SUMMER TRAINING REPORT

In

Sewara Hospitality & Development

On

Importance Of ONLine Marketing In Hospitality Industry

Submitted in partial fulfillment of the requirements of the two year

Post Graduate Programme (PGP).

Submitted by
Akhil Bhadrecha
……………………………………………………………………………….

Roll No: Pg20095598

Batch: 2009-2011
IILM Institute for Higher Education

1
 Declaration

I hereby declare that the Project work entitled, Importance Of Online

Marketing In Hospitality Industry submitted by me for the partial

fulfillment of the Post Graduate Program (PGP) to IILM Institute for

Higher Education, is my own original work and has not been submitted

earlier either to IILM or to any other Institution for the fulfillment of the

requirement for any course of study. I also declare that no chapter of this

manuscript in whole or in part is lifted and incorporated in this report from

any earlier / other work done by me or others.

Akhil

Bhadrecha (PG20095598)

2
 Acknowledgement

I express my heartfelt gratitude to Mr. Inder Pal Singh Kochher ( Managing Director), Sewara
Hospitality Management & Development, for giving me the opportunity to undertake a project
on, Importance Of On line Marketing In Hospitality Industry under his guidance and
observation.

I also express my deep sense of gratitude to my mentor Vandana Srivastava for her unflinching
support and making herself available for discussion and providing me as required facilities
whatever, whenever needed throughout duration of my dissertation.

Last but not least I would like to sincerely acknowledge the help received from various persons
and sources in collecting data’s and information in completing this satisfactory Project.

3
4
Certificate of Training

5
 Executive Summary

As a part of my MBA curriculum I have done my summer internship training at Sewara

Hospitality and Development, New Delhi. In this report I am going to share my experience in the
company of the period from 3rd May 2010 to 28th June 2010. During my internship my role was
“Online Marketing Executive Trainee – Sales & Marketing”. I was supposed to research the
importance of Online Marketing in order to boost the sales. As a part of this internship I have
identified some problems and provided some strategy in order to do effective online marketing.

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 Table of Contents

• Company Overview
• The
Brand………………………………………………………………………………………
…………7
• History………………………………………………………………………………………
……………..8
• Vision………………………………………………………………………………………
……………….9
• Values………………………………………………………………………………………
………………10
• Team…………………………………………………………………………………………
…………….11
• Product and
Services………………………………………………………………………………12

• Industry Overview
• The Growing Indian Hospitality
Industry………………………………………………..16
• Current
Scenario…………………………………………………………………………………….
17
• What the future
holds……………………………………………………………………………18

• Research Work and Methodology

• Research
Work…………………………………………………………………………………………
19
• Methodology………………………………………………………………………………
…………..20

• Research Data
• Online Travel Agencies and
Bookings……………………………………………………..21
• Google Analytical
Data…………………………………………………………………………….24
• All Traffic
Sources…………………………………………………………………………………….
26
• Keywords used on
Google………………………………………………………………………28
• Top Travel
Websites………………………………………………………………………………..41

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• Analysis of Findings
• Analysis of
Findings………………………………………………………………………………….42

•
Conclusion……………………………………………………………………………………
…………..43
•
References……………………………………………………………………………………
…………..44

Company Overview
The Brand
Sewara’s primary objective is to create ecological and culturally anchored high-end getaways
while propagating the sustenance and perpetuation of the socio-cultural and ecological heritage
of India, past and living. The Sewara family has cultivated a sense of two-fold duty: unrelenting
service to our guests on the one hand and consistent harmony with the traditions and nature on
the other. All aspects of our product and services reflect our philosophy and objectives whether it
is food and beverage, architecture & design or ground level operations.

In developing and propagating our ethos & values, we attempt to ingrain in our internal and
external patrons a sense of responsibility towards India’s indigenous traditions, ethnic mores and
natural environment. Through our direct and indirect contribution to the hospitality and travel
industry, all our employees and projects reinforce this attempt. We aim to propagate employee
welfare and betterment not only of Sewara employees but their families as well.

It is our relentless desire to meet the demands of new-age travelers for experiential destinations
that allow indulgence into the culture of the region. Sewara Getaways have been developed to
offer exactly that. This guest experience is made interactive through architecture and design,
cuisines and activities.

Sewara Hospitality & Development resides over nine properties at pristine, untouched locations
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across India. Some of these have been operational for several years, some are due to open shortly
and some are still in the predevelopment phase. However, the binding synergy between them is
that they observe the same lifestyle parameters: deep anchoring with indigenous traditions and
harmony with the surrounding environs.

• LODI – THE GARDEN RESTAURANT

• PUSHKAR RESORTS
• LAKSHMAN SAGAR
• QILA TATARPUR
• MAHAR KALA
• FORT BAGRI
• AJABGARH
• HAVELOCK ISLAND
• RUTLAND ISLAND
• SMITH ISLAND

History

Founded in 1964, the company specializes in developing and manufacturing bulk drugs and
pharmaceutical formulations. Over forty-five years it has grown from a chemist shop into a
multi-national entity with sales revenues of over $40 million. Jagsonpal has substantial research
and development, manufacturing, marketing and distribution facilities. The firm has been so
successful only because there is a clear distinction between ownership and management. The
management of Jagsonpal is a meritocracy, though at heart it may be a family owned business.

Setting the standards and framework at Sewara from the top is Managing Director Inderpal Singh
Kochhar. Mr. Kochhar completed his A-levels from The British School,New Delhi (affiliated to
Cambridge University) and college education from Sarah Lawrence (Liberal Arts) College in
New York. Subsequently, he trained at ‘The Setai’ in Miami (a GHM property of world-
renowned hotelier Adrian Zecha). In 2005, Mr. Kochhar took over the reins of Sewara
Hospitality & Development, with the running of Lodi – The Garden Restaurant and subsequently
Pushkar Resorts.

