CHANAKYA NATIONAL LAW UNIVERSITY

A compact presentation of the project of Marketing Management

On

BUYER PROFILES OF CUSTOMERS USING INTERNET TO PURCHASE

PRODUCTS

Submitted to: Submitted by:

Mr. Manoj Mishra Sonu Shubham

Faculty of Management Roll No. 1651

(1st Year BBA.LLB)

 INTRODUCTION
The project is about two different aspects of marketing viz. Consumer Behaviour and
Online Marketing. In the first half of the project the research will deal with the
consumer behaviour part where the research will explain the concept of consumer
behaviour by illustrating a survey undertaken by the researcher upon the students of
Chanakya National Law University, this illustration will explain difference of choices
and preference of different buyers in relation with marketing context.
The next part of the project will deal with the concept of Online Marketing. The
researcher will start by explain what is online marketing, right from its inception till
present day marketing, and how it is different from conventional marketing. The
researcher will further show what are different types of online marketing and how to
do it. There is also a case study which will show the online marketing strategies
adopted by SAMSUNG ELECTRONICS, which will show what different types of
online marketing is used by the company.
And at the end the researcher will conclude the project along with some suggestions.

AIMS & OBJECTIVES

The researcher will do this research to know about buyers behaviour while doing
online purchases and scope of online marketing.

HYPOTHESIS
The researcher presumes that the people included in the research would prefer online
purchasing because of the mobility it provides to the customers and the easement of
making a decision to purchase because comparison of products are much easier and
convenient to do online rather than conventional shopping.

RESEARCH METHODOLOGY
The researcher will emphasize and use the non-doctrinal as well as the doctrinal
method for this project topic, for making the buyers profile the researcher will conduct
a survey on university students via a questionaire to determine the buyers behaviour
on different basises and for the scope of online marketing the researcher will only use
the doctrinal method.
 TENTATIVE CHAPTERISATION
1. Introduction.
2. Consumer Behaviour
3. Factors Affecting Online buyers behaviour
4. Survey Study : Students of CNLU
5. STP the Online Buyers
6. Online marketing
7. Consumer Acquisition process of online marketing
8. Comparative study of Conventional Marketing and Online Marketing
9. Case Study: SAMSUNG ELECTRONICS

10. Conclusions & suggestions.

REVIEW OF LITERATURE :
Survey : Students of CNLU
Books
Websites
Online surveys
Articles
Magazines