G Mobile Pos 101 PDF

GUIDE
mPOS 101
What merchants need to know about
mobile point-of-sale technology
DEVELOPED AND PUBLISHED BY:

CONTE NTS
Page 3 Executive Summary
Page 27 Chapter 4 | Conclusion
Page 4 Chapter 1 | Introduction
Payment types
Security Customer experience
PCI Omnichannel
Encryption
EMV Page 31 References
NFC and Bluetooth low energy
Page 9 Chapter 2 | The Evolution of mPOS Published by Networld Media Group

Transformation 2015 Networld Media Group
Consumer foodservice industry Written by Robin Arnfield, contributing writer,
Service-oriented businesses MobilePaymentsToday.com.
Tom Harper, president and CEO
E-tailers Kathy Doyle, executive vice president and publisher
Cloud-based systems Will Hernandez, editor
Consolidation Tiffany Smith, custom content editor
Ancillary services
Page 13 Chapter 3 | Whos Who in the Market

Amazon
AnywhereCommerce
First Data
Ingenico Mobile Solutions/ROAM
Intuit GoPayment
Intuit QuickBooks Point of Sale
iZettle
Leaf
MagTek
NCR Silver
Payleven
PayPal Here
Poynt
Revel Systems
ShopKeep
Square
Verifone
mPOS 101| 2015 Networld Media Group 2

E X ECUTI V E S U M M A RY
Mobile point-of-sale is transforming the retail industry in a way few tech-
nologies have done before.
For small merchants, the benefits of installing mPOS technology include

not just low-cost card acceptance on smartphones and tablets but also ac-
cess to the value-added retail management software offered by traditional Robin Arnfield
POS systems, but at a lower price. MobilePaymentsToday.com
For large retailers, mPOS provides a way to improve customer service for Robin Arnfield has been a technology
example, through line busting and to respond to showrooming. An associ- journalist since 1983. His work has
ate with an mPOS device can engage a customer in conversation and show been published in ATM Marketplace,
them the features of a product using their device, and then take the order and Mobile Payments Today, ATM & Debit
capture the payment, Aite Group senior analyst Thad Peterson said. News, ISO & Agent, CardLine, Bank
Technology News, Cards International
This report provides guidance to micro-, small, medium-sized and large and Electronic Payments International.
merchants on the options available in the mPOS market, including over- He has covered the United Kingdom,
views of the leading vendors. It also reviews key issues that merchants European, North American and Latin
need to be aware of, such as security and EMV compliance. American payments markets.

CH A P TE R 1
Introduction
Bulky cash registers are a thing of the past for small and medium-sized busi-
nesses (SMBs), as smartphone- and tablet-based systems with attached
card readers become more prevalent. Another benefit of these mPOS de-
vices is that they can be used for line busting during peak store hours.
While micro-merchants may find it sufficient to attach an mPOS card reader

or dongle to a smartphone or tablet, larger retailers typically need more
sophisticated mobile-register solutions that offer more than payments
acceptance, with additional features including real-time inventory checking,
loyalty, ordering and product information.
To reap the benefit of those value-added features, retailers need to ensure

their mPOS systems are fully integrated with their existing POS systems.
Instead of using dongles, larger retailers typically deploy sleeves encasing

the mobile device being used as the interface to conduct card transactions,
or integrated tablet-based solutions consisting of purpose-built, all-in-one
mPOS devices. The advantage of sleeves is that they are more robust than
dongles and can include barcode readers for price and inventory checks.
Another option is to deploy countertop tablet stands containing a tablet and

card reader and linking tohardware accessories such as receipt printers,
cash drawers and barcode scanners.
Security
Any merchant deploying mPOS technology needs to be aware of the re-
sponsibility to ensure the security of customers transactions.
Mobile devices face many of the same threats PCs do, including malicious
apps, viruses and other types of malware. Because of Androids open-platform
approach, Android-based devices are particularly vulnerable to malware.
Malware doesnt affect iOS-based devices to the same extent as Android

devices because of Apples walled garden approach to iOS apps.

CHAPTER 1 Introduction
A significant security risk is caused by smartphone users jailbreaking or

rooting their devices. This involves a user removing the controls set by the
devices manufacturer so the device can run unauthorized apps, which
opens it to the risk of being infected by malware.
Mark Schulze, co-founder of Android tablet-based mPOS vendor Clover Net-

work, which is now owned by First Data, says his company provides controls
to ensure the security of its customers devices. We offer our own secure
version of Android, with controls to ensure merchants employees cant use
Clover tablets to play games, he said. If a tablet goes missing, we shut it
down remotely and erase everything stored on it. You cant jailbreak or root
our devices, and you can only download apps from our app store.
PCI
Like all merchants accepting payment cards, merchants using mPOS card
readers must adhere to the Payment Card Industry Security Standards
Councils (PCI SSC) data security standards, the most important of which is
the Payment Card Industry Data Security Standard (PCI DSS).
The PCI SSC is an open forum responsible for developing and managing
the PCI DSS and related payment card data security standards. Merchants,
processors, card issuers and technology vendors are required to comply
with those standards.
The PCI standards purpose is to safeguard cardholder data and sensitive

