM-Seminar
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Organizations strive for
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competitive advantage
by simply implementing
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What key elements do
innovation processes.
successful organizations
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But companies do NOT
look at when creating an
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unfold full innovative
innovative organization?
potential or even fail
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introducing innovation
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processes.
Developing essential organizational
elements is key to a successful
creation of an innovative organization
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Corporate
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Culture
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Leadership Strategy Business Processes
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Goal orientation
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Framework of choices Stimulation
Nature of organization Flexibility
Role models
Direction Contribution
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Innovation Maturity 5 Stage Model
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Measured in terms of High
Level
5
Innovative Capabilities
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from individual random problem solving
Level
to sharing of radical innovation
4
(cultural artifacts)
Innovation Results
Results
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Level
from single innovations
3
to strategical breakthroughs
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Level
relates to 2
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Level
1
Corporate Low
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Low High
Culture Capabilities
(learning stage)
Business
Leadership Strategy
Processes
Source: Bessant 2003
Influenced by culture, leadership C
business strategy
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Hybrid Leader
Conventional Leader
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Excellent in managing daily standard operations
Lateral Leader
Leadership
develops
Outstanding performance in motivating teams
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Strategy
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Communication tasks
Identify challenge for continuous
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improvement
Imagine a possible bright future
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Commitment to innovative culture
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Imperative for corporate viability
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Development of corporate culture
generates
Strategy
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Business
Processes
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Organizational setup
Supporting policies and processes
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Innovation-supporting processes
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Standard business processes…
Business Processes
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offers, training-on-the-job, job-rotation, internal
communication, controlling processes
reinforce
…need to be deeply linked to
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Corporate
Culture
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Innovation processes
Methodologies and policies
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implemented on different
organizational levels
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High
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Level 5
L S P
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C
Level 4
(cultural artifacts)
Results
L S P
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Level 3
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Level 2
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L S P
Level 1
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L S P
Low
Low Capabilities High
(learning stage)
Source: Bessant 2003
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Thank you for your attention!
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Main sources
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Bessant, John 2003. High-involvement Innovation: Building and Sustaining Competitive
Advantage Through Continuous Change. Chichester: John Wiley & Sons Ltd.
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Brache, Alan 2001. How Organizations Work: Taking a Holistic Approach to Enterprise Health.
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New York: John Wiley & Sons Inc.
Sloane, Paul 2003. The Leader's Guide to Lateral Thinking Skills: Powerful Problem-solving
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Techniques to Ignite your Team’s Potential. London: Kogan Page Ltd.
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