GROW YOUR BRANDS

ECOSYSTEM

Social
Media
for Business
to
brought
you by
 d the way
an
e co nsume
w
media
 Phone Smartphone

Letter eMail

Seminar Webinar
CAIRNS
Queensland Fertility Groups
Network of Care
Welcome to
1800 111 IVF [483] Queensland
TOWNSVILLE
www.qfg.com.au Fertility Group

MACKAY

BRISBANE
IPSWICH
TOOWOOMBA

For more information on clinic and specialist locations or

Queensland Fertility Groups regular public information events visit
www.qfg.com.au

Public Information 1800 111 IVF [483]

www.qfg.com.au
Brisbane Mackay
Auchenflower (Wesley Hospital), Capalaba,
City, Everton Park, South Bank, Springfield Lakes
T [07] 4965 6500
QFG-COMM-PI-001 10-03-2011

T 1800 111 IVF [483] Toowoomba

Cairns T [07] 4638 5243
T [07] 4041 2400 Townsville
Ipswich T [07] 4772 8900
T [07] 4638 5243

eNews

Brochure Website

Newsletters eNewsletters

Newspaper Online News

Social
Socialising Networking
Books eBooks
 eNews

They communicate, socialise, access news, shop, research and

engage with businesses through multiple digital platforms, and
many of these are on the go (iPads and Smartphones).
socialsphere
 For many companies,
social media is an important
part of their marketing plan.
In Australia
26%
of businesses have set
aside a portion of their
marketing budget to
social networking
activities [Source: Community Engine]
 $$ $
broadcast
$$ blogs
$
print social media
outdoor
radio digital

Some companies are even shifting budget

from traditional to new media to better
connect and engage with their audience.
Australian businesses are becoming
more connected
25% 17% 10%

More than a quarter of

Australian businesses now
have a Facebook page,
17% have a Twitter page and
10% have a YouTube channel.
[Source: Community Engine]
And seeing results:

40%
Over

of Australian businesses gain

new customers through social networks.
[Source: Regus Survey]
How will

social media
benefit your business?
Your business can:
Get valuable
Have customer

control build feedback

of your social your brand and engagement
ecosystem and increase
brand awareness
Your business can:
Benefit from
of all, its
word of mouth Best

communication amongst
FREplE
etely
your customers and com le!
asureab
me
 Never before have you been able to

upon real time activity about your brand.

You can deliver

better customer service

turn customers into

powerful brand advocates

and super boost your

brand awareness
to existing and new audiences.
Lets share the statistics:

The world spends over

110 billion
minutes on social networks and blog sites.
That equates to 22% of all time online!
[Source: Nielsen]
 And Australians are
spending more time
on social media sites
than any other country!
As of 2011, Facebook has The

500 million 35+

now represents
more than
30% of the
demographic entire userbase
active users thats about ...

1 13 in every

people on Earth 50%

of users log in

74%
every day
The 18-24 in 2010-11
demographic
grew the fastest:
There are Every day

106 million 300,000

accounts on Twitter users join Twitter

55 million
tweets are published every day 45%
55%
Twitters search engine gets

600 million queries

every day
Every day YouTube exceeds

2 billion views
The average person spends

15 minutes a day
on the site
There are

100 million
active LinkedIn users

The average age is

25-45
Lets get local
Australia has more than

of Australians
now own one
9,000,000
active Facebook users

2 in5

Nearly
75% of Australian internet
users visit Facebook
online Australians are now

70%
interacting with companies via
visit social networking sites

YouTube

43%
34% visit Did you know? In the world, more than

Twitter 200 million

people access Facebook from their phone
of Australians own a Smartphone
proving we are becoming connected consumers
of social networking, news, shopping, etc

[Sources: Nielson & Regus Survey 2011]

 ?
? ?
?
? ?

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Social media
is becoming an increasingly
important role in
consumer decision making.
50%
of Australian businesses agree
that if they do not employ
social media they
risk losing touch
with their customers. [Source: Community Engine]
70% of all Australian
businesses intended
to conduct some form of
social media activity in 2010
(compared to 40% in 2008). [Source: Community Engine]
 Welcome to Brio World.

Brio Groups DESIGN

4
ing & Positioning S
Nam tr a

powerful
d teg
B ran lture
& Language Dev
u el y opm
dC en
an gn, P
rint & Digital
Br p a i Desi
t
m gn
Ca Iden
tity & Style Guid
e

divisions
d lin
an es
Br

gn

Tra
esi

diti
/ SE

t
evelopment & D

en

Soc

o na l
pm

i on
Architecture

Strat

ial Media Strateg

aign Develo

dia & Animat

& Digital Mar

Copywriting
DIGITAL

egic Planning

PR
Camp
e
ation

ltim
ite D

u
ital

M
orm

ies
Dig

ket
combine our strategic

Inf
b

ing
We
Me
dia ng
Planning & Buyi
Ca
on

and creative minds to

mp
aign uti
Br S t r a t e g y & E xe c
g
Br an
an dC nin en
t
omm lan
dE unication P p m
xpe lo
rien eve
ce Assessment & D

produce your complete

social media toolkit. ADVERTISING
Social Media
Strategy
Social Media
Policy
Social Media Set-Up
& Custom Page Design

+ Integration with your website

and digital marketing initiatives
Content
Calendars
Social Media
Training
 k
Faceboo
Tweets,
tatus updates,
s
Updates.

Content
dIn
Linke

Execution
Let us help you maximise your

social media activity

to ensure the

best return
on your

digital investment.
and youll feel confident
youre getting the best

& exposure
engagement
with your fans
Social Media for business
Are you ready?