DENIZ CAMUR ARACI

Authorized to work in the US without sponsorship

1033 W. 14TH PLACE UNIT 130, CHICAGO, IL 60608 I 312-989-0314 I denizcamur.dc@gmail.com

SUMMARY: Experienced marketing professional focused on product and campaign management.

SKILLS
Customer Success Management Product Management
Customer/Product Life Cycle Management Financial Modeling
Product and Service Design and Development Strategic Planning
Acquisition, Retention, Segmentation Team Management
Campaign Management
Project Management
Revenue Management
Pricing

EXPERIENCE
Product Marketing Manager, Commercial and Corporate Credit Cards 09/15 - 01/17
AKBANK, Credit Card Portfolio Department Istanbul, Turkey
Spearheaded an agile team of 30+ to devise, develop and execute a new three phase customer life cycle
campaign software (proactive, reactive, win-back) to reduce attrition rate by the cardholder.
Analyzed Big Data to categorize the cardholders and identify spending patterns for customer segmentation.
Designed strategies and new services (call, text and e-mail) for proactive information transfer to improve overall
customer experience.
Monitored market share and profitability as a function of customer spending and loyalty.
Developed credit card delivery processes to reduce undelivered attrition rate due to expired, lost and/or stolen
cards.
Orchestrated call center operations and trained call center agents continually.
Supervised market researches and consultancy projects with Mastercard.
Maintained close communication with internal departments such as sales, acquisition, CRM, IT; regulatory and
legal teams as well as third party providers.

Product Manager, Commercial Credit Cards Cash Advance 06/12 - 09/15

AKBANK, Credit Card Portfolio Department Istanbul, Turkey
Established data-driven, metric-focused and market-based product development roadmaps.
Processed marketing strategy to maximize transaction volumes, interest and fee revenue.
Generated and assessed competitive offerings to ensure product differentiation and competitiveness.
Built a new financial model for an improved pricing strategy.
Launched new products such as installment cash advance, balance transfer and SMS money.
Created informational material content for Marketing Communications Department.

Pricing Analyst, Postpaid Mobile Plans 02/11 - 06/12

TURK TELEKOM - AVEA, Marketing Department Istanbul, Turkey
Provided competitive pricing information and financial feasibility analysis by developing cost models for new
products (mobile plans).
Lead KPI review and P&L analysis for newly launched mobile plans to sustain profitability.
Monitored revenue forecast as a function of launched and upcoming mobile plan campaigns, as well as current
market condition.

Pricing Analyst 08/07 - 02/11

BUDGET CAR RENTAL, Headquarters Istanbul, Turkey
Monitored seasonal and geographical sales trends, as well as competitor based pricing to develop new
strategies.
Implemented per branch based short term rental pricing strategies for all vehicles classes and add-on products.

EDUCATION
Yildiz Technical University,
Istanbul, Turkey
Master of Business Administration (MBA) 09/09 - 02/11
Bachelor of Science, Economics 09/03 - 06/08