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READING EAGLE
B usiness Weekly
Volume 7, Issue No. 18, 2017 Reading Eagle Company
Harry J. Deitz Jr., associate publisher
& Reading Eagle editor
Andy Andrews,business editor
FOCUSED ON YOUR
Special report Up front | Andy Andrews FINANCIAL GOALS
Berks County Economic Outlook
W
hats the key phrase in Today, its not enough to simply manage your finances. You need to make wise choices about your money every
time. We have the experience and expertise to guide you to your financial goals, and we offer a full range of products
this, Business Weeklys
Part 1/where we are now Credits and services to help you achieve them:
fourth annual economic
12 Taking the temperature Primary
Authors:
outlook issue?
Life insurance
Retirement options
Annuities
Estate and legacy strategies
Mutual funds
Health insurance
of a warm economy Perhaps steady as it goes is appropriate. College funding Managed accounts Retail brokerage
Business leaders believe steady, slow growth Dr. M. Halim Dalgin and Dr. Abdulwahab Well put more than 100 years of financial experience and stability on your side. Call us today.
will continue in Berks. Sraiheen, associate professors in the business de-
Part 2/where we are headed partment at Kutztown University, and Dr. Ernie
Post, director of the Kutztown Small Business
16 Whats the outlook for Development Center, have carefully analyzed eco-
the regional economy? nomic data to compile the outlook.
Steady growth for some; slowdown for others. Dr. M. Halim
Since the end of the Great Recession in June
Dalgin Beth Bebb Steven Bond Ted Ennis Jeffrey Freeman Scot Guldin Dawn Johnson
Part 3/economic pulse survey
2009, growth has not been dramatic for many sec- Financial Associate Financial Associate Financial Consultant Financial Associate Financial Consultant Financial Associate
tors in many places in the U.S. Instead, it has been Boyertown Kutztown West Lawn Pine Grove Kutztown Boyertown
610-367-1904 610-683-3564 610-371-9700 570-739-1102 610-683-3564 610-367-1904
24 Heightened political polarization and increases steady, especially here in Berks. For many industries,
in health care premiums weigh heavily on the the comeback has been plodding and uncertain, par-
business workforce. ticularly with construction, what with new housing
D e pa r t m e n t s & Co l u m n s starts in the county at perilously low levels.
While there are concerns in some sectors for
4 Calendar: Your Agenda Dr. Abdul
2016 into 2018, such as a decline in retail and a flat-
5 Letters: Workplace automation not rosy. Sraiheen Kurt Kohler John Lauer Gregory Powers Suzanne Rigg Becky Schweitzer Keith Snyder
tening in health care, agriculture saw steady growth Financial Consultant Financial Associate Financial Associate Financial Associate Financial Associate Financial Associate
6 In Brief: Pa. ranked 38th nationally in eco- Survey
nomic outlook. (though in agricultures case, the reporting numbers Exeter Morgantown Pottstown West Lawn West Lawn Hamburg
Author: 610-779-2016 610-286-5986 610-970-4740 484-374-5531 610-371-9700 610-562-2970
7 Snapshot: The Berks County economy. now include fisheries). Health care is becoming
8 V
iewpoint: Aging baby boomers drive health more productive by using more automation. On the
care construction. flip side, retail is being cut because of the growth of
8 Office Space: Reading economy will grow e-commerce.
when collaboration begins.
The Executive Pulse Survey shows heightened
10 Office Space: Local bright spots have
emerged, although slow growth continues. political polarization and the weight of increasing
John Ungerman Jennifer Weil Roger Yoh
25 Newsmakers: New hires, promotions and health care premiums on the business workforce. Wealth Advisor Financial Associate Partner
Thrivent Financial was named one of the Worlds Most
Dr. Ernie Post Ethical Companies by Ethisphere Institute 20122016.
board appointments. These are somewhat dramatic changes from what Pottstown Kutztown West Lawn
610-970-4740 610-683-9152 610-914-1112
26 Scam Report: Employee awareness of secu- Project we reported last year.
rity of health care data is major fear. editor: Were always looking for talented individuals who will guide our members to be wise with money and live
Next week: Perkiomen Valley Chamber Stars/
Andy Andrews
generously. Explore a career as a Thrivent Financial representative. Contact Partner Roger Yoh or visit
actions, court actions and liens. small business.
Reporting: WhyThrivent.com.
Brad Rhen
On the cover: Reading Eagle illustration by Craig Graphics: Thrivent Financial was named one of the Worlds Most Ethical Companies by the Ethisphere Institute. We earned this distinction as a result of our leadership in
Schaffer. Craig Schaffer 610-371-5080|aandrews@readingeagle.com|@ReadingEagleBiz promoting ethical business standards for introducing innovative ideas to benefit the public. Ethisphere Institute is a leading international think tank dedicated to
the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anticorruption and sustainability. Worlds Most Ethical
Companies and Ethisphere names and marks are registered trademarks of Ethisphere LLC.
Insurance products issued or offered by Thrivent Financial, the marketing name for Thrivent Financial for Lutherans, Appleton, WI. Not all products are available in
Business Weekly focuses on publishing the latest news, business technology and management trends and emerging leadership all states. Securities and investment advisory services are offered through Thrivent Investment Management Inc., 625 Fourth Ave. S., Minneapolis, MN 55415, a
dynamics to help enhance the impact all business has in the region. See this edition online at businessweekly.readingeagle.com FINRA and SIPC member and a wholly owned subsidiary of Thrivent. Thrivent Financial representatives are registered representatives of Thrivent Investment
Management Inc. They are also licensed insurance agents/producers of Thrivent. Investment advisory services, including fee-based financial planning services,
are available through qualified investment advisor representatives only. For additional important information, visit Thrivent.com/disclosures.
business news advertising/carl rosenberger circulation page reproductions photo reprints
610-371-5066 | fax 610-371-5098 610-236-4746 610-371-5122 610-371-5034 610-371-5090 Appleton, Wisconsin Minneapolis, Minnesota Thrivent.com 800-847-4836 1708391-021017
businessweekly@readingeagle.com crosenberger@readingeagle.com circ@readingeagle.com readingeagle.com/reproductions readingeagle.com/photo
Tuesday, May 2, 2017|4
$25 for guests. For de- 8:30 to 11:30 a.m., evening 6 We value your opinion allan.w.cornman@ampf.com
termediate Photoshop, For details or to register, to www.bit.ly/2oscjHi. tails or to register, email The Greater Reading to 9 p.m. Cost: $545. For de-
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puter Consultants, 727 www.greaterreadingcham- com or visit www.berkspa. Industry presents Path- 376-6766 or go to www.
