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CAREPRN: ADVANCING PROMOTION STRATEGIES 1
CarePRN: Advancing Promotional Strategies
Wassim Katbey, Jacob Hawlik, Kayla Smith, Kayla Hutchison, Patrick Wetzel
Wayne State University

Table of Contents
Table of Figures/Tables 3
Executive Summary 4
Issues with Current Promotion Mechanisms 6
Solutions to Promotion Issues 12
Costs and Human Capital 16
Research Methods: Reader Centered Design 17
Conclusion and Discussion 19
References 20
Appendix A: Raw Data for Survey Results - Analyzer 1 21
Appendix B: Raw Data for Survey Results - Analyzer 2 22
Appendix C: Raw Data for Survey Results - Analyzer 3 23
Appendix D: Raw Data for Survey Results - Analyzer 4 24
Appendix E: Raw Data for Survey Results - Analyzer 5 25
Appendix F: Raw Data for Survey Results - Analyzer 6 26
Appendix G: Raw Data for Survey Results - Analyzer 7 27
Appendix H: Raw Data for Survey Results - Analyzer 8 28
Appendix I: Raw Data for Survey Results - Analyzer 9 29
Appendix J: Raw Data for Survey Results - Analyzer 10 30
Appendix K: Raw Data for Survey Results - Analyzer 11 31
Appendix L: Raw Data for Survey Results - Analyzer 12 32
Appendix M: Raw Data for Survey Results - Analyzer 13 33
Appendix N: Raw Data for Survey Results - Analyzer 14 34
Appendix O: Raw Data for Survey Results - Analyzer 15 35
Appendix P: Competitive Analysis (Medhealth Summit) 36

Table of Figures/Tables
Figure 1 - Financials Table 7
Figure 2 - Images of RestUp used as the CarePRN app 10
Table 1 - Competitive Analysis - Proposed Revision 13
Table 2 - Combined Data from Survey 1 17
Table 3 - Combined Data from Survey 2 18

Executive Summary
CarePRNs promotional strategies comprise of many issues. This report addresses these conflicts
and their solutions. Two presentation devices are examined: CarePRN: Medhealth Summit and
CarePRN: Greenlight. CarePRN.com, is examined due to its afflicted template and substandard
content management strategies. Although CarePRNs application wasnt provided, design
templates were observed.
Financial inconsistencies. organizational patterns, and improper photo placement are the primary
visual and technical issues persistent among the presentations. There are also issues found with
many graphical displacements, as well as an over use of fraudulent photos for promotional
material.
Promoting an appropriate visual interface and guidelines to professional design are among this
endeavor's primary purposes. The flawed interfaces and their proposed solutions serve as a
reference to those responsible for CarePRNs PR status.
Research was conducted to view these issues and how they inhibit users. The research can be
accessed in Appendices A - O. Research was gathered through a survey of peers and a location
test. The survey generates individual testimonials of design choices. The location test allows for
a replication of the amount of time it would take a consumer to find information on provided
media.
Survey and location test results showcased CarePRNs struggle with a professional appeal in the
marketplace. This is primarily due to CarePRNs unconventional strategies in content delivery.
Approaching future promotional issues requires the hiring of visual professionals and the use of
visual editors such as Adobe Photoshop.
Introduction
CarePRNs promotional strategies are afflicted with technical shortcomings, of which an
overhaul is pursued. This report is focused on tackling the problems with CarePRNs
promotional material as provided through their associate, Detroit TechTown.
The rework of CarePRNs promotional material demonstrates issues within each medium
provided, and their corresponding solutions. This exposition seeks out a professional image of
the company, to appeal to consumers and potential shareholders. Divided into four sections, the
provided mediums comprise of the following:
Medhealth Summit Presentation
Greenlight Presentation
CarePRN.com
CarePRN Mobile Application
Among the most significant drawbacks are visual and technical barriers, of which plague the
presentations and website. Visual barriers exist through usability constraints, whereby design
error or improper use hinders communication with consumers. Technical issues consist of:
Financial projection inconsistencies
Organizational issues
Poor application of photos (using screenshots over tables)
CarePRNs lack of application presentation reflects upon a consistent mistake by which third
party design elements are presented as the companys own. Though not provided with an
application directly, pictures of design were provided through the presentations and are
evaluated.
The proposed solutions are backed by research gathered online and within personal surveys of
CarePRNs overall professional material. Location tests reflect the need to overhaul all provided
material, as fixating significant information carefully is consumer essential.
Issues with Current Promotion Mechanisms

