PreQuiz #2: Attempt #133270

1. Through the use of environmental scanning, the manufacturers of video games

for Xbox and PlayStation could:
benefit from experience curves
determine why the market for video games is slowing correct
learn why they needed to use a team management structure
periodically divest itself of low-margin products
test market new products
2.
3. Managers at Bolsum Aerospace Company have recently attended several special
meetings where issues such as the creation of marketing objectives, a situation
analysis, delineating a target market strategy, and modifying components of the
marketing mix have been discussed. Bolsum Aerospace is apparently engaged in:
strategic contingency planning
the development of a marketing plan correct
a financial analysis
hierarchical restructuring
reengineering
4.
5. Which of the following statements about marketing audits is true?
The main purpose of the marketing audit is to develop a full profile of a
company's marketing effort. correct
Marketing audits should only be performed after a major crisis.
Marketing audits simply examine the external environment in which a
company operates.
The marketing audit should only be performed by outside accounting
firms
Marketing audits only need to be performed once.
6.
7. Hustler Turf Equipment is a Saskatchewan-based company that makes
landscaping equipment. The company is looking at customer trends, its
competitors, and the economy to see if there are any threats or opportunities on
the horizon. It has also examined its production policies and sales histories to
determine its strengths and weaknesses. Hustler Turf Equipment is conducting
a(n):
market audit
environmental test
trend analysis
competitive advantage search incorrect
situation analysis
8.
9. _____ provides the mechanism for evaluating marketing results in light of the
marketing plans' goals and for correcting actions that do not help the marketing
organization reach these objectives within the budget guidelines.
Implementation incorrect
Reengineering
Budgeting
Control
Planning
10.
11. Bee-Clean Industries is a start-up company specializing in office building janitorial
services in the city of Victoria. Bee-Clean has experienced rapid growth of clients
 and has been furiously hiring new employees to service this new business. As
most employees are new to their tasks, their productivity has been below
industry standard. As a result, the company's profit picture has not been pretty.
Bee-Clean would be classified according to the BCG as a _____.
question mark
star incorrect
cash cow
panacea
dog
12.
13. A Canadian drink company conducting a SWOT analysis of market potential in
India should be aware that all the following are potential threats EXCEPT:
a high demand for Canadian.-made products
religious differences that could lead to terroristic acts incorrect
strict governmental regulation of foreign businesses
a low gross national profit
fierce competition dominated by a competing brand drink
14.
15. A(n) _____ describes and estimates the size and sales potential of market
segments of interest to the firm, and assesses key competitors in these market
segments.
marketing mix audit
market opportunity analysis
environmental scan incorrect
target market strategy
marketing orientation
16.
17. The _____ is the unique blend of product, distribution, promotion, and pricing
strategies designed to produce mutually satisfying exchanges with a target
market.
market portfolio
product mix incorrect
marketing mix
product line
internal environmental mix
18.
19. _____ is the process of gauging the extent to which marketing objectives have
been achieved during a specified time period.
Heuristic measurement
Evaluation
Implementation incorrect
Control
Mechanistic compliance
20.

From user fayoumi.

