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  • Mission Statement

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    coco
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    This document discusses mission statements and strategic objectives. It defines a mission statement as describing who an organization is, what it does, and how it satisfies customers' needs. A vision statement conveys where an organization is headed. Strategic objectives operationalize the mission statement by providing specific, measurable goals and guidance on how the organization can fulfill its higher purposes over a defined period. They form a hierarchy from broader mission to more specific objectives and cover areas like products, markets, finance, growth and organizational development.

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    SM

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    This document discusses mission statements and strategic objectives. It defines a mission statement as describing who an organization is, what it does, and how it satisfies customers' needs. A vision statement conveys where an organization is headed. Strategic objectives operationalize the mission statement by providing specific, measurable goals and guidance on how the organization can fulfill its higher purposes over a defined period. They form a hierarchy from broader mission to more specific objectives and cover areas like products, markets, finance, growth and organizational development.

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    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
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    7 vues1 page

    Mission Statement

    Transféré par

    coco
    This document discusses mission statements and strategic objectives. It defines a mission statement as describing who an organization is, what it does, and how it satisfies customers' needs. A vision statement conveys where an organization is headed. Strategic objectives operationalize the mission statement by providing specific, measurable goals and guidance on how the organization can fulfill its higher purposes over a defined period. They form a hierarchy from broader mission to more specific objectives and cover areas like products, markets, finance, growth and organizational development.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Mission

    and Vision incorporaXng


    MISSION STATEMENT into a statement

    Mission + Vision Ritz-Carlton Hotels


    Who we are?
    What we do? The Ritz-Carlton is a place where the genuine care and
    comfort of our guests is our highest mission. We
    How are customers need being pledge to provide the finest personal service and
    facilities for our guests who will always enjoy a warm,
    satisfied? and relaxed yet refined ambiance.fulfills even the
    unexpressed wishes and needs of our guests (vision)
    Where we are headed?

    A MISSION IS NOT . . . Coherence in Strategic DirecXon

    Strategic objectives
    Operationalize the
    Simple slogan/motto, e.g. mission statement
    UPS - When time is running out, we Provide guidance on
    how the organization
    put time on your side can fulfill or move
    toward the higher Strategic objectives
    Dragon Air - We aim higher goals
    Hierarchy of Goals
    Pizza Hut- Share a slice of life More specific
    Cover a more well-
    defined time frame

    What are strategic objecXves?


    Where do we want to be? VISION
    What do we want to achieve?
    Strategic objectives
    Goals that are used to operationalize the Why do we exist MISSION
    as an organization? Purpose Business Scope
    mission statement
    Specific, measurable, appropriate, realistic, Analysis:
    Where are we now?
    timely PETS, FIVE FORCES,SWOT analysis

    How will we get there? STRATEGY


    Formulation &
    Implementation

    36
    1-35

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