To compete with other home healthcare programs (Beaumont, Care.com), CarePRN should
utilize clarity within presentation and website design, as to avoid misconception or distrust
among consumers and shareholders. However, the unconventional use of tables, charts, and
graphics projects an unprofessional impression upon that demographic.
CarePRNs current presentation scheme utilizes decent photos, however, their use strays away
from modernity as minimalism and flat design are lacking. Aged design strategies may hold
CarePRN behind in a growing application market (Duarte, p. 75).
Presentation: Medhealth
CarePRN: Medhealth Summit suffers from unprofessional visuals and flawed slide design.
Context is lacking among the majority of the slides due to condensed descriptions and ineffective
graphics. This absence of professionalism can potentially discredit CarePRNs marketing
strategies.
Technical Barriers - Photos and Text

Logical complications are persistent within the CarePRN: Medhealth. This section lists these
shortcomings within their corresponding slide number.
Financials (slide 12) suffers from exaggerated gross estimations, that have no evidence to back
said earnings or the increase in the overall revenue earned by the company. The slides table,
shown in Figure 1 (page 6), appears to contain skewed data, of which may reduce consumer
confidence. These include:
Twenty employees in 2021, with a total of 315,189 care hours in 2021
3-10 employees within 2018-2020; Not specified whether care providers are employees
The chart appears to be a screenshot due to the green marker indicating a selected cell in the
230,774 cell (3rd column, research and development row).
Go-To Market Strategy (slide 8) lists an unnamed emergency room as a business partner,
alongside Ford Health System and Right at Home. The Homecare Problems and Solution slides
contain generic images (smartphones and nurses) that accompany very condensed text, leaving
readers unaware of CarePRNs mission.
Product (slide 11) demonstrates the application effectively. However, without cropping, the
notification bar is visible. The photos used here to demonstrate the application are
screenshots (see CarePRN Application, page 8). Market (slide 5) utilizes non-flat maps with
distracting colors and visuals.
Leadership Team (slide 9) is well presented, however, more professional photos should be in
place for the Founders and Advisors. Furthermore, the text and photo layout appears scrambled.
FIGURE 1: Financials Table As presented in CarePRN Medhealth Summit
*Highlighted in blue (bottom right) are logical errors; highlighted in red is an incidental mark
Visual Barriers - Colors and Objects

Significant is the presentations implementation of visual objects. This section demonstrates
visual issues rather than material specific apparent within the slides.
Competitive Analysis (slide 6) compares CarePRNs services to other firms. However, present is
an unconventional table style (Appendix P) consisting of colored circles, placed in individual
cells. Although CarePRNs market favorability is communicated well, listing firms with little
competitive edge (Care.com, Craigslist) may confuse shareholders (Duarte, pp. 74-75).
CarePRNs logo on slides 1 and 10 isnt transparent, thereby preventing it from properly
accompanying the corresponding background photo. Confusion and disengagement occur when
backgrounds conflict with each other.
Presentation: Greenlight
CarePRN: Greenlight is a suitable communication of the companys mission; however, several
graphical and technical issues bar it from projecting a professional aesthetic. The stock photo
used in both presentations and website is found too frequently throughout. Consumers and
shareholders may assume this photo was taken by CarePRN staff.
Visual Barriers - Distortion and Photo Effects