Score: 0 10 (0%)
Started 2013-01-14 5:50 pm; submitted 2013-01-14 5:59 pm.
21. Shortly after the start of the new century, Wrigley, the largest chewing gum
manufacturer in the world, bid $12 billion for Hershey chocolate. Wrigley was
unable to acquire Hershey, but its acquisition attempt would have expanded
Wrigley's product lines to include many forms of baking and eating chocolate.
Since Wrigley did not produce any chocolate at the time of the takeover bid, this
acquisition would an example of:
 target marketing incorrect
diversification
segment development
directed growth
divestment
22.
23. SoBe nutritional beverages uses twin lizards on every bottle of its products and in
all of its promotion efforts. It even has its own Team Lizard made up of
skateboarders, mountain bike riders, inline skaters that it sponsors. The lizard is
used to remind consumers of the product and its benefits. To which of the four
P's does this strategy relate?
promotion
publicity
place
product
price incorrect
24.
25. The focus of an organization's mission statement should be on:
the products it wishes to sell incorrect
technologies it understands well
the market it wishes to serve
its social responsibilities
the desires of top management
26.
27. Which of the following is NOT a type of strategic alternative that matches
products and markets?
vertical integration
product development
diversification incorrect
market penetration
market development
28.
29. The acronym SBU refers to:
stock in business units
samples by units
standard business utilization
strategic barter units incorrect
strategic business unit
30.
31. A Canadian drink company conducting a SWOT analysis of market potential in
India should be aware that all the following are potential threats EXCEPT:
a high demand for Canadian.-made products
strict governmental regulation of foreign businesses
fierce competition dominated by a competing brand drink incorrect
religious differences that could lead to terroristic acts
a low gross national profit
32.
33. Bee-Clean Industries is a start-up company specializing in office building janitorial
services in the city of Victoria. Bee-Clean has experienced rapid growth of clients
and has been furiously hiring new employees to service this new business. As
most employees are new to their tasks, their productivity has been below
industry standard. As a result, the company's profit picture has not been pretty.
Bee-Clean would be classified according to the BCG as a _____.
question mark
 cash cow
star
dog
panacea incorrect
34.
35. The _____ is the unique blend of product, distribution, promotion, and pricing
strategies designed to produce mutually satisfying exchanges with a target
market.
marketing mix
market portfolio
internal environmental mix
product mix
product line incorrect
36.
37. A popular technique for managing a large organization with different
technologies and markets is to divide it into:
strategic business units
different technologies
tactical segments
design matrices incorrect
strategic target markets
38.
39. Which of the following is NOT an appropriate use for carefully specified
marketing objectives?
as a way to force executives to sharpen their critical thinking skills
as a method to appeal to all market segments
as a method of developing, implementing, and evaluating a consistent
marketing plan
as a method for developing standards to gauge performance
as a motivational tool for those charged with achieving the objectives
incorrect
40.
Go back

Exam Quiz #2: Attempt #137096

From user fayoumi.

Score: 7 10 (70%)
Started 2013-02-10 10:39 pm; submitted 2013-02-10 10:46 pm.
41. Bee-Clean Industries is a start-up company specializing in office building janitorial
services in the city of Victoria. Bee-Clean has experienced rapid growth of clients
and has been furiously hiring new employees to service this new business. As
most employees are new to their tasks, their productivity has been below
industry standard. As a result, the company's profit picture has not been pretty.
Bee-Clean would be classified according to the BCG as a _____.
cash cow
question mark correct
dog
star
panacea
42.
43.
44. A popular technique for managing a large organization with different
 technologies and markets is to divide it into:
design matrices
strategic business units correct
strategic target markets
tactical segments
different technologies
45.
46. Bee-Dove Pottery used to sell finished pots and figurines by local artists when its
owner noticed that many of her customers were asking if there were any way
that they could make and personalize their own pieces. Now, she sells pottery
blanks, and customers create pieces that exactly suit their needs. This is an
example of:
planning with the intent to challenge existing company assumptions
incorrect
the use of a BCG portfolio matrix
strategic planning based on creativity
a designated single time frame during the year
a stringent and narrow mission statement
47.
48. General Electric has a security division that builds equipment for screening
passenger luggage checked in at airports. This division is composed of InVision
Technologies that manufactures CT scanners and Ion Track, which measures
luggage for trace elements drugs and explosives. GE's security division is an
example of a(n):
organizational level
secure business unit
SWOT
strategic business unit correct
business sales unit
49.
50. Which of the following statements about marketing audits is true?
The marketing audit should only be performed by outside accounting
firms incorrect
Marketing audits only need to be performed once.
The main purpose of the marketing audit is to develop a full profile of a
company's marketing effort.
Marketing audits should only be performed after a major crisis.
Marketing audits simply examine the external environment in which a
company operates.
51.
52. Through the use of environmental scanning, the manufacturers of video games
for Xbox and PlayStation could:
periodically divest itself of low-margin products
test market new products incorrect
benefit from experience curves
determine why the market for video games is slowing
learn why they needed to use a team management structure
53.
54. Effective strategic planning requires:
the planner to challenge existing company assumptions correct
no management involvement
a designated single time frame during the year
a stringent and narrow mission statement for the creation of effective
guidelines
 a BCG portfolio matrix
55.
56. Compaq Computer's decision to charge customers for phone technical support to
defray the high cost of phone support and encourage customers to read
documentation was a failure because consumers like the human touch. Customer
rebellion forced Compaq to rethink this policy. As a result Compaq decided to
focus its resources on reaching the inexpensive home computer market segment
through enhanced customer service. This company is engaging in:
the search for a differential advantage
portfolio evaluation
alternative selection
control and evaluation
strategic planning correct
57.
58. _____ provides the mechanism for evaluating marketing results in light of the
marketing plans' goals and for correcting actions that do not help the marketing
organization reach these objectives within the budget guidelines.
Implementation
Control correct
Reengineering
Planning
Budgeting
59.
60. The _____ is the unique blend of product, distribution, promotion, and pricing
strategies designed to produce mutually satisfying exchanges with a target
market.
marketing mix correct
internal environmental mix
product mix
market portfolio
product line
61.
Go back

