G-Dawgs: Swinburne University of Technology (Sarawak Campus)

Swinburne University of Technology
(Sarawak Campus)
MME40001 Engineering Management 2

Group Task-2
G-Dawgs
Author: Convenor:
Group 2-1 Chai Pui Ching
September 18, 2016

Group Task-2 MME40001 Engineering Management 2
Abstract
G-Dawgs is a privately possessed fast food outlet that will be situated as a universal
establishment through our imaginative way to deal with the organizations image and low
pricing. G-Dawgs is the response to an expanding interest for nibble sort fast food, to be
devoured while window shopping and strolling around inside a shopping center.
In todays profoundly aggressive environment, it is turning out to be progressively
hard to separate one fast food outlet from another. Singapore, a city state, is presently
turning into the model city for Asias new financial boom. With more than 11 million
guests yearly, essentially from neighboring nations (Malaysia, Indonesia, Thailand and
the Philippines), Singapores retail segment is the most grounded in the locale.
Our fundamental need is to position one outlet outside a swarmed shopping center,
ideally in one of conspicuous shopping centers in Singapore. Later, our exertion will be a
further advancement of all the more retail outlets in the encompassing region.
This arrangement is set up to acquire an area for the underlying dispatch of this idea.
Extra financing should be secured for the two consequent outlets, foreseen in month 13
and right on time in year three. The financing, notwithstanding the capital commitments
from shareholders, will permit G-Dawgs to effectively open and grow through year two.
The underlying capital venture will permit G-Dawgs to give its clients a worth driven,
amusing background through the innovativeness of its organizers.
G-Dawgs will allure adolescents to carry their loved ones with our inventive surround-
ings, delicious hot dogs as well as crisp cut chips, and determination of exceptional mark
plunging sauces.
Page 1
Contents
1 Company and Industry Background 5

1.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2 G-Dawgs company summary 5

2.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.2 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.3 Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.3.1 Some conceivable great open areas . . . . . . . . . . . . . . . . . . . . . 6
3 Objectives mission and keys to success of G-Dawgs 7

3.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4 Singapore Company Registration 8

4.1 Pre-Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.1.1 Key facts about company formation . . . . . . . . . . . . . . . . . . . . . 8
4.1.2 Required Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.2 Registration Procedure and Timeline . . . . . . . . . . . . . . . . . . . . . . . . 9
4.2.1 Step 1: Name Reservation . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.2.2 Step 2: Register Company . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.3 Post-Registration Formalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.3.1 Certificate of Incorporation . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.3.2 Company Business Profile . . . . . . . . . . . . . . . . . . . . . . . . . . 10
4.3.3 Opening a Corporate Bank Account . . . . . . . . . . . . . . . . . . . . . 11
4.3.4 Applying for Business Licenses . . . . . . . . . . . . . . . . . . . . . . . 11
4.3.5 Goods and Service Tax (GST) registration . . . . . . . . . . . . . . . . . 11
4.4 Food Shop License for Restaurant . . . . . . . . . . . . . . . . . . . . . . . . . . 11
4.5 Hiring Staff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
4.6 Halal Certification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
4.7 License for Importing Food Ingredients . . . . . . . . . . . . . . . . . . . . . . . 13
5 Management & Ownership 13

5.1 Organizational chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6 Introduction of the product 14

6.1 Product Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
6.2 Unique and distinctive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
6.3 Product Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
6.3.1 Quality Function Development (QFD) . . . . . . . . . . . . . . . . . . . 15
7 Market Analysis Summary 15

7.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
7.1.1 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . 16
7.1.1.1 Market needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
7.1.2 Market trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
7.1.3 Industry Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
7.1.3.1 Trends in Food Service Retail . . . . . . . . . . . . . . . . . . . 17
Page 2
7.1.4 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . 18
8 Marketing Strategy 18
8.1 Four Ps of marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
8.1.1 Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
8.1.2 Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
8.1.3 Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
8.1.4 Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
8.1.4.1 Have business cards and flyers made up . . . . . . . . . . . . . 20
8.1.4.2 Focus on proper signage . . . . . . . . . . . . . . . . . . . . . . 20
8.1.4.3 Actively get involve in your local community . . . . . . . . . . . 20
8.1.4.4 Keep a camera in your truck so you dont miss a photograph
operation if a superstar just happens to stops by . . . . . . . . 21
8.1.4.5 Provide client administration training to any representatives we
have . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9 Competitive Analysis 21
9.1 Entry strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.2 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3 Porters Five Forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3.1 Threat of Substitutes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3.2 Threat of new entrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3.3 Industry Rivalry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3.4 Bargaining power of suppliers . . . . . . . . . . . . . . . . . . . . . . . . 21
9.3.5 Bargaining power of buyers . . . . . . . . . . . . . . . . . . . . . . . . . 21
10 Operating plan 21
10.1 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
10.2 Staffing and Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
10.3 The Production Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11 Financial Information 22
11.1 Project cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.2 Fixed cost and Variable cost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.3 Establishment Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.4 Running Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.5 Sales forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.6 Unit sales forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.7 Break even analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.8 Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.9 Income statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.10Balance sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.11Cash flow statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.12Net Present Value (NPV) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.13Internal Rate of Return (IRR) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.14Payback Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
11.15Project Viability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
12 Conclusion 22
13 References 22
Page 3
14 Appendices 22
Page 4
1 Company and Industry Background

1.1 Introduction
What is G-Dawgs?
G-Dawgs offers gourmet hot dogs and chips with a decision of condiment. We utilize the idea
of Belgian chips, where the chips are all produced using crisp potatoes and singed twice. Our
outlet likewise gives phenomenal and inviting client administration to bolster the vibe of fun,
lively and energetic way of life.
Quality food
We will offer only naturally singed Belgian chips, hot dogs, condiments and soda all presented
with antiquated home-style care.
Open everyday
Our store is open ordinary from 10 am to 9 pm.
Variety, variety, variety

An alternate choice of condiments will be highlighted at regular intervals and we will likewise
change our soda flavors to go with our hot dogs and chips.
2 G-Dawgs company summary