Contrary to its counterpart, the Greenlight presentation suffers primarily from poor usage of
stock photos and distracting visuals. Although technical issues carry on from the Medhealth
Summit presentation, several problematic visuals and data are exclusive to its counterpart. This
section demonstrates individual drawbacks and their location within the presentation.
Several photos throughout the presentation are resized, and thereby distorted. This is present
within the following slides:
Slide 1: CarePRN
Slide 2: Challenges within Homecare Industry
How We Make Money (slide 9) contains a photo with removed edges, and a white background,
of which blends in with the slides background, creating an awkward space. Challenges within
Homecare Industry (slide 2) stated a problem, however Solution (slide 3) consists solely of
graphics. This lack of text creates a continuity error among the two slides.
Competitive Analysis (slide 6) showcases a table identical to its Medhealth counterpart.

Beachhead Market (slide 6) utilizes a distracting Michigan graphic of which below lies a vague
description of the population of the elderly within Oakland, Macomb, and Wayne county.
Go to Market Strategy (slide 8) suffers from a logical error, as a photo of an emergency room
corresponds customer referrals. Team (slide 11)s title isnt entirely on a single line. This,
alongside a large conflicting arrow, creates too much visual noise. Although it may be assumed
that the logos on the right represent CarePRNs affiliates, there is no direct indicator of what they
are.
CarePRN.com - Website Inconsistencies

CarePRN.coms drawbacks parallel those of CarePRN: Medhealth Summit and CarePRN:
Greenlight, whereby unprofessional design is widespread. This section showcases
CarePRN.coms technical and visual issues. An overall template remodel and content
management system transition are required.
Technical Issues Usability

CarePRN.com appears to have not been polished since it conception, with estimates of
CarePRNs launch still being noted. Estimations have not been met, and the project appears to
have been abandoned.
There is a lack of social media links on the website, which is indicative of the absence of an
active social media presence. Social media is a key aspect of marketing in the digital age. If
utilized correctly, by backlinking from higher ranked websites such as Facebook or LinkedIn,
increased traffic originating from those websites will return a higher search ranking for CarePRN
when searched via Google.
CarePRN.com lacks any useful meta tags that allow search engines to place it within search
engine rankings. Search engines cannot read picture data, and therefore, rely on textual data to
understand what it is that it is incorporating into the search engine. Meta tags are used as a
dedicated space to tell the search engine what this website is all about. The current meta tags
only tell search engines that it is just some website, not necessarily a healthcare website
(Felke-Morris, p. 508).
The websites domain does not have a mobile-specific domain for mobile users. A mobile
domain such as http://m.careprn.com is easier to find, and more usable for mobile users. If the
user wants to view the full site, simply entering in the non-mobile address will direct them to the
full site. Utilizing a mobile domain will allow more opportunity of promotion giving more reach
to clientele (Dutson, p. 12).
Most navigation links direct the user to a different section within the same page. Only News and
Sign Up link to a separate page. The intended clientele (older individuals) viewing this website
have comparatively low bandwidth connections. Loading all the assets onto a single page will
halt their viewing experience down over a dial-up connection (Felke-Morris, p. 182).
The Sign-Up page does not function as intended. Either this function is broken and does not send
out any emails of confirmation, or this is a placeholder for when the actual script is written and
implemented for functionality.
Six navigation links appear at the top of the homepage; however, the News page only consists of
two. The About CarePRN section is riddled with visual noise, as text sprawls across the page,
projecting a cluttered template.
Problematic Design Photos and Template