PreQuiz #2: Attempt #133167

From user irschic.

Score: 1 10 (10%)
Started 2013-01-14 3:41 pm; submitted 2013-01-14 3:43 pm.
62. A(n) _____ describes and estimates the size and sales potential of market
segments of interest to the firm, and assesses key competitors in these market
segments.
marketing orientation incorrect
marketing mix audit
target market strategy
market opportunity analysis
environmental scan
63.
64. Hustler Turf Equipment is a Saskatchewan-based company that makes
landscaping equipment. The company is looking at customer trends, its
competitors, and the economy to see if there are any threats or opportunities on
the horizon. It has also examined its production policies and sales histories to
determine its strengths and weaknesses. Hustler Turf Equipment is conducting
 a(n):
environmental test
competitive advantage search
market audit
trend analysis incorrect
situation analysis
65.
66. Effective strategic planning requires:
a designated single time frame during the year
a BCG portfolio matrix
the planner to challenge existing company assumptions
no management involvement
a stringent and narrow mission statement for the creation of effective
guidelines incorrect
67.
68. Bee-Clean Industries is a start-up company specializing in office building janitorial
services in the city of Victoria. Bee-Clean has experienced rapid growth of clients
and has been furiously hiring new employees to service this new business. As
most employees are new to their tasks, their productivity has been below
industry standard. As a result, the company's profit picture has not been pretty.
Bee-Clean would be classified according to the BCG as a _____.
star
cash cow incorrect
dog
question mark
panacea
69.
70. Which of the following is NOT a common reason why companies fail to achieve a
marketing objective?
lack of capital
unrealistic marketing objectives
poor implementation
inappropriate marketing strategy
changes in the environment after the objective was specified and the
strategy implemented incorrect
71.
72. The acronym SBU refers to:
strategic business unit correct
standard business utilization
stock in business units
strategic barter units
samples by units
73.
74. _____ provides the mechanism for evaluating marketing results in light of the
marketing plans' goals and for correcting actions that do not help the marketing
organization reach these objectives within the budget guidelines.
Control
Implementation
Planning
Budgeting incorrect
Reengineering
75.
76. Which of the following is NOT a type of strategic alternative that matches
products and markets?
 market development
product development
diversification incorrect
vertical integration
market penetration
77.
78. Which of the following is NOT an appropriate use for carefully specified
marketing objectives?
as a method of developing, implementing, and evaluating a consistent
marketing plan incorrect
as a way to force executives to sharpen their critical thinking skills
as a method to appeal to all market segments
as a method for developing standards to gauge performance
as a motivational tool for those charged with achieving the objectives
79.
80. A Canadian drink company conducting a SWOT analysis of market potential in
India should be aware that all the following are potential threats EXCEPT:
a high demand for Canadian.-made products
a low gross national profit incorrect
fierce competition dominated by a competing brand drink
religious differences that could lead to terroristic acts
strict governmental regulation of foreign businesses
81.
Go back

Exam Quiz #2: Attempt #137116

From user irschic.