2.1 Introduction
What is G-Dawgs?
G-Dawgs offers gourmet hot dogs and chips with a decision of condiment. We utilize the idea
of Belgian chips, where the chips are all produced using crisp potatoes and singed twice. Our
outlet likewise gives phenomenal and inviting client administration to bolster the vibe of fun,
lively and energetic way of life.
Quality food
We will offer only naturally singed Belgian chips, hot dogs, condiments and soda all presented
with antiquated home-style care.
Open everyday
Our store is open ordinary from 10 am to 9 pm.
Variety, variety, variety

An alternate choice of condiments will be highlighted at regular intervals and we will likewise
change our soda flavors to go with our hot dogs and chips.
Page 5
2.2 Industry Analysis

In spite of the drawn out impacts of the Asian Economic Crisis took after by political turmoil
up to mid 2001, Singapores sustenance administration industry saw development more than
2000/2001 at 4 - 5% as far as units and exchange (Euromonitor). Quite a bit of this development
was contributed by the bistros/bars, fast food, and sustenance retail areas, whose wide offer
amongst a youthful populace, for whom time is of a premium, prompted large amounts of
development. This development is supported by business sector interest and way of life changes,
for example, seeing eating out as a major aspect of popular way of life (Johoora 2012).
Entry of major multi-national sustenance administration administrators into real shopping
goal in the late 1980s until the 1990s prompted development in rivalry in the commercial center,
predominantly from fast food chains. This fortified the ascent in the quantity of fast food
units, both of universal and nearby chains, that began in the mid 1990s. Despite the fact that
there was a lull amid the financial emergency in 1998, the sustenance administration industry
recuperated speedier than others, especially amid 2000 and 2001. Late shelling tragedies have
additionally demonstrated that negative consequences for this part are reasonably short-term
(Johoora 2012).
Franchising got to be well known in the sustenance administration industry through the pre-
sentation and passage of multi-national nourishment administration brands, principally U.S.-
claimed ventures, for example, KFC, Pizza Hut and McDonalds. As of now, there are numerous
neighborhood chains that have likewise experienced development by applying this framework
to their operations (Johoora 2012).
2.3 Location
The location of our G-Dawgs will be in Singapore. Location is the absolute most essential
part in our business. Regardless of how great our hot dogs are if there isnt a group of people
for it, there is no point. This is the reason we prescribed buying a versatile truck so we can
move effectively in the event that it doesnt work out. Remember that we can put our truck
on public property or private property. Public property would be area thats claimed by the
municipality, district or state in which we put our truck. For instance, on the off chance that
we place it in a recreation center or on the grounds of a school, or on a walkway in a city, thats
public property. Private property, then again, is possessed by a person or an organization. It
may not strike you that you may need your truck on private property, yet when you consider
the conceivable areas, private ones are incredible choices. For instance, a strip shopping center
or stadium is a case of private property. To begin with, lets examine public property. The
advantages to this are you dont need to pay additional to place our truck and the grants you
connected for ought to give you a chance to put the truck anyplace inside the locale of the
region. To locate a decent open area, we ought to drive around searching for spots where there
are many individuals by walking with adequate space to put a not too bad estimated truck and
an unmistakable view so individuals can see your truck from the separation (HowExpert-Press
2012).
2.3.1 Some conceivable great open areas

1. On a walkway close different eateries. Remember that they dislike you being there and
may attempt to bother you, yet in the event that youve got every one of your grants and
pass health inspection, they cant make a move.
2. An office park. In the present economy with such a large number of cutbacks, the general
population who are left don?t have sufficient energy to take long lunch hours. Putting
delicious nourishment inside strolling separation of them is exceptionally engaging.
Page 6
3. A college or expansive secondary school. You?ll have an inherent gathering of people

thats on the run and glad to have an other option to cafeteria nourishment.
Clearly, the better the area is the more chance there is that there will be rivalry. On a road
corner in New York City, for instance, you may see three wiener stands in succession. While
there may be sufficient hungry individuals there to bolster every one of this business, it can
disappoint to locate the ideal spot and have imitators show up, and it can likewise be baffling
to set up where there are as of now stands and have the proprietors bother you. Hence, the
principle favorable position to private areas is that you can here and there work out a restrictive
course of action to be the main truck there. The drawback to this is private proprietors quite
often approach you for rent(HowExpert-Press 2012).
3 Objectives mission and keys to success of G-Dawgs

3.1 Objectives
1. To build up a presence as a fruitful neighborhood fast food outlets and addition a piece
of the overall industry in Singapores fast food industry.
2. To make G-Dawgs a destination spot for from students, towners and tourists.
3. To venture into various outlets by year three, and offer the establishment to neighboring
metropolitan urban communities, for example, Jakarta, Kuala Lumpur, Bangkok and
Manila.
3.2 Mission
Our principle objective is to be a standout amongst the best fast food outlets in Singapore, be-
ginning with one mobile retail outlet situated near a noteworthy shopping center as a business
sector analyzer.
G-Dawgs will endeavor to be a chief nearby fast food brand in the neighborhood commercial
center. We need our clients to have the aggregate experience when going by our outlet(s) and
site as they will find out about this captivating new popular society.
Our main focus will be serving top notch sustenance at an awesome value.
3.3 Keys to Success

To succeed in this business, we should:
1. Make a special, imaginative, diverting menu that will separate us from whatever is left of
the opposition.
2. Control costs at all times, in all zones and execute a traditionalist way to deal with
development approach. Despite the fact that, we give all that could possibly be needed
asset to open more than one outlet, we need to be erring on the side of caution of the
business.
3. Sell the products that are of the highest quality, as well as keeping the customers happy
with all of our product categories.
4. Give 100% fulfillment to our clients and keeping up the level of astounding administrations
among different contenders.
5. Energize the two most essential qualities in fast food business: brand and image, as these
two fixings are two or three principle drivers in advertising correspondences.
6. Access high-activity shopping centers, offices and colleges close to the objective business
sector.
Page 7
7. Promote great values of organization society and business theory.
4 Singapore Company Registration