authentication data by eliminating security vulnerabilities at any point in the
payment card infrastructure. The standards cover POS, e-commerce and
ATM transactions.
Entities that are noncompliant with PCI DSS or that suffer breaches face
substantial fines from the card schemes as well as potential liability for the
cost of fraud. When a mobile device is
When a mobile device is transformed into a POS terminal for a merchant
transformed into a POS
to accept card account data, there is a responsibility to protect that informa- terminal for a merchant to
tion, the PCI SSC says. Thus PCI standards begin to apply when a mobile accept card account data,
device is used for payment card acceptance.
there is a responsibility to
In August 2014, the PCI SSC updated two guidance documents it originally
issued in February 2013: PCI Mobile Payment Acceptance Security Guide-
protect that information.
lines for Merchants as End-Users and Accepting Mobile Payments with a PCI Security Standards Council
Smartphone or Tablet.

In its guidance, the PCI SSC warns that, as merchants mobile devices arent
used only as POS tools but also to carry out other functions, they introduce
new security risks. By design, almost any mobile application could access
account data stored in or passing through the mobile device, it says.
In addition to security risks such as malicious apps, viruses and intru-

sions, mPOS card readers face a threat from fraud specifically because of
their mobility, the PCI SSC says. MPOS card readers can be used not just
inside stores but at remote locations such as customers homes or farmers
markets. A key risk to merchants is the ease with which a criminal can steal
an mPOS device, modify it to intercept cardholder data and return it without
anyone realizing it was gone, the PCI SSC says.
According to the Mobile Payments Today report Mobile Banking and Pay-
ments Security, merchants should regularly check that their mPOS devices
havent been physically tampered with for example, by the insertion of a
card skimmer. The report also recommends that small merchants such as
coffee shops that use mPOS technology should ensure the Wi-Fi connection
they use for their mPOS device is separate from the Wi-Fi network they pro-
vide for customers to use in the store. The mPOS Wi-Fi connection should be
on a secure network that is segmented from a public Wi-Fi network.
Encryption
When selecting an mPOS card reader, merchants should avoid any reader
that just converts the magnetic-stripe data on the customers card into an
audio signal that is transmitted in unencrypted form via the merchants smart-
phone. This is a bad security practice, as there could be malware on the
smartphone that would intercept the card data.
The PCI SSC guidelines state that the best option for merchants using
mPOS is to use a PCI-validated and approved point-to-point encryption (PCI
P2PE) solution.
The PCI SSCs PCI P2PE standard provides a specification for the use of
strong encryption to achieve point-to-point encryption, where clear-text card
data is removed from the payments environment. This is accomplished
by encrypting data from the point of interaction (where cards are swiped/
dipped) until the data reaches the P2PE solution providers secure decryp-
tion environment.
With P2PE, the card number is encrypted in the card reader with a key that
isnt known to the merchant and that can be decrypted only by the processor
or the issuer.

EMV
From October 1, 2015, U.S. merchants who havent upgraded their POS ter-
minals to accept EMV (Europay, MasterCard and Visa) chip card payments
will become liable for fraudulent misuse of EMV cards occurring on their
terminals, under a liability shift imposed by MasterCard, Visa and the other
card networks.
The EMV standard is designed to prevent card skimming and counterfeiting,

as EMV-compliant cards contain an embedded chip as well as a magnetic
stripe. An EMV cards chip stores the cardholders account data more secure-
ly than a magnetic-stripe-only card.
EMV cards are ubiquitous across Europe and will become widely adopted in
the U.S. due to the October 1 liability shift.
U.S. mPOS vendors need to be able to demonstrate a clear roadmap for

supporting EMV, said William Nichols, president and CEO of Montreal,
Canada-based m-payments firm AnywhereCommerce.
Any U.S. mPOS provider which doesnt already offer EMV capability or
doesnt plan to offer EMV in the next six months should be of concern to
merchants, Aite Groups Peterson said. The big mPOS providers such as
Verifone and Ingenico already support EMV, and Square will launch an EMV
card reader in spring 2015.
One consequence of the U.S. move to EMV will be that mPOS vendors such
as Square that have been giving their magnetic-stripe card readers away for
free will have to charge for EMV card readers, Nick Holland, a Javelin Strat-
egy analyst, told USA Today.
And those readers are not cheap. European mPOS vendors charge 30
($46) to 100 ($153) per EMV device, said Phil Sealy, a senior analyst at
U.K.-based ABI Research.
Any U.S. mPOS provider
NFC and Bluetooth low energy which doesnt already offer
Near-field communications (NFC) is a radio frequency identification (RFID) EMV capability or doesnt
based communications technology enabling POS terminals to accept pay-
ments from contactless cards and from NFC-enabled smartphones contain-
plan to offer EMV in the
ing mobile wallets such as Google Wallet and Apple Pay. next six months should be
When opting to pay from a mobile wallet, the customer selects the card of concern to merchants.
stored in the mobile wallet that he or she wishes to use then taps the smart- Aite Group senior analyst Thad Peterson
phone on the merchants contactless card reader to make a payment.

Bluetooth low energy (BLE) is an alternative proximity communications

method to NFC, allowing BLE-enabled smartphones to make mobile pay-
ments and receive marketing offers in stores through links to BLE-enabled
transmitters called beacons.