Score: 10 10 (100%)
Started 2013-02-10 10:45 pm; submitted 2013-02-10 10:48 pm.
82. General Electric has a security division that builds equipment for screening
passenger luggage checked in at airports. This division is composed of InVision
Technologies that manufactures CT scanners and Ion Track, which measures
luggage for trace elements drugs and explosives. GE's security division is an
example of a(n):
strategic business unit correct
organizational level
SWOT
secure business unit
business sales unit
83.
84. Shortly after the start of the new century, Wrigley, the largest chewing gum
manufacturer in the world, bid $12 billion for Hershey chocolate. Wrigley was
unable to acquire Hershey, but its acquisition attempt would have expanded
Wrigley's product lines to include many forms of baking and eating chocolate.
Since Wrigley did not produce any chocolate at the time of the takeover bid, this
acquisition would an example of:
divestment
segment development
target marketing
diversification correct
directed growth
85.
86. A popular technique for managing a large organization with different
technologies and markets is to divide it into:
strategic target markets
strategic business units correct
tactical segments
different technologies
design matrices
87.
88. _____ is the process of gauging the extent to which marketing objectives have
been achieved during a specified time period.
Implementation
Control
Mechanistic compliance
Evaluation correct
Heuristic measurement
89.
90. Which of the following is NOT a common reason why companies fail to achieve a
marketing objective?
poor implementation
unrealistic marketing objectives
lack of capital correct
inappropriate marketing strategy
changes in the environment after the objective was specified and the
strategy implemented
91.
92. The _____ answers the question, "What business are we in and where are we
going?"
market strategy
strategic plan
mission statement correct
situation analysis
financial statement
93.
94. The acronym SBU refers to:
stock in business units
strategic business unit correct
standard business utilization
samples by units
strategic barter units
95.
96. _____ provides the mechanism for evaluating marketing results in light of the
marketing plans' goals and for correcting actions that do not help the marketing
organization reach these objectives within the budget guidelines.
Planning
Control correct
Budgeting
Implementation
Reengineering
97.
98. Effective strategic planning requires:
the planner to challenge existing company assumptions correct
a stringent and narrow mission statement for the creation of effective
guidelines
a designated single time frame during the year
 no management involvement
a BCG portfolio matrix
99.
100. The focus of an organization's mission statement should be on:
its social responsibilities
the market it wishes to serve correct
the products it wishes to sell
the desires of top management
technologies it understands well
101.

74-231: Quiz #2: Attempt #91473

From user ehsan3.

Score: 7 10 (70%)
Started 2012-01-16 12:06 am; submitted 2012-01-16 12:15 am.
102. Effective strategic planning requires:
no management involvement
a designated single time frame during the year
the planner to challenge existing company assumptions
a BCG portfolio matrix
a stringent and narrow mission statement for the creation of effective
guidelines incorrect
103.
104. Managers at Bolsum Aerospace Company have recently attended several special
meetings where issues such as the creation of marketing objectives, a situation
analysis, delineating a target market strategy, and modifying components of the
marketing mix have been discussed. Bolsum Aerospace is apparently engaged in:
hierarchical restructuring
strategic contingency planning
a financial analysis
the development of a marketing plan correct
reengineering
105.
106. Hustler Turf Equipment is a Saskatchewan-based company that makes
landscaping equipment. The company is looking at customer trends, its
competitors, and the economy to see if there are any threats or opportunities on
the horizon. It has also examined its production policies and sales histories to
determine its strengths and weaknesses. Hustler Turf Equipment is conducting
a(n):
trend analysis
competitive advantage search
environmental test
situation analysis
market audit incorrect
107.
108. Which of the following is NOT an appropriate use for carefully specified
marketing objectives?
as a method of developing, implementing, and evaluating a consistent
marketing plan
as a method for developing standards to gauge performance
as a way to force executives to sharpen their critical thinking skills
as a method to appeal to all market segments correct
as a motivational tool for those charged with achieving the objectives
109.
110. The term _____ would be used to describe physically active males between the
ages of 12 and 19.
market segment correct
transactionalists
exchange mixers
diversified market
sustainable market
111.
112. Everyone knows the brand name Kleenex. Kleenex is what many consumers think
of when they think of tissues. This widely recognized brand name is a source of:
a product differentiation competitive advantage
a cost advantage
market augmentation
a niche competitive advantage incorrect
business acumen
113.
114. Tracey Read is designing a series of marketing activities to help her new catering
company achieve its growth objectives in a highly competitive industry. Tracey is
engaged in:
marketing planning correct
strategic activation
resource commitment
control
evaluation
115.
116. The _____ answers the question, "What business are we in and where are we
going?"
financial statement
situation analysis
market strategy
mission statement correct
strategic plan
117.
118. A(n) _____ describes and estimates the size and sales potential of market
 segments of interest to the firm, and assesses key competitors in these market
segments.
market opportunity analysis correct
marketing orientation
environmental scan
marketing mix audit
target market strategy
119.
120. The focus of an organization's mission statement should be on:
its social responsibilities
the products it wishes to sell
the market it wishes to serve correct
the desires of top management
technologies it understands well
121.
Go back