Toward the begin of a business there are a few variables that ought to be contemplated. At
first the structure of the business ought to be chosen. Most Singapore companies are registered
as private limited liability companies (commonly known as private limited companies). Our
business sort falls into the private limited company classification. A private limited company in
Singapore is a different lawful substance and shareholders are not at risk for the organizations
obligations past the measure of offer capital they have contributed (consequently the term
constrained obligation). As indicated by the Singapore Companies Act, any individual (remote
or nearby) over the age of 18 can enroll a Singapore company. A legitimately organized private
limited company is an extremely tax proficient corporate body; consequently, this structure is
the most well-known sort of business substance enrolled in Singapore.
4.1 Pre-Registration
4.1.1 Key facts about company formation
1. Company Name: The name must be affirmed before incorporation of the Singapore or-
ganization can happen
2. Directors: At least one occupant executive (an inhabitant is characterized as a Singapore
Citizen, a Singaporean Permanent Resident, or a man who has been issued an Entrepass,
Employment Pass, or Dependent Pass) is compulsory. There is no restriction on the quan-
tity of extra neighborhood or remote chiefs a Singapore Company can select. Directors
must be no less than 18 years old and must not be bankrupt or indicted for any misbe-
havior previously. There is no necessity for the executives to likewise be shareholders, i.e.
non-shareholders can be named directors.
3. Shareholders: Singapore private limited company can have at least 1 and most extreme
of 50 shareholders. An executive and shareholder can be the same or an alternate individ-
ual. The shareholder can be an individual or another legitimate substance, for example,
another organization or trust. 100% neighborhood or remote shareholding is permitted.
New shares can be issued or existing shares can be exchanged to someone else at whatever
time after the Singapore organization has experienced the consolidation procedure.
4. Company Secretary: According to Section 171 of the Singapore Companies Act, each or-
ganization must choose a qualified organization secretary inside 6 months of its joining. It
must be noticed that in the event of a sole chief/shareholder, the same individual cant go
about as the organization secretary. The organization secretary must be a characteristic
individual who is customarily inhabitant in Singapore.
5. Paid-up Capital: Least paid-up capital for enlistment of a Singapore organization is S$1.
Paid-up capital (otherwise called share capital) can be expanded at whatever time after
the joining of the organization. There is no understanding of Authorized Capital for
Singapore organizations.
6. Registered Address: Keeping in mind the end goal to enroll a Singapore organization, you
should give a nearby Singapore address as the enlisted location of the organization. The
enlisted address must be a physical location (can be either a private or business address)
and cant be a P.O. Box.
7. Taxation: Singapore enrolled organizations appreciate extremely alluring duty exclusions
and motivating forces. Your organization pays under 9% for the main S$300,000 yearly
benefits and 17% level after that. There are no capital increases or profit charges on
Page 8
Singapore organizations. Magnificent tax breaks and business notoriety of Singapore

are the key reasons why business visionaries from around the globe want to frame an
organization in Singapore.
4.1.2 Required Documents

With the end goal of organization consolidation in Singapore, the accompanying data is required
by the organization enlistment center:
1. Company Name
2. Brief Description of Business Activities
3. Shareholders Particulars
4. Directors Particulars
5. Registered Address
6. Company Secretary Particulars
7. Constitution
The consolidation administration firm you connect with will commonly gather the accom-
panying reports from you keeping in mind the end goal to set up the important organization
incorporation printed material:
1. For non-occupants: Copy of international ID, abroad private location evidence, and other
Know-Your-Client (KYC) data, for example, a bank reference letter, individual and busi-
ness profile, and so forth.
2. For Singapore occupants: Copy of Singapore identity card
3. In the event that the shareholder is a corporate substance: Copy of enlistment reports,
for example, Certificate of Incorporation and Constitution.
4.2 Registration Procedure and Timeline

Organization enrollment technique in Singapore is completely automated by the Singapore
Registrar of Companies. Therefore, the Singapore fuse procedure is snappy and proficient with
no bureaucratic formality included. Under typical conditions, the organization can be joined
in 1-2 days.
There are two unmistakable strides required in the Singapore organization setup technique:
a) Company Name Approval and; b) Company Registration. Both strides can be expert around
the same time accepting there are no postponements brought about by Company Registrar.
4.2.1 Step 1: Name Reservation

To set up a Singapore organization, the proposed name for the organization must be endorsed
first. Organization name endorsement is acquired by recording the application with the Com-
pany Registrar. The administration firm you have enlisted your organization will do it for you
as the initial phase in the incorporation procedure.
For the most part the name endorsement/dismissal warning comes through in under a hour
unless the proposed name has some specific words, (for example, bank, money, law, media, and
so on.) that may require the audit and endorsement of a comparing outside government power.
In the event that the name is alluded to an outside power, the name endorsement may get
postponed by few days or weeks.
To enhance your odds of speedy name endorsement, ensure the name:
Page 9
1. is not indistinguishable or excessively comparative, making it impossible to any current

neighborhood organization names
2. does not encroach with any trademarks
3. is not indecent or foul
4. is not officially reserved
An affirmed name will be held for 60 days from the date of utilization. You can broaden
the name for an additional 60 days by recording an augmentation request for just before the
expiry date.
4.2.2 Step 2: Register Company

Once the name has been endorsed, the recording of the joining demand and also the endorsement
from the Registrar of Companies can be finished in a couple of hours expecting fuse reports are
prepared and have been marked by the executives and shareholders of the new organization.
There are situations when the joining system can get postponed if the shareholders or chiefs
are of sure nationalities, in spite of the fact that this happens in uncommon cases as it were.
In such cases, the powers may request extra data.
An enrollment charge of S$300 is payable to the Singapore Registrar of Companies at the
season of incorporating a private restricted risk organization.
4.3 Post-Registration Formalities

4.3.1 Certificate of Incorporation
The Company Registrar will send an official email warning affirming the incorporation of the
organization. The email notice incorporates the organization enlistment number and is dealt
with as the official endorsement of consolidation in Singapore. A printed copy of the accredita-
tion of incorporation is no more issued as a matter of course as it is not required in Singapore.
In any case, on the off chance that you do incline toward a printed version, an online solicitation
can be made to the Company Registrar after the incorporation of the Singapore organization.
A charge of roughly S$50 is material and the printed version can be gathered the following day
from the workplace of the enlistment center.
4.3.2 Company Business Profile

A business profile containing the particulars of the association can be procured from the Com-
pany Registrar by making a requesting online and paying a little application charge. Generally,
the report (a PDF record) is open for a hour of the sales and contains the going with key
purposes of interest:
1. Company name and registration number

