Académique Documents
Professionnel Documents
Culture Documents
ON
“Researching social networking websites for identifying customer base in global
market”
With Special reference to
1. Various features of different social networking website.
2. Identifying any other source for online marketing.
In the Partial Fulfillment of the requirement of the degree of
Master of Business Administration (MBA)
(University Of Pune)
(2010-2011)
Under guidance of
Miss Nutan Thoke
Submitted By,
Abhishek Sabharwal
MBA Part- II
K. R. Sapkal College of Management Studies,
Nashik-422212
ACKNOWLEDGEMENT
The Summer Internship at “Winjit Technologies Pvt. Ltd,” has been a quantum leap
in terms of practical savvy understanding of management concepts, sincerity, di
ligence, and responsibility and above all self-confidence.
In particular, I would like to extend my heartfelt gratitude to “Mr. Vignesh Iye
r (Project manager) Winjit Technologies Pvt. Ltd.”, who gave me the opportunity
to do my summer training at Winjit Technologies Pvt. Ltd, & without whose facili
tation and cooperation, this project would not have been so fulfilling.
I would like to take this opportunity to thank my project guide Miss Nutan Thoke
for her guidance and for keeping me on track through his expertise and experien
ce.
At the onset, I would like to thank Mr. B.B. Rayte (Director, K. R. Sapkal Colle
ge of Management Studies, Nashik) for giving me the opportunity to gain vital in
sights into the corporate world.
I would like to acknowledge the entire esteemed faculty at K. R. Sapkal College
of Management Studies, Nashik for providing me with the required theoretical bac
kground to approach the project.
Abhishek Sabharwal
MBA (2010-2011)
K.R.S.C.M.S,
Nashik
I hereby declare that this project report titled Researching social networking w
ebsites for identifying customer base in global market submitted by me is based
on actual work carried out by me under the guidance and supervision of Mr. Vigne
sh Iyer. any reference to work done by any other person or institution or any ma
terial obtained from other sources have been duly cited and referenced. It is fu
rther to state that this work is not submitted anywhere else for any examination
.
K.R.Sapkal College of Management Studies. Signature o
f the student
Sapkal Knowledge Hub, Kalyani Hills,
Anjaneri-Wadholi, Trimbakeshwar Rd,
Nasik-422212.
Name of the student
Tel-(02594)220165.Fax-(02594)220166 Abhis
hek Sabharwal
Date:
TABLE OF CONTENTS
Sr. No Chapter Name Page No
1. INTRODUCTION
1.1 Selection of the topic.
1.2 Objective of the study.
1.3 Methodology of the study.
1.3.1 Method of survey.
1.3.2 Sample size.
1.3.3 Method of sampling.
1.3.4 Data Collection
1.3.5 Data analysis.
1.3.6 Data presentation and interpretation.
1.4 Scope of the study.
1.5 Limitations of the study.
1.6 Contribution of the study.
2. Profile of the company
2.1. History and general information.
2.2. Organizational structure.
2.3 HRM.
2.4 Marketing .
2.5 Finance.
3. CONCEPT OF SOCIAL NETWORKING
3.1
3.2
3.3
3.4
4. DATA ANALYSIS.
5. INTERPRETATION OF DATA.
6. CONCLUSION & SUGGESTION
6. BIBLOGRAPHY
Chapter: I
Introduction to Project
• Research approaches:
1. Historical research:
2. Descriptive research:
3. Experimental research:
4. Case study research:
Case study method is used in this study.