74-231: Quiz #2: Attempt #91512

From user ahmed12u.

Score: 2 10 (20%)
Started 2012-01-16 11:51 am; submitted 2012-01-16 12:01 pm.
122. The _____ answers the question, "What business are we in and where are we
going?"
financial statement
market strategy
strategic plan
mission statement correct
situation analysis
123.
124. A Canadian drink company conducting a SWOT analysis of market potential in
India should be aware that all the following are potential threats EXCEPT:
a high demand for Canadian.-made products
religious differences that could lead to terroristic acts
a low gross national profit incorrect
fierce competition dominated by a competing brand drink
strict governmental regulation of foreign businesses
125.
126. Which of the following is NOT an appropriate use for carefully specified
marketing objectives?
as a method of developing, implementing, and evaluating a consistent
marketing plan
as a method for developing standards to gauge performance
 as a method to appeal to all market segments
as a motivational tool for those charged with achieving the objectives
incorrect
as a way to force executives to sharpen their critical thinking skills
127.
128. Bee-Clean Industries is a start-up company specializing in office building janitorial
services in the city of Victoria. Bee-Clean has experienced rapid growth of clients
and has been furiously hiring new employees to service this new business. As
most employees are new to their tasks, their productivity has been below
industry standard. As a result, the company's profit picture has not been pretty.
Bee-Clean would be classified according to the BCG as a _____.
dog
question mark
star incorrect
cash cow
panacea
129.
130. Hustler Turf Equipment is a Saskatchewan-based company that makes
landscaping equipment. The company is looking at customer trends, its
competitors, and the economy to see if there are any threats or opportunities on
the horizon. It has also examined its production policies and sales histories to
determine its strengths and weaknesses. Hustler Turf Equipment is conducting
a(n):
market audit incorrect
situation analysis
environmental test
trend analysis
competitive advantage search
131.
132. Everyone knows the brand name Kleenex. Kleenex is what many consumers think
of when they think of tissues. This widely recognized brand name is a source of:
a cost advantage
a niche competitive advantage incorrect
business acumen
a product differentiation competitive advantage
market augmentation
133.
134. Bee-Dove Pottery used to sell finished pots and figurines by local artists when its
owner noticed that many of her customers were asking if there were any way
that they could make and personalize their own pieces. Now, she sells pottery
blanks, and customers create pieces that exactly suit their needs. This is an
example of:
a stringent and narrow mission statement
the use of a BCG portfolio matrix incorrect
 strategic planning based on creativity
planning with the intent to challenge existing company assumptions
a designated single time frame during the year
135.
136. Through the use of environmental scanning, the manufacturers of video games
for Xbox and PlayStation could:
learn why they needed to use a team management structure
benefit from experience curves
test market new products
determine why the market for video games is slowing correct
periodically divest itself of low-margin products
137.
138. Which of the following is NOT a common reason why companies fail to achieve a
marketing objective?
unrealistic marketing objectives
poor implementation
changes in the environment after the objective was specified and the
strategy implemented
lack of capital
inappropriate marketing strategy incorrect
139.
140. The term _____ would be used to describe physically active males between the
ages of 12 and 19.
sustainable market
market segment
diversified market
exchange mixers
transactionalists incorrect
141.
Go back