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1. Corporate Strategy
a. How would you describe PT. Sumitomo Forestry Indonesia as company and what
is the type of your brand strategy (strategi pemasaran)?
b. What is the vision, mission and cultural values of PT. Sumitomo Forestry
Indonesia?
c. What type of industry PT. Sumitomo Forestry Indonesia company is classified as?
d. How do you describe PT. Sumitomo Forestry Indonesias strategy or effort to
keep being the most innovative in the industry?
e. Who are PT. Sumitomo Forestry Indonesias main competitors?
f. What makes PT. Sumitomo Forestry Indonesia different from its competitors?
2. Target Market
a. What are the demographic details of your largest target market?
b. How do you maintain your customer satisfaction?
c. How is your corporate values and your desired image to the market relate to your
advertisement and communication materials?
3. Corporate Identity
a. Weve seen PT. Sumitomo Forestry Indonesia logo, who made it and can you
describe the idea and the meaning behind it?
b. How the logo represent PT. Sumitomo Forestry Indonesias corporate identity?
c. How does the audience perceive PT. Sumitomo Forestry Indonesia so far?
i. Does it match with companys desired perception?
Tambahan :
a. What kind of strategy and innovation the company do to reach the target market and
stay on the market?
Tolong perkenalkan nama dan jabatan.
Sehubungan dengan kunjungan kami ke PT. Sumitomo Forestry Indonesia dan KTI, berikut beberapa
pertanyaan yang ingin kami tanyakan dalam kunjungan.
Ada 3 area dalam identitas perusahaan (corporate identity) yang akan kami tanyakan:
2. Target Pasar
a. Bagaimanakah rincian demografis target pasar terbesar Anda?
b. Bagaimana Anda mempertahankan kepuasan pelanggan Anda?
c. Bagaimana nilai perusahaan dan citra yang Anda inginkan ke pasar berhubungan dengan
materi iklan dan komunikasi Anda?
SRP, LPI, WSL
3. Identitas Perusahaan
a. Kami sudah melihat logo SFI & KTI, siapa yang membuatnya dan bisakah anda
menggambarkan ide dan makna di baliknya?
b. Bagaimana logo tersebut mewakili identitas perusahaan?
c. Bagaimana konsumen/pasar memandang SFI & KTI sejauh ini?
a. Apakah sesuai dengan persepsi yang diinginkan perusahaan?
Adaptasi
Tambahan :
b. Strategi inovasi apa yg dilakukan agar mencapai target penjualan dan tetap stabil?