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**Company Logo**

BUSINESS PLAN OUTLINE

PREPARED BY:
MDM FAIRUZ BT YUNUS
JULY 2017
BUSINESS PLAN OUTLINE

SECTION l: EXECUTIVE SUMMARY (10 marks)


Summarizing the complete business plan
Expected sales turnover by 2019
Expected net profit by 2019
Not more than 2 pages

SECTION ll: CONTENTS (05 marks)


As in this page

CHAPTER 1: INTRODUCTION TO BUSINESS (10 marks)


A. Introduction to Company
Company profile
Vision and mission statement
Business objectives (SMART objectives)
Nature and size of business
Background of the entrepreneurs
Office equipment and supporting personnel
Statement of why financing is needed
B. Business description
General description of the business
Target market
Goals and potential of the business and milestones (if any)
Uniqueness of product or service
Business location the site plan / layout.
Justification for the location.

CHAPTER 2: SITUATIONAL ANALYSIS (10 marks)


The product / service current trend in the industry
Future outlook and trends
Analysis of competitors
Competitors market segmentation
Competitors product strategy
Competitors pricing strategy
Competitors promotional strategy
Competitors distributional strategy
Industry and market forecasts
CHAPTER 3: MARKETING STRATEGY (10 marks)
A. Research and analysis
Target market (customers) identified
Market size and trend
Competition
Forecasted sales
Estimated market share
B. Marketing plan
Product strategy quality, characteristics
Pricing strategy costing and selling price
Sales and distribution strategy discounts and promotion
Advertising and promotional strategy packaging, advertising activities
Marketing control and evaluation
Marketing budget

CHAPTER 4: PRODUCTION / OPERATIONAL STRATEGY (10 marks)


Description of companys production / operation
Manufacturing / production process planning
Manufacturing / production process work flow (flow chart)
Physical plant site plan and layout
Proximity to suppliers and access to transportation
Machinery and equipment
Material planning raw materials
Name and supplier of raw materials
Manpower planning
Gantt chart
Production / operational budget

CHAPTER 5: ORGANIZATIONAL STRATEGY (10 marks)


Board of directors, advisors, consultants
Management team background
Organization chart
List of administrative staff
Roles and responsibility members of organization
Forms of ownership enterprise, Sdn Bhd, LLP or holding
Legal structure stock agreement, employment agreement, ownership
Identification of partners or principal shareholders
Schedule of remuneration
List of equipment
Administrative budget
CHAPTER 6: FINANCIAL PLAN (15 marks)
A. Budgeting
Forecasted sales
Forecasted purchases
Projected costs and financing
Cost controls
Depreciation of fixed asset
Loans and hire purchase repayment schedule
Pro forma statement of comprehensive income (income statement)
Pro forma statement of cash flow (cash flow / fund flow)
Pro forma statement of financial position (balance sheet)
Financial assumptions and financial ratios
Taxes incur
Break even analysis
Sources and application of funds
Financial budget
B. Assessment of Risks
The SWOT analysis
Alternative courses of action
New technologies
Contingency plans
C. Loan utilisation
Itemized your loan requirements
Maximum 80 % of your total cost to start the business

CHAPTER 7: CONTROL AND EVALUATION (10 marks)


Timing and objectives / time management
Deadlines and milestone Gantt chart
Relationship of events
Sales management sales record
Employee management staff performance appraisal form and system

CHAPTER 8: CONCLUSION (05 marks)

REFERENCES: (05 marks)


APPENDIX:
Recommendation letters
Market research data
Leases or contracts
Price lists from suppliers

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