CH A P TE R 2
The evolution of mPOS
The mPOS market is maturing at an amazing rate, considering it started five
years ago, said Aite Group analyst Andrew Copeman.
According to ABI Research, the global installed base of mPOS devices will
increase fivefold between 2014 and 2019 to 51 million, or 46 percent of the
overall POS terminal market.
The Apple iPhones launch in 2007 opened the door for third-party develop-
ers to create mobile apps and external hardware for micro-merchants to
accept cards at farmers markets and similar venues.
Square helped spur the mPOS industry when it introduced its smartphone
app and dongle in 2009. Squares rapid ascension spurred intense invest-
ment and increased competition in this new space, said Michelle Evans,
senior analyst for consumer finance at Euromonitor International.
As smart devices became more prevalent and capable, companies devel-

oped more mPOS business capabilities such as inventory management,
loyalty programs and better merchant/customer interaction.
Once the mPOS market began to expand, the traditional POS terminal
manufacturers such as Ingenico and Verifone launched their own mPOS sys-
tems. The market also has seen companies such as ShopKeep and NCRs
NCR Silver subsidiary providing tablet-based alternatives to traditional bulky
POS systems.
Square has been the
Transformation
poster child for the
According to the 451 Research (formerly Yankee Group) report Revolution-
izing Retail With mPoS,mPOS is transforming the retailindustryin a way dongle revolution.
few technologies have done before.Retailers which have eschewed cum- Michelle Evans, senior analyst for consumer
bersome cash wraps in favor of a mobilized checkout are already reaping finance, Euromonitor International
increased savings, sales and customer satisfaction, saidthe report.

CHAPTER 2 The evolution of mPOS
A cash wrap is a counter, typically about 15 square feet, that contains a POS
terminal, scanning equipment and space for bagging purchases.
While originally targeted at micro-merchants, mPOS technology has made

inroads in larger stores that find value in the one-on-one consumer interac-
tion, Euromonitors Evans said. In retailers like Nordstrom, Apple and Home
Depot, mPOS devices are supplementing, and even replacing, traditional
POS terminals. Employees are being armed with these mPOS devices to
enable them to accept card payments anywhere in the store. These de-
vices can be used to not only drive efficiency around the checkout process,
through line busting, but have also increasingly become a cornerstone to a
more enhanced consumer shopping experience.
Weve seen larger U.S.
An associate equipped with an mPOS device offering inventory management merchants install mPOS
can help a customer find an item. If the item isnt in stock, the associate can solutions so their staff can
order the product and have it shipped to the customers home. take payments from customers
while walking around the store.
MPOS helps merchants respond to showrooming, Aite Groups Peterson
said. An associate with an mPOS device can engage a customer in conver- This unchains the staff from
sation and show them the features of a product using their device, then take the cash wrap and allows them
the order and capture the payment. to interact more closely with
customers on the sales floor.
Consumer foodservice industry Jordan McKee, senior analyst at 451 Research
No other industry has embraced mPOS quite like the consumer foodservice
industry has, Euromonitors Evans says. Consumers are increasingly using
their mobile devices to make dining decisions, and many independent food-
service providers can leverage mPOS to not only accept cards perhaps
for the first time but also manage their store and customer relationships.
And Schulze said merchants are telling Clover Network that its Clover Mobile
POS solution is transforming their businesses.
It enables staff to walk around and take orders and payments, he said. A
lot of QSR restaurants are using Clover Mobile to take orders from people
waiting in line, as people leave if the line is too long.
Service-oriented businesses
According to the 451 Research report Exploring the Enterprise mPoS Op-
portunity, mPOS is seeing adoption among regional, service-oriented busi-
nesses such as HVAC and maid services.

MPOS is particularly beneficial for these types of enterprises, given that

the traditional billing approach is often invoicing, wrote report author Jordan
McKee. By taking a payment on the spot, DSO (days sales outstanding) is
significantly reduce d and cashflow issues are alleviated.
E-tailers
A recent trend has seen large and small e-tailers enter the physical retail-
ing space, either by opening permanent brick-and-mortar stores or pop-up
shops. MPOS technology provides a low-cost and flexible way to do so.
MPOS also solves e-tailers challenge of how to make the in-store consumer
experience smooth, fun and effective, without deploying too much infrastruc-
ture, Eric Hoffman, senior vice president at Ingenico Mobile Solutions, wrote
in the Mobile Payments Today report Mobile Payments State of the Industry
2015 - Omnibus Edition.
Cloud-based systems
Increasingly, mPOS vendors offer apps that run in the cloud.
The POS industry is moving to software being available in the cloud, Zilvi-
nas Bareisis, a senior analyst with U.S.-based Celent, told Mobile Payments
Today. POS software is becoming less proprietary, which means a wide
range of developers can write apps for a vendors POS devices.
In a cloud-based POS system, an mPOS device is able to connect to the mer-

chants central database, updating transactions and inventory in real time.
An example of a cloud-based mPOS solution is First Data/Clover Networks