2. Previous names for the company, if any
3. Incorporation date
4. Principal activities
5. Paidup capital
6. Registered address
7. Shareholders details
8. Directors details
9. Company Secretary details
Page 10
The above two delicate reports (i.e. email warning of incorporation and organization busi-
ness profile) are adequate in Singapore for all lawful and legally binding purposes including
opening of corporate financial balances, marking office lease, subscribing to phone/web admin-
istrations, and so forth.
A portion of alternate things you will in all likelihood endless supply of your Singapore
organization include:
1. Share certificates for each of the shareholders

2. Share register indicating shares allotted to each of the shareholders
3. Company seal for the company
4. A rubber stamp for the company
4.3.3 Opening a Corporate Bank Account

After fruitful enrollment of your Singapore organization, you can open a corporate financial bal-
ance in any of the real banks in Singapore, for example, HSBC, Standard Chartered, Citibank,
DBS, OCBC, UOB, and so forth. A considerable lot of the banks in Singapore nowadays re-
quire physical nearness of the organization principals as a major aspect of the record opening
technique. You ought to consider the accompanying:
1. On the off chance that you cant visit Singapore, you ought to pick a bank that permits
opening of the corporate ledger without your visit to Singapore.
2. On the off chance that you can visit Singapore, you have a more extensive decision of
banks to browse. For this situation, you can investigate the components and offices gave
by various banks and settle on the bank that best suits your necessities.
4.3.4 Applying for Business Licenses

Contingent upon your organizations business exercises, you may need to get one or more
business licenses after you have consolidated your organization yet before you can begin your
business operations. Luckily, not very many business exercises require such a permit. Case
of business exercises that require a business license(s) incorporate eateries, instructive orga-
nizations, travel offices, money related administrations, import/fare of merchandise, and so
on.
4.3.5 Goods and Service Tax (GST) registration

On the off chance that the anticipated yearly income of your organization surpasses SGD 1
million, your organization must enroll for GST. GST assessment is otherwise called Value Added
Tax (VAT) or Sales Tax in numerous different nations. On the off chance that your organization
is GST enlisted, you should charge this assessment (as of now 7%) to your customers on the
merchandise and administrations gave and thus dispatch this add up to expense powers. GST
enrollment is not required if your organizations yearly turnover does not surpass S$1 million.
4.4 Food Shop License for Restaurant

After you have settled your organization enlistment and movement visa matters, you should
recognize a space that is in a perfect world suited for the menu you serve and your objective
business sector. Under the Environmental Public Health Act, it is obligatory to secure a
Food Shop License issued by the National Environment Agency (NEA) for retailing sustenance
and/or drinks. Settling the spot for eatery operations ought to go before the application for
Page 11
Food shop License on the grounds that the powers will investigate the premises before conceding
an endorsement for the permit.
The application for the Food Shop License must be joined by the accompanying supporting
records:
1. A photocopy of one of the accompanying (where material):

2. Both sides of character card [for application as Individual] or
3. Business profile of the organization or
4. Endorsement of enlistment from Registrar of Societies
5. A scaled metric design arrangement of the premises demonstrating the format in the
kitchen, planning region, refreshment zone, toilets, stores, and so forth.
6. Tenure assention between the proprietor and the candidate.
7. Approval(s) from Housing Development Board (HDB) [for HDB premises only], Urban
Redevelopment Authority (URA) and/or Building and Construction Authority (BCA)
[where applicable]
8. The rundown of sustenance handlers utilized.
9. Typhoid vaccination declarations for sustenance handlers.
10. X-ray endorsements for nourishment handlers matured 45 years of age or more.
11. The rundown of Food Hygiene Officers utilized utilizing the endorsed structure realistic
from the significant Regional Office.
Application for the Food Shop License for your Singapore eatery is made online and the
preparing time is roughly 1-2 weeks. There will be a pre-authorizing assessment of the premises
where you plan to open your eatery and relying upon the result of the investigation, the
handling time might be influenced. In the event that the application and supporting reports
are all together, an on a basic level endorsement and a rundown of cleanliness prerequisites for
consistence will be given to the candidate.
You may begin the set up or remodel of the premises for your Singapore eatery as indicated
by the format arrangement submitted in your Food Shop License application. When set up
or remodel of the premises is finished, you should educate the NEA to mastermind a site
assessment to confirm the consistence of all the cleanliness prerequisites. Endless supply of the
cleanliness necessities, the permit will be issued. The permit must be reestablished each year.
4.5 Hiring Staff

Beginning an eatery implies you should procure nearby and maybe outside specialists also. Staff
in many eateries in Singapore comprises of both neighborhood and remote laborers because of
the way that majority of Singaporeans dont care to work in this industry. For remote staff,
you should apply for an important work pass which is liable to endorsement by labor powers.
the previous sections gave a birds-eye perspective of the essential legalities for opening an
eatery in Singapore. Having finished the underlying stage, your eatery can head begin the
operations and as you advance, alternate different conventions should be finished, some of
which is inside your optional domain.
4.6 Halal Certification

To grab a cut of the business sector when opening an eatery in Singapore, where Muslims
constitute a critical extent (15% of the populace), it pays to be a Halal confirmed foundation
gave that you eatery can stay aware of the thorough stipulations laid by the Islamic Religious
Council of Singapore (MUIS) the power for Halal accreditation in Singapore.
Page 12
The expense for Halal affirmation for eateries changes from S$480 to S$ 640 relying upon
the floor range. Since August 2006, every new application for Halal affirmation are to be made
on the web.
4.7 License for Importing Food Ingredients

As an eatery serving claim to fame sustenance, you may need to acquire some indigenous
fixings from other nation. In the event that you mean to import handled nourishment items
and sustenance apparatuses, you have to apply for a Registration Number with the Food
Control Division (FCD) of Agri-Food and Veterinary Authority of Singapore (AVA). Prepared
sustenance items incorporates crude flavors, crude or semi handled nourishment fixings, flour,
filtered water, mixers, wines, dessert shops, noodles and pasta, refreshments, and so on. The
goal behind this permit is to guarantee the wellbeing of nourishment entering Singapore.
Note that you should first acquire the general import/trade permit (called Central Regis-
tration (CR) Number) from Singapore Customs before applying for the Registration Number
with FCD.
5 Management & Ownership

