Demographic Segment(2)

Demographic Segment: illustration (3)

Examples(P44): Demographic trends in HK The median age of the OpportuniGes (for banks):
Aging population (from SCMP 22 Feb., 2012): population rose from __________________________
Rising affluence 36.7 years in 2001 to __________________________
Changes in ethnic Rapidly greying HK needs 41.7 last year, with __________________________
composition new policies, experts say. 940,000 people aged 65 ______________
Geographic distribution of Median age climbs to 41.7 or older an increase of
last year from 36.7 in 2001, Threats (for banks):
population 200,000 from 10 years
amid shrinking nuclear __________________________
Greater disparities in ago. __________________________
income levels families, rising sex
imbalance and falling __________________________
Level of education and birth __________________________
marriage rates, census
rate can have a significant
figures show.
impact on the supply of
workers
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Demographic forces: illustration (4) Sociocultural segment (1)

For every 1,000 OpportuniGes (for cosmeGc Sociocultural forces are Examples:
women including shops): influences and trends More women in the
domestic helpers __________________________ originating in a countrys, workforce
aged 25 and 44, there __________________________ a societys, or a cultures Increase in temporary
were just 725 men in __________________________ human relationships and workers
the same age group last __________________________ values that may affect an
year. organization. Greater concern for
Threats (for cosmeGc shops):
fitness
__________________________
Greater concern for
__________________________
__________________________ environment
__________________________ Postponement of family
formation
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