Clover Station (see page 14), whose software enables merchants to manage
their inventory, track revenues and generate reports both in the store and
remotely. The system constantly synchronizes data on the Clover tablet with
data in the cloud.
The cloud represents a big shift in retail, Clover Networks Schulze said.
We have a Boston-based client who rang us from France to say this was
her first holiday in 10 years, as previously she hadnt been able to leave her
business. Now she could log in to the cloud from her hotel and check up on
her business.
Consolidation
Because of the large number of mPOS vendors, market consolidation is like-
ly. There are around 70 vendors and they cant all survive, ABI Researchs

Sealy said. In order to position themselves for future competition, vendors

are increasingly focusing on product and functionality differentiation and on
targeting specific verticals. This contrasts with the early days when vendors
had similar products and business models.
Another trend is for vendors to position themselves in either the hardware

or service provider categories. There are three models, Sealy said. Some
vendors focus on transaction-processing revenues. Others just manufacture
mPOS hardware, which they sell to mPOS service providers on a white-
labeled basis, while other companies both produce hardware and provide
transaction-processing services.
Ancillary services
While mPOS players may offer differing fee structures to appeal to various
merchant categories, the additional services these companies can offer be-
yond card acceptance have become more fundamental to their differentiation
than any fee structure, Euromonitors Evans said.
Besides enabling small businesses to accept card payments for the first
time, mPOS terminals may offer loyalty programs, improve security around
the payment transaction or provide merchants with enhanced consumer
analytics, Evans said. These tools enable small merchants to compete with
their bigger competitors.
In 2014, the mPOS market became more about ancillary services than
dongles and iPad stands, Mobile Payments Today Editor Will Hernandez
wrote in a review of 2014.
That trend will continue in 2015 as EMV migration is creating opportunities

both for established mPOS companies and for new entrants such as Poynt
(see page 22).
These tools enable small
Currently, the vast majority of mPOS sales are very basic, payment-only merchants to compete with
applications, Rick Oglesby, a senior research analyst at Double Diamond
Payments Research, told Mobile Payments Today. However, ISOs and ac-
their bigger competitors.
quirers are gearing up to change that, looking to replace mag-stripe terminals Michelle Evans, senior analyst for consumer finance
with EMV-ready mPOS products that will serve as product hubs, including not at Euromonitor International.
only payments products but also loyalty solutions, accounting products and
business development and management solutions.

CH A P TE R 3
Whos who in the market
This chapter profiles the main mPOS players.
Amazon
In August 2014, Amazon launched Amazon Local Register, a mobile card
reader similar to offerings from Square and PayPal.
Amazon charges merchants 2.5 percent per swiped card transaction, which
is lower than Squares 2.75 percent. In addition, Amazon charges 2.75 per-
cent per keyed-in card transaction.
Amazon Local Register offers apps for iOS- and Android-based devices. The
card readeralso works with Amazons Fire OS devices, including its Fire
smartphone. Amazon says Kindle Fire HDX owners can use the tablets May-
day button to contact an Amazon Tech advisor for free at any time.
451 Researchs McKee told Mobile Payments Today that Amazons customer
support differentiates the company from its competitors. That is a fairly sig-
nificant component of the overall value proposition, he said.
Amazon charges $10 for its card reader with free two-day shipping, but mer-
chants receive a $10 credit to cover the initial purchase. Merchants receive
funds from transactions within one business day and have the option of
spending them within minutes on amazon.com.
Amazon offers accessories such as cash drawers, receipt printers and semi-
permanent stands and mounts for mobile devices.
Amazon Local Register is targeted at micro-merchants and lacks the sophis-

ticated value-added software-as-a-service products offered by vendors such
as Leaf (see page 20) and ShopKeep (see page 24) that combine front-end
capabilities such as payment acceptance with back-office tools such as in-
ventory management, tracking employee hours, and related business tasks.
However, Amazons card reader offers through its accompanying app ancil-
lary services that enable merchants to track sales trends, peak sales times
and bottom-line data.

CHAPTER 3 Whos who in the market
As of February 2015, the Amazon reader supports only magnetic-stripe card

transactions, not EMV.
AnywhereCommerce
AnywhereCommerce offers a range of mPOS solutions including hardware,
software and a hosted payments-processing gateway that routes merchants
to their acquirer through a wireless connection.
The firms offerings include:

the Nomad 2.0 EMV-certified chip-and-PIN card acceptance device,
which allows businesses to process EMV chip-and-PIN, EMV chip-
and-signature and magnetic-stripe card payments through Android-,
iOS-, Windows 8- and Windows Phone 8-based smartphones and
tablets; and
the Walker magnetic-stripe and EMV chip-and-signature card accep-

tance device.
During the second quarter of 2015, AnywhereCommerce will launch versions

of the Walker and Nomad devices that support NFC.
To help merchants offer a good customer experience, we offer a series of

pre-developed apps that acquirers can white-label and load onto their mer-
chants handsets, AnywhereCommerces Nichols said.
First Data
In January 2014, U.S. payments processor First Data announced Clover Sta-
tion, an Android tablet-based countertop POS system that includes a touch-
screen, card reader, cash drawer and receipt printer, and accepts credit and
debit cards, cash, checks, EMV, NFC and mobile wallets such as Apple Pay.
Clover Station features a customer-facing EMV card reader that plugs into
the tablets USB port.
First Data developed Clover Station following its purchase of mobile pay-
ments firm Clover Network and mobile loyalty provider Perka.
Clover Station is an open, cloud-based solution enabling merchants to con-

nect to First Data via Ethernet hard-wired links or Wi-Fi. The Clover web
dashboard lets merchants remotely manage their business from any PC,
smartphone or tablet, enjoying access to their business information at any
time, even when away from the store.