We came with an organizational chart where Ibrahim Khalil Hussaini was elected as the chief
executive officer, Ian Leshao Mulekyo as the chief operations officer, Rishan Ramachandran as
the operations manager, Eason Lau as the finance Manager, and Jeffrey Wong Lun Sang as the
marketing manager.
G-Dawgs will be an partnership and the shares of the company will be similarly appropri-
ated among the four primary partners. The chief executive officer (CEO) will be accountable
for every one of the strategies of the organization and will settle on the key choices of the
organization. He will also be in charge of all the vital choices that will be taken inside the
organization needed to drive the organization towards its objectives. The chief operations of-
ficer will control over everyday operations of the business and will answer to the CEO. The
CEO will work specifically with departmental heads and will audit singular division plans for
the forthcoming year. The CEO will meet the departmental heads to examine key activities
of the executive team. The operations manager will be in charge of the entry of data, creditor
liabilities, finance, arranging HR and making hierarchical and program spending plans. The
operations manager will work with the management team and the position additionally adds
to the improvement and usage of authoritative systems, approaches and rehearses.
Then again, The human resources manager will be accountable for creating strategies, co-
ordinating and organizing human resource exercises, for example, livelihood, remuneration,
development and training. Finance Manager will be in charge of allocating money, related
exhortation and backing to the associates. Furthermore, the finance manager will screen and
analyze cash flows streams as well as anticipate future financial trends. Additionally hell be
creating monetary administration systems that minimize financial risk.
The marketing manager must well versed in customer inclinations and ought to have the
capacity to make the depiction of the product item in purchasers mind innovatively with least
assets. Contingent upon the assets which organization has, abilities of the workforce and time-
restrict, the marketing manager may need to outsource certain components in the promoting
procedure; yet hes answerable of all the key choices. The marketing manager will be respon-
sible for examination, distinguishing present and potential clients, building up the promoting
arrangement, administration of showcasing blend, overseeing offices, overseeing spending plans,
and settling on customer centered choices.
Page 13
5.1 Organizational chart
Chief executive officer

(Ibrahim Khalil Hussaini)
Chief operations officer

(Ian Leshao Mulekyo)
Operations manager Marketing manager Finance manager

(Rishan Ramachandran) (Jeffrey Wong Lun Sang) (Eason Lau)
6 Introduction of the product

Likewise called frankfurters, frank, weenie, wienie, wiener, dog, and red hot. A frank is a cooked
hotdog that comprises of a blend of hamburger and pork or all meat, which is cured, smoked,
and cooked. We need to concentrate just on offering hot dogs, chips, condiments, and soda.
Alcoholic beverages wont be sold in our outlet, as G-Dawgs advances a sound and positive
Singaporean way of life (Johoora 2012).
Page 14
6.1 Product Description

G-Dawgs principally offers hot dogs, chips, sodas and our one of a kind sauces and condiments.
Principle items sold are: hot dogs and chips.
The dips for chips can also be served with hot dogs; they are available in more than 20
flavors: (1.) Pesto Mayo, (2.) Satay Sauce (3.) Teriyaki Sauce (4.) Thai Chili Ketchup (5.)
Creamy Wasabi Mayo (6.) Roasted Pepper Mayo (7.) Lava Cheese (8.) Black Pepper Sauce
(9.) Curry Ketchup (10.) Barbecue (11.) Jalapeno Ketchup (12.) Caribbean Islands (13.)
Traditional Sambal (14.) Korean BBQ (15.) Hot Chili Sauce 16. Garlic Dip
6.2 Unique and distinctive

6.3 Product Development
6.3.1 Quality Function Development (QFD)
7 Market Analysis Summary

Customer consumptions for fast food in Singapore ascended amid the end of the year 2000,
trailed by the recuperation of Singapores economy. The expanding number of new foundations,
for example, fast food establishments, extravagant eateries and gourmet pastry kitchens around
Singapore has demonstrated a huge development in this part. Nourishment spending is around
56% of aggregate buyer uses in Singapore, and purchaser spending on relaxation and amusement
made up of 13% of aggregate customer spending (Johoora 2012).
Our idea will have extremely wide claim. It is our objective to be the hip goal for fast food
desires(Johoora 2012).
(Johoora 2012) decribes that as per a late open review of individuals 15 - 45 years of age,
80% of those talked with like fast food. 90% of them like fast food all the time, and 10% of them
asserted that they like fast food in particular, or love fast food. The study additionally
gave the accompanying specific motivations to the expanding prevalence of fast food:
1. Individuals have 52 weekends and three long holidays a year. The vast majority of
Singaporeans like to window shop, and when they do walking around the shopping area,
they require a speedy chomp to oblige their exercises.
2. salaried laborers in workplaces have quit bring lunch, and appreciate chicken, ground
sirloin sandwich, pizza or other fast food joints in the region.
3. Parents give more cash to children and understudies to purchase lunch. Fast food is
actually their first decision, as a result of the brand building exertion that vigorously
focuses on their age bunch.
4. Eating out still stays as Singaporeans basic propensity forever. They dont see fast food
is an extravagance, and they appreciate it by bringing their family, particularly in the
event that they have littler children, in nature of the western-style fast food outlets.
7.1 Market Segmentation

We are focusing on youthful Singaporeans as our essential business sector. Orchard Road is the
spot to meet and hang out after school. Because of substantial additional curricular exercises
among Singapores childhood, it is basic for high schoolers to eat inside shopping centers, and
not at home. They tend to run to fast food joints inside shopping centers crosswise over Orchard
Road (Johoora 2012).
Page 15
Our optional business sector portion is the Working Singaporeans. With such a variety
of shopping centers in the region, Orchard Road is the sanctuary for customers and occupation
seekers alike. In the new Paragon Shopping Center, there are more than 8,000 laborers as of
now filling in as deals people and boutique staff. There are more than 10 noteworthy shopping
centers crosswise over Orchard Street, including Ngee Ann City, the greatest shopping center
in the country, utilizing more than 50,000 laborers (Johoora 2012).
In conclusion, Orchard Road is likewise the goal for visitors staying in the range. The
Meritus Mandarin, Crown Prince Hotel, the Hilton, and Popular Hotel are a couple of the
greatest facilities in Singapore. Vacationers will walk Orchard Road, chasing for the most
recent pattern in style and have no opportunity to stop for a full supper amid shopping. G-
Dawgs is the option for a snappy chomp while shopping the extravagant boutiques in the range
(Johoora 2012).
7.1.1 Target Market Segment Strategy