The websites header is inconsistent between some of the pages. When viewed in a maximized
window of 1920x1080p, the background picture is placed in position and then slightly moves
down when loading the page from News and then going to Home.
The websites white background recklessly transitions into yellow within the About CarePRN
section. All blocks of text are center aligned, creating too much visual noise. This is a poor use
of blank space and may fend off potential healthcare providers. Furthermore, the text and video
players are too large, resulting in a lack of proper white space balance.
The website lacks a consistent footer. The bottom of the webpage should have a sitemap and
legal section to aid in usability of the website. Lacking these tools decreases the ease of use of
the website, and indicates unprofessionalism (Felke-Morris, p. 511).
CarePRNs promotional photo, used in the presentation and website, is taken from a service
folder on Flickr for the Dpartement du Val-de-Marne. Whether bought, or taken, the photo is
publicly accessible on other platforms, and undervalues CarePRNs corporate status.
The color palette doesnt overwhelm the text within each section, a lighter palette is preferable.
Proper use of minimalism demands replacing darker colors and mending the center justified text.
Content Management System (CMS)

CarePRN.com uses a limiting content management system. Utilizing a limited CMS prevents
companies from further customizing menus and widgets. Although the CMS used is not known,
it appears to be Weebly.
Mobile Application
Detroit TechTown requested the review of a mobile application, where an overall critique was
expected. However, no application not even one in development was provided.
What was visually provided were several images within the Greenlight and Medhealth
presentations that showcased CarePRNs supposed design. The images are screenshots taken
from an application named RestUp, which can be seen in Figure 2. This adds to the air of
unprofessionalism, that was also noted in their usage of the Dpartement du Val-de-Marne
photo, as it makes it unclear on whether these images were unethically taken or purchased.
Figure 2: Images of RestUp used as the CarePRN app

Purpose and Objectives in Overhaul

Enhancing CarePRNs approach to promotion elevates their knowledge of marketing strategies
and the general consumer. Proposing a revision of CarePRN.com and the presentations drives
further change to the companys tactics. Overall, a general enhancement in promotion strategies
is intended. This section highlights the projected outcomes of such an endeavor.
Attract Employment and Consumer Traffic

Overhauling CarePRNs presentation schemes will project an image of a professional institution
upon skeptical consumers. Utilizing appropriate design cues backed by popular consensus (and
research) enthralls those with expertise in design. This serves as an advertisement for exceptional
graphic artists searching for employment.
Designing a new website with conventional templates, decent color palettes, and legible text is
an attempt to elevate consumer attention, heighten the number of registrars, and simplify contact
through representatives.
Generate a Template at CarePRN

Outlining unconventional practices in PR communication avoids mistakes from and trains new
social media interns, graphic designers, and other creative professionals established at CarePRN.
This reports purpose in the workplace serves as a manual. General presentation design elements
and proper website implementation are presented for further reference. The proposed revisions
serve as a template to conflicting work.
Solutions to Promotion Issues

Although CarePRNs presentations and website deliver a legible message, an overhaul is
necessary in carrying that message to potential consumers and shareholders. Accomplishing this
involves discarding all current graphics and color schemes, and establishing less distracting
templates and design cues.
This section outlines solutions to each individual shortcoming presented in Issues with Current
Promotion Mechanisms. Acknowledging these issues, their corresponding solutions, and the
potential costs, will eliminate CarePRNs promotion complication.
Medhealth Summit - Alternative Strategy

CarePRN: Medhealth Summit presentation demands a technical overhaul. An overall adjustment
to slide layout is essential in pleasing skeptical consumers. Approaching this entails substituting
the white background with a lighter arrangement and mending individual problems presented in
Issues with Current Promotion Mechanisms.
Corrections to Visual Content

