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LTD, BELGAUM
DECLARATION
Place:-
V SWOT Analysis 46
METHODOLOGY ADOPTED
LIMITATIONS OF STUDY
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To Study the How Different Departments are interlinked in Vega Auto Accessories.
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The duration of the project was four weeks and which covers the
geographical, analytical and the functional aspects which relates to Vega Auto
Accessories PVT Ltd, Belgaum.
The study covers the information of Vega Auto Accessories Pvt. Ltd,
Belgaum only
The Time span for the completion of the project was too short.
The Managers and the workers are busy. So they have not cooperated with us
properly.
The figures shown in the annual reports may not be accurate and actual ones.
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METHODOLOGY
Primary data:
Secondary data:
The secondary data in the project report has been collected by the
company magazines, reports, files and also from company website
www.vegaautoaccessories.com
www.vegahelmets.com
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VEGA AUTO ACCESSORIES
INDUSTRY PROFILE
Helmets Production and its usage have a long history in India context. Right from
the ages of Mahabharata and Ramayana, helmets have been in usage as a productive
safety hedgers. Formally helmets were produced employing mental and alloy. Then
helmets were stiff and stiff and heavy. As time progressed, they to assume manifold
purposes. Besides producing helmets as a safety component, the companies/ industries,
general utility, mining and sports sectors also.
The discovery of plastics, polymers and viscous liquids changes the outlook of
helmets industry. Prior to independence, the usage helmets in India, as part of traveling
requirement was significantly less. The personnel serving in the British army mostly used
these. Helmets were mostly imported from England. Then helmet production industry
was yet to take its birth in India.
The helmets and auto industries in India is developing at fast pace there are many
big player in this industry namely STEEL BIRD,HISTAR MPA, VALAZA
,STUDY,VEGA,VOLGA, and the rest from the unorganized sector. The industry has
good scope and potential because of the changing market dynamics and the massive
demand for helmets. In the 1973 gadgets India, the first company in the blaze group and a
first of its kind in India developed a helmet line under the brand name blae. In the mid-
1970s, helmet usage was not popular in India. In the early stages the sales were low and
grew slowly. Later at the end of the 1970s then two more companies entered in the
market. Steel bird entered with its high priced helmets and conquered with its low-end,
cheap industrial helmets. By this the helmet industry was developing at moderate speed.
The blaze was co-operating in the both ends, producing at premium helmet price
10% lower than steel birds and lower quality helmets of more price conscious
consumers. Blaze quickly secured a leading position in both the high and low ends of
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these embryonic helmet markets. The brand become synonymous with helmets in India,
and its market leadership was virtually uncontested though the remainder of the 1970s
and into the first half of the 1980s.all blaze products complete with the revelent country
or regional standard. They had good brand in the domestic market. This was mainly due
to its marketing strategy and efficient distribution channel. Meanwhile a Steel bird with
market share was growing at steady pace. The market share of blaze was 75% and Steel
bird with 15%ans rest 10% conquered else.
Vega entered market in the early 1980swith annual sales of 10000 units per year.
At the same time histar 50 odd small manufactures entered the market. The small
manufactures came with low end models, often sold in temporary roadside stands by
individual sellers, independent of any building histar completed directly against blazes
premium product line adopting a strategy similar to that used by blazes Steel birds, histar
priced its premium product 10% less than blazes prices at the low end of the market as
well. A few of these smaller manufactures infringed on blazes brand name, they made
helmets identical appearance to blazes line but at much lower cost. The duplicate bore
the blazes brand name and could not be distinguished from genuine blazes helmets.
The duplicate retailed for Rs. 170, while blazes cost for manufacture was greater
than Rs.210 trade mark infringement was not legal under Indian law, however in the past
when blaze had tried to prosecute violators of it trademarks, the penalty for infringement
was not high enough to justify the two year prosecute period. The domestic market for
helmets, a derived from bi wheeler usage, grew steadily through the early 1990 as did the
no of competitors. Meanwhile blaze was the first Indian company to export helmets to
Italy & Germany. As there was improvement in technology & new production methods
were adopted by the manufactures helped them to cater the needs of the domestic
markets. Then steel bird entered the foreign market, as later on Vega also started
exporting their helmets. Regions within India had the authority to create their own helmet
laws.
