InMail:

The Good, the Bad

and the Ugly

Recruiting Solutions
 InMail
The Good - what works to
generate interest from
candidates

The Bad - why candidates

don't respond to certain
approaches

The Ugly - how not to use the

InMail system

*the names, photos, titles & companies have been changed to protect the innocent & guilty alike

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved

 Janice Ceresa: Q4 2014

InMail Response Rates

25
21.7
20 17.8
16.5
15

10

0
Oct-14 Nov-14 Dec-14

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved 3

 Janice Ceresa: Jan 2015

InMail Response Rates

35

30
30.1
25
21.7
20 17.8
16.5
15

10

0
Oct-14 Nov-14 Dec-14 Jan-15

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved 4

 Janice Ceresa: Jan 2015
InMail Response Rate

Impressive

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved 5

 InMail | LinkedIn

Trainers Needed @ LinkedIn

Brooke Lopez, Senior Manager, Corporate
Training
May 03, 2008
Kevin

LinkedIn is exploding, as you may know, and with a growing

customer base we need to grow our small training team. We're
looking for great public speakers with background similar to
yours, based on your LinkedIn profile.

If you are interested in talking more about this opportunity to be

a part of LinkedIn from the inside, please let me know. I'd also
love any referrals you could provide.

Thanks and have a great day,

Brooke

Recruiting Solutions
Recruiting Solutions
When sending an InMail Consider Passive Talent

Do
Start a conversation
Make it feel personal
Strong subject line
Be brief and to the point
Mention shared connections/groups

Dont
List all job specifics
Include job title or req ID in
subject line
Use jargon & biz-speak
Ask for a resume right away

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved

Avoid Jargon & Biz-speak

"You'll be in charge of a team of 50 salespeople and

responsible for increasing revenue by 10% in your
first year."

"When you're not rolling up your sleeves and

analyzing sales data with your team, you'll be
coaching territory directors on how to perfect their
negotiating skills."

"You will get hands-on leadership training and learn

how to motivate your team to exceed their sales
goals."

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved

 Let's open the mailbag!

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved 10

 InMail | Unicom

Exploratory Conversation / Customer Success

Karen A. May, Senior Recruiter
Oct 19, 2014
Hi Kevin,

I realize that you might not be actively planning a career move right now, yet I'm wondering
... if it came your way, would you consider an outstanding opportunity?

You've had an impressive career! Also, it looks like you've had success supporting high
growth SAAS or mobile companies. These are key assets here at Unicom . For this reason,
I want to talk with you.

Over 14,000 companies now use Unicom as their analytics platform. We are highly
profitable, in hypergrowth and backed by top-tier firms like Andreessen Horowitz and
Sequoia. Yet in terms of staff size, we're still under 70, and our Customer Success team is
still under 5. The opportunity here is wide open!

We're hiring for top talent; if we make you an offer, it will be highly competitive. Also, we'll
create a role for you that will fit your skills & interests. Would you be open to a brief
conversation to explore this possibility?

If you're interested, please reply with a specific date and time that you're available to speak
with me for 10 minutes. And please include your phone number.

Thanks, and have a fantastic week!

Karen
555.555.5555

Recruiting Solutions
 InMail | Unicom

Exploratory Conversation / Customer Success

Karen A. May, Senior Recruiter
Oct 19, 2014
Hi Kevin,

I realize that you might not be actively planning a career move right now, yet I'm wondering
... if it came your way, would you consider an outstanding opportunity?

You've had an impressive career! Also, it looks like you've had success supporting high
growth SAAS or mobile companies. These are key assets here at Unicom . For this reason, I
want to talk with you.

Over 14,000 companies now use Unicom as their analytics platform. We are highly
profitable, in hypergrowth and backed by top-tier firms like Andreessen Horowitz and
Sequoia. Yet in terms of staff size, we're still under 70, and our Customer Success team is
still under 5. The opportunity here is wide open!