We have a data synchronization update mechanism so all the data stored

on the tablet such as inventory is automatically synced with data stored in
the cloud, and vice versa, Clover Networks Schulze said. If your tablet is
offline, you can still take orders and run your business.
Merchants download apps for Clover Station from the Clover App Market,
which includes First Datas Insightics customer data solution, its Perka loyalty
app and Gyft prepaid solution, as well as apps for vertical markets from third-
party developers.
All the apps available on the Clover App Market are tested by First Data for
security. Merchants can download their devices apps only from the Clover
App Market, to prevent malware infecting their tablets.
We have a simple user interface, Schulze said. One merchant told us hes
nostalgic about the cash register he had before installing Clover Station. But
he said he doesnt want to go back to a traditional cash register, as training
his temporary summer staff in using it took a lot of time. It doesnt take any
time at all to train his staff to use Clover Station, he told us.
In November 2014, First Data announced the Android tablet-based Clover

Mobile mPOS solution, which will be available worldwide during 2015. Clover
Mobile connects to First Data via Wi-Fi or 3G mobile data links.
First Data says Clover Mobile enables more personal consumer engagement
for small to mid-sized businesses by taking the functionality of the companys
Clover Station off the counter and onto the sales floor. Armed with Clover
Mobile, merchants can place orders, take secure payments, scan inventory,
clock in employees, sync sales data with their accounting packages and
generate marketing insights, the company says.
Clover Mobile can be paired with Clover Station or work as a standalone

solution offering full cash register capabilities with access to the Clover
App Market. Source: First Data
Clover Mobile processes magnetic-stripe cards and features an EMV chip-

and-PIN dip reader. The solutions NFC capabilities allow it to accept con-
tactless payments including Apple Pay, and its barcode reader allows mer-
chants to scan goods for inventory purposes or checkout. Clover Mobile has
a mobile printer that can be mounted on a merchants belt to give customers
paper receipts remotely upon request, without returning to the register.
Clover Station and Clover Mobile use point-to-point encryption through First
Datas TransArmor security service, says Schulze. As soon as a card is
swiped, the transaction data is encrypted and passed direct to First Data.
Clover Station and Clover Mobile never have unencrypted data on them.

Ingenico Mobile Solutions/ROAM

In February 2012, Ingenico acquired control of ROAM, announcing in Janu-
ary 2015 that it owns 100 percent of its mPOS subsidiary. ROAM is now part
of Ingenico Mobile Solutions.
ROAM has carved a niche for itself by targeting big-ticket customers. It

doesnt compete with the likes of Square directly. Instead, it acts as a plat-
form provider, selling its mPOS solutions (card readers, apps and tools) to
acquirers and other resellers who then distribute these solutions under their
own brands. Its hardware portfolio, which includes a chip-and-signature card
reader and a Bluetooth-based chip-and-PIN card reader capable of pro-
cessing EMV and NFC transactions, is compatible with hundreds of mobile
devices and supports Android, iOS and Windows.
In addition, ROAM offers the ROAMmcm 5 mobile payments engine, the

ROAMgateway payment gateway service and professional services.
In November 2014, ROAM launched the latest version of its mPOS app,
ROAMpay X5.
ROAM saidROAMpay X5 features a completely redesigned user inter-

face and claimed it is the first and only native tablet application for iOS and
Android that supports all mobile payment types: magnetic-stripe, NFC, EMV
chip-and-PIN and EMV chip-and-signature.The app is compatible with any
Ingenico mPOS device, including Ingenicos iCMP chip-and-PIN card reader.
As the mPOS market matures, were seeing a growing number of merchants

moving to tablets for mPOS, but software designed for smartphones doesnt
always port well to tablets, said Scott Holt, Ingenico Mobile Solutions vice
president of marketing and solutions. For ROAMpay X5, we addressed the
growing audience of customers looking to use both iOS and Android tablets.
The end result is a tablet-optimized and simplified user interface.
In January 2015, Ingenico and Beamm, a developer of cloud-based POS

technology for small businesses, launchedthe smart tabletPOS solution for
small business owners. Smart tabletPOS combinestablet POS software with
cloud-based tools to help merchants manage their business and send pro-
motions to customers, and it supports EMV, NFC, Apple Pay, Google Wallet
and magnetic-stripe cards.
The companies said that tablet POS systems designed for small businesses
typically arent able to integrate with a merchants existing terminals, forcing
merchants to use a particular processor. Smart tabletPOS is the first to en-

able merchants to leverage their existing standalone terminals and acquirer

relationships, they said.
The smart tabletPOS combines an Ingenico iCT terminal, Beamms

smart iPad POS application and management tools, a tablet stand
and a cash drawer.
Intuit GoPayment
Intuits GoPayment app for iOS- and Android-based devices has two
pricing plans.
The pay-as-you-go option has no monthly fees, but merchants pay 2.4
percent per swiped transaction and 3.4 percent per keyed transaction, plus
a 25-cent transaction fee. Alternatively, merchants pay $19.95 a month plus
1.75 percent per swiped transaction, 3.15 percent per keyed transaction
and a 25-cent transaction fee.
GoPayment, which offers a free card reader, doesnt work with Windows-
based devices.
All GoPayment transactions automatically synchronize with Intuits Quick-