As a result, helmet use was mandatory in some regions and optional in others.
Helmet laws were enacted and retracted frequently, as local Govt. charged. In regions in
which the rider was forced by law to be a helmet the soul criterion for helmet purchase
was price. Safety, style and brand name were not important factor in these consumer
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minds. At the end of the 1990s the export also started rising because the production cost
of Indian helmet was cheaper than the manufacturers for the Thailand and Malaysia.
About four years ago growth in the helmet segment was cruising along at around
10% annually. Now it is hurtling along at almost 40%. Thats why even global players are
now looking at India. AVG is the only foreign brand. Which is sold in Indian companies
is tied-up foreign a company like Steel bird has an existing technical collaboration with
Italian helmets company bieffe, it is also collaboration with companies like GPone and
Neva. American company Daytona helmets, which has tie-up with Belgaum based Vega
accessories.
The fact that the Indian helmets marker isnt anywhere as big as it ought to be.
There are two key reasons for this. Firstly, wearing helmets was only compulsory in
Delhi and half-a-dozen other states, most others parts of the country were still dragging
their feet about implementing helmet wearing. Thats the only problem faced by helmet
manufacturers. It is reckoned that about Rs.200 crores worth of helmets are sold in
domestic market annually. But almost 50-60 % of them are produced in the unorganized
sector, these are probably the ones you see being sols by the road side.
Nevertheless, the organized sector players like Vega, Steel bird, MPA and studs
are extending their range, conducting road shows, initiating road safety lectures, and even
forging alliances with foreign partners to make the most of the growing demand.
THE HELMET RULING section 129 of the central govt. motor vehicle act makes
it mandatory for two- wheeler riders to wear productive helmets. While Delhi is among
the first Indian states to implement it stringently, the rule was actually imposed in
Maharashtra following a High court ruling to a public interest litigation of 2001, typically
confusion reigned among the traffic police department on the implementation of the rule.
The directive insists on a helmet for the pillion rider too. However, due to the high ratio
of two wheelers riders versus the no. of helmets currently available in the market, the
traffic police have relaxed the clamp on errant pillion riders for the time being.
There was a time when many found seatbelt uncomfortable and ignored. But a
court ruling made it mandatory and strict implementation by the traffic police bought it
into force. People resigned themselves to the fact that there is no escape in it and today it
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is not surprising that the majority of people subconsciously belt hope as soon as the site
in their cars.
The some will hold true for helmet. A few to the Mumbai traffic
polices interventions, more riders are being seen wearing helmets. A prominent helmets
store in the city is witnessing unprecedented sales, proving that there was an alarming no.
of riders without helmets on Mumbai roads, prior to the enforcements of the ruling. One
of the most common complaints against helmet is that they are cumbersome to lug
around. But the sheer nature of two- wheeler transport makes it necessary.
In the months of helmet industry boomed as the govt. made rules
for mandatory use of helmets though it is in not practice through out the world, but
helmet industry used it as an opportunity to be stable in an industry.
It made huge sales in the domestic market.
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COMPANY PROFILE
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Vega produces Helmets in a large scale. It expended its business out side the
country is it exports it product to foreign country like wise USA, Germany, France,
Singapore etc
Vega initially started with small unit later it grow to extreme height and
thus grabbed foreign markets, now Vega is said to be the number one Helmet making
company, Vega believes in quality and it is a profit making company among Indian top
most companies.
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The word vision means the goals the company wants to achieve in its future life.
It also consists of mission.
Vega Auto Accessories is to serve its customer with good quality of the products and a
low price
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Vega=quality + products
Keeping in mind the vision furnished the whole Indian as well as global market on the
world.
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QUALITY POLICIES
Quality leading is vital to the long term success of Vega Auto Accessories in an
increasing competitive market place.
Building quality in to our workplace product and service ix essential to a success full
future for our customers, employers, suppliers communities, and organization.
Vega Auto Accessories will work to provide product and service that always meet our
exceed expectation of their customers.