We're hiring for top talent; if we make you an offer, it will be highly competitive. Also, we'll
create a role for you that will fit your skills & interests. Would you be open to a brief
conversation to explore this possibility?

If you're interested, please reply with a specific date and time that you're available to speak
with me for 10 minutes. And please include your phone number.

Thanks, and have a fantastic week!

Karen
555.555.5555

Recruiting Solutions
 InMail | Unicom

Exploratory Conversation / Customer Success

Karen A. May, Senior Recruiter
Oct 19, 2014

Recruiting Solutions
 InMail | Technodrill

Sales Training Specialist @ Technodrill

Lara Brady, Senior Recruiter
June 9, 2012

Kevin,

Hello, I noticed your profile online and wanted to talk to you about a job opportunity.
Im a recruiter for Technodrill and we are searching for a Sales Training Specialist
to join our Media Sales team. This role will be responsible for the instructional
design and development of training materials for the sales and account
management teams. This is a great job and key to the continued growth and
success of our team.

The Sales Training Specialist may be based either in Sunnyvale or San Francisco.
Please let me know if you would like to discuss this great full-time opportunity with
Technodrill!

Thanks for your time and interest.

Regards,

Lara
555.555.5555

Recruiting Solutions
 InMail | Technodrill

Sales Training Specialist @ Technodrill

Lara Brady, Senior Recruiter
June 9, 2012

Recruiting Solutions
 InMail | Lamware

Training Specialist for exciting start up!

Michael Walters, Senior Recruiter
Feb 22, 2011
Kevin

I came across your profile and wanted to introduce myself to you. I work for a start
up division of Lamware and currently looking for a Training and Development
specialist. It is an exciting time for us right now and we are definitely experiencing
some growing pains. I don't know if you are open to a new opportunity right now,
but if not perhaps you know someone that is?

Please take a look at our website when you have a moment and let me know what
you think. We are noticing an excitement in the ad targeting industry and we are
proud to be at the forefront of this boom.

Thank you for taking the time to review, and I look forward to networking with you.

Regards,

Michael
555-555-5555

Recruiting Solutions
 InMail | Lamware

Training Specialist for exciting start up!

Michael Walters, Senior Recruiter
Feb 22, 2011

Recruiting Solutions
 Going from Bad to Good

Recruiting Solutions LinkedIn Confidential 2014 All Rights Reserved 18

 InMail | DeVry Education Group

Outstanding Opportunity for Veterinary Technician - St. Kitts

Janice Ceresa, Sr. Sourcing Consultant

Oct 18, 2014
My name is Janice Ceresa and I am a Sr. Sourcing Consultant with Ross University
School of Veterinary Medicine (RUSVM). I recently viewed your profile and thought you
or someone you know may be interested in our Veterinary Technician positions we
have open in St. Kitts. RUSVM offers a unique AVMA-accredited program of training
on the island of St. Kitts, West Indies. A cutting-edge curriculum, with innovative use of
technologies and simulations, provides the best possible training for tomorrows
veterinarians.

Veterinary Anesthesia Technician overview: Preferred candidates will have experience

in the areas of working in an AVMA accredited school or equivalent, at least 3 years
experience working in critical care, or with a referral practice. Licensure or certification
as a veterinary technician is required. Senior Veterinary Technician - Large Animal
overview: Highly skilled individual with teaching interest and experience sought to
participate in large animal department as a technician and assisting with veterinary
student training. 2 year Veterinary Technician certification required or Bachelors
degree preferred from an accredited veterinary technician program. Minimum of 2
years experience in a clinical setting. Salary will be commensurate with qualifications
and experience.

Please send me a curriculum vitae (CV) at jceresa@devrygroup.com Relocation

assistance and a comprehensive benefits and competitive salary await the right
candidate. If you are content where you are I would be grateful if you would share this
position. I truly believe the best candidates are referred not recruited.