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Please send any letters via email or
Penn Ave., West Reading, ber.org. MONDAY shrm.org. 2Personal Development: greaterreadingchamber.org. paradigm shift in both business regular mail about any topic covered
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Tuesday, May 2, 2017|6
DATA PLACE Pa. ranked 38th nationally in economic outlook THE BERKS COUNTY ECONOMY Craig Schaffer is a Reading Eagle graphic
artist and page designer. Contact him
Berks gross domestic product change over a decade Unemployment rate comparison
Yearly average
Beautifying
5.4%
percentage change
among all industries U.S. Berks
combined.
Recreates Outdoor
Living Spaces
Sources:
Pa. Dept. of Labor & Industry,
-1.7%
Bureau of Labor Statistics Quarterly -2% January January January January
Hardscaping: Patio, Census of Employment and Wages.
-2.8%
2016 2017 2016 2017
Deck & Wall Installation
Softscaping: Annual,
Perennial, Shrub &
Tree Installation your suCCess begins here
Poolscaping:
Pool Design &
Installation Carl rosenberger
Business Weekly advertising sales coordinator
Landscape Lighting:
Up Lighting, Down Lighting Carl can show you why Business Weekly is the perfect place
& Moon Lighting to market your business or services through advertising in this
targeted source for the movers and shakers of Berks County.
Contact Anewalts at 610.916.7070
PA #5744
Aging baby boomers drive expects health care construc- care construction, as well as Restaurant & Golf Club
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The American Institute of Architects semi- are. This could mean micro- the American Hospital Associa-
annual Consensus Construction Forecast, a hospitals that may be between tion conducted a survey and
survey of the nations leading construction fore- 15,000 to 50,000 square feet in found the following:
casters, has projected growth of about 6 percent size and have between five and Increased
attention to con-
Glenn Ebersole is in nonresidential construction spending in 2017, 15 inpatient beds for observa- sidering patient safety issues,
market development just below the pace of growth for 2016. tion and short-period stays. such as fall prevention.
manager for High Personal demographics remain a critical fac- This new type of facility would Increased
inclusion of
Concrete Group LLC tor impacting the demand for commercial con- be full service and open 24/7, patients and community mem- DNA TESTING SERVICES
in Denver, Lancaster struction. Health care, especially senior living, which would differentiate them bers in facility design decisions. Court Admissible Adoption / Immigration
County. will continue to show positive growth. from urgent care facilities. Providers
trying to figure Paternity / Maternity Forensic (Inheritance,
The AIA said: The demographics are incred- Health care construction is out what makes patients satis- Other Relationship Infidelity, Crime)
ibly favorable in the long run for health care. Se- making a steady recovery, ac- fied with the care and experi- DRUG AND ALCOHOL TESTING SERVICES
niors consume a lot of health care services, and cording to the Fails Manage- ence they receive at a hospital.
as baby boomers are moving into their late 60s ment Institute. Traditional The industry seems to be Social and Family Testing Passive Exposure
and 70s, we expect to see a lot of construction in large hospital projects are moving away from large-scale Court Mandated Guardian Ad Litem Support
the health care sector. returning to the design phase new construction. Among acute 2208 Quarry Drive, Suite 207, West Lawn
Architect magazine reports that health care with fewer large hospital proj- care hospitals that responded 484-926-2505 | arcpointlabs.com/readingpa
construction spending is projected to double in ects in the works. FMI said to the survey, less than 10
2017 from $19.6 billion in 2016. There also is a that the bulk of the work will percent had new construction Your Legal Partner in Berks
projected significant expansion, renovation and be renovation and additions as projects underway or in the
construction of new health care facilities in 2017. well as outpatient care. New fa- works, and about 17 percent
The 2017 Dodge Construction Outlook pre- cility designs are responding to had replacement projects un-
dicts that there will be a 7 percent increase in the need for a patient-centered derway or in the works over the
health care facility construction. In late 2016,
there was a bit of a stall in health care construc-
environment as well as reduc-
ing concerns for the spread of
next three years.
According to Dodges Chief WELLS FARGO
tion, as the market seemed to be waiting to see
the outcome of the 2016 presidential election
and the future of the Affordable Care Act. Dodge
supergerms.
One factor that could acceler-
ate positive growth in health
Economist Robert Murray, the
current period of growth will
continue into 2018.
FOUNDATION
Office Space By Johanny Cepeda-Freytiz realizing that in order to thrive community- and business-
as a community, we have to friendly and more concerned
work with one another. about relationship-building as
W
hen I think about our future economy, As the Latino population opposed to ticket summoning.
the most prevalent word and action continues to grow, I see more The parking meters give you
that comes to mind is unity! En la un- small businesses opening and more time for your money, al-
in esta la fuerza! (In unity is power!) existing ones flourishing. I am lowing patrons to shop in the
As I walk around the neighborhood and meet seeing more entrepreneurs downtown area.
people, business owners, entrepreneurs, pastors turning their homes into day The Greater Reading Cham-
Johanny Cepeda- and CEOs, and as I attend networking events care centers, bed-and-break- ber and Economic Develop-
Freytiz is the owner and meetings, I have realized that we as a city fasts, home offices and more. ment Corp. has welcomed
of Mi Casa Su Casa and as a community are moving in a positive The offices at City Hall have us, the Berks County Latino
Cafe, Reading, and direction. become very business-friendly, Chamber of Commerce, into its
executive director There is more synergy than ever among the and the lines of communication space, giving us an office, tele-
of the Berks County various entities that make up our great City of continue to improve. I have phone lines, access to resources,
Latino Chamber of Reading. There is a growing need to collaborate seen City Hall employees from support and an opportunity to
Commerce. as opposed to compete: Vamos a compartir en Codes and Community Devel- collaborate to better serve our
ves de competir. (Were going to share instead of opment participate in local net- business community.
compete.) working events and activities. These are all indicators that
There is a growing sentiment for community The Reading Parking Au- our economy is headed in the
building and empowerment. I think people are thority also has become more right direction.