CarePRNs logo should be recreated with transparency, thereby removing any coloring
surrounding the logos text. The logo appears on slides 1 and 10, where the background of the
entire slide should be set as a slide background. This removes unintentional movement of the
background.
The static white background lacks distinction. This can be adjusted to a set of backgrounds that
allow for the graphics to be more noticeable rather than not falling into the background.
Suggestions would be to use a color that would complement the text as well as the graphics.
This would help those who are color blind, as well as appeal to harmony within color theory
(Felke-Morris, p. 80).
The Competitive Analysis table (slide 6) should be converted to a conventional, and convenient,
system of checks, Xs, and open circles. This eliminates the need for explanation. See Table 1
(p. 12) for an example of a revised table. Craigslists appearance as a competitor belittles
CarePRNs credibility due to Craigslists current reputation.
Homecare Problems and Benefits (slides 2 and 4) visually suffer from a distracting reflection
graphic. This could be easily changed by implementing images with less style to the layer, as
with less going on with the images the easier itll be for an audience to read text. Alternatives for
this could be possibly using styles with a less cluttered look.
Market (slide 5) should place more emphasis on the local market rather than the national market.
Images should be flat, rather the 3D-styled ones provided. Reducing the complexity of the
images simplifies the slides communication. This is key in communication, where a manageable
flow of information wont overwhelm consumers (Anderson, p. 300).
Table 1: Competitive Analysis - Proposed Revision

CarePRN HomeHero Care.com Traditional
Home
Healthcare
On-Demand X X X
Matchmaking X X
Certified X
Providers
Background X
Check
Higher Pay/HR X O X
Corrections to Technical Barriers

Several logical and data-related issues can be resolved through their replacement or removal.
This section describes these conflicts and their solutions.
Go-To Market Strategy (slide 8) should be revamped through the evaluation of the listed
partners. If the photo of an emergency room is an actual partner, then a different picture should
be selected. If this was just a filler image, it should be taken out because it is not a useful image.
Financials (slide 12)s skewed data should be removed or replaced with actual projections. If
this is not applicable, the table should be discarded.
Solution (slide 3) uses cluttered and redundant visuals. A return to the design for the Solution
slide in the CarePRN: Greenlight is required. The slide is less cluttered and uses a completed
representation of the CarePRN application. Simplicity in slide design generates complete textual
descriptions, and should be considered. (Duarte, p. 72)
Revenue Model (slide 7) is unclear at first glance. The model may be clearer if CarePRN were
the last entity, rather the one in the middle. CarePRN generates revenue from the remainder of
the cash leftover. The payment per hour is close to an RNs wages. The feasibility of the revenue
model comes into question if the payment is too high or the wages of the care provider are not
balanced.
Greenlight Presentation - Alternative Strategy

Many issues exist exclusively in CarePRN: Greenlight. Removing problematic photos, visuals,
and replacing unconventional design elements also found in CarePRN: Medhealth resolve this
presentations drawbacks. This section presents solutions to the issues presented in Issues with
Current Promotion Mechanisms.
How We Make Money (slide 9)s photo color bleed is resolved through the implementation of
colored borders. However, replacing the photo with one of a colored background is
recommended.
Challenges within Homecare Industry (slide 2) and Solution (slide 3) demand an address to
each other to break the continuity error. Although Solutions minimalistic nature heads in the
right direction, context is necessary.
Competitive Analysis (slide 6) should follow the same protocol mentioned in Medhealth Summit
Alternative Strategy (page 11). Beachhead Market (slide 6) utilizes a distracting Michigan
graphic of which below lies a vague description of the population of the elderly within Oakland,
Macomb, and Wayne county.
Go to Market Strategy (slide 8)s logical error is solved through the removal of the emergency
room photo. Team (slide 11)s title should be present within a single line, alongside the removal
of the arrow to the right. Indicating the role of the logos on the right defuses confusion among
curious consumers.
Beachhead Market (slide 7) demands a minimalistic photo of Michigan. The revised CarePRN:
Greenlight presentation demonstrates this rework. The excessive use of stock photos can be
resolved by hiring a professional photographer and having pictures taken of actual CarePRN
staff and their clients.
CarePRN.com - Website Overhaul

Contrary to CarePRN: Medhealth Summit and CarePRN: Greenlight, CarePRN.com requires a
full renovation. Creating individual menu pages, utilizes meta footers, and reconstructing public
relations connections are available through a more advanced CMS. This section proposes
significant changes to CarePRN.coms structure.
Content Management System