‘By turning around systems - operational and infrastructural - he not only transformed both
properties into immensely profitable businesses within 2 years, but also added two more
properties, Lakshman Sagar and Silver Sand in the portfolio of the company. With this incredible

9
success to his credit, Mr. Kochhar is relentlessly working towards ensuring the success of the
group’s upcoming properties

Vision

Our vision is to present the conventional sense of Indian hospitality, not overtly clichéd but
interspersed with traditions and modern-day comforts. ‘Sewara’ is a synthesis of Sewa (service)
and Ara (of the world): our commitment of care towards our culture, heritage and environment
has a corresponding responsibility that we strive to fulfill.

• Our continuous Endeavour to search pristine, virgin locations and share the experience
with other individuals is realized by opening a restaurant, resort or hotel.

• We understand the location and it's capacity for development before sharing these
wonderful experiences with our guests. We recommend beautiful locations and properties
which are not under the Sewara brand but are quality experiential destinations
nonetheless.

• We don’t want to confine ourselves to any specific geographic area. Presently, operations
are confined to India but we are planning to expand our horizon to South Asia. We are
passionate about India and our constant endeavor is to understand the culture, heritage,

10
 environment and past & present living styles. People are not only affected by diversity of
geography but it the implicit variations in culture, art and crafts, music, stories and most
of all people. From beaches, mountains & deserts to swamps, flatlands and forests: our
vision is to share all the faces of India.

Values

Sewara Hospitality and Development has cultivated and encouraged the implementation of
positive values in all employees. This has ensured the growth of the organization as well as
personal growth in an overall positive direction. By consistently delivering a quality
experience to guests, we ensure value for their time and money. Sewara values also
encourage care for the environment: not only in the ecological context, but also cultural and
lifestyle environs.

People - Our consistency and overall success is driven by our team. The most important
stakeholders are Sewara employees since it is internal growth that eventually leads to the
company’s growth. Employee welfare and upliftment is a crucial aspect of any organization.
We conduct leadership programs, management training programs, tests, seminars, workshops
etc to educate our employees for future development. At the end of the month, it is not just
salary that employees take back but also an intangible benefit that adds value to their careers
and promulgates family welfare.
Guests – We take as a commitment that our guests must be able to trust Sewara to deliver

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quality services. Through proactive communication and presenting clients the information
they need to make a balanced decision, we try to make the Sewara experience as customized
to individuals as it is memorable
Learning -Learning is as endless process. Sewara is very much an “open” organization that
encourages feedbacks from our primary stakeholders - employees and guests.

Team

Inderpal Singh Kochhar - MD

He attended a liberal arts college – Sarah Lawrence College - in New York and concentrated on
films. Following this, he trained at The Setai in Miami, which is a GHM property of world-
renowned hotelier Adrian Zecha. He is an amateur film-maker and has held previews at galleries
in New York during his college days.
ANIL SHARMA – GENERAL MANAGER, MARKETING & SALES
Before joining Sewara, he was associated with Avalon Courtyard, New Delhi and Avalon
Resorts, Mussoorie. He has also worked with Old Anchor (Dalmia Resorts) in Goa as General
Manager of Marketing. Mr. Sharma brings on board vast experience of marketing and
networking on pan-India basis.
UPENDRA NATH SENAPATI – MANAGER FINANCE AND ACCOUNTS
The senior most member in the team, he brings 18 years of rich experience in finance and
accounts and has been associated with the hospitality industry since his graduation. He began his
career with RCI, a leading international time share company and subsequently moved to Avalon
Resorts Pvt. Ltd as a deputy manager of accounts.

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ASHISH KANOJIA - MANAGER OPERATION- RAJASTHAN
After completing his graduation in Hotel Management from Indraprastha University, Delhi, he
started his career in F&B department at Grand Hyatt, New Delhi. Before joining Sewara, he was
Manager Operations with Savoy, Mussoorie and was instrumental in and renovation and
revamping of all the departments in the hotel.

Product and services

Lodi – The Garden Restaurant

Lodi – The Garden Restaurant offers the possibility of hosting a wide variety of private and
public gatherings. Our patrons vary from Delhi socialites and industrialists to ministers and
bureaucrats and are augmented by expatriates living in the city and international travelers.

The Lodi’s positioning in the cultural heartland of New Delhi allows it to function as a non-
institutional hub for cultural activities. Along with casual dining, we like to serve our customers
with a progressive outlook: the Lodi experience is about expanding your socio-cultural and
ecological perspective. The Lodi has worked with New Delhi’s top event companies, cultural
centers, NGOs and other associates to host a wide range of public events in the following
categories

Music: performances, recitals, workshops, album launches

Art: exhibitions, showcases, previews

Literary: book launches, poetry & prose readings, author showcases

13
 Fashion: ramp shows, model/designer showcases, previews

Products: exhibitions, workshops, launches

Other: flea markets, yoga classes, movie screenings

The Lodi is also a preferred venue for private gatherings: from business lunches & corporate get-
togethers to cocktails, kitty parties and birthday/anniversary functions. As it is more than a mere
venue for such events, The Lodi has a set of rules and restrictions (legal and restaurant policy)
regarding infrastructure, sound levels, aesthetics etc. which are strictly adhered to by the
management.

Pushkar Resorts

Pushkar Resorts sprawls over 15 acres in the idyllic Ganehhra Village 8 kms outside Pushkar.
The natural ambience inside creates a seamless flow between outdoors and indoors, with lush
green landscaping, small water bodies and birdcall. Pushkar Resorts is indeed a modern-day
oasis in the midst of the hectic conventional heritage tourism circuit in Rajasthan.