Tuesday, May 2, 2017|10
Local bright spots have emerged, REP is able to take a customers vision and develop an innovative
Pulse
needs and is helpful in recommending the right product for us, and
Last
year, Alvernia Univer-
Impact on local economy sity announced plans to add a
Were seeing the local impact of these factors 100,000-square-foot classroom
in the following areas: and recreational facility. And
Staffing: In addition to delaying investments Reading Area Community Col-
in physical structures, small businesses are still lege has launched a capital cam-
reluctant to add staff. Instead of hiring, theyre paign to enhance its science and
acquiring technology that can perform some of technology capabilities.
the tasks of workers. Berks County has adapted to Contact REP sales representative Michael Doyle
Health care costs: The cost of company a slower growth economy. More for more information about how REP can work with you.
health care plans remains a big concern. Busi- vigorous and widespread activ- mdoyle@readingeagle.com 610-371-5183
ness owners are trying to keep the number of ity will require changes from
employees below the level at which they would Washington.
Tuesday, May 2, 2017|12
Steady
during the Great Recession.
For the most part, the data shows that Berks
County is moving in a positive direction, al-
though the good news is hardly overwhelming,
as it goes
and there are a few red flags that we need to be
aware of, said Randy Peers, president and CEO
of the Greater Reading Chamber and Economic
Development Corp.
Robert F. Firely Jr., a partner at Herbein +
Company Inc., Spring Township, agreed that the
countys economy is trending up.
The local economy is doing a bit better than
last year, as evidenced by an inflation-adjusted in-
crease in our gross domestic product to $15.8 bil-
lion, as compared to $15.4 billion last year, he said.
Manufacturing still tops
Manufacturing remains Berks Countys big-
gest sector, both in terms of output and in em-
ployment, providing about 22.3 percent of the
output and 17.5 percent of the jobs. But while
Though economic signs remain positive, output has been steady, the employment is sig-
nificantly lower than it once was.
the county faces challenges, including At one time, manufacturing provided about
40,000 jobs in the county, or about 21 percent of
replacing an aging workforce. the overall employment. About a quarter of those
jobs have vanished because of productivity gains.
Manufacturing continues as our largest sector
By Brad Rhen Berks population New housing units Average housing price index of the Berks County economy, both in contribu-
Reading Eagle Berks Countys population grew The number of new dwellings, including single-family homes, town tion to GDP and number of employees, Firely
0.22 percent from 2014-2015 but houses, apartments and mobile homes, added to the county tax rolls said. As such, it is a critical component of the
T
160,000
he good news: Theres hasnt increased significantly over annually as gathered by the Berks County Planning Commission. Berks economy. Manufacturing utilizes com-
no terrible news to the past six years. 3,000
puter applications and robotics, which requires a
report. The bad news: more educated workforce than previously need-
500,000
2,787 The number of new 140,000
Theres not much good news to ed. As a result, productivity has increased.
415,271 houses grew
report. 2,500 Daniel W. Fogarty, director and chief operating
25 percent since a
Well, not quite. For the most officer of the Berks County Workforce Develop-
low of 417in 2015. 120,000
part, according to business 400,000
National ment Board, said manufacturing is one of the
leaders and analysts, growth 2,000
Reading MSA sectors that needs to be watched in coming years
has been sluggish but definitely Pennsylvania because many workers in the sector are nearing
upward. However, there are 300,000
1,500 retirement and will need to be replaced.
still some concerns but pos- We still have to replace 7,000 experienced
sible improvements along The Reading Metropolitan workers here by 2025, and the replacement work-
the way, including an aging 520 ers have to be more skilled and likely even better
200,000 80,000 Statistical Area housing
workforce and a pro-business price index grew 4.6 educated than these retiring workers were when
national administration. percent from 2015. It they entered the sector 30 years ago, he said.
Similar to the last several 100,000
500
60,000 remained lower than the Peers noted that Berks Countys median
years, the countys gross do- national index, but is household income is more than $2,000 higher
mestic product grew by 2 0 greater than the state than the state average, and thats due in large
percent in 2015, up from a 1.6 1980s 1990s 2000s 2010s
40,000 average. part to the number of manufacturing jobs, which
percent rate the year before, ac- 1990s 2000s 2010s Source: Berks County Assessment Office generally produce higher wages.
cording to M. Halim Dalgin and Source: U.S. Census Bureau
Higher median household incomes also sup-
Abdulwahab Sraiheen, econom- port growth in other sectors, such as retail and
ics professors at Kutztown Uni- housing units rose 25 percent 20,000
arts, entertainment, accommodation and food
versity, who produce Business last year after hitting the sec- services, all growing sectors in Berks and all reli-
Weeklys annual economic out- ond-lowest rate in 30 years in ant on discretionary income, he said.
look issue. Their report is based 2015. Likewise, housing values '01 '03 '05 '07 '09 '11 '13 '15 '17
on 2015 data, the most recent rose 4.6 percent last year. Source: Freddie Mac Construction bears watching
year for which all information On the not-so-positive side, At 4.7 percent of the overall GDP, the mining, log-
is available. unemployment increased a ging and construction sector is a relatively small
Since 2001, the countys tick, from 4.6 percent in Janu- part of the countys economy. But both Firely and
economy has grown an average ary last year to 4.9 percent in Fogarty believe construction bears watching in the
0.9 percent a year: a positive January 2017. As of February in coming years.
but sluggish trend, compared the latest available figures, the Since its dramatic reduction during the reces-
with state and federal rates of Berks County unemployment
1.9 and 1.5 percent, respectively. rate dipped to 4.4 percent, but An employee at American Crane and Equipment
Also on the positive side, new its still much lower than it was Corp. works on an overhead crane at the companys
Reading Eagle: Susan L. Angstadt Amity Township manufacturing facility.