Recruiting Solutions Best! Janice Janice Ceresa Sr. Sourcing Consultant Ross University School of
Veterinary Medicine e: jceresa@devrygroup.com
 InMail | DeVry Education Group

Outstanding Opportunity for Veterinary Technician - St. Kitts

Janice Ceresa, Sr. Sourcing Consultant

Oct 18, 2014
My name is Janice Ceresa and I am a Sr. Sourcing Consultant with Ross University
School of Veterinary Medicine (RUSVM). I recently viewed your profile and thought you
or someone you know may be interested in our Veterinary Technician positions we
have open in St. Kitts. RUSVM offers a unique AVMA-accredited program of training
on the island of St. Kitts, West Indies. A cutting-edge curriculum, with innovative use of
technologies and simulations, provides the best possible training for tomorrows
veterinarians.

Veterinary Anesthesia Technician overview: Preferred candidates will have experience

in the areas of working in an AVMA accredited school or equivalent, at least 3 years
experience working in critical care, or with a referral practice. Licensure or certification
as a veterinary technician is required. Senior Veterinary Technician - Large Animal
overview: Highly skilled individual with teaching interest and experience sought to
participate in large animal department as a technician and assisting with veterinary
student training. 2 year Veterinary Technician certification required or Bachelors
degree preferred from an accredited veterinary technician program. Minimum of 2
years experience in a clinical setting. Salary will be commensurate with qualifications
and experience.

Please send me a curriculum vitae (CV) at jceresa@devrygroup.com Relocation

assistance and a comprehensive benefits and competitive salary await the right
candidate. If you are content where you are I would be grateful if you would share this
position. I truly believe the best candidates are referred not recruited.

Recruiting Solutions Best! Janice Janice Ceresa Sr. Sourcing Consultant Ross University School of
Veterinary Medicine e: jceresa@devrygroup.com
 InMail | DeVry Education Group

Paraveterinary in Paradise?
Janice Ceresa, Sr. Sourcing Consultant
Dec 9, 2014
Hi Kevin,

I was looking at your profile today and see that you have paraveterinary experience.
Have you ever thought about practicing on a tropical island paradise?

My name is Janice Ceresa and I am a Sr. Sourcing Consultant with Ross University
School of Veterinary Medicine (RUSVM). We offer a unique AVMA-accredited
program of training on the island of St. Kitts, West Indies. Its a cutting-edge curriculum,
with innovative use of technologies and simulations that provides the best possible
training for tomorrows veterinarians. I think itd be a great opportunity for someone
with your background and experience. Plus its on an island in the West Indies!

Right now the school is looking for Veterinary Anesthesia Technicians and Senior
Veterinary Technicians to work with Large Animals.

If you are licensed and this opportunity piques your interest, please hit reply and lets
set up a time to discuss further.

Best!
Janice

Janice Ceresa
Sr. Sourcing Consultant
Ross University School of Veterinary Medicine
Recruiting Solutions e: jceresa@devrygroup.com
 InMail | DeVry Education Group

Janice Ceresa, Sr. Sourcing Consultant

Dec 9, 2014

Recruiting Solutions
 The Good, Bad & Ugly

Recruiting Solutions LinkedIn Confidential 2014 All Rights Reserved 23

 InMail | Greencane

Whats your next play after graduation?

Robert J. Knight, Senior Recruiter
May 15, 2014

Kevin

I hope this note finds you well! I wanted to reach out to you after viewing your
profile; your impressive sales skills from T-Mobile and your impending Psychology
degree from Foothill College really caught my eye!

I am always looking to network with bright Sales individuals, and I would like to
learn more about you and your career goals. As Greencane continues to thrive, it
never hurts to know more about people in our industry!

If youre interested in networking, please look at my LinkedIn profile and let me

know 2-3 times when you are available to talk, as well as a good number to call!

