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Theory

Design

Media Magazines

Gallery

Depot Internal magazine (FIS) .......................... 2 Generally, the typography and

layout form the main characteris-
Library
trend tics of all magazines. A generous
Basis .......................................................................... 3 page structure, horizontally
Title page ............................................................. 4 aligned with large areas of white,
Table of contents ....................................... 5 is its most striking feature.
Table of pages ............................................... 6
Special pages ................................................ 7 However, the design of the
magazine is always immediately
dependent on the reader for
which it is intended. An internal
magazine conveys almost exclu-
sively information alone, whereas
with a customer magazine, the
emotive appeal comes to the fore
more prominently. Highly expres-
sive pictures and typography are
its most important characteristic;
in different form, depending on
target group.