The reception area is small and casual: it features a shop where guests can buy leather-ware,
swimming trunks, books, photographs and movies. The reception block also houses the
recreation room and sports equipment. Paintings by S.K Mani and M. Sivanesan are placed all
over.

There is an abundant fruit orchard which houses a variety of flora (mangoes, amla, guavas,
bananas) and fauna (peacocks, guinea fowl, tortoises, and turkeys). The central lawn area
surrounds the swimming pool & sun-deck. These are flanked by the volleyball court and croquet
pitch. The four clusters of cottages are located on three sides of the resort with the pool as the
centre-point.

Services

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Spa – The Kaivalya Spa features a Jacuzzi, steam rooms and a wide variety of massages
and treatments. Health snacks and drinks are also available from the special spa menu.
Yoga & meditation classes can be arranged on request.

Packages

Kaivalya Spa

Therapies

Conference Hall – Pushkar Resorts features an air-conditioned conference hall which

can accommodate up to 200 people. All modern conferencing facilities - projectors,
audio-visual equipments, pre-conferencing area - are available. It is a convenient venuw
for business conventions & corporate meets as well as family get-togethers & private
banquets.

Travel Desk – We provide travel services to our guests. Taxis can be arranged for sight-
seeing or inter-city travel. There is also a pick-up & drop facility to and from Ajmer
station.

Swimming Pool – The swimming pool and sun-deck is at the heart of the resort. It is
open from 0730 hrs to 1900 hrs. For your safety and the safety of others, kindly follow
the pool area regulations.

Sports & Recreational Facilities - Sports that guests might indulge in at the resort are
badminton, sand volleyball, swimming, table tennis, croquet and putting & chipping.
Additionally, there are board games, a library with a diverse range of books and a
collection of classic movies available on request.

Open areas – The badminton court, sand volleyball court, golf area, croquet ground and
open lawns add to the re-invigorating atmosphere of Pushkar Resorts. These are ideal for
children to play or just hang around.

Vehicles on rent – We provide guests with bicycles, motorcycles and jeeps on rent.

Doctor on call (24 hours) - There is a doctor-on-call available. Please contact the front
desk for medical assistance. Medical fees can be directly charged to your medical
account.

15
Lakshman Sagar

Overview

Sprawling over 32 acres at the fringe of the Badlands of India, Lakshman Sagar was built in the
late 19th century as a hunting lodge by the then Thakur of Raipur, Lakshman Singh Ji to host
other noble families and British emissaries. As a continuation of the hospitality and traditions of
the house of Raipur, Kunwar Manavjeet Singh Raipur has envisioned a Getaway much like his
forefather Thakur Lakshman Singh Ji, though with a conservationist view of his heritage and
surroundings, all manifested through the endless details in the architecture & design, the cuisine,
and the well thought of activities & non-activities tailored personally for his guests in a
captivating natural topography ideal for mindless relaxation.

Architects Vasant and Revathy Kamath conceptualised twelve Shikar Ghars of about 1200 sq.ft.
each. As villas for guests. The Mardana and Zanana sections have books, music and other
comfortable seating arrangements where guests are welcome to lounge during mealtimes or
otherwise: there is no conventional demarcated dining area nor fixed menu system.

16
Facilities & Services in Lakshman Sagar

12 Luxury Shikar Ghars

The Zanana & Mardana: Dining & Lounging

The Wellness Centre & Spa

Swimming Pool

Recreational Facilities

Activities

Nature Walks

Jeep Safaris to Todgarh-Rawali Wildlife Sanctuary

Horse Safaris through the ‘Badlands of India’

Day-trip to Raipur Fort: Lunch and tours with Kunwar Manavjeet Singh

Muzzle-Loaded Gun Shooting

Fatehgarh Dinner: Bullock Cart ride to fort, live music and cooking

Meal on Float Deck: Ambient dining with music on a float in the lake

Industry Overview

The Growing Indian Hospitality Industry

India has the potential to become the number one tourist destination in the world with the demand
growing at 10.1 per cent per annum, the World Travel and Tourism Council (WTTC) has
predicted.
The WTO (World Travel Organization) predicts that India will receive 25 million tourists by year
2015.
Major attractions in India are the world's highest mountains, miles of coastline with excellent
beaches, tropical forests and wildlife, desert safari, lagoon backwaters, ancient monuments, forts
and palaces, adventure tourism and, of course, the Taj Mahal.
India currently has over 200,000 hotel rooms spread across hotel categories and guest-houses and
is still facing a shortfall of over 100,000 rooms (source: FHRAI).
The country is witnessing an unprecedented growth in hotel constructions and will be adding

17
almost 114,000 hotel guest rooms to its inventory over the next five years. (source: HVS)

The earlier setbacks in global tourism have strengthened the Department of Tourism's resolve to
promote India's tourism through aggressive marketing strategies through its campaign 'Incredible
India'.
The 'marketing mantra' for the Department of Tourism is to position India as a global brand to
take advantage of the burgeoning global travel and trade and the vast untapped potential of India
as a destination.

