Franais => Anglais fidlit une marque => brand loyalty fidlit du client => customer loyalty un article => an item fiable => reliable assistant marketing => marketing assistant foyer => household achat en ligne => online buying gamme => range achat impulsif => impulse buying une gamme => a range un achet, un gratuit => buy one get one free haut de gamme => upscale avantage produit => product advantage gamme de produits => product range appel doffre => tender gamme de prix => price range affichage publicitaire => advertising poster gratuit => free avantage de cot => cost advantage en gros => in bulk battage publicitaire => hype image de marque => brand image bien de consommation rotation rapide => fast- incitation => incentive moving consumer goods un intermdiaire => middleman une bonne affaire => a bargain invendu => unsold un bon dachat => voucher lancement => launching cadeau => gift leader sur le march => market leader campagne publicitaire => advertising campaign de luxe => luxury une cible => a target magasin => outlet droits dauteurs => royalty march => market coupon rponse => relay coupon march cible => target market un coup marketing => a marketing stunt/move marge bnficiaire => profit margin cot => cost marges => margin centre commercial => mall marketing oprationnel => operational marketing carte de fidlit => loyality card marque => brand commercialisation de masse => mass market marque dpose => trade mark un crneau => a niche marque rfrence => brand leader client => customer matrice SWOT => SWOT Matrix un concurrent => a competitor moyen => average comptitif => competitive moyens de distribution => distribution channels communiqu de presse => press release une meilleur vente => best seller un concurrent => competitor / rival / challenger niveau de loeil => eye level nouveau concurrent => challenger offre => supply cycle de vie => life cycle loffre et la demande => supply and demand demande => demand le prix du march => market price dmod => old-fashioned / out-dated les 4 P (product, price, promotion, place) => four direct marketing => marketing direct Ps disposition => layout le pouvoir dachat => buying/spending power disponible => available produit driv => by-product directeur marketing => marketing director prix plancher => floor price donne => data produits, marchandises, articles => goods un chantillon => a sample un prospectus => a leaflet cologique => eco-friendly part de march => market share emplacement => location point de vente => point of sale emballage => packaging positionnement prix => price positionning une enqute => survey positionnement marketing => marketing tude de march => market survey/study positioning tiquette => a label, a price tag prix forts/lev/major => premium price tude sur le terrain => field study prix psychologique => psychological price enqute sur la satisfaction des consommateurs prix de dtail => retail price pnurie => shortage produit star => star product prix rduit => discount price plein tarif => full price panneau publicitaire => billboard une publicit => advertisement un questionnaire => questionnaire rabais => price cut rayon => shelf une rduction => a discount un revendeur => dealer revenu => income responsable de commercialisation => marketer rapport qualit prix => quality price ratio / value for money rupture de stock => stock shortage un salon => an exhibition stratagme / manoeuvre marketing => marketing ploy stratgie marketing => marketing strategy segment de march => market segment services de gestion publicitaire => advertising management services sexe => gender situation gagnant-gagnant => win-win situation soldes/ventes => sales stratgie de vente agressive => hard sell tactics stratgie => scheme / strategy tendance => trend tte de gondole => end display tranche dge => age group vache lait => cash cow veille marketing => market intelligence Verbes utiles attirer => to attract avoir du succs => to succeed coter => to cost fournir => to supply retirer de la vente => to recall retirer => to withdraw positionner => to position profiter => to benefit proposer => to offer