Books accounting software and with Intuit point-of-sale software products
to help merchants manage their business.
Intuit QuickBooks Point of Sale

Intuit QuickBooks Point of Sale combines Intuits GoPayment app with its
QuickBooks accounting software. QuickBooks auto-updates merchants
books when theyre paid and when they sell or receive inventory.
Three QuickBooks Point of Sale versions are available:

Basic, enabling merchants to track inventory, manage vendors
and offer discounts and gift receipts
Pro, offering all Basic features plus tracking employee hours

and commissions, providing layaway and gift cards and creating
loyalty programs
Multi-store, offering all Pro features plus managing multiple stores,

tracking inventory between stores, generating reports and shipping and
tracking packages.
In November 2014, Intuit and Revel Systems (see page 23) announced
QuickBooks Point of Sale powered by Revel Systems, an iPad POS solu-
tion that works within the QuickBooks ecosystem. The solution uses the

cloud to automatically sync sales, payments, inventory, customer relation-

ship management (CRM) and payroll data to QuickBooks, providing retail-
ers with an integrated view of how money is flowing in and out of
their businesses.
QuickBooks Point of Sale powered by Revel Systems will be available in

early 2015.
iZettle
Swedens iZettle offers its EMV-compliant mPOS card reader and app in
Europe, Brazil and Mexico. Its marketing partner is Spains Banco Santand-
er, which invested 5 million ($6.7 million)in iZettle in June 2013.
IZettle doubled its transaction volumes in 2014; as of February 2015, it is

running at a total annual transaction rate of 2 billion ($2.28 billion). In Feb-
ruary 2015, it launched iZettle Lite, a free EMV chip-and-PIN card reader
that connects to mobile devices using a cable.
IZettle still offers its EMV-based Card Reader Pro, which has a built-in dis-
play and connects to tablets and smartphones wirelessly.
iZettle supports iOS- and Android-based smartphones and tablets, and it

has a standard charge of 2.75 percent per transaction.
In January 2015, iZettle released its iZettle 4.0 app for iPhone and iPad and
said it is working on a new version of its Android app. IZettle 4.0 allows us-
ers to add custom discounts in the product library, discount individual items
in a purchase and add a note to items in the cart.
IZettle maintains a more flexible pricing strategy than its competitors to

broaden its target market to include larger merchants. It offers merchants
a Smart Rate, which automatically reduces their transaction fees based on
their monthly sales volume from the standard 2.75 percent to as little as 1.5
percent per transaction. At the end of each month, iZettle calculates the total
fees for that month and pays a cashback based on total payment volume.
In January 2015, cloud-based POS provider Vend announced a partner-

ship with iZettle to enable iZettles EMV card readers to work with the Vend
Register iPad app.
In February 2015, iZettle partnered with cloud-based accounting software

Xero toenableXeros small-business customers to automatically integrate
their accounts with theiriZettle activity in real time.
Source: iZettle

Leaf
Leaf offers the 7-inch Android-based LeafPresenter mPOS tablet, which
costs $250, with POS software costing $50 per month, plus $25 per month
for software per additional tablet. In addition to payments, Leafs software
tracks sales, inventory and employee data.
The Leaf Essentials hardware bundle, which costs $674 plus $50 per month,
consists of a LeafPresenter tablet, software, a base station, a printer and a
cash drawer.
Cambridge, Massachusetts-based Leaf, which was acquired by U.S. pro-

cessor Heartland Payment Systems in August 2014, says its platform
is processor-agnostic and connects to most U.S. payment-card and gift-
card processors.
The LeafPresenter accepts NFC transactions and mobile wallets such

asPayPal and mobile loyalty and payment service LevelUp. However, a Leaf
spokesperson told Mobile Payments Today in February 2015 that LeafPre-
senter doesnt accept EMV cards yet.
MagTek
Since 1972, Seal Beach, California-based MagTek has manufactured elec-
tronic devices and systems for the reliable issuance, reading, transmission
and security of cards, checks, PINs and other identification documents. Its
products include secure card reader authenticators, check scanners, PIN
pads and distributed credential-issuing systems.
MagTeks devices and services are secured using its MagneSafe Se-
curity Architecture technology. By leveraging strong encryption, secure
tokenization, real-time authentication and dynamic transaction data,
MagneSafe-based products enable users to assess and validate the
trustworthiness of credentials used for online identification, payment pro-
cessing and other electronic transactions.
Tokenization is a security technology that involves using a one-time number

to represent an actual credit or debit card number in a payment transaction.
This token has zero value to a criminal, as it can be detokenized only by
the tokenization service provider.
MagTeks QwickPAY solution is a complete, secure mPOS offering for

card-present mobile payment transactions. QwickPAY works on iOS-based
devices including iPhone 4, iPhone3GS, iPhone 3G, iPad, iPad2, and iPod
touch; and on the Android and Windows PC operating systems.