Tuesday, May 2, 2017|14
sion, the sectors output has Significant business moves in the Berks region
been growing at an average rate Here are some of the major business stories in 2016-2017 that helped
of 1.6 percent a year. But Dalgin shape the Berks County economy:
and Sraiheen anticipate output
will shrink in the coming years, April 2016: Its announced that tion increases the hospital cam-
with the worst year in 2018. greater Readings economic de- puss space about 20 percent and
Despite that, Firely is opti- velopment groups the Greater includes 150 private patient rooms
mistic about the construction Reading Chamber of Commerce & and 24 surgical suites
industry, partly thanks to the $5 Industry, Greater Reading Econom- November: The Abraham Lin-
added to vehicle registrations ic Partnership and Greater Berks coln hotel, 100 N. Fifth St., ceas-
in Berks County, which must Development Fund will unite es hotel operations and transitions
be used to fund road and bridge into the Greater Reading Chamber to an apartment building known
repairs in the county. Addition- and Economic Development Corp. as Lincoln Towers. In April, owner
ally, he said, if President Donald In mid-December, Randy Peers is Alan W. Shuman receives tax cred-
Trump is successful with his selected as president and CEO. its toward an $11 million makeover
campaign pledge to invest in the May: The Big Mill building at that will convert the building into a
countrys infrastructure, that Eighth and Oley streets opens. De- mixed-used complex that includes
bodes well for the region. veloper Alan W. Shumans $23 mil- apartments and retail space.
Improvement in infrastruc- lion project transforms the former November: Carpenter Technolo-
ture leads to growth in other Reading Outlet Center building into gy Corp., formerly based in Spring
areas of our economy, he said. 69 apartments and 42,000 square Township, moves its corporate
Further, interest rates remain feet of commercial space. headquarters to Philadelphia. The
historically low, which is always July: East Penn Manufacturing move includes about 30 execu-
helpful to the construction in- Co. Inc. opens a $150 million ex- tive jobs. Reading Eagle: Harold Hoch
dustry. pansion project at the companys December: VF Outlet Center, For Randy Peers, president and CEO of the Greater Reading Chamber
The construction industry is Lyons campus. The company notes Wyomissing, is sold to Philadel- and Economic Development Corp., the most positive data point from his
on the rebound but has a sig- that the 590,000-square-foot in- phia-based developer Equus Capi- perspective is that the median household income is higher than state av-
nificant challenge ahead if it is dustrial battery facility will lead to tal Partners Ltd., which plans a $70 erage: more than $2,000 higher, he said.
to maintain its level of output, Reading Eagle: Susan L. Angstadt 400 additional jobs. million redevelopment. The project
and the job market remains cerned about the projection companies will leave Berks. by Hilton hotel on Penn Street Economic Partnership and the nomic organization. growing sectors in Berks and
quite strong. So, in terms of the that the labor force will shrink. There are only three ways to '01 '03 '05 '07 '09 '11 '13 '15 '17
would start the development of Greater Berks Development It will streamline develop- all reliant on discretionary in-
number of job openings versus Since there is almost no popu- solve this problem, Peers said: Source: Freddie Mac
the downtown area, and it looks Fund into the Greater Reading ment projects and provide a come.
the number of officially unem- lation growth, he expects the la- Attract new residents to Berks like that is happening, he said. Chamber and Economic Devel- one-stop shop for resources for What is critical is that the
ployed, were in a similar place. bor force to continue to decline. County and reverse the popu- The forecasted growth rate opment Corp. will contribute all Berks County businesses to business health of Reading mat-
The job market as a whole is As GDP rises, we will need lation decline, retain young Looking ahead of 2.7 percent for 2018 is good to economic growth in Berks help them grow, said Robert F. ters to the rest of the county.
very healthy, and it is very fa- new workers entering into the people who attend school here Firely believes big things news and would represent the by streamlining development Firely Jr., a partner at Herbein Almost everybody I have
vorable to job seekers, Fogarty labor force in order to meet the and then leave for other places, could be on the horizon in the largest gain since the recession, projects and providing a one- + Company Inc., Spring Town- spoken to, whether it was inside
said. demand fueled by this growth, and tap into the unemployed future. He pointed to several Firely said. And if the federal stop shop for resources for all ship. Reading or just anywhere else in
Were seeing wages going up, he said. Replace workers, populations to address any major construction projects government is successful in Berks County businesses to Peers said that regarding the the county, really does believe
and were seeing job seekers as they are called, are young skills gaps these groups might that are planned or underway in reducing the overall scope of help them grow, he said. economic outlook, for the most that Reading matters, he said.
with at least as many options as people coming of age to replace be experiencing that prevent Berks County, such as the $20 business regulations and can Contact Brad Rhen: 610-371-5047 or part, the data shows that Berks Contact Business Editor Andy Andrews:
they had a year ago, if not more, those that are retiring. If we them from obtaining jobs. million National Velodrome enact significant and fair tax brhen@readingeagle.com. County is moving in a positive 610-371-5080 or aandrews@readingeagle.com.
Tuesday, May 2, 2017|16
T
he following economic Real GDP figures are adjusted for inflation. is president Rank Industry Share of Number of Summary Outlook
outlook charts are com- and CEO of the Berks GDP employees
posed of three compo- 5.8% tilitiestransportation 2.6% Otherservices Greater Reading
1 Manufacturing 22.40% 30,500 In 2017 and 2018 we might see the growth rate swinging to negative
nents of data for 12 industry andwarehousin excludin Chamber and to territories causing the sector to shrink about 1.8%
overnment
categories. 4.7% ininloinand Economic
construction 1.5% Ariculture
We segmented the sectors Development 2 Retail and whole- 13.40% 25,950 For the years 2017 and 2018, the forecast indicates strong headwinds,
2.8% Artsentertainment 1.5% Information sale trade as a result of internet sales, causing this sector to reduce output.
in the following pages in al- recreation Corp.
0.6% Educational
phabetical order: agriculture; accommodation services 3 Professional and 13.30% 23,750 Despite the strong growth, the sector will face a dramatic drop in its
arts, entertainment, recreation, andfoodservices Robert F. Firely business services output before it swings to a strong growth, around 4% in 2018.
accommodation and food Jr. is partner in 4 Finance, insur- 10.90% 6,000 Employment continues to decrease due to new technologies that
services; educational services; charge of auditing ance, real estate provide the services with less labor.
finance, insurance, real es- and accounting and leasing
tate, rental and leasing; health at Herbein +
5 Government 10.60% 21,300 Employment has been shrinking faster than the government spending, about 1.5% every year.
care and social assistance; Company Inc.,
government; information; Spring Township. 6 Health care and 10.00% 26,800 Forecasted to rise by about 5.2% in 2017 and remain flat in 2018.
manufacturing; construction; 22.4%
social assistance
professional and business anufacturin 7 Utilities, transpor- 5.80% 7,850 Third fastest growing sector. Steady increase of employment of 3.5% a year on average.
services; retail and wholesale 10% Daniel W.