G-Dawgs expects to take into account the main part of adolescents and youths in Singapore.
We have picked this gathering for a few critical reasons. It is our objective to be the remarkable
fast food spot and we trust that the age bunch from 15 to 25 is the essential age where brand
building endeavors could occur. They are on constrained or settled livelihoods and look for a
worth/value relationship that wont extend their financial plans (Johoora 2012).
Our optional target is between the ages of 25 and 37, which are a substantial lounge/restaurant
client bunch. They are more adaptable in spending plans and look for more than a value/price
relationship (Johoora 2012).
Our lunch technique is double purposed. Initially, we are highlighting new hot dogs and
chips to fill Singapores yearning for fast food as most thoughts of lunch is a brisk nibble not
an overwhelming supper (Johoora 2012).
Second, we need to keep the value point at lunch as reasonable as would be prudent to keep
us in rivalry with other fast food outlets. At $6.00 for a hot dog ,medium size chips, and a soda,
we are just marginally over the fragment, yet we offer significantly more fervor than whatever
remains of the opposition (Johoora 2012).
7.1.1.1 Market needs

G-Dawgs sees our targeted business sector bunch as having numerous makan (eating) Sin-
gaporean Dollar needs. A late Consumer Trend and Analysis by Euromonitor recognized the
accompanying needs among our objective markets (Johoora 2012). Our center gathering:
1. Needs assortment and flavor in its sustenance, ideally something singed

2. Looks for pace of administration
3. Wants a stimulating and fun experience
4. Insists upon a spotless, agreeable, and alluring environment
5. Adopts a worldwide way of life
6. Is PC proficient
7. Enjoys eating out
8. Has a dynamic way of life
9. Comes from different ethnic foundations
As indicated by a GAIN Report distributed in 2000, potatoes are the second biggest item
of US fares to Singapore after fresh fruit, esteeming practically USD $13 million for each
annum. This is brought on by the inexorably more youthful demographic and rising earnings
all through Singapore that have prompted way of life changes that are impacting purchaser
Page 16
buys, nourishment, and entertainment decisions. A few changes occurring incorporate a bigger
expert class with all the more working ladies, which implies more noteworthy dispensable wages
(Johoora 2012).
7.1.2 Market trends

Before, Singaporeans favored Western chain eateries. This was the time when KFC, McDon-
alds, Long John Silvers and Pizza Hut were ruling the majority of the chains. In any case,
the pattern appears to have moved in the most recent decade, with the achievement of the
privately developed brands, for example, Bread Talk and Bee Che Hiang. Huge numbers of
these neighborhood brands developed to wind up goliath establishments that overwhelm the
Southeast Asia locale. For example, Bread Talk controls 55% of Indonesias pastry kitchen
market (Johoora 2012).
The way to accomplishment for these outside chains was for the most part because of the
notoriety of Singapore as vacationer goal for these nations. Visitors are the most grounded
signal. Usually after they backpedaled from traveling in Singapore, they informed loved ones
regarding new things in Singapore, including new shopping centers, new boutiques, new eateries,
and new fast food joints. The interest of Asian sightseers coming to Singapore has situated the
city itself as a desire to current life in the area (Johoora 2012).
Numerous neighborhood business visionaries disguised their retail locations as a universal
brand in agreement to what they offer. Case in point, there is a neighborhood business visionary
who made a Japanese name to offer yakitori (Japanese BBQ meat sticks), and there is a style
boutique named after an old Italian motion picture (Johoora 2012).
7.1.3 Industry Analysis

In spite of the drawn out impacts of the Asian Economic Crisis took after by political turmoil
up to mid 2001, Singapores sustenance administration industry saw development more than
2000/2001 at 4 - 5% as far as units and exchange (Euromonitor). Quite a bit of this development
was contributed by the bistros/bars, fast food, and sustenance retail areas, whose wide offer
amongst a youthful populace, for whom time is of a premium, prompted large amounts of
development. This development is supported by business sector interest and way of life changes,
for example, seeing eating out as a major aspect of popular way of life (Johoora 2012).
Entry of major multi-national sustenance administration administrators into real shopping
goal in the late 1980s until the 1990s prompted development in rivalry in the commercial center,
predominantly from fast food chains. This fortified the ascent in the quantity of fast food
units, both of universal and nearby chains, that began in the mid 1990s. Despite the fact that
there was a lull amid the financial emergency in 1998, the sustenance administration industry
recuperated speedier than others, especially amid 2000 and 2001. Late shelling tragedies have
additionally demonstrated that negative consequences for this part are reasonably short-term
(Johoora 2012).
Franchising got to be well known in the sustenance administration industry through the pre-
sentation and passage of multi-national nourishment administration brands, principally U.S.-
claimed ventures, for example, KFC, Pizza Hut and McDonalds. As of now, there are numerous
neighborhood chains that have likewise experienced development by applying this framework
to their operations (Johoora 2012).
7.1.3.1 Trends in Food Service Retail

As indicated by government studies, Singapores spending on eating out is keeping on expand-
ing. Spending on cooked sustenance as a rate of aggregate normal nourishment spend achieved
Page 17
55% in 1998 (Johoora 2012). The development in spending in the sustenance administration
part emerges from various elements:
1. Expanded riches amongst Singaporeans, particularly those less than 40 years old years.
2. Increases in the quantity of ostracize occupants, which has dramatically increased follow-
ing 1988.
3. Increased accommodation looking for amongst more youthful Singaporeans who live in a
rushed city today contrasted with the much slower pace of life that existed 20 years back.
When they need helpful cooked sustenance, Singaporeans have since quite a while ago swung
to the nearby vendor stalls, instead of arranged prepared to-cook or prepared to-eat handled
accommodation nourishments. As the numbers and assortment of nourishment administration
outlets has expanded in Singapore, local people have received the advantageous results of other
sustenance administration outlets, particularly the fast food outlets, as option wellsprings of
helpful cooked sustenance. More youthful center and upper wage bunch families and people
are likewise visit clients of the full administration eateries, cutting edge style coffee shops and
cafes that now exist the whole way across Singapore (Johoora 2012).
In the course of recent years, there has been a general updating in the sustenance admin-
istration area which has seen the foundation of more aerated and cooled nourishment focuses
(nourishment courts) that are extensively cleaner than the customary peddler markets. In the
meantime, expanded venture from remote and neighborhood organizations in the segment has
likewise delivered an expansion in the quantities of:
1. Foreign chains, including chains, for example, Outback Steakhouse.