Based on MagneSafe, QwickPAY encrypts card data within the card

readers head, reducing the scope of PCI compliance by eliminating sensi-
tive card data from the application. Decrypted data is delivered only to a
PCI DSS-certified payment processor or gateway. QwickPAY also tokenizes
sensitive transaction data.
MagTek offers QwickPay users a choice of card reader authenticators. iOS-

based QwickPay users can opt for MagTeks iDynamo card reader which
works with iPhones, iPads and iPod touch devices.
Alternatively, MagTeks uDynamo card reader connects to Apple and

Android phones and tablets with a retractable audio jack, while its USB
interface connects to Mac or Windows PCs. Thirdly, the BulleT card reader
leverages Bluetooth technology to transform Android phones and tablets
into handheld POS systems. BulleT offers a USB cable for connecting to
desktop PCs.
In December 2014, MagTek launched QwickPAY Pro, an mPOS solution for

retailers and restaurants which was developed exclusively for the iPad.
MagTek says QwickPAY Pro delivers convenience while eliminating sen-

sitive card data from the application. The solution is available for free in
the iTunes App Store, and it works with MagTeks Made-for-Apple certified
mobile card readers, secured by MagneSafe.
QwickPAY Pro extends the value of the QwickPAY product line by targeting
merchants wanting a larger, tablet-sized user interface while continuing to
leverage the protection offered by the MagneSafe Security Architecture,
says Mimi Hart, MagTeks president and CEO.By combining the app, the
card reader and card processing services, resellers like Payment Alliance In-
ternational have the opportunity to resell the entire QwickPAY platform help-
ing merchants to prevent fraud and simplify their PCI audit requirements.
Other MagTek products include the IPAD PIN transaction device, a multi-
function handheld POS terminal with keypad input, graphics display output on
a 128x64 pixel screen, and magnetic-stripe card reading capability, and the
DynaPro PIN-entry device and magnetic-stripe/EMV/contactless card reader.
In December 2014, Custom Business Solutions integrated MagTeks Dy-

naPro Mini card swipe and PIN entry device into its NorthStar Order Entry
iPad-based hospitality ordering system. The DynaPro Mini offers a card
swipe, EMV reader, PIN entry keypad and card data tokenization solution
leveraging MagneSafe.
NorthStars iPad ordering solution consolidates a traditional POS interface,

guest-facing ordering interface, kiosk ordering mode and integrated web

and mobile ordering in one platform. MagTek equips NorthStar Order Entry
with its encryption, tokenization and card authentication technology plus
Bluetooth connectivity.
NCR Silver
NCR Silver is a scalable, cloud-based mPOS system from NCR that con-
nects to a merchants back-office software. This gives NCR the ability to sell
its solution to larger merchants who might be reluctant to buy a product from
a smaller, less established mPOS player.
Versions of NCR Silver are available for multiple business types, including
food trucks, retail stores, service providers and cafs.
The iPhone- and iPad-based NCR Silver mPOS system accepts Apple Pay,
bitcoin, LevelUp and PayPal as well as magnetic-stripe cards. NCR Silver will
offer EMV acceptance during 2015, NCR says.
Merchants using NCR Silver can activate the LevelUp application as a pay-
ment option in their POS systems. Once that is activated, customers can
scan unique QR codes generated by the LevelUp app during checkout.
For $499, merchants receive a NCR Swivel Stand for iPad, a card reader, a
cash drawer and a countertop receipt printer.
The basic NCR Silver software costs $59 per month, with $0.10 charged
per transaction for each additional device up to $29 a month. The software
offers the ability to ring up sales from anywhere; inventory, pricing and profit
management; consolidated real-time reporting; built-in loyalty and marketing
tools; live support 24/7; and QuickBooks integration.
In addition, NCR offers the NCR Silver Pro Restaurant Edition software,
which costs $129 per month, and the $299 Silver Care Plus mPOS
setup service.
Since October 2014, NCR Silver has offered merchants with an iPhone 6 or
iPhone 6 Plus remote-payment and order-ahead capabilities using the Silver
Sidewalk app, which works with Apple Pay.
Payleven
Germanys Payleven offers its mPOS technology in Europe and Brazil.
Paylevens contact-based EMV chip-and-PIN card reader is compatible with

Apple devices running iOS 7.0 and higher and most Android devices running
version 4 or higher, which support both Bluetooth and GPS. During 2015,

Payleven will launch an NFC EMV card reader, a spokesperson says.
In the U.K. and the Netherlands, Payleven offers its clients a flexible pricing Payleven U.K.fee structure:
model, which means that the more they process, the less they pay. Over 7,500 ($3,862) - 1.5 percent
In Germany, Austria, France, Spain, Italy, Belgium and Poland,Payleven 5,000-7,500 - 1.75 percent
has a fixed-fee structure of 0.95 percent per debit-card transaction and 2,500-5,000 - 2.25 percent
2.75 percent per credit-card transaction. In Brazil, Payleven charges 2.69 Under 2,500 - 2.75 percent
percent per debit-card transaction and 3.39 percent to 4.39 percent per Fixed 2.75 percent fee for American Express.
credit-card transaction.
Payleven Netherlandsfee structure:

PayPal Here
Over 12,000 ($13,666) - 1.5 percent
The PayPal Here mPOS card reader enables merchants to accept payments
8,000-12,000 - 1.75 percent
on any device running iOS or Android from customers PayPal accounts
4,000-8,000 - 2 percent
and from credit and debit cards. The card reader is free when ordered
atwww.paypal.com/here. There are no setup or monthly fees or long-term 2,000-4,000 - 2.5 percent
commitments. Under 2,000 - 2.75 percent
Fixed 2.75 percent fee for American Express.
In January 2015, PayPal announced a partnership with Microsoft that will
enable any device running Windows 8.1, including Microsofts Surface Pro
3 tablet to use PayPal Here.
PayPal also launched a software development kit (SDK) enabling Windows

app developers to create ancillary services including inventory manage-
ment and customer-engagement programs such as loyalty that can be
paired with PayPal Here on Windows.
PayPals partnership with Microsoft gives it an advantage over rivals such

as Amazon Local Register, Intuit GoPayment and Square, whose dongles
arent compatible with Windows devices.
PayPal charges 2.7 percent per U.S. card swipe transaction and 3.7 per-
cent per swipe transaction involving non-U.S. cards. Keying in a U.S. card
number costs 3.5 percent plus 15 cents. Merchants receive payments from
customers cards into their PayPal accounts.
PayPal Here provides a daily summary sales report. Users can attach a
wireless printer linked to a cash drawer to create a full POS system. In ad-
dition, iPad users can attach a barcode scanner.
PayPal plans to release an EMV- and contactless-enabled reader in the

U.S. in 2015, which will connect to mobile devices via Bluetooth. PayPal
hasnt disclosed the U.S. price for the EMV card reader, which is already
available in Australia and the U.K.

Poynt
In October 2014, Poynt, a U.S.-based startup headed byformer Google
Wallet executive Osama Bedier, announced its Android-based Poynt Smart
Terminal, which enables merchants to accept multiple payment types, such
as chip cards and mobile payments.
Poynt says its terminal is designed to meet the highest PCI and EMV
requirements as well as to connect to any processor. It features a dual-
touchscreen design combining a 7-inch merchant-facing screen, a 4.3-inch
customer-facing screen, a printer, a barcode scanner and wireless connec-
tivity in a single package.
The Poynt Smart Terminal, which will be available in early 2015, will be dis-
tributed in the U.S. by major U.S. acquirers Chase Paymentech and Vantiv
as well as by Creditcall, EVO Payments International and POS Portal. The
terminal features a combination magnetic-stripe and EMV card reader,
along with an NFC antenna, a camera to capture QR codes and barcodes
and a Bluetooth antenna for BLE functions.
Poynt has an open software strategy, inviting developers to produce apps

for its terminal. Bigcommerce, Boomtown, Intuit, Kabbage, Swarm and
Vend are the first software firms to provide apps for the terminal.
Source: Poynt
Vends app provides merchants with inventory and customer loyalty tools.
Store analytics vendor Swarm gives merchants a beacon device to help
them track customer movement at the storefront. Boomtown, a tech support
vendor, provides an Amazon Mayday-type experience using Poynts built-in
camera. Kabbage provides SMB credit lines, while Boomtown provides tech
support, Bigcommerce online storefronts, and Intuit back-office software.
Poynts business model is based on the software for the device, which
costs $299 when preordered directly from the company. Mobile Payments
Today says Poynt will take a percentage of the software that is used with
the device.
Revel Systems
San Francisco-based Revel Systems provides a scalable iPad-based
mPOS system for retailers, grocery stores and restaurants: the Revel iPad
POS. Its cloud-based software offers front-end order entry and a cash reg-
ister, plus back-end personnel scheduling, time clock and payroll, inventory
management, product/menu management and advanced business perfor-
mance reporting. Customers can download approved third-party apps from
the Revel Marketplace and integrate with Intuits QuickBooks Point of Sale.

Revel offers implementations of its system for specific vertical markets such
as QSRs, coffee shops, food trucks and self-service kiosks. Its full-service
restaurant system, for example, offers tableside ordering by using iPad Minis.
Since 2013, Revels system has been EMV compatible. In September

2014, Revel added support for Apple Pay through a processing deal with
Chase Paymentech, and its system also offers payments via bitcoin, Lev-
elUp and virtual gift cards. Revel says it can integrate with 95 percent of
processors through the USAePay gateway.
In October 2014, Revel rolled out its iPad POS system at more than 700
Smoothie King locations in the U.S. Other clients include Dairy Queen,
Goodwill and Pizza Patron.
ShopKeep
ShopKeep provides iPad-based mPOS hardware and cloud-based soft-
ware for small businesses. Its ShopKeep Register POS software enables
merchants to manage their inventory and employees and track customer
purchases and behavior.
In December 2014, ShopKeep released its Apple Payand EMV chip card
reader. The