Switching to an advanced CMS (WordPress, Drupal, etc.) allows flexibility in template and
menu design via default features and plugins.
Template Additions
The website should use the same cascading stylesheet across consistently across rather than
referencing multiple. Referencing different stylesheets for the same viewing mode creates
inconsistencies across the website, such as the background picture resizing, and the navigation
bars size differing between pages. The mobile CSS should not have any side scrolling at all.
A sitemap and legal section should be provided at the very bottom to provide easy access to all
webpages that this website has, as well as declare any copyright or trademarks. The sitemap
serves as a means of convenience to the user to find any webpage from the entire site in one
simplified location.
A contact number is provided, but it should show standard business hours, or hours of operation
directly underneath the contact number. Social media links to respective profiles should be
present near the contact section. Reaching out to customers can be accomplished through
Facebook and LinkedIn, alongside promoting business and exposure.
Multiple pages should be made for each section instead of using destination anchors (#) on a
single page for each section. Destination anchors should be used for a Back to Top link that is
at or near the bottom of the page that links to the top of the page, as a means of convenience.
Costs and Human Capital

Improving CarePRNs promotional material is inexpensive. However, to keep consistency in
design and public relations (PR), hiring social media managers and graphic designers should be
considered. This section highlights CarePRNs effort in securing their corporate and PR
presence.
Website Design
Reworking CarePRN.coms overall design can be performed by an in-house staff member or
freelance web developer as the required changes are front-end related. Hiring a dedicated web
developer, or web administrator may be required for maintenance.
Contacting non-profit organizations centered around programming and web development is a

less expensive option. For example, FreeCodeCamp (Detroit) is a local chapter of an
organization that works with companies as their members learn the basics of coding in multiple
languages. Members offer their services to companies in exchange for accredited experience.
Online Presence
Hiring a dedicated social media manager is advised. A business owner should not be concerned
with managing online profiles that engage the community as this is not an optimal use of time.
A social media manager should manage multiple profiles across different platforms and engage
those that follow the page, with daily activity following. This presence should improve relations
with the clientele base, and improve outreach. This is the companys true PR presence.
Visuals Department
If acquiring Adobe Photoshop is not feasible, acquiring GIMP (GNU Imaging Manipulation
Program) is free and open source. Using a professional-grade imaging editing program will
improve perceived reputation, much better than simply using Microsofts built-in Paint
application. Hiring a dedicated graphics editor may be required.
Research Methods: Reader Centered Design

Solutions to CarePRNs problematic promotional content are primarily based off cues from
Technical Communications: A Reader-Centered Approach and Slide:eology: The Art and
Science of Creating Great Presentations. Conventional websites utilize minimalistic design and
weigh the necessity of certain images and text. This is all fabricated whilst keeping in mind the
audiences reaction to individual elements of the website. However, physical research was
gathered for further discussing CarePRN.coms technical flaws.
This section highlights the effort made to demonstrate CarePRN.coms issues through surveyed
data. Opinions were gathered through fifteen individuals and collected within the tables below.
The raw data is found in Appendices A - O.
Survey 1
Table 2 (shown below) demonstrates CarePRN.coms communicative competency. This first
survey tested the convenience of navigation within the websites template.
Table 2: Combined Data from Survey 1

Strongly Agree Agree Neutral Disagree Strongly Disagree
1) I could effectively 1 7 4 3 0
contact CarePRN with
questions.
2) Social media links 4 9 1 1 0

should be provided.
3) I navigated the site with 2 9 3 1 0

ease.
4) The CarePRN Team 0 2 4 7 2

Pictures were professional
looking.
5) The videos were 0 1 5 7 2

professionally appealing.
Survey 2 - Location Test

Table 3 (shown below) presents the overall time users spent locating information within the
websites homepage. The location survey tests the efficiency of the websites dispersion of
contents.
Table 3: Combined Data from Survey 2