Case study approach is recent development in research. in this approach a single
unit may be an individual , a firm, a solution, an institution which is studied
intensively. Case study approach has been developed essentially as a problem so
lving technique. The case study is , thus, a form of qualitative analysis involv
ing the very careful and complete observation of a person , a situation or an in
stitution. Case study approach is flexible in character as a researcher has comp
lete independence in approaching the problem. Case study approach does not suffe
r from rigidity of the historical data as compared to historical approach. Now a
days, most of the researcher from social sciences management and commerce are u
sing this approach for their research. Rather than using samples and following a
rigid protocol (strict set of rules) to examine limited number of variables, ca
se study methods involve an in-depth, longitudinal (over a long period of time)
examination of a single instance or event: a case. They provide a systematic way
of looking at events, collecting data, analyzing information, and reporting the
results. As a result the researcher may gain a sharpened understanding of why t
he instance happened as it did, and what might become important to look at more
extensively in future research. Case studies lend themselves to both generating
and testing hypotheses.
Another suggestion is that case study should be defined as a research strategy,
an empirical inquiry that investigates a phenomenon within its real-life context
. Case study research means single and multiple case studies, can include quanti
tative evidence, relies on multiple sources of evidence and benefits from the pr
ior development of theoretical propositions. Case studies should not be confused
with qualitative research and they can be based on any mix of quantitative and
qualitative evidence. Single-subject research provides the statistical framework
for making inferences from quantitative case-study data. This is also supported
and well-formulated in (Lamnek, 2005): "The case study is a research approach,
situated between concrete data taking techniques and methodological paradigms.
B. Data collection:-
The information was collected from mainly two sources:
• Primary Data Source.
• Secondary Data Source.
Primary Data Source:-
1. Observation
Project Guide: - My Company guide Mr. Padmanbha Wadekar and my mentor Mr. Shyam
Pal support me to analyze the data & supported me to resolve practical problem.
As quality head he supported me starting from my project to end of my project. D
uring project I have discussed with employee related to my project & taken gener
al view of the specific object i.e. survey method.
Secondary Data Source:-
1. Reference Books: - The theory through reference books was studied to learn th
e techniques used in project in relation to quality concept i.e. objective of qu
ality system, measurement of quality etc
2. Google Search:-The some information is collected of net from www.google. Co
m. Which supports me to complete my project with the help of Google side I searc
h quality related information which helps me to complete my project.
3. International automotive task force, ISO 9001:2008.( Reference no. ISO/TS 169
49:2009)
4. Magazines, books, newspapers, historical documents, personal collection of co
mpany.
.
C. Data analysis:-
Analysis of data is a process of inspecting, cleaning, transforming, and modelin
g data with the goal of highlighting useful information, suggesting conclusions,
and supporting decision making. Data analysis has multiple facets and approache
s, encompassing diverse techniques under a variety of names, in different busine
ss, science, and social science domains.
Data mining is a particular data analysis technique that focuses on modeling and
knowledge discovery for predictive rather than purely descriptive purposes. Bus
iness intelligence covers data analysis that relies heavily on aggregation, focu
sing on business information. In statistical applications, some people divide da
ta analysis into descriptive statistics, exploratory data analysis, and confirma
tory data analysis. EDA focuses on discovering new features in the data and CDA
on confirming or falsifying existing hypotheses. Predictive analytics focuses on
application of statistical or structural models for predictive forecasting or c
lassification, while text analytics applies statistical, linguistic, and structu
ral techniques to extract and classify information from textual sources, a speci
es of unstructured data. All are varieties of data analysis.
D. Data interpretation:-
• Data presented through observation of the activities of the manufacturin
g.
• Problems were identified by actual walking through the process.
• Workers were informally interviewed. .
• To analyze the data it was tabulated and then respective graphs were dra
wn so as to know the Statistical significance of the data. Based on the observat
ion of the charts and graphs, recommendations were given.
• Secondary data was collected from the website and Manual of the Organiza
tion
Tools used in this study to interpret the data:-
• Fishbone diagram
• Pareto charts
Chapter II
Profile of the Lear Corporation ltd. (India)
2.1. History and general information.
Board of directors:-
Listed below is the board of directors for Lear Corporation.
• Chairman, Chief Executive Officer & President
Lear Corporation
Robert E. Rossiter is chairman, chief executive officer and presiden
t of Lear.