Healthcare tation and ware-
trade; and utilities, transporta- andsocial Fogarty is housing
tion and warehousing. assistance director of
8 Construction 4.70% 8,000 Steady decline, -1.5% a year on avarage, expecting 2018 to be the worst year in terms of output.
The first chart below each of workforce and mining
the separate industries tracks development and
real gross domestic product, or 10.6% chief operating 9 Arts, entertain- 2.80% 15,600 Estimated to drop about 7.5% and rebound in output for 2017 =
13.4%
ment, recreation, and then another big drop again in 2018.
GDP, output in dollars and the Government Retailand officer of the accommodation
number of jobs. The second chart wholesale Berks County and food services
trade
projects a forecast to the end of 10.9% Workforce
2018. Two important notes: The Finance Development 10 Information 1.40% 1,200 In 2017 is estimated that information services will almost stay flat before
insurance 13.3% it rebounds to a strong growth of around 8% in 2018.
gray areas represent the margin realestate Professional Board.
of deviation. The wider the gray, rentaland andbusiness 11 Agriculture* 1.50% 3,565*** The most volatile sector in output. Forecasted to increase in 2017
the greater the margin. leasin services Dr. Solomon with a drop of about 5% in 2018.
To develop these GDP Figure does not Lausch is 12 Educational 0.60% 3,150 On average the sector has been growing about 1% every year,
Source:
growth-rate forecasts, Dr. M. Bureau of equal 100 percent executive services** similar to the county population growth rate.
Halim Dalgin and Dr. Abdulwa- Economic Analysis due to rounding. director of the
hab Sraiheen, professors of eco- Berks Business *Agricultural employment data is tracked through the Bureau of Labor Sta- **Reported numbers dont include Sources: U.S. Bureau of Labor Statistics, U.S.
nomics at Kutztown University, and inflation rates interacted to figures from different years. Education tistics Quarterly Census of Employment and Wage analysis, but this info is support and services staff. Bureau of Economic Analysis, Berks County
limited to covered employment, meaning the wages paid to employees in ***NAICS code 11 (Ag, Forestry, Fish-
used a statistical tool called the create changes in GDP growth, Recovery from the Great Coalition. covered employment are used as a basis in establishing an unemployment ing and Hunting).
Workforce Development Board, Additional infor-
vector autoregressive regres- and how they changed. The Recession has been slow but insurance benefit account. Data does not include self-employed. mation by Dr. M. Halim Dalgin and Dr. Abdulwa-
sion model. The tool relies outlook incorporates the more steady, with growth in most in- hab Sraiheen
less on theoretical models and accurate chain-dollar approach, dustries into the next year. Thad
makes minimal assumptions. a method of adjusting real dol- Contact Business Editor Andy Andrews: Gelsinger,
Dalgin and Sraiheen looked lar amounts for inflation over 610-371-5080 or aandrews@readingeagle.com. an attorney at
at how unemployment rates time, to allow comparison of Leisawitz Heller,
is the president
of the Greater
Authors of this report Reading Young
Professionals.
Dr. M. Halim Dr. Abdulwa- Dr. Ernie Post
Dalgin is an as- hab Sraiheen, has been direc- Sonya Smith
sociate professor an associate pro- tor of Kutztown is assistant
of economics at fessor of eco- Universitys Small director, grants
in terms of its share of the county economy and its level of output. Since cent. But since the recession, output has been growing at a steady rate cent of the county GDP, does not diminish its importance. On average,
the Great Recession ended, it has been the fastest-growing sector in the Dalgin and Sraiheen say: As an employer, this sector produces about 3 of 1.6 percent. In 2015, which is the year when we have the last available the sector has been growing about 1 percent every year, similar to the
local economy. The long-term growth rate is averaging 1.6 percent a year percent of the metropolitan output, yet it employs 8.5 percent of its work- data, the sector grew about 1.34 percent. The sector could not recover the county population growth rate. But growth has been negative since the
since 2001. However, the sector has picked up its growth rate to 6 percent ers, up from 7.3 percent in 2001. Over the sample period, its GDP share jobs it lost after the Great Recession, but it might be coming back because recession. We are expecting that growth rate will accelerate to about 2.3
a year since the crisis. We estimate that the roller-coaster ride output of has decreased, but the employment share increased. Overall, in this sec- employment has been picking up in the last couple of years. Despite the percent in 2016. Furthermore, it will swing back to negative territories in
growth to continue in 2016 and 2017, each year adding another 17 percent tor, growth was sluggish at about 0.4 percent and below the average. We steady growth since the financial crisis, we forecast that the level of out- 2017 before it leaps up to about 7 percent in 2018.
increase. Characteristically for the agricultural sector, output will drop by are estimating a big drop in leisure and hospitality services of about 7.5 put as well as the share of output in the overall economy will be shrinking
about 5 percent in 2018. percent. Our forecast indicates a rebound in output for 2017 and then an- and we expect that 2018 will be the worst year in terms of output. The last word, Dr. Solomon Lausch: Most of educational expenditures
other big drop again in 2018. appear to be included under the government category. For the represen-
Another view, Daniel W. Fogarty: This sector is highly productive and The last word, Robert F. Firely Jr.: If President Trump is successful in ful- tation that educational services constitutes less than one percent of to-
accounts for more than $767 million in annual sales from crop and animal Another view, Randy Peers: This sector is performing below expecta- filling his campaign pledge of a $1 trillion infrastructure program, we will tal Berks County GDP: The real figure, I think is more like 5 or 6 percent.
production, with 79 percent of these sales to purchasers outside of Berks tions. When you think of events in this region, with a little bit more of a see an uptick for heavy construction companies through road, bridge, While public education is a government service, it is such a large part of
County. concerted effort, we can see growth in this sector. and airport improvements. the local government footprint that it should be evaluated separately.
Tuesday, May 2, 2017|22
Examples of companies within this sector: Steel products, foundries, Examples of companies within this sector: Truck transportation, pipeline
machine shops and food products. Examples of companies within this sector: In wholesale: professional transportation of natural gas and warehousing.