Management will commit resource and create an environment in which each employee
can contribute skills, talents, and ideas to a never ending process of improvement and
innovation in all aspect of our business.
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PRODUCT PROFILE
Vega Auto Accessories Pvt. Ltd. is one of the leading Helmet manufacturing
industries in India. It also produce caps, T-shirts, bags, and also markets the small parts of
Helmet like locks, visors, Helmet stickers.
Vega Auto Accessories have mainly two types of Helmets.
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ORGANISATIONAL STRUCTURE
CHAIRMAN
MANAGING
DIRECTOR
Production HR
Team Manager
House
Recruitmen Keeping
t
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Mr.Premchand Chandak
[Chairman]
Mr.Dilip.p. Chandak
[Managing Director]
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HRD Department- 1
Production Department- 2
Marketing Department- 3
Purchase Department- 4
Packaging Department- 5
Finance Department- 6
Research& development Department- 7
Quality Control Department- 8
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Vega Auto Accessories has 200 white collar worker& 8 Blue collar workers. The
production is labour intensive and
no more machinery is used in the production.
List of workers
P- Permanent
T- Temporary
Wage system:
The wages are paid in the weekly basis for the no. of hours worked. The working
hours are from 9.30am to 6.00pm.The break is from 1.30 to 2.00pm. The management
has provided a cup of tea twice in a day to workers.
If the worker is blue collar than experience is not important but his working
capacity is considered. The permanent workers are getting provident fund and they are
insured under the ESI. All the workers are getting bonus twice in a year.
Promotion:
Vega auto accessories industry provides promotional activities to their workers.
No scope for workers to talk with Mgt but there is scope for promotion.
Recruitment
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Recruitment means to find out the prospective candidates and attract them to
apply for job. Vega auto accessories are using two sources of recruitment like internal
sources and external sources.
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McKinneys 7s
1. Structure :
2. Staff:
The information and data in this report pertaining to the various aspects and
functional details of the management of the organization , their hierarchy and structure ,
role and functions , operational methodology , as also the important polios attach to these
departments have been rendered. The information and data gathered from the respective
heads of the organization is true to the best of their knowledge. A brief mention of the
industrial analysis of the helmet industry has been already included along with the
company profile in the proceedings pages itself.
3. Skills:
These are the qualities or characteristics of the individuals. The skills can be
acquired by learning, observations, and experience.
Vega has following skills in its employees in key position-
Leadership
Good knowledge
Coordinating
Technical skills
4. Shared values:
Shared values are the mission and vision, objectives of the organization which
is mentioned in the company profile in detail.
5. Strategies
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It refers to the marketing mix used by the marketing department for their
functioning.
6. Style:
The style refers to the techniques used in the day to day activities to make their
works simplified as they used in production department.
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PRODUCTION DEPARTMENT
Mr. Suhas one of the director of the Co. he manages the moulding and assembly
unit. The purchase manager manages the tailoring unit. The production function starts
when these units get Job card which contains the details of the product such as the model
and the color etc.
The production process is divided into the different units such as
Molding unit
Tailoring unit
Assembly unit
Moulding unit:
1) Making moulds:
The moulds are prepared of the fiber glass paper. The R&D Department gives the
design as per the customer requirement. If it is an export the importer supplies the
designs.
3) Drying:
After 20-30 minutes in the atmosphere to get dry. If the climate is cold then the
heating bulbs are used to dry the moulds.
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Once the shell is dried it is opened and extra fiber glasses cut to get a proper
shape.
5) Sanding:
The sanding paper is used to level the shells.
6) Lambi:
This is a paste that covers the tiny holes on the helmet shell.
7) Sanding:
The sanding paper is used to remove the extra lambi paste on the helmet shell.
This is done when the lambi is dried.
9) Primer:
The primer is applied on the helmet shell to have a smooth surface.
10) Polishing:
The helmet shell is polished with the help of the polishing machine to give more
smoothness to the surface.
These helmet shells are transferred to the assembly unit for the further process.
Tailoring unit:
1) Gumming:
The thermocol of a helmet shape are gummed and kept for a day
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2) Grinding:
The thermocol is cut into proper size with the help of the grinding machine so that
fit properly in the shell.
