Retail: Beyond apparel — Retailers with extensive apparel RFID programs have been extending to other items where they can get some payback, e.g. soft furnishings (M&S), sports goods (Oxylane) — UHF (RAIN) RFID performance for anti-theft is excellent — will be on par with traditional EAS systems and therefore antitheft will become a driver for RFID — Asa way to increase sales, item identification is of interest in the form of o better customer service (e.g. recommending matching products, VIP service etc.) © new marketing information that can be gained that was not readily available before (product movement in store for optimal store layout), patterns in picking up products then buying them, browsing habits etc Many different projects underway depending on the retailer/products. Likely to be 3 or more years before high volume (e.g. hundreds of ns tags) for non ies emerge but a good payback story is brewing.