Examples of companies within this sector: Law, accounting, architecture and commercial equipment and supply wholesalers and grocery and re-
Berks major employers: East Penn Manufacturing Co. Inc., Carpenter and engineering firms. lated products wholesalers; and in retail, motor vehicle and parts deal- Berks major employers: Penske Logistics, FirstEnergy Corp. and UGI Corp.
Technology Corp., Morgan Truck Body LLC and Giorgio Fresh Co. ers and clothing and clothing accessories stores.
Berks major employers: Stevens & Lee, Kozloff-Stoudt, ParenteBeard, Dalgin and Sraiheen say: The relative importance of this sector has
Dalgin and Sraiheen say: Manufacturing is the biggest sector, both in RKL LLP and Herbein and Company Inc. Berks major employers: Boscovs Inc., Wal-Mart Stores Inc., Redners been increasing in the overall economy, from 4.8 percent in 2001 to 5.8
terms of output and in employment, providing about 22.3 percent of the Markets Inc., Giant Food Stores and Weis Markets. percent in 2015, even though its employment share has been almost flat.
output and 17.5 percent of the employment in Berks County. Manufactur- Dalgin and Sraiheen say: The contribution of professional services to the Since the crisis, this is the third fastest-growing sector, albeit with in-
ing used to provide about 40,000 jobs, or 21 percent of the overall em- regional economy is around 13.3 percent, and does not show much vari- Dalgin and Sraiheen say: In terms of output, this is the second-biggest creased volatility. Output of this sector increased by 7.5 percent in 2015
ployment in the county, but unfortunately, a quarter of these jobs vanished ation in this regard. So far, the average growth rate of the industry was sector in the regional economy and third-biggest employer, about 15 per- and, owing to the high volatility of the sector, our forecasts indicate a big
because of automation and productivity gains in manufacturing. Since around 1.4 percent a year, similar to the county GDP growth rate. Growth cent and 13.4 percent, respectively. In 2015, the sector had a small con- drop in the growth rate, about 10 percent, and a further contraction of 4
2009, output has been recovering strongly, and employment increasing in employment averages about 1.7 percent a year, which is much higher traction following the slowing growth trend since 2012; furthermore, we percent in 2017, after which we are expecting a big jump in the growth
as well. Output grew in 2015 by about 1.8 percent. We estimate that it has than the regional growth rate in employment. However, this sector has the estimate that output slightly contracted in 2016, about 0.6 percent. For rates to about 14 percent. Employment in this sector has been steadily in-
grown about 3 percent in 2016, and the growth rate is forecasted to slow second fastest growing output, about 4 percent, since the recession. The the years 2017 and 2018, our forecast indicates strong headwinds, caus- creasing at a healthy clip of 3.5 percent a year on average. Yet again, vol-
down to about 2.2 percent. In 2017 and in 2018, we might see the growth overall volatility of the sector is close to the average in the regional econ- ing this sector to reduce output 2.7 percent and 1.7 percent, consecu- atility has been high, which makes forecasting especially hard. Overall,
rate swinging to negative territories, causing the sector to shrink about 1.8 omy. The most recent data indicate that provision of professional servic- tively. The new business model of increasing internet sales might explain the volume of internet sales will definitely have big impact in the growth
percent. es grew by about 6.4 percent in 2015. However, we estimate that despite some of the decline in this sector. model of this section of the local economy.
the strong growth showing in recent years, that sector will face a dramat-
Another view, Daniel W. Fogarty: Manufacturing is our largest sector by ic drop in its output before it swings to a strong growth, about 4 percent in Another view, Robert F. Firely Jr.: A significant and continuing chal- Another view, Randy Peers: This is a solid growth sector for Berks
employment, with about 31,000 workers at 525 establishments, includ- 2018. lenging is internet transactions with providers such as Amazon. County, although with some volatility. Our neighbors to the north in Le-
ing the countys largest employer, East Penn Manufacturing Co. Inc. Of the The last word, Thad Gelsinger: Employment was strong in 2016 and is high have focused on transportation and warehousing as a primary in-
subclusters examined during a recent regional industry analysis, food pro- expected to increase in 2017. The anticipated spur in the overall economy The last word, Sonya Smith: Looking at the decreases, a question dustry to nurture, and we are seeing some of that spillover in Berks
cessing and manufacturing represents a uniquely advantaged subsector. that may result from strong employment in the area is encouraging. comes to mind: Is e-commerce an optional route to be sustainable? County.
Tuesday, May 2, 2017|20
percent, on average, annually. The sector in absolute terms is smaller output (11 percent) has been stable. In 2015, the provision of government the financial crisis, has been much stronger than it was in the aftermath, Recession, it had almost doubled its share of output, but it was hard
now than it was at the beginning of 2001. As a matter of fact, the growing services dropped by about 0.7 percent. We estimate that contraction of 4.5 percent versus 1.7 percent. As an employer, its share in the econo- hit by the recession, and since then recovery was not very strong. As
trend of financial services was reversed after the financial crisis, leading these services will continue, albeit at a much faster rate, through 2018. my has also been growing: at the beginning of the period, its share of em- the share of its output has increased from 1.2 percent to 1.5 percent, its
to a contraction of 2.9 percent on average since 2010. Although output ployment was about 10 percent. We are forecasting that the provision of share in employment has decreased from 1.2 percent to 0.7 percent.
picked up in 2014 by 2 percent and in 2015 by another 0.8 percent, em- Another view, First Research: About 5.1 million people work for state health care and social assistance to rise by about 5.2 percent in 2017 and Since 2012, the sector has been shrinking slowly. In 2015, the provision
ployment continued to decrease because of new technologies that could governments, and about 14.3 million people work for local governments. remain flat in 2018. of information services decreased by about 0.44 percent. In 2017, we
provide the services with less labor. In our forecast period, growth will Average wages are generally higher than for the average U.S. worker. Another view, Daniel W. Fogarty: Our second-largest employment sec- estimate that information services will stay flat before it rebounds to a
stay very strong, at an average of about 4 percent. tor, health care and social assistance, added another 800 local jobs last very strong growth of about 8 percent in 2018.