The Indian Hospitality Industry – An Overview

The current scenario
• Existing hotel rooms in India: 202,963, source FHRAI
• Revenue of the Indian hotel industry FY 2007-08: INR 38,558 crore
• 30% of this revenue i.e. INR 11,567.4 crore went back into the market in FY 2008-09 as
operating expenses

Number of hotels and restaurants in India:

Hotel category No. of Hotels No. of Rooms

5 star deluxe/5 star 165 43, 965

18
4 Star 134 20, 770
3 Star 505 30,100
2 Star 495 22,950
1 Star 260 10,900
Heritage 70 4,200
Uncategorized 7,078 -
Total 8,707 1,32,885
Restaurants 12,750

What the future holds:

• Despite the global recession, inflation, terrorism and other factors, the overall outlook for
the Indian hospitality market is optimistic and will remain so says HVS
• India remains the second fastest growing economy in the world and the economic growth
of the country is at 7.1% of the GDP as declared by Mr. Pranab Mukherjee, Finance
Minister, India.
• The Tourism Ministry, Government of India, has set a target of 10 million tourists to India
by 2010
• The WTO (World Travel Organization) predicts that India will receive 25 million tourists
by year 2015

Projected investments years 2009-015

• Rooms being built across hotel categories: 114,000, source HVS

19
 • Investment in rupees: INR 40,463.10

Research Objectives
The current research was aimed at determining the importance of online marketing in hospitality
industry. The research focused on the following major issues:
• How can Internet be used to boost their sales?
• Do they select technology on the basis of an understanding of customer needs?
• How do they manage their customer relationships through internet?

20
 Methodology
The research was exploratory in nature and adopted a two-stage process.

During the first stage, company’s online activities are researched so that we can understand how
much efficient they are till now in reaching their target customer.

In the second stage, planning a strategy to improve their customer reach and to boost the sales
through internet.

21
 Research Data

Online Travel Online Bookings from May 2009 -

Agencies May 2010

Month/Year Bookings Through

Fast Booking May-09 3 MakeMyTrip

Asia Rooms
Late Rooms Jun-09 1 MakeMyTrip
IGLOO
Make My Trip Jul-09 7 6 – MakeMyTrip
ClearTrip 1 – FastBooking
Yatra
GTA Aug-09 12 5 – MakeMyTrip
DOTW 1 – ClearTrip

22
Sep-09 2 MakeMyTrip

Oct-09 7 3 – MakemyTrip
2 – FastBooking

Nov-09 3 3 – MakeMyTrip

Dec-09 22 9 – MakeMyTrip
3 – FastBooking
2 - Yatra

Jan-10 12 6 – MakemyTrip
1 – FastBooking
1 – AsiaRooms

Feb-10 4 2 – FastBooking
1 – LateRooms
1 – AsiaRooms

Mar-10 10 6 – MakeMyTrip
1 – FastBooking
1 – AsiaBooking

Apr-10 1 MakeMyTrip

OR

Name Month Bookings

MakeMyTrip May-09 3
Jun-09 1
Jul-09 6
Aug-09 5
Sep-09 2
Oct-09 3
Nov-09 3
Dec-09 9
Jan-10 6
Feb-10 -
Mar-10 6
Apr-09 1
Total 45

FastBooking May-09 -
Jun-09 -
Jul-09 1
Aug-09 -
Sep-09 -

23
 Oct-09 2
Nov-09 -
Dec-09 3
Jan-10 1
Feb-10 2
Mar-10 1
Apr-09 -
Total 10

ClearTrip May-09 -
Jun-09 -
Jul-09 -
Aug-09 1
Sep-09 -
Oct-09 -
Nov-09 -
Dec-09 -
Jan-10 -
Feb-10 -
Mar-10 -
Apr-09 -
Total 1

Yatra May-09 -
Jun-09 -
Jul-09 -
Aug-09 -
Sep-09 -
Oct-09 -
Nov-09 -
Dec-09 2
Jan-10 -
Feb-10 -
Mar-10 -
Apr-09 -
Total 2

AsiaRooms May-09 -
Jun-09 -
Jul-09 -
Aug-09 -
Sep-09 -
Oct-09 -
Nov-09 -
Dec-09 -
Jan-10 1
Feb-10 1
Mar-10 1
Apr-09 -
Total 3

24
 LateRooms May-09 -
Jun-09 -
Jul-09 -
Aug-09 -
Sep-09 -
Oct-09 -
Nov-09 -
Dec-09 -
Jan-10 -
Feb-10 1
Mar-10 -
Apr-09 -
Total 1

Google Analytical Data

Montly Yearly
Apr 7, 2010 - May 7, 2010 832 May 7,2009 - May 7,2010 11,630
Country Visits Country Visits
India 708 India 9,608
France 34 United States 380
United States 23 France 249
Italy 12 United Kingdom 200
Russia 8 Singapore 104
United Kingdom 7 Germany 90
Belgium 6 Belgium 78
Netherlands 5 Italy 64
Canada 3 Australia 60
Denmark 3 Netherlands 59
Switzerland 58
Canada 57
United Arab Emirates 54
Hong Kong 48
Spain 42

25
Denmark 33
China 25
Israel 22
Qatar 20
Brazil 20
Egypt 19
Russia 18
Japan 16
Saudi Arabia 16
Philippines 15
Sweden 13
Portugal 11
South Korea 10
Thailand 10
Finland 10
New Zealand 10
Austria 9
Greece 9
Luxembourg 9
Pakistan 9
Malaysia 8
Turkey 8
Norway 7
Morocco 7
Oman 6
Iran 6
Ireland 6
Indonesia 5
South Africa 5
Argentina 5
Serbia 4
Hungary 4
Maldives 4
Ukraine 4
Bahrain 4
Nepal 4
Kuwait 4
Poland 4
Slovakia 3
Mexico 3
Uganda 3
Iraq 3
Lithuania 3
Nigeria 3
Romania 3
Palestinian Territories 3
Afghanistan 3
Estonia 2
Kazakhstan 2
Bulgaria 2

26
 Kenya 2
Czech Republic 2
Algeria 2
Chile 2
Bangladesh 1
Togo 1
Costa Rica 1
Senegal 1
Slovenia 1
Jersey 1
Croatia 1
Honduras 1
Bosnia and Herzegovina 1
Tunisia 1
Yemen 1
Latvia 1
Vietnam 1
Seychelles 1
Mauritius 1
Fiji 1
Tanzania 1
Peru 1
Sudan 1
Lebanon 1
Syria 1