0-5 6-10 11-15 16-20 Could Not Find
Seconds Seconds Seconds Seconds
1) How long did it take 2 9 4 0 0

you to find the contact
information?

you to find the Care
PRN team?

you to find the About
Care PRN section?

you to find which team
member has a
Bachelors Degree in
Computer
Engineering?

you to find which team
member has their RN?
Conclusion and Discussion

Survey Results
The results of the conducted survey demonstrate satisfaction with overall website navigation,
however, displeasure with the websites visuals and navigation time-lapse convey room for
improvement.
Table 1, the general survey, displayed dissatisfaction with CarePRN.coms professional photos
and promotional videos. Most users stated a need for social media links. However, navigation
issues were lacking as most users navigated the website easily.
Table 2, the location test, showcased the time used to navigate the page. CarePRN.coms
significant disadvantage lies within its navigation tools, whereby the menus links redirect to
sections of the same page. Seven users spent more than ten minutes locating specific staff
members. Although all information was found, reducing this time, through a simpler template, is
feasible through the solutions presented in Solutions to Promotion Issues.
Conclusion
Inconsistency, usability constraints, and overall design errors are persistent among CarePRN:
Medhealth Summit, CarePRN: Greenlight and CarePRN.com. The poor use of stock photos and
lack of modern design cues hold back CarePRN in a growing technological industry. Barriers
with a suggested application are shown as well through pictures provided through both
presentations.
Solutions to CarePRNs afflicted promotional content are based off research gathered through
surveying and online material. The proposed renovation reformats CarePRNs visual and
descriptive strategy in describing their product.
References
Anderson, Paul V. Technical Communication: A Reader- Centered Approach. 8th ed., Michael
Rosenberg, 2007, p. 300.
Duarte, Nancy. Slide:eology: The Art and Science of Creating Great Presentations. O'Reilly
Media, 2008, pp. 74-75.
Dutson, Phillip, Jennifer Kyrnin, Julie Meloni. Creating Websites Using HTML5, CSS3, and
Javascript. Boston, Massachusetts, Pearson Custom Publishing, 2012, p. 12.
Felke-Morris, Terry. Web Development and Design Foundations. 5th ed., Boston,
Massachusetts, Pearson Custom Publishing, 2011, pp. 80, 182, 508, 511.
Appendix A: Raw Data for Survey Results - Analyzer 1

Survey 1
1) I could effectively contact X

CarePRN with questions.
2) Social media links should be X

provided.
3) I navigated the site with ease. X
4) The CarePRN Team Pictures X

were professional looking.
5) The videos were X

Survey 2
0-5 6-10 11-15 16-20 Could Not Find
1) How long did it take you X

to find the contact
information?

to find the Care PRN team?

to find the About Care
PRN section?
4) How long did it take to X

find the staff with the BS in
CS?

to find which team member
has their RN?
Appendix B: Raw Data for Survey Results - Analyzer 2

Survey 1


provided.


0-5 6-10 11-15 16-20 Could Not Find

1) How long did it take you to X

find the contact information?

find the Care PRN team?

find the About Care PRN
section?
4) How long did it take to find X

the staff with the BS in CS?

find which team member has
their RN?
Appendix C: Raw Data for Survey Results - Analyzer 3

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix D: Raw Data for Survey Results - Analyzer 4

Survey 1
1) I could effectively contact x

2) Social media links should be x

provided.
3) I navigated the site with ease. x
4) The CarePRN Team Pictures x

5) The videos were x

Survey 2
0-5 6-10 11-15 16-20 Could Not Find
1) How long did it take you x

to find the contact
information?