The last word, Robert F. Firely Jr.: The government sector in Berks Coun- year and continues setting employment records year after year, employ-
The last word, Robert F. Firely Jr.: In the wake of the financial crisis in ty employs about 22,000 jobs and represents 10.9 percent of our local ing more than 29,000, making up 16 percent of local employment. We The last word, Robert F. Firely Jr.: Demand for information technolo-
the late 2000s, Congress enacted comprehensive financial regulatory re- GDP. Locally, since the recession, the size of government has been declin- project that employment in health care and social assistance will over- gy services is driven by technological advances, but spending depends
form. The industry is anticipating significant regulatory relief under the ing about 1 percent annually, and government employment has also been take local manufacturing sector employment by 2022, and is on its way on the health of the U.S. economy. This is a fragmented industry, in that
Trump administration, which campaigned to dismantle Dodd-Frank. declining. to adding more than 5,000 new jobs by 2026. the 50 largest companies account for about 40 percent of the revenue.
Tuesday, May 2, 2017|24
About the survey Newsmakers University with a bachelors de- plementing business development nia State Board of Accountancy for
gree in psychology. Last summer strategies for continued growth a four-year term.
Business Weekly publishes news of ar- he was a content marketing intern of the companys customer base A partner of Herbein + Company
The Executive Pulse survey link was sent to members of the Greater Reading Chamber of Commerce & Industry and Kutztown University Small ea residents or former residents who
Business Development Center, and it was promoted in Business Weekly. The sample includes businesses representing both the nonprofit and have been hired, promoted or appoint- at DaBrian. and establishment of new business Inc. in Spring Township, Stonesifer
private sectors. A total of 107 completed surveys were used to calculate the following results: ed to boards. Send your news via email partner relationships within and specializes in audit and consulting
to businessweekly@readingeagle.com, Sustainable Energy Fund outside central Pennsylvania. services for the manufacturing and
1. Compared with a year ago, 2. During the next 12 months, 3. Are your firms capital and 4. Do you anticipate that your and attach a recent photo (a high-reso- adds board member Eckert has a marketing and plan- distribution industries.
have overall economic do you expect the overall investment expenditures likely firms sales revenues will lution photo of at least 300 kB as a jpg or Lower Macungie Township, Le- ning background in the health care Stonesifer is a past
tif file). Or send us news through read-
conditions in the U.S. economic conditions in the to increase, remain the same increase, remain the same ingeagle.com using the Newsmakers
high County-based Sustainable industry, where he managed the president of Penn-
improved, remained the U.S. to be better, about the or decrease during the next or decrease during the next form from the drop-down window under Energy Fund has announced the marketing and communications for sylvania Institute of
same or worsened? same or worse? 12 months? 12 months? the Money tab, and fill in all the required addition of Jocelyn several major facilities in central Certified Public Ac-
fields. Include a contact name and phone Cramer to its board of and eastern Pennsylvania. countants Reading
% %Dontknow %Dontknow % % % %Dontknow number with your submission. Deadline directors. He is a graduate of the St. Jo- chapter. Stonesifer
orsened noopinion noopinion Dontknow Decrease Decrease noopinion is the Tuesday prior to publication. Cramer, from Lake sephs University class of 2008 and David W. is a member of sev-
noopinion Township in Wayne received his masters degree from Stonesifer eral national organi-
LVCC announces County, was born and Millersville University in 2011. Eck- zations, including the
% new president/CEO raised in Dalton, Lack- ert is originally from Lancaster and American Institute of CPAs, Na-
orse %
Remain The Lebanon Valley Chamber of Jocelyn awanna County, and lives in Manheim Township, Lan- tional Society of Accountants for
% % % thesame Commerce CEO search committee Cramer attended The State caster County, with his wife, Emily. Cooperatives and Albright College
% Improved Better % Increase % and board have announced that University of New York National Advisory Council for Ac-
% Remain
Remained About
Increase Karen Groh was se- in Binghamton. There, she received Akujieze joins LDG counting.
thesame thesame
thesame lected president and a bachelors degree in theater. as VP of finance Stonesifer received his bache-
CEO. Cramer began her first theater Williamsport, Lycoming Coun- lors degree in accounting from Al-
Groh stepped in as production company in Boston, di- ty-based Larson Design Group bright College.
interim president and recting or acting in every produc- has announced that Adanma
CEO in mid-Decem- tion while simultaneously leading Akujieze has joined its corporate Home Health Care
ber. She has been a all fundraising, marketing and pub- leadership team as vice president appoints 3 to board
Karen business owner of IA licity efforts for the company. She of finance. LuAnn Oatman, Eric Brown and
Groh Design, a graphic de- works as executive director for LDG has offices Eric Rick Wolf have been ap-
5. Do you expect your firms 6. Do you expect your firms 7. When do you expect your 8. Rate the top challenges your sign and marketing Sustainable Energy Education & in Bethel Township pointed to the Wyomissing-based
profitability to improve, remain total number of employees firms total number of business is likely to face over company, for 21 years. She joined Development Support in Hones- and Lititz, Lancaster Home Health Care Management
the same or worsen during the to increase, remain the same employees to increase the next two years.* the chamber in 1998 and has been dale, Wayne County. County. Inc. board to help individuals fur-
next 12 months? or decrease during the next over the next 12 months? an active member ever since. Akujieze will over- ther achieve a level
12 months? 1. Rising health care premiums Groh has chaired numerous Berks County Capital see LDGs account- of well-being in their
% %Dontknow % %Dontknow % % chamber committees, including the Campaign Review Board Adanma ing department. She home of choice.
orsen noopinion Decrease noopinion small business round table, cen- hires Rush Akujieze will be responsible for Oatman is presi-
2. Polarized political leadership tennial planning and ambassadors. Wyomissing-based Capital mentoring staff, ex- dent and CEO, Berks
% She has chaired the committee re- Campaign Review Board has an- ecuting analyses of various busi- Encore, 40 N. Ninth
% sponsible for planning the annu- nounced that Virginia Rush, Wyo- ness initiatives and implementing St.; Brown is gener-
Noplans % 3. Finding new customers al Patriot Day Community Concert missing, has been hired as director. long-range planning tools such as LuAnn al manager, Double-
%
Increase toincrease since it began 16 years ago. The newly created po- forecasts. Oatman Tree by Hilton hotel,
% % numberof %
Remain Improve % employees % Groh will transition her busi- sition will support and Akujieze is an active member 701 Penn St.; Wolf is
thesame Remain 4. Increasing taxes ness client base to other agencies strengthen the cur- of her community. She is a board founder of Embrace
thesame
over the next few months. She lives rent capital campaign member for Snyder, Union, Miff- the Challenge LLC,
% in Cornwall, Lebanon County, with vetting process and lin Child Development Inc., where Flying Hills.