All Traffic Sources

From Visits

(direct) / (none) 9,877

google / organic 932
sewara.com / referral 168
yahoo / organic 96
facebook.com / referral 69
images.google.co.in / referral 57
bing / organic 49
fastbooking.fr / referral 40
images.google.com / referral 26
stumbleupon.com / referral 19
fastbooking.com / referral 18
goindia.about.com / referral 16
webartcentre.net:2095 / referral 14
heritage-rajasthan-tourism.blogspot.com /
referral 13
linkedin.com / referral 11

27
74.125.153.132 / referral 9
notebooks-brasil.blogspot.com / referral 9
mail.google.com / referral 8
thebesthosting.org / referral 8
viewjobs.com / referral 8
i.ezinearticles.com / referral 7
images.google.fr / referral 7
delicious.com / referral 6
getoutofdelhi.com / referral 6
search / organic 6
articlesbase.com / referral 5
artinfo.com / referral 5
fastbooking.de / referral 5
images.google.co.uk / referral 5
sn117w.snt117.mail.live.com / referral 5
boutiquehotels-resorts.blogspot.com / referral 4
co113w.col113.mail.live.com / referral 4
images.google.com.sg / referral 4
restaurant-cuisinesindia.blogspot.com / referral 4
sn107w.snt107.mail.live.com / referral 4
72.14.235.132 / referral 3
bl136w.blu136.mail.live.com / referral 3
ezinearticles.com / referral 3
google.co.uk / referral 3
hotelscombined.com / referral 3
co115w.col115.mail.live.com / referral 2
delhireports.waarbenjij.nu / referral 2
email.freenet.de / referral 2
images.google.com.au / referral 2
images.google.com.mx / referral 2
images.google.com.my / referral 2
images.google.dk / referral 2
images.google.es / referral 2
images.google.it / referral 2
images.google.nl / referral 2
lonelyplanet.com / referral 2
mail.almerjantourism.com / referral 2
msn / organic 2
refindo.ch / referral 2
twitter.com / referral 2
us.mc330.mail.yahoo.com / referral 2
us.mg2.mail.yahoo.com / referral 2
us.mg4.mail.yahoo.com / referral 2
webmail.numericable.fr / referral 2
209.85.229.132 / referral 1
74.125.93.132 / referral 1
bl106w.blu106.mail.live.com / referral 1
buzz.yahoo.com / referral 1
by112w.bay112.mail.live.com / referral 1
by135w.bay135.mail.live.com / referral 1

28
co106w.col106.mail.live.com / referral 1
co118w.col118.mail.live.com / referral 1
digg.com / referral 1
facebook.com / (not set) 1
fastbooking.es / referral 1
google.co.in / referral 1
google.es / referral 1
guide.opendns.com / referral 1
guruji.com / referral 1
http://favo-l.jp/ / referral 1
http://www.buzoo.jp/service/index.html /
referral 1
images.google.ae / referral 1
images.google.ba / referral 1
images.google.ca / referral 1
images.google.cl / referral 1
images.google.com.br / referral 1
images.google.com.lb / referral 1
images.google.com.ph / referral 1
images.google.com.pk / referral 1
images.google.com.tr / referral 1
images.google.cz / referral 1
images.google.hu / referral 1
images.google.pl / referral 1
images.google.sk / referral 1
in.mc948.mail.yahoo.com / referral 1
in.mc949.mail.yahoo.com / referral 1
kampunganjou.free.fr / referral 1
kelloggalumni.northwestern.edu / referral 1
luxuryrajasthantravel.com / referral 1
rediffmail.com / referral 1
search.mywebsearch.com / referral 1
sn116w.snt116.mail.live.com / referral 1
sn129w.snt129.mail.live.com / referral 1
soso.com / referral 1
translate.google.es / referral 1
translate.googleusercontent.com / referral 1
tripadvisor.ca / referral 1
tripadvisor.com / referral 1
tripadvisor.de / referral 1
us.mc353.mail.yahoo.com / referral 1
us.mc819.mail.yahoo.com / referral 1
us.mg3.mail.yahoo.com / referral 1
virtualtourist.com / referral 1
webmail.frontier.com / referral 1
webmail1g.orange.fr / referral 1
webmail1k.orange.fr / referral 1
xing.com / referral 1

29
Keywords Used on Google

30
Keyword Visits
Total 1085
sewara hospitality 159
sewara hospitality & development 80
www.sewara.com 63
lakshman sagar 55
sewara 27
amika kler 23
lakshman sagar rajasthan 20
sewara.com 20
lodi restaurant delhi 18
inderpal singh kochhar 16
sewara hospitality and development 16
qila tatarpur 15
who are stakeholders in sewara 15
tatarpur fort 12
manavjeet singh raipur 10
sewara hotel 9
sewara pushkar 9
laxman sagar raipur marwar 8
lodi the garden restaurant 8
ashish kanojia 7
lakshman saagar 7
lakshman sagar luxury shikar ghars 7
bagri fort 6
lakshman sagar resort 6
laxman sagar hotel 6
ajabgarh and tatarpur 5
best resorts in rajasthan 5
careers@sewara.com 5
http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5
laxman sagar, pali 5
lodi garden restaurant 5
pushkar resorts 5
sevara hospitality 5
sewara hospitality & devolopment 5
tatarpur rajasthan 5
ajabgarh sewara 4
hospitality development 4
lakshman sagar hotel 4
laxman sagar rajasthan 4
sewara group 4
sewara laxman sagar 4
laksham sagar 3
laksham sagar resort 3
lakshamn sagar 3
lakshman sagar pali 3
lakshmansagar 3
laxman sagar raipur 3