3) Cutting foam:
The foam is cut as per the models in different pieces
4) Stitching:
Different parts of the foam are stitched. Ex. Belt etc.
5) Pasting:
The foam is pasted to the thermocol shell. Then the lining cloth is used to cover
the foam. These thermocol shells are then send to the assembly unit.
Assembly unit:
1) Sanding:
The helmet shells which come from the molding unit are leveled by sanding.
2) Painting:
The helmet shells are painted as per the specifications given in the job card. The
painted shell is kept for a day to get dry. If there are two or more colors then it takes long
time to get the helmet painted.
3) Stickers:
The stickers are stitched on the helmet that has the model name the logo of the
company.
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4) Laser:
This is like a polishing liquid that is sprayed on the helmet shell to give the shine.
It makes the surface water proof and stickers and paints are protected.
5) Beading:
The rubber ring is used to cover the helmet Connors and then the thermocol shell
is pasted in the helmet shell. The locks are attached to it. The last process is to attach the
visor if the helmet is full face. Finally these helmets are ready for packaging.
MARKETING DEPARTMENT
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1) Product:
Vega auto accessories PVT Ltd. is a manufacturing unit. It produces different
types of products like open face helmets and full face helmets and Vega produces
different colors and designs of helmets. Vega provides quality helmets and accessories at
the lowest possible price. Vega puts it label, brand name and trade mark i.e. ISI mark etc.
Vega auto accessories also produces Tea-shirts, caps, bags and small parts of helmet like
locks, visors, helmet stickers etc..
2) Place:
The Vega Auto Accessories PVT Ltd is situated in the northern side of the
Belgaum & in an industrial area called Udyambag. It is a very nice place because it is
nearest to market and city. All the facilities are available like transportation facility,
market men and electricity facilities are available.
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Consumer
segment
Business segmentation
3) Price:
Price policy of Vega auto accessories 12+ or 36+ helmet order locks in the
discount price level for the balance of the calendar year. Dealers must qualify each year
for discount pricing.
4) Promotion:
Vega auto accessories great products and efficient friendly service ensure
your satisfaction with our products. If an item is not every thing you expect we will
replace it, exchange it, or credit your account if you contact us within 5 business days of
receipt. The Vega trademark is an important asset. Using the Vega name trademark,
images, model names are no in any media, including but not limited to news papers,
magazines, internet, TV, radio, etc.
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PURCHASE DEPARTMENT
To keep the records of daily inventory of the raw materials, finished goods, semi
finished goods.
To order the required material if they are reached at the minimum level.
He is responsible to see that the payment is made to the vendors by the accounts
department.
He looks after the workers of the tailoring department i.e. if they have some problems
he tries to solve or pass it to upper level of hierarchy.
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RAW MATERIALS
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PACKAGING DEPARTMENT
After the final inspection is done the products are send for packaging. The
helmets are put in cotton bags and packed in card board boxes to prevent any damages to
goods. Then the goods are dispatched through and in case of export they are put in
container and sent to the assigned customers
Here they maintain all the requirements in packaging ie
Labeling
Trademark
Bar-coding
Packing-I
Packing-II
Packing-III
Dispatching
Labeling:
Here the company label stickers are put on the product for the identification of
brand
Trade mark:
In this process the trademark like ISI are sticked on the product for its guarantee, for its
reliable ness by the known authority.
Bar-coding:
Here the code which is only read by the company machines is labeled.
Packing-I:
Here the first packing is done i.e. plastic cover packing
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Packing-II:
Here the second packing means the first plastic covered products are put in the
boxes for its safety.
Packing-III:
Here the third packing means the second plastic covered item are then packed in
for Box its parcel to out side the country
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FINANCE DEPARTMENT
Mr. Dilip. Chandak managing director and the head of the financial departments.
All the financial affairs to the company are deal with through this dept. the following is
the organizational chart of Vegas finance a/c dept.
Mr. Dilip. Chandak manager of this dept. has two assistants who assist him to carry out
the following jobs.
Maintaining the books of accounts
Issuing cash to the required dept
Preparing the invoice and bills
This dept is completely computerized. They carry the cash transaction through the
State Bank of India
Here all the payments of staff members are made through the online system. Here
all the staff members get their salary through ATM & not by cash or hard.