2. Modern retail pastry shop/bistro outlets, for example, Bread Talk.
3. Modern cafs, for example, Starbucks.
7.1.4 Competition and Buying Patterns

The opposition in this field is the fiercest in all other metropolitan zones in SE Asia. Singapore
is a compacted city, however has a great deal to offer. As a rule there are at least two of
the same outlets inside a span of under 300 meters. Case in point, Bread Talk opens one
outlet inside the Ngee Ann City Shopping Center and another directly over the road inside
the Far East Plaza Shopping Center. It is entirely normal for retailers to actualize this sort of
methodology, because of the high volume of individuals walking around the primary territory
of Orchard Road (Johoora 2012).
Another reason is on account of numerous retailers would prefer not to lose deals oppor-
tunity, as the contenders are putting forth substitutions and comparable item classifications.
This wonder has made Singapore the best place to shop. On the off chance that you simply
missed Haagen Dazs waffle at CK Tang Shopping Mall, there is another Haagen Dazs over the
road at the new Paragon Shopping Center (Johoora 2012).
8 Marketing Strategy
Our methodology depends on serving our business sectors well. We will begin our first outlet as
a business sector analyzer that could turn into a model of the growing number of outlets later
on. Focus will be on keeping up quality and building up a solid personality in the neighborhood
market.
A mix of neighborhood media and nearby store showcasing projects will be used at every
area. Nearby store showcasing is best, trailed by print promotion. When a grouping of stores
Page 18
is set up in a business sector, then more extensive media will be investigated. We accept, in
any case, that the best type of publicizing is still buzz. By giving a fun and enthusiastic
environment, with great quality at a satisfactory cost in a spotless and neighborly outlet, we
will be all the rage. In this manner, the execution of our idea is the most basic component of
our arrangement. We will effectively fabricate our image, through the offering of supporting
materials, for example, stock, limited time things and other promoting contrivances like those
of other fast food establishments.
8.1 Four Ps of marketing

Successful local market infiltration requires an element online input framework that sources
sentiments from invested individuals so that the organization may build up a menu choice that
would best suit their tastes.
8.1.1 Product
G-Dawgs gives primarily sustenance and refreshment items. This component of the promoting
blend covers the different hierarchical yields that an organization gives to its objective clients.
G-Dawgs item blend has the accompanying principle product offerings:
1. Hot dogs
2. Chips
3. Soda
4. Condiments
G-Dawgs is principally known for its hot dogs. Be that as it may, the organization will grow
its item blend through time such as fish and chips, chicken and chips, treats and so on. This
component of G-Dawgs showcasing blend demonstrates that the firm advances new items to
draw in more clients.
8.1.2 Price
G-Dawgs evaluating system includes value packaging consolidated with mental estimating.
In value packaging, the organization offers hot dogs and chips for a markdown. In mental
evaluating, G-Dawgs uses costs that seem, by all accounts, to be essentially more reasonable,
for example, S$ .99 as opposed to adjusting it off to the closest Singaporean dollar. This
component of G-Dawgs promoting blend highlights the significance of value packaging to urge
clients to purchase more items.
Introductory imprint up of the item in view of projections by the money division established
that at 104% the generation cost, the organization will have the capacity to make back its start-
up expense inside a year and consequently by then item can be produced with close to zero
additional risk expenses.
Notwithstanding, to showcase the item at such a high cost may demonstrate shocking. To
accomplish our fleeting objectives of being a respectable hot dog stand, our auxiliary choice
would be to outsource our supply needs abroad to keep crude material costs low. Doing as
such we ought to be capable undermined our rivals. To encourage keep up our grip available
and accomplish the second period of the organizations promoting destinations, G-Dawgs will
build up a participation program. Faithful individuals get hot dogs and chips at marked down
costs. However the key methodology behind the enrollment program, just as from the outside
it might appear to be only to give away hot dogs and chips at an even lower cost to keep clients
upbeat, is in fact to keep up contact with returning clients and be to accumulate data on
Page 19
current business sector inclinations and patterns. This is making a broad system of returning
clients unintentionally bringing potential clients G-Dawgs way.
8.1.3 Place
G-Dawgs eateries are the most unmistakable spots where the organizations items are dissem-
inated. This component of the advertising blend demonstrates the venues or areas where the
companys items are advertised. G-Dawgs principle places for conveying its items are as per
the following:
1. Kiosks
2. G-Dawgs mobile app and website
G-Dawgs eateries are the place the organization creates the majority of its business in-
comes. Some of these eateries likewise oversee booths to offer the restricted choice of items for
now. Furthermore, clients can submit their requests through the Postmates site and versatile
application. This component of the promoting blend backings G-Dawgs escalated development
systems, particularly advertise infiltration.
8.1.4 Promotion
Here are the diverse showcasing thoughts to publicize and promote our business. Some of these
may have a few costs included. Other would be absolutely complimentary.
8.1.4.1 Have business cards and flyers made up

These old stand bys are time tried techniques for publicizing. Concerning business cards this
could incorporate a rundown of items on the back, and these can be given out unreservedly.
The flyer ought to incorporate a pleasant full shading picture of us and our Hot Dog Cart along
with our hours of business, area, menu, and mobile phone number for telephone orders. It
would likewise be useful to show that our truck is authorized and meets all the Health Code
prerequisites. Keeping it to one page and uneven will likewise make it simple to be posted in
an organization break room. It could likewise incorporate an early on coupon as a way to draw
in new clients. The flyer can be conveyed to all organizations in the neighborhood. Despite
the fact that this could incorporate letter drops, to degree conceivable it is insightful to convey
them in individual. This will give us a chance to acquaint ourselves with the group. As we do
as such, ensure we are dress in an expert way. This will make an enduring early introduction.
8.1.4.2 Focus on proper signage