31
laxman sagar resort 3
promotions in delhi restaurant 3
pushkar resort 3
resort in lakshman sagar in rajasthan 3
restaurant architects delhi 3
restaurant architecture design 3
sewara hospitality & development, 3
sewara in pushkar 3
sewara resorts 3
thakur bhawani singh bagri 3
untitled documents of kafila 3
www sewara.com 3
www,sewara.com 3
www.sewarahospitality and development.com 3
amika kler 2
shantanu argal"" 2
26494531 pushkar 2
alwar tatarpur 2
amika kler air deccan 2
ashish kanojia rajasthan 2
best european restaurants in delhi 2
best resorts rajasthan 2
budget resorts in jaipur 2
http://www.sewara.com/sewara/lakshman_sagar.html 2
inder pal singh kochar 2
inderpal kochhar pushkar hotel 2
indian restaurant architects delhi 2
lakshman sagar nimaj 2
laxman sagar - sewara 2
laxman sagar in raipur 2
laxman sagar, rajasthan 2
lodi architecture 2
lodi garden restaurant delhi 2
lodi garden restaurant sewara 2
picture gallery of pushkar resort 2
pushkar architecture 2
pushkar resort of sewara group 2
pushkar resort pushkar 2
pushkar season 2
sawara hospitality 2
sewara hospitality contact details 2
sewara hospitality development 2
sewara hospitality, nse listed 2
sewara hotel in andaman 2
sewara hotels new delhi 2
shantanu argal lodi 2
tatarpur 2
tatarpur village alwar rajasthan 2
todgarh rawali 2
untitled documents of kafila travel 2

32
which lodi garden restaurant is best in delhi 2
inderpal singh kochhar"" 1
inderpal singh kochhar"" ""jagsonpal "" 1
lodi the garden restaurant"" 1
accesibility of pushkar 1
accessibility to pushkar 1
address sewara 1
admin@sewara 1
alwar 1
alwar district and tatarpur fort 1
amika kler pics 1
amika kler sewara 1
amika kler+sewara 1
anil sharma - sewara 1
architect of mausam bhavan 1
architecture design for restaurants 1
architecture designof restaurant 1
architecture in pushkar 1
architecture of a restaurant 1
architecture+restaurants in delhi 1
architectures 1
ashish kanojia,the grand 1
avalon resorts marketing manager 1
avalon resorts private limited,general manager 1
bagri thakur in india 1
best european restaurant in delhi 1
best resorts in india 1
best resorts in rajastan india 1
best restaurants delhi 1
best season to visit pushkar 1
cuisines of pushkar 1
dalmia resorts international pvt.ltd. 1
delhi restaurant 1
delhi restaurent designing 1
delhi's finest restaurant 1
delhi+restaurant architects 1
design for cottages 1
development team of hotel 1
director hrd at sewara hospitality & development 1
eurpean restaurants in delhi 1
event promotion in delhi restuarant 1
example of corporate vision,goalof a hospitality industry? 1
finest restaurant delhi 1
finest restaurant interior 1
food promotions in delhi 1
fort bagri 1
fort tatarpur alwar rajasthan 1
ganehra rajasthan 1
heritage architecture of rajasthan 1
historical development of hospitality 1

33
history hospitiality 1
history of hospitality development 1
hospitality and development 1
hospitality development programs 1
hospitality developments developers 1
hospitlity services from jagson pal 1
hotel ganehra rajasthan 1
hotel lakshman sagar 1
hotel pushkar resort at pushkar 1
hotel restaurant interior architect 1
hotel santabagh 1
how to reach pushkar resort 1
how to reach sewara 1
http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1
http://www.sewara.com/sewara/lodi-gallery.html 1
inder pal singh kochhar 1
inder pal singh kochhar sewara 1
inderpal singh kochar 1
inderpal singh kochhar jagsonpal pharmaceuticals ltd 1
island infotech 1
jagsonpal kochhar 1
jagsonpal pharma 1
jagsonpal pharmaceuticals resort at pushkar 1
jagsonpal resort at pushkar 1
kafila travel untitled documents 1
kafila travels untitled documents 1
kafila untitled documents 1
kila tatarpur 1
kler amika 1
lakman food 1
lakshan sagar 1
lakshman kumar sagar delhi 1
lakshman sagar ,pali 1
lakshman sagar beawar 1
lakshman sagar diner 1
lakshman sagar fort 1
lakshman sagar india 1
lakshman sagar pali sewara 1
lakshman sagar rate 1
lakshman sagar resorts 1
lakshman sagar,rajasthan 1
lakshman sagar,rajsthan 1
lakshmansagar + pali 1
laxman sagar 1
laxman sagar delhi 1
laxman sagar hotel resort sewara 1
laxman sagar lodge 1
laxman sagar pali 1
laxman sagar resort in rajasthan 1
laxman sagar resort rajasthan 1

34
laxman sagar resort sewara 1
laxman sagar,pali 1
laxman sagar,rajasthan 1
location sewara hospitality 1
lodhi garden restaurant new delhi 1
lodhi gardens restaurant website sewara 1
lodi - the garden restaurant 1
lodi - the garden restaurant delhi 1
lodi - the garden restaurant, new delhi 1
lodi best resturant 1
lodi delhi 1
lodi delhi restaurant 1
lodi functions 1
lodi garden restaurant, new delhi 1
lodi gardens+restaurant 1
lodi resort in pushkar 1
lodi restaraunt delhi 1
lodi restauranr delhi 1
lodi restaurant delhi tel 1
lodi restaurant sewara 1
lodi restaurants events 1
lodi restaurants new delhi 1
lodi resturant delhi 1
lodi sewara 1
mahar kala in jaipur rajasthan 1
manavjeet singh,raipur 1
marryam h reshii 1
marryam h reshii food critics 1
mausam bhawan delhi how to reach 1
mausam bhawan how to reach 1
mission and vision of island resort 1
picture gallery of lodhi garden restaurant 1
picture gallery of pushkar resorts 1
promotions in delhi restaurants 1
pushkar food 1
pushkar resort kochhar 1
pushkar resort lodhi group 1
pushkar resort village – ganehra, motisar road, 1
pushkar resorts cottages 1
pushkar resorts delhi office 1
qila of rajasthan 1
qila titarpur 1
qila-tatarpur 1
rajasthan alwar tatarpur 1
rajasthan architecture 1
rajasthan qila 1
rajasthan resorts new delhi 1
rajasthan tatarpur 1
rajpal singh kochar 1
rajpal singh kochhar family 1