% her husband, John, and children help prepare nonprof- she serves on the audit, finance A proponent of
Steadily 5. Finding qualied entry-level or
throuh % technically skilled employees Joshua and Sarah. it agencies for capital and human resources commit- advocacy for inde-
thenextmonths Virginia T. campaign success. tees. pendent living and
% DaBrian Marketing hires Rush In her role, Rush Akujieze is a certified public Eric Brown community educa-
*Respondents were asked to answer using a 5-point scale (ranked from most to least challenging). Results are the combination of concerned, very concerned copywriter will support the CCRB accountant. In addition, she is a tion, Oatman led the
and extremely concerned answers. Results may not equal 100 percent due to rounding. DaBrian Marketing Group, 500 with the implementation, man- member of several professional or- vision for Berks En-
Penn St., Suite 201, has hired Chris- agement, communication and ganizations, including the Pennsyl- core, a nonprofit that
without considering specific for different industries because audience. Eckert joins tor of corporate accounting and Association to make its inaugu-
2016 99.7
Kutztown Univer sity
industries, and then I took their it seems, in this questionnaire, Klines mission is Landmark Abstract compliance. She is a graduate of ral Festival of Trees a successful
I was able to combine various average for each year. That gave categories are not overlapping Christian to express a consis- East Hempfield Township, Lan- Michigan State University, where event and is investing time again
trends into a summary statistic, a me a confidence index for any with the previous ones. 2017 112.1 H. Kline tent and universal caster County-based Landmark she earned both her bachelors and this year.
confidence index. I took the first given year. I then normalized While business confidence de- message through any Abstract, part of the HomeSale masters degrees in accounting. Wolf brings an educational out-
six variables in the Executive the index by using 2014 as the creased in 2016, the confidence ternet sales and other oppor- marketing initiatives that contain Group of title agen- look and deep community roots to
Pulse survey; calculated the dif- base year. Here is the index for is much greater from 2017 to tunities, show distinct growth. creative material. Specifically, Kline cies, has hired Tim CPA appointed to State the VNAs, according to the orga-
ference in percentages of the posi- the whole economy: 2018 as a result of many factors, And professional and business collaborates with creative director Eckert as director of Board of Accountancy nization. He is the recent found-
tive and negative expectations for The first six questions from including a pro-business na- services remains on a con- Mark Mapp and web designer Nick business development David W. Stonesifer, a certified er of Embrace the Challenge LLC, a
each year, which came out either the Pulse survey are most rel- tional administration. tinually positive upswing, as Davies to ensure campaigns offer and marketing. public accountant, was nominated consultative services organization
as positive or negative; and then I evant about the current and fu- From our expectations does information. In manu- users relevant and action-oriented At Landmark, Eck- by Gov. Tom Wolf and unanimous- for schools and nonprofit organi-
added this number to 100. ture business environment. for 2018, transportation and facturing, we dont see a lot of narratives. ert will be responsible ly confirmed by the Pennsylvania zations.
I did this for each variable However, this year I did not warehousing, because of in- change. Kline graduated from Temple Tim Eckert for creating and im- Senate to serve on the Pennsylva-
Tuesday, May 2, 2017|26
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Tuesday, May 2, 2017|30
and Mount Laurel Road 1, 1283 County Line Road, 12th Ave., Muhlenberg Sheriff of Berks County to E. Market St., Tulpehock- Township, educational
lot, Alsace Township, Colebrookdale Township, Township, $81,000. Deutsche Bank Nation- en Township, $2,300. classes
$2,700. $2,100. Tara Hoffman to Car- al Trust Co. Trustee and Lem Moore LLC and Sher- Repperts Candy II Inc.,
Sheriff of Berks County to Kent Lewis and Cathy rington Mortgage Ser- Popular ABS Inc., 1226 iff of Berks County to 2708 W. Philadelphia
Kingsmead Asset Hold- Lewis to Marin-Pri- vices LLC, 127 Mayberry Chestnut St., $1,900. Phoenixville Federal Ave., Oley, candy manu-
ing Trust, 823 Antietam vate LLC, 773 Imperial Ave., Muhlenberg Town- Sheriff of Berks Coun- Bank and Trust, 5 Shed facturer
Drive, Amity Township, Drive, Cumru Township, ship, $2,400. ty to Fannie Mae, 945 Road, Union Township, 1274 Hill Road LLC, 1300
$2,500. $97,000. Sheriff of Berks County to Muhlenberg St., $2,800. $365,000. Stone Ridge Road, Spring
Nicholas W. Wolf and Elizabeth A. Siegel and Citimortgage Inc., 1015 Sheriff of Berks Coun- Olleroif LLC to 600 Township, real estate
Crystal S. Wolf to Amer- Robert A. Siegel to Ro- Meadow Drive, Muhlen- ty to Federal Home Loan Penn LLC, 600 Penn Hat-A-Tack, 275 Sunday
ican International Relo- co Property Invest- berg Township, $4,000. Mortgage Corp., 1728 Ave., West Reading, Road, Windsor Township,
B A N K I N G . I N S U R A N C E . I N V E S T M E N T S
cation Solutions LLC, 188 ment LLC, 720 Loblolly Dale J.M. Troutman to Haak St., $2,400. $1,165,000. retail sales of hats and
W. Spring St., Bechtels- Lane, Cumru Township, Zeppos Real Estate Sheriff of Berks Coun- Park Court Apartment horse equipment
ville, $170,000. $94,000. Holdings LLC, 4629 ty and JJ Property Man- Associates LP and Ber- Tuckerton LLC, 1030 Reed Member FDIC. Only deposit products are FDIC insured. BBT.com
Sheriff of Berks County Desiree Weidenhammer Kutztown Road, Muhlen- agement Co. LLC and JJ gen Park Court GP LLC Ave., Wyomissing, real 2016, Branch Banking and Trust Company. All rights reserved.
to LSF9 Master Partici- to Ocwen Loan Servicing berg Township, $139,900. Property Management to Park Court 2017 LLC, estate
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