PRN section?
4) How long did it take to x

CS?

has their RN?
Appendix E: Raw Data for Survey Results - Analyzer 5

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?
4) How long did it take to x

CS?

has their RN?
Appendix F: Raw Data for Survey Results - Analyzer 6

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?
How long did it take to find x

the staff with the BS in CS?

has their RN?
Appendix G: Raw Data for Survey Results - Analyzer 7

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix H: Raw Data for Survey Results - Analyzer 8

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix I: Raw Data for Survey Results - Analyzer 9

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix J: Raw Data for Survey Results - Analyzer 10

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix K: Raw Data for Survey Results - Analyzer 11

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix L: Raw Data for Survey Results - Analyzer 12

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix M: Raw Data for Survey Results - Analyzer 13

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix N: Raw Data for Survey Results - Analyzer 14

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix O: Raw Data for Survey Results - Analyzer 15

Survey 1


provided.


Survey 2
0-5 6-10 11-15 16-20 Could Not Find

to find the contact
information?


PRN section?

CS?

has their RN?
Appendix P: Competitive Analysis (Medhealth Summit)

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CAREPRN: ADVANCING PROMOTION STRATEGIES 1

CarePRN: Advancing Promotional Strategies

Wayne State University

Issues with Current Promotion Mechanisms 6

Solutions to Promotion Issues 12

Costs and Human Capital 16

Research Methods: Reader Centered Design 17

Conclusion and Discussion 19

Appendix A: Raw Data for Survey Results - Analyzer 1 21

Appendix B: Raw Data for Survey Results - Analyzer 2 22

Appendix C: Raw Data for Survey Results - Analyzer 3 23

Appendix D: Raw Data for Survey Results - Analyzer 4 24

Appendix E: Raw Data for Survey Results - Analyzer 5 25

Appendix F: Raw Data for Survey Results - Analyzer 6 26

Appendix G: Raw Data for Survey Results - Analyzer 7 27

Appendix H: Raw Data for Survey Results - Analyzer 8 28

Appendix I: Raw Data for Survey Results - Analyzer 9 29

Appendix J: Raw Data for Survey Results - Analyzer 10 30

Appendix K: Raw Data for Survey Results - Analyzer 11 31

Appendix L: Raw Data for Survey Results - Analyzer 12 32

Appendix M: Raw Data for Survey Results - Analyzer 13 33

Appendix N: Raw Data for Survey Results - Analyzer 14 34

Appendix O: Raw Data for Survey Results - Analyzer 15 35

Appendix P: Competitive Analysis (Medhealth Summit) 36

Figure 2 - Images of RestUp used as the CarePRN app 10

Table 1 - Competitive Analysis - Proposed Revision 13

Table 2 - Combined Data from Survey 1 17

Table 3 - Combined Data from Survey 2 18

Medhealth Summit Presentation

CarePRN Mobile Application

Financial projection inconsistencies

Poor application of photos (using screenshots over tables)

Issues with Current Promotion Mechanisms

Technical Barriers - Photos and Text

Twenty employees in 2021, with a total of 315,189 care hours in 2021

FIGURE 1: Financials Table As presented in CarePRN Medhealth Summit

Visual Barriers - Colors and Objects

Visual Barriers - Distortion and Photo Effects

Slide 2: Challenges within Homecare Industry

Competitive Analysis (slide 6) showcases a table identical to its Medhealth counterpart.

CarePRN.com - Website Inconsistencies

Technical Issues Usability

Problematic Design Photos and Template

Content Management System (CMS)

Figure 2: Images of RestUp used as the CarePRN app

Purpose and Objectives in Overhaul

Attract Employment and Consumer Traffic

Generate a Template at CarePRN

Solutions to Promotion Issues

Medhealth Summit - Alternative Strategy

Corrections to Visual Content

Table 1: Competitive Analysis - Proposed Revision

Corrections to Technical Barriers

Greenlight Presentation - Alternative Strategy

CarePRN.com - Website Overhaul

Content Management System

Costs and Human Capital

Contacting non-profit organizations centered around programming and web development is a

Research Methods: Reader Centered Design

Table 2: Combined Data from Survey 1

2) Social media links 4 9 1 1 0

3) I navigated the site with 2 9 3 1 0

4) The CarePRN Team 0 2 4 7 2