35
rawali todgarh 1
resort in pushkar kocchar 1
resort lakshman sagar 1

OR

Sewara
sewara hospitality 159
sewara hospitality & development 80
www.sewara.com 63
sewara 27
sewara.com 20
sewara hospitality and development 16
who are stakeholders in sewara 15
sewara hotel 9
sewara pushkar 9
careers@sewara.com 5
sevara hospitality 5
sewara hospitality & devolopment 5
http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5
sewara group 4
sewara laxman sagar 4
ajabgarh sewara 4
sewara hospitality & development, 3
sewara in pushkar 3
sewara resorts 3
www sewara.com 3
www,sewara.com 3
www.sewarahospitality and development.com 3
http://www.sewara.com/sewara/lakshman_sagar.html 2
laxman sagar - sewara 2
sawara hospitality 2
sewara hospitality contact details 2
sewara hospitality development 2
sewara hospitality, nse listed 2
sewara hotel in andaman 2
sewara hotels new delhi 2
pushkar resort of sewara group 2
lodi garden restaurant sewara 2
address sewara 1
admin@sewara 1
amika kler sewara 1
amika kler+sewara 1
anil sharma - sewara 1
how to reach sewara 1
http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1
http://www.sewara.com/sewara/lodi-gallery.html 1
location sewara hospitality 1

36
lodi sewara 1
director hrd at sewara hospitality & development 1
inder pal singh kochhar sewara 1
lakshman sagar pali sewara 1
laxman sagar hotel resort sewara 1
laxman sagar resort sewara 1
lodhi gardens restaurant website sewara 1
lodi restaurant sewara 1
Total 485

Lodi
lodi restaurant delhi 18
lodi the garden restaurant 8
lodi garden restaurant 5
which lodi garden restaurant is best in delhi 2
shantanu argal lodi 2
lodi garden restaurant sewara 2
lodi garden restaurant delhi 2
lodi architecture 2
lodi resturant delhi 1
lodi restaurants new delhi 1
lodi restaurants events 1
lodi restaurant sewara 1
lodi restaurant delhi tel 1
lodi restauranr delhi 1
lodi restaraunt delhi 1
lodi resort in pushkar 1
lodi gardens+restaurant 1
lodi garden restaurant, new delhi 1
lodi functions 1
lodi delhi restaurant 1
lodi delhi 1
lodi best resturant 1
lodi - the garden restaurant, new delhi 1
lodi - the garden restaurant delhi 1
lodi - the garden restaurant 1
lodi the garden restaurant"" 1
Total 59

Pushkar
pushkar resorts 5
pushkar resort 3
pushkar season 2
pushkar resort pushkar 2
pushkar resort of sewara group 2
pushkar architecture 2
picture gallery of pushkar resort 2

37
inderpal kochhar pushkar hotel 2
26494531 pushkar 2
resort in pushkar kocchar 1
pushkar resorts delhi office 1
pushkar resorts cottages 1
pushkar resort village – ganehra, motisar road, 1
pushkar resort lodhi group 1
pushkar resort kochhar 1
pushkar food 1
picture gallery of pushkar resorts 1
lodi resort in pushkar 1
jagsonpal resort at pushkar 1
jagsonpal pharmaceuticals resort at pushkar 1
how to reach pushkar resort 1
hotel pushkar resort at pushkar 1
cuisines of pushkar 1
best season to visit pushkar 1
architecture in pushkar 1
accessibility to pushkar 1
accesibility of pushkar 1
Total 40

Lakshman Sagar
lakshman sagar 55
lakshman sagar rajasthan 20
lakshman saagar 7
lakshman sagar luxury shikar ghars 7
lakshman sagar resort 6
lakshman sagar hotel 4
lakshman sagar pali 3
lakshmansagar 3
resort in lakshman sagar in rajasthan 3
lakshman sagar nimaj 2
hotel lakshman sagar 1
lakshman kumar sagar delhi 1
lakshman sagar ,pali 1
lakshman sagar beawar 1
lakshman sagar diner 1
lakshman sagar fort 1
lakshman sagar india 1
lakshman sagar pali sewara 1
lakshman sagar rate 1
lakshman sagar resorts 1
lakshman sagar,rajasthan 1
lakshman sagar,rajsthan 1
lakshmansagar + pali 1
resort lakshman sagar 1
laxman sagar 1
laxman sagar delhi 1

38
laxman sagar hotel resort sewara 1
laxman sagar lodge 1
laxman sagar pali 1
laxman sagar resort in rajasthan 1
laxman sagar resort rajasthan 1
laxman sagar resort sewara 1
laxman sagar,pali 1
laxman sagar,rajasthan 1
laxman sagar in raipur 2
laxman sagar, rajasthan 2
laxman sagar rajasthan 4
laxman sagar raipur 3
laxman sagar resort 3
laksham sagar 3
laksham sagar resort 3
lakshamn sagar 3
laxman sagar, pali 5
laxman sagar raipur marwar 8
laxman sagar hotel 6
lakman food 1
lakshan sagar 1
Total 178