• Chairman
Dollar Thrifty Automotive Group, Inc.
Mr. Capo has been a director of Lear since November 2009.
• Chairman, CEO and President
Hayes Lemmerz International, Inc.
Mr. Clawson has been a director of Lear since November 2009
• Managing Director
Current Capital
Mr. Foster has been a director of Lear since November 2009. .
• Chief Executive Officer and President
Sinai-Grace Hospital
Justice Mallett, who has been a director of Lear since August 2002.
• Former Chief Executive
Chrysler Asia Pacific Operations
Mr. Murtaugh has been a director of Lear since November 2009.
• CEO
EcoMotors International
Mr. Runkle has been a director of Lear since November 2009.
• Retired Group Vice President and Chief Financial Officer and
Former President of Mazda Motor Corporation, Ford Motor Company
Mr. Wallace has been a director of Lear since February 2005.
2.2 Organization
Lear India overview
1. India operation established 1986.
- 100% Lear owned operation 50:50 joint venture.
2. Three JIT manufacturing facilities for seating and interiors.
-HALOL –(Gujarat)
-Nasik –(Maharashtra ) , 2 plants.
-Lear / Lear JV in Chennai, (Tamilnadu), 3palnts.
3. Customer-
-GM motors
-Ford india
-Hyundai
-Mahindra and Mahindra
-Mitsubishi
-Renault
-BMW
-TATA motors (Pune)
4. Lear is the only total system and designer, manufacturer, integrator and JIT
supplier to automotives OEMs in India.
5. Fully integrated with facility for seat frame manufacturing, painting and sea
t trim, include equipments for vehicle interiors.
6. 2005/2006 good growth year for Lear India with new programme wins.
P r o d u c t s - a d j u s t e r s
Lear Nasik
• Location – Ambad (Asia pacific division )
• Manufacturing area – 4500 sq.meter
• Warehouse area – 1700 sq.me
• Total land area – 18210 sq.meter
• Start production – March 2007
• Products – Seats
• Customer – Mahindra & Mahindra (Nasik) , Mahindra Renault LTD
• Quality certification – ISO/TS 16949 & ISO14001
• Estimated Annual Sales: $13,570,500,000
• Estimated no. of Employees: 91,000
• Estimated Employees for This Location: 281
Few of the innovative products from Lear
A v e n t i n o ™ C o l l e c t i o n
QUALITY DEPT.:-
Chapter: III
Concept
Step 7 - Spend-profile each sourcing group : Each of the Sourcing Groups need to
be clearly defined by identifying sub-groups, spend profile of each sub-group,
cost drivers involved and the supply market behavior for each SG.
Step 8 -Develop Strategy : Each SG is analyzed with respect to the supply market
. For the sourcing group with low market complexity, buyer has a strong position
compared to supplier and should exploit its buying power through the tools of v
olume concentration, best price evaluation and global sourcing.
Step 9 -Develop Supplier Profile : Develop a list of current and new suppliers a
nd prepare profiles for later use. Define minimum requirements necessary to be m
et by any supplier and screen the preliminary supplier list. Establish qualifica
tion criteria to evaluate suppliers and to agree on shortlist of suppliers with
whom to conduct negotiations. Request for Information and develop a comprehensiv
e pre-qualification questionnaire (PQI) to seek detailed information from suppli
ers to develop their profiles.
Step 10 - Implementation Methodology : For the competitive selection process, an
d request for quotation (RFQ) is prepared to obtain a detailed understanding of
the supplier’s profile, scope of work/services, cost, specifications, alternativ
es etc. Supplier development approach is generally recommended when the company
is very confident of its key supplier with regards to their price, quality, deli
very and reliability. Here, the company works together with their key suppliers
towards joint process improvements, standardizing specifications and relationshi
p restructuring.