Here the payment of stock or purchase are made by the DD
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To find the new vendor only if there is a problem with the old vendor or if they are
charging high price.
To test the raw materials i.e. if they are of the required quality.
To design a helmet as per the information provided by the marketing dept. based on the
needs of the customer and the market demand.
The amount spent on the Research and Development is 5-7% of the turn over. In
future it is estimated that it may increase to 12% as they are setting up a new production
plant.
This is all about the departmental structure of the organization Vega. In all the
departments of Vegas structure is very simple.
Designing complex helmets manufacturers in the world to be able to deliver to
custom made helmets with unique and attractive design and model to choose from.
As we know it is a fully computerized R&D dept, which is the key successful
factor of the company. Vega utilizes the latest technology in copy CAD for reverse
engineering and also develops the machine programs for all the moulds tools using
declaims power mill, thus it is running the all parameters of business in a very successful
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and competitive manner. The entire area covered by the company is around 40000 sq. ft.
in its functioning at a very centralized place in the city.
It is said in Marathi, murti lahan pun kirti Mahan i.e. small in size but big in its
popularity/ familiarity. Thus Vega becomes a name which is known for helmets, but in
Belgaum it is a real fact that the helmets are known to the people by VEGA. This is so
because helmets are manufactured in Vega when in Belgaum it doesnt have any demand.
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Quality control is the main thing which is required by the production company.
The Vega has ISO 9000 200 I quality marks and it products ISI quality helmets.
The quality control department is emphasis on quality maintenance at the every
stage of the production.
The products are produced according to the specification and the quality is
maintained at every stage.
Manufacturing the specified quality and quantity of helmets given by clients by
and customers.
There are supervisors who regularly check every helmet so that quality is
maintained.
After each process is finished the supervisor check the product and it is not
standard then they reject the sample.
At last the final testing is done and the product is passed to selling it of the desired
quality.
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The Vega Auto Accessories have their own style in the objectives to each part
I- Customer
Offer the most feasible solution
Offer standardized product
Maintain consistency in the quality
Process the order in time
Meeting the statutory requirements in time
III- Operation
Best environment for work
Maintain consistency in quality
Reduced cycle time of operation
Ensure customer satisfaction
Improve standard
IV- Employee
Provide better working condition
Pay fair wages
Do not employee minor
Follow labour laws
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V- Society
Responsible corporate citizenship
Involvement with surrounding community
Reduce pollution and per sure environment
Provide employment opportunities
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SWOT ANALYSIS
Here we can see the strong and week points and the future opportunities & risk
the company is going to face.
S - Strengths
W-Weaknesses`
O- Opportunities
T- Threats
STRENGHS:
WEAKNESSES:
Lack of skills in workers i.e. only educated and not graduate are more in number
in the workers
No space for outsider in top management
Only product oriented company i.e. only helmet
OPPORTUNITIES:
Brand popularity in market i.e. why they easily brand their manufacturing product
nos.
Globalization in market
Well maintained value for the business
Scope in making the company fully machineries
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THREATS:
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FINDINGS
Company workers are well discipline and attend their duties in time
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SUGGESTION
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CONCLUSION
Organization study at Vega Auto accessories Pvt. Limited has been a great
experience. It has helped me to understand the working of an organization to a great
extent. This has also been an excellent learning process with respect to interaction with
different people from various departments. The kind of practical exposure it has rendered
me is exceptional. The study has lead me to understand the various strategies relating to
production, marketing, HR, finance etc.
The company was extremely helpful in providing all the requisite information.
The heads of the various departments were always accessible to gather the information
from them. The facts and figures required were told without any hesitations.
Overall it was a great way of learning about the organizations functioning and the
way of developing interaction skills, which will definitely be a great guidance for my
future.
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BIBLIOGRAPHY
BUSINESS ORGANISATION
BY Mr. K BHUSHAN
PRINCIPLE OF MARKETING
BY PHILIP KOTLER
COMPANY REPORTS AND RECORDS
INTERNET
www.vegahelmets.com
www.vegaauto.com
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