Others
amika kler 23
inderpal singh kochhar 16
qila tatarpur 15
who are stakeholders in sewara 15
tatarpur fort 12
manavjeet singh raipur 10
ashish kanojia 7
bagri fort 6
tatarpur rajasthan 5
ajabgarh and tatarpur 5
best resorts in rajasthan 5
ajabgarh sewara 4
hospitality development 4
thakur bhawani singh bagri 3
untitled documents of kafila 3
restaurant architects delhi 3
restaurant architecture design 3
promotions in delhi restaurant 3
shantanu argal lodi 2
tatarpur 2
tatarpur village alwar rajasthan 2
todgarh rawali 2
untitled documents of kafila travel 2
amika kler 2
shantanu argal"" 2

39
26494531 pushkar 2
alwar tatarpur 2
amika kler air deccan 2
ashish kanojia rajasthan 2
best european restaurants in delhi 2
best resorts rajasthan 2
budget resorts in jaipur 2
inder pal singh kochar 2
inderpal kochhar pushkar hotel 2
indian restaurant architects delhi 2
qila titarpur 1
qila-tatarpur 1
rajasthan alwar tatarpur 1
rajasthan architecture 1
rajasthan qila 1
rajasthan resorts new delhi 1
rajasthan tatarpur 1
rajpal singh kochar 1
rajpal singh kochhar family 1
rawali todgarh 1
resort in pushkar kocchar 1
mahar kala in jaipur rajasthan 1
manavjeet singh,raipur 1
marryam h reshii 1
marryam h reshii food critics 1
mausam bhawan delhi how to reach 1
mausam bhawan how to reach 1
mission and vision of island resort 1
promotions in delhi restaurants 1
inder pal singh kochhar 1
inder pal singh kochhar sewara 1
inderpal singh kochar 1
inderpal singh kochhar jagsonpal pharmaceuticals ltd 1
island infotech 1
jagsonpal kochhar 1
jagsonpal pharma 1
jagsonpal pharmaceuticals resort at pushkar 1
jagsonpal resort at pushkar 1
kafila travel untitled documents 1
kafila travels untitled documents 1
kafila untitled documents 1
kila tatarpur 1
kler amika 1
architect of mausam bhavan 1
architecture design for restaurants 1
architecture designof restaurant 1
architecture in pushkar 1
architecture of a restaurant 1
architecture+restaurants in delhi 1
architectures 1

40
ashish kanojia,the grand 1
avalon resorts marketing manager 1
avalon resorts private limited,general manager 1
bagri thakur in india 1
best european restaurant in delhi 1
best resorts in india 1
best resorts in rajastan india 1
best restaurants delhi 1
best season to visit pushkar 1
cuisines of pushkar 1
dalmia resorts international pvt.ltd. 1
delhi restaurant 1
delhi restaurent designing 1
delhi's finest restaurant 1
delhi+restaurant architects 1
design for cottages 1
development team of hotel 1
director hrd at sewara hospitality & development 1
eurpean restaurants in delhi 1
event promotion in delhi restuarant 1
example of corporate vision,goalof a hospitality industry? 1
finest restaurant delhi 1
finest restaurant interior 1
food promotions in delhi 1
fort bagri 1
fort tatarpur alwar rajasthan 1
ganehra rajasthan 1
heritage architecture of rajasthan 1
historical development of hospitality 1
history hospitiality 1
history of hospitality development 1
hospitality and development 1
hospitality development programs 1
hospitality developments developers 1
hospitlity services from jagson pal 1
hotel ganehra rajasthan 1
hotel restaurant interior architect 1
hotel santabagh 1
inderpal singh kochhar"" 1
inderpal singh kochhar"" ""jagsonpal "" 1
alwar 1
alwar district and tatarpur fort 1
amika kler pics 1
qila of rajasthan 1
Total 260

41
Graph of All Traffic Sources

Direct Traffic 84.13%

Search Engines 10.34%
Referring Sites 5.53%

42
Top Indian Travel Website

1 www.cleartrip.com

2 www.yatra.in

3 www.travelchacha.com

4 www.incredibleindia.org

5 www.holidaymakers.in

6 www.eindiatravel.com

7 www.indiatourism.com

8 www.india-travel.com

9 www.travelguru.com

10 www.travelmasti.com

11 www.holidayiq.com

43
Top World Travel Portal

Name Users Monthly Visit

TripAdvisor
I-Escape 173,800
Tabletguides
Expedia
Kayak.com 14,744,000 Kayak.co.in 261,700
Travelocity
Fodors

Analysis of Findings
• SEO is very important because it can increase the traffic to your website results in more
sales.

• Social networking plays an important role in increasing customer database and makes
them aware of our brand.

• In today’s scenario, online promotion is necessary to attract more targeted segment.

• Website design is also very important to make visitor to stay longer on the website and
explore your product and services.

• Offline marketing of online accounts is also important in order to make customer aware
of your online presence.

44
Conclusion
For today's business owners the shape of commerce has changed. No longer is the success of our
businesses completely reliant on world-of-mouth and persuasive print advertising. Today's savvy
entrepreneurs understand that in order to be truly successful in today's competitive environment
it is absolutely essential to conduct comprehensive Internet marketing.

An online presence is critical for reaching your target audience in today's Internet focused age.
Internet marketing - an affordable alternative to pricey print and broadcast marketing - can reach
the people you want without breaking the bank. Let's face it; your audience is already online;
now it's just a matter of delivering them your message

45
References

 http://www.google.com/analytics/

 http://www.hotelmarketing.com/

 http://mashable.com/

 http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-
web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.html

 Philip Kotler: Marketing Management

46