We want to discuss SAS Visual Analytics that has helped CFOs across industries making their day-

to-day activities easier and manageable. SAS Visual Analytics helps CFOs look & analysis:

1. Sales & Marketing details

a. Sales across regions Vs. Period
b. Sales across products Vs. Period
c. Sales across Groups Vs. Period
d. Sales across customer segments Vs. Period
e. Sales vs. Profitability Vs. Cost Analysis Vs. Period
f. Who are the most efficient suppliers?
g. Which are the regions giving me better raw materials?
h. Who are my best customers?
i. What investments I need to do in Marketing to drive my sales up? This is done
by understanding factors that drive your sales and effectively investing in right
areas impact the sales. SAS Visual Analytics enables the CFOs to visually and
graphically execute analysis and understand these. It also provides GUI to execute
What-if analysis OR scenario analysis to tweak factors and adjust the investments
accordingly

2. With SAS Visual Analytics, we can also manage the supplier performance, agent
performance, dealer performance, product performance etc. Gross Margin Target Vs.
Actuals Also, enable the CFOs to drill down to the most granular level and understand
reasons behind such behavior. The analysis of Gross margin, sales and expenses can also
be done on smartphones and handheld devices.

3. Manage Planned numbers vs. Actuals and analyze the performance dynamically across all
parameters. Drill Down available to most granular details without intervention of IT
teams.

4. (Manufacturing CFO): Incase, of Primary and secondary sales, we can help manage both
the sales and also track the profitability across the product or groups. (Primary sale
definition: Manufacturing plant to the distributor/stockiest. Secondary Sale definition:
Distributor/stockists to Retailer or customer. Usually, the secondary information is
unavailable). In case, the information is available, we can manage both

5. Also, from cost perspective SAS Visual Analytics help you to optimize cost parameters and
attain the perfect combination for driving incremental sales. SAS Visual analytics enables
users to execute correlation algorithms to understand factors that are driving the
objective. For example, correlation matrix generated from SAS Visual Analytics, highlights
TOP attributes that drive for example SALES. The efforts to arrive at TOP 5 attributes
would be an extensive activity and will involve statistical teams and multiple iterations of
 data also requiring few days of exercise. With SAS Visual Analytics, You can arrive at TOP 5
attributes within few seconds. The system runs through the entire data and identifies this.

6. In case, you have an access to market survey information, we can combine that with your
data and provide in depth analysis of your competition and their products.

7. SAS Visual Analytics also has ability to run through textual information (unstructured) or
free text information and extract the information

8. What channels of marketing are best suited for your product? Answer to this is achieved
using SAS Visual Analytics, by analyzing channel data across sources from multiple
databases and then combining with the products sales and expenses and provide
profitability analysis. Profitability analysis can be done at Product level, customer,
supplier, region level. Capability to drill down to various levels to understand the
profitability drivers and impact.

9. You can do lot more than this. But the key aspect is that, all this can be done by you and
your team with minimal dependency on IT teams. All analysis is possible to do with SAS
Visual Analytics, that is completely GUI driven and does not require any coding. Minimal
training with the business is good for them to go and design their own reports.