Step 11 - Competitive Supplier Selection : The responses to the RFQ issued, are
thoroughly analyzed for price and non price factors. This price analysis forms t
he basis for subsequent negotiation strategies, enabling the team to drive the b
est overall agreement. The price analysis forms the basis for subsequent negotia
tion strategies, enabling the team to drive the best overall agreement.
Step 12 - Integrate the strategic agreements into operations : With strategic al
liance agreements in place, it is of utmost importance to ensure the use of thes
e agreements by all concerned throughout the company. Top management’s convictio
n and total support is a must for integrating the strategic sourcing agreements
with the day to day operations of the company
Step 13 - Benchmark to Improve : This step ensures that sourcing group strategie
s continue to be effective and the supplier capabilities, arrangements and the p
urchasing process remain the leading edge. Continuous benchmarking of external a
nd internal factors is must to continue moving ahead on the success path.
Strategic Sourcing is an important activity for which certain basic features are
must to ensure its success and they are:
• Total long term commitment from top management
• Considerable involvement in terms of money and manpower
• Empowering the strategic sourcing teams
• Disciplined and consistent practice
• Continuous monitoring and tracking the progress
• Effective use of electronic tools like internet, e-mail etc., for quick commun
ication.
(D) Action Plans
• Rationalization of suppliers - weed off non performing suppliers and add best-
in-class suppliers through continuous vendor rating process
• Material cost reduction - increase share of business for performing suppliers
and develop cost sheets. Introduce two-bin and Kanban system, collect materials
through milk runs to achieve JIT supplies
• Supplier development - audit suppliers for process improvements and create cap
acity for increased demand, by introducing new suppliers. Introduce group buying
and look for global buying opportunities including e-sourcing.
Chapter: IV
Collection & Presentation of data
5. Welding:-
Tag welding
Spot welding done in fixture.
Full welding
Full and final welding is done at this stage.
6. Press Operation:
Some frames required press operation, so for those frames this operation takes p
lace.
7. Final Inspection:-
Final inspection for welding spatters, burrs, frame cd variation and other quali
ty parameters.
By studying this reports on daily basis and by own observation the data was coll
ected.
Fallowing data was collected during the project period for further analysis of d
efects and there reasons for occurrence.
Chapter: V
Analysis & Interpretation of data
From the above observation data is analyzed through Pareto chart.
Pareto Chart:-
Calculation:-
Cumulative Percentage Cutoff: 80%
No. Causes Defects Cumulative%
1 Weld spatter 54 30.9%
2 Blow holes 41 54.3%
3 burr on edges 38 76.0%
4 Rusty 12 82.9%
5 frame CD variation 11 89.1%
6 weld broken 6 92.6%
7 mtg. bkt CD not ok 5 95.4%
8 hole missing 4 97.7%
9 incomplete weld 3 99.4%
10 part missing 1 100.0%
So by above analysis it is interpreted that the first 3 defects need more attent
ion. The reasons for these defects are shown in fallowing Fishbone diagrams.
Fishbone diagrams:-
1. Overall defects-
2. Weld spatter-
3. Burr on edges-
4. Blow holes-
Chapter: - VI
Suggestions & Recommendations
Operation: - Drilling
Bibliography:-
1. www.google.com
2. www.wikipedia.com
3. www.lear.com
4. www.quprojects.org
Books-
1. Research Methodology by C.R.Kothari
2. Total Quality Management by SCDL
3. Company records
4. International automotive task force, ISO 9001:2008.( Reference no. ISO/TS 169
49:2009)
Abbreviations:-
FMEA-failure mode effective analysis
EDA-exploratory data analysis
CDA-confirmatory data analysis
JIT-just in time
OEMs-original equipment manufacture
PIP-profit improvement programme
ISO-international organization for standards
TQM-total quality management
TQC-total quality control
TEI-total employee involvement
SG-sourcing group
RFQ-request for quotation
CD-center dimension
e.g.-for example (exempli gratia)
i.e.-that is / to say
No.-Number(s)
etc.- and so forth (et cetera)