Look forward to connecting,

Recruiting Solutions
 InMail | Greencane

Robert J. Knight, Senior Recruiter

May 15, 2014

Recruiting Solutions
 InMail | Blue Elephant Inc

Networking Request
Rosie Jordan, Senior Recruiter
May 15, 2014

Kevin

I hope this message finds you well. I wanted to reach out to see if you would be
open to networking with me regarding a management opportunity I am sourcing in
Eden Prairie.

I am currently looking for top level talent to join Blue Elephant as a Merchandise
Operations Leader (Assistant Manager). This position is a high-level, exempt
management opportunity that offers competitive base salary + bonus potential, full
benefits, a great work/life balance and tremendous growth possibilities with our
company.

Please let me know if you are interested or know of anyone who might be. Thanks
in advance for your time and I look forwarding to hearing from you.

Best Regards,

Rosie
555-555-5555

Recruiting Solutions
 InMail | Blue Elephant Inc

Networking Request
Rosie Jordan, Senior Recruiter
May 15, 2014

Recruiting Solutions
 InMail | FW Mercer

Times they are a-changin'

Robert E. Hopper, Senior Recruiter
May 15, 2014
It was Minnesotas own Bob Dylan that that said times they are a-changin. We couldnt
agree more. We are looking to expand our areas of expertise and we think you can help.

Who are we? We are FW Mercer, one of Minnesotas top Management and IT Consulting
firms - and we are looking for strong leaders like you.

Heres a little more about us:

1) Who we are: http://www.youtube.com/watch?v=Skz1YjPAe
2) The kind of work we do: http://www.youtube.com/watch?v=5VyC_6Hv1

I am Senior Talent Partner employed by FW Mercer and recently viewed your LinkedIn
profile while souring for a Project Managers near Cleveland. Our Project Management
consultants are responsible for assessing the maturity of our clients project management
professionals, processes, and tools. They develop recommendations for improvement and
implement new solutions that allow our clients to efficiently and effectively deliver
projects.

I am curious if you might know someone who would be interested in this role. If you would
like me to send you more info on FW Mercer, please send me an e-mail directly to
rhopper@fwmercer.com.
Find out more about FW Mercercareers here: http://fwmercer.com/careers.

Id love to hear if we could be the change you have been looking for.
Recruiting Solutions
Sincerely,
 InMail | FW Mercer

Robert E. Hopper, Senior Recruiter

May 15, 2014

Recruiting Solutions
 InMail | Redmedlam

eLearning Opportunity in SF
Steven M. Oakes, Senior Recruiter
Sept 6, 2013
Hi Kevin,

My name is Steven and I am with Redmedlam, an IT Staffing firm

I wanted to touch base with you regarding an opportunity we have for a eLearning
Technical Lead for one of our clients in San Francisco.

Responsibilities:
* Establish technical standards and process to publish eLearning content to a
variety of different formats including LMS, Web, Podcasts and more.
* Work with eLearning producers and suppliers to ensure that developments are
successfully completed to specification.
* Deliver a high-quality customer experience by managing the data integrity, rules,
and processes for the LMS.
* Recommend and put in place new eLearning strategies and technologies to help
grow our portfolio and methods of reaching our customers.
* Coordinate projects for external vendor run eLearning initiatives.

If interested, please send me your updated resume and a good time to talk. If for
some reason you are not available, then please forward this to anyone who you
think maybe on the look out for new opportunitites. Thank you!

Kind Regards
Recruiting Solutions
Steven 555-555-5555
 InMail | Redmedlam

eLearning Opportunity in SF
Steven M. Oakes, Senior Recruiter
Sept 6, 2013

Recruiting Solutions
 InMail | Hatcore

Opportunity - Hatcore
Harry Hewitt, Senior Recruiter
Apr 9, 2014
Dear Kevin,

I am Harry Hewitt, a Talent Recruiter.

I recently came across your profile and we are interested in speaking with you about
an opportunity (Sales & Marketing Training Operations Specialist) here at Hatcore.

