Joy Worksheet- Business Studies

by Leticia Corbellini

Joy has always been fascinated by creating things. This pursuit was always supported
emotionally by her maternal grandmother, Mimi. Joy feels that lack of practical support
has led to others making fortunes on ideas she came up with years ago but could not act
upon manufacturing. Despite being broke, Joy is the person in her extended family to
whom everyone has always turned, in the process forgoing her own life, including not
having attended college to help see her parents through their divorce. She works in an
unsatisfying job as an Eastern Airlines ticket clerk; and lives with her mother Terry who
spends all day in bed watching soap operas; her ex-husband Tony, a less than successful
aspiring Latino Tom Jones wannabe; and their two children. Added to this mix is her
father Rudy, the owner of a failing heavy-duty garage, which is managed by Joy's older
half-sister Peggy, with whom she has somewhat of a strained relationship, and for which
Joy does the books. Joy begins to feel buried by her life, in the process her childhood
dream of making things seemingly getting further and further away. As such, Joy decides
to make some changes in her life, and expects the unquestioning practical support of
her family.
Watch the segment from the minute 27:44 to 30.25- Joys fathers new girlfriend has
invited the family for a ride on her yacht.
1) How does Joy come up with her idea?
Now segment from 34.57 to 42.57.
2) What has she decided to do?
3) What is the last question her stepmother asks her?
Watch 43.43 to the end

3) What is the product designed by Joy and how does it differentiate from the other
on the market?

4) How does Joy finance the manufacturing of her product? Mention one advantage
and one disadvantage of using this source of finance.

5) What channels of distribution does Joy try? Do they work? Why or why not?
6) What is the outcome of her advertising attempt? Why?
7) What is the problem with the pricing of the product?
8) What does she do to solve her financial and legal problems? How is that
connected to the questions her fathers girlfriend asked her?
9) What have you learned from the film?