It is great to get a vinyl representation organization to make up some vast expert searching
realistic signs for your truck. This will promote you and your items and pull in clients. Setting
up sandwich board signs 200 yards not far off from you could assist help draw movement.
8.1.4.3 Actively get involve in your local community

Counting our wiener truck at occasions where the media is available can be a gigantic help.
These can incorporate philanthropy occasions, parades and social celebrations, just to give
some examples. It is great to have shirts (and other clothing) with our organization logo made
up, which could be worn for these open doors. Offering free taste testing at these occasions can
be an approach to attract thoughtfulness regarding your item.
Page 20
8.1.4.4 Keep a camera in your truck so you dont miss a photograph operation if
a superstar just happens to stops by
These photographs could be utilized for any sites, informal communities, writes that you use
to advance yourself. This could likewise be incorporate into your press unit and submitted to
the neighborhood media.
8.1.4.5 Provide client administration training to any representatives we have

Keep in mind that our workers are envoys for our Cart. On the off chance that they dont
advance your business in a positive light, this could invalid and void some other publicizing
and promo endeavors that we are taking. The most import publicizing and advancement we
get is informal. In the event that our representatives dont present a positive impression well
wind up misusing a brilliant open door.
Before we dispatch a promoting effort, answer the accompanying inquiries concerning our
business and your item or administration.
9 Competitive Analysis
9.1 Entry strategy
9.2 SWOT Analysis
9.3 Porters Five Forces
9.3.1 Threat of Substitutes
9.3.2 Threat of new entrants
9.3.3 Industry Rivalry
9.3.4 Bargaining power of suppliers
9.3.5 Bargaining power of buyers
10 Operating plan
10.1 Background
The organization G-Dawgs is a hot dogs and chips producing organization with the target
of turning into the greatest gourmet hot dog producer in Singapore. Hot dogs and chips
is a standout amongst the most loved nourishments on the planet with no age imperative.
Furthermore, since Malaysia is nation with hot climate consistently, Hot dogs, chips and cold
soda has an enormous business sector.
Page 21
10.2 Staffing and Location

10.3 The Production Process
11 Financial Information
11.1 Project cost
11.2 Fixed cost and Variable cost
11.3 Establishment Costs
11.4 Running Costs
11.5 Sales forecast
11.6 Unit sales forecast
11.7 Break even analysis
11.8 Depreciation
11.9 Income statement
11.10 Balance sheet
11.11 Cash flow statement
11.12 Net Present Value (NPV)
11.13 Internal Rate of Return (IRR)
11.14 Payback Period
11.15 Project Viability
12 Conclusion
13 References
14 Appendices
References
HowExpert-Press (2012). How To Start a Hot Dog Cart Business. url: http://www.ebookborn.
com/sample/PDF- HowToStartaHotDogCartBusinessv1.0- HowExpertPress.pdf (visited
on 09/09/2016).
Johoora, Fatema Tuz (2012). Fast Food Restaurant Business Plan. url: https://www.scribd.
com/doc/54743804/Fast-Food-Restaurant-Business-Plan (visited on 09/09/2016).
Page 22

G-Dawgs: Swinburne University of Technology (Sarawak Campus)

Transféré par

Informations du document

Titre original

Copyright

Formats disponibles

Partager ce document

Partager ou intégrer le document

Options de partage

Avez-vous trouvé ce document utile ?

Ce contenu est-il inapproprié ?

Droits d'auteur :

Formats disponibles

G-Dawgs: Swinburne University of Technology (Sarawak Campus)

Transféré par

Droits d'auteur :

Formats disponibles

Swinburne University of Technology

MME40001 Engineering Management 2

September 18, 2016

1 Company and Industry Background 5

2 G-Dawgs company summary 5

3 Objectives mission and keys to success of G-Dawgs 7

4 Singapore Company Registration 8

5 Management & Ownership 13

6 Introduction of the product 14

7 Market Analysis Summary 15

7.1.4 Competition and Buying Patterns . . . . . . . . . . . . . . . . . . . . . . 18

1 Company and Industry Background

Variety, variety, variety

2 G-Dawgs company summary

Variety, variety, variety

2.2 Industry Analysis

2.3.1 Some conceivable great open areas

3. A college or expansive secondary school. You?ll have an inherent gathering of people

3 Objectives mission and keys to success of G-Dawgs

3.3 Keys to Success

7. Promote great values of organization society and business theory.

4 Singapore Company Registration

Singapore organizations. Magnificent tax breaks and business notoriety of Singapore

4.1.2 Required Documents

4.2 Registration Procedure and Timeline

4.2.1 Step 1: Name Reservation

1. is not indistinguishable or excessively comparative, making it impossible to any current

4.2.2 Step 2: Register Company

4.3 Post-Registration Formalities

4.3.2 Company Business Profile

1. Company name and registration number

1. Share certificates for each of the shareholders

4.3.3 Opening a Corporate Bank Account

4.3.4 Applying for Business Licenses

4.3.5 Goods and Service Tax (GST) registration

4.4 Food Shop License for Restaurant

1. A photocopy of one of the accompanying (where material):

4.5 Hiring Staff

4.6 Halal Certification

4.7 License for Importing Food Ingredients

5 Management & Ownership

5.1 Organizational chart

Chief executive officer

Chief operations officer

Operations manager Marketing manager Finance manager

6 Introduction of the product

6.1 Product Description

6.2 Unique and distinctive

7 Market Analysis Summary

7.1 Market Segmentation

7.1.1 Target Market Segment Strategy

7.1.1.1 Market needs

1. Needs assortment and flavor in its sustenance, ideally something singed

7.1.2 Market trends

7.1.3 Industry Analysis

7.1.3.1 Trends in Food Service Retail

1. Foreign chains, including chains, for example, Outback Steakhouse.

7.1.4 Competition and Buying Patterns

8.1 Four Ps of marketing

8.1.4.1 Have business cards and flyers made up

8.1.4.2 Focus on proper signage

8.1.4.3 Actively get involve in your local community

8.1.4.5 Provide client administration training to any representatives we have