In the case you are interested in speaking to us, please send a copy of your resume,
the best number to reach you at for this conversation. Please provide a few different
times/days that you are able to have a 20-30 minute phone conversation.

** We have competitive compensation, excellent benefits AND every other Friday OFF!
Cal trains is one block from our office and we have free parking garage!

Here is the job description link:

http://careers.hatcore.com/detail.asp?jobid=hatcore1865

Thanks and I look forward to hearing from you.

Harry
555-555-5555

** In case you are not interested, please feel free to provide this description and my
contact info to others who may be interested in this opportunity.**
Recruiting Solutions
 InMail | Hatcore

Opportunity - Hatcore
Harry Hewitt, Senior Recruiter
Apr 9, 2014

Recruiting Solutions
 InMail | Duocom

Management Opportunity
Harry Hewitt, Senior Recruiter
May 15, 2014
Hi Kevin,

Please feel free to pass along the great news that we have a
management opportunity at our Duocom location in Council
Bluffs.

If you would like additional details for yourself or your network on

the packages we offer our leaders and job details, please let me
know! Have a great day!

Best Regards,

Harry
555-555-5555

Recruiting Solutions
 InMail | Duocom

Management Opportunity
Harry Hewitt, Senior Recruiter
May 15, 2014

Recruiting Solutions
 InMail | Michael Marx & Associates

Blackhats Needed
Dominic Wyatt, Senior Recruiter
May 15, 2014
Hi Kevin,

I was speaking with our Sr. Security Engineer, Klayton Kopecky,

about some of the highly visible projects our Security team will be
embarking on in the next quarter and he mentioned our need for
a true leader in the space. I took it upon myself to share your
profile with him and needless to say he was impressed with your
background and experience at CyberSniper so that is the reason
for my note. I am sure you are busy, but I would value the
opportunity to speak with you about our organization and some of
the cool projects we are working on.

How does the beginning of next week look for you?

Thanks,

Dominic
555-555-5555
Recruiting Solutions
 InMail | Michael Marx & Associates

Blackhats Needed
Dominic Wyatt, Senior Recruiter
May 15, 2014

Recruiting Solutions
 InMail | Vila Corporation

Excellent Opportunity!
Clyde Brown, Senior Recruiter
Dec 10, 2010
Dear Recruiting/HR Colleagues,

I hope everyone is having a great year! I am writing to request

your help. I'm currently seeking a Contract Recruiter in the Menlo
Park, CA to support two key Medical Device companies. The
ideal candidate will have 5+ Corporate Recruiting/HR experience
along with strong collaboration and consulting skills. If you or
anyone you know is interested let me know!

Regards,

Clyde Brown
555-555-5555
Vila Corporation

Recruiting Solutions
 InMail | Vila Corporation

Excellent Opportunity!
Clyde Brown, Senior Recruiter
Dec 10, 2010

Recruiting Solutions
 InMail | Techplex

Join our Talent Community

Thomas Kramer, Senior Recruiter
August 15, 2014
Hi Kevin,

Our HR and Talent Acquisition teams are growing here at

Techplex, so I'm reaching out to the Chicago area TA community
to spread the word. We're looking for great sourcers, recruiters,
TA Specialists and more. All of our open positions are posted
here: http://www.techplex.com/postings

Thanks in advance for any referrals, and please let me know if

you have any questions or if I can repay the favor. Lets keep in
touch via LinkedIn - click here to register for our upcoming
webinar on Building Strong Local Talent Communities:
http://www.TAwebinar.com

Thanks again,

Thomas Kramer

Recruiting Solutions
 InMail | Techplex

Join our Talent Community

Thomas Kramer, Senior Recruiter
August 15, 2014

Recruiting Solutions
Checklist before hitting send

Leverage personal profile information

Appeal to passive candidates

Call to action

Mobile ready

Ask yourself if you would open, read and reply

Recruiting Solutions LinkedIn Confidential 2015 All Rights Reserved 46

Questions?

Click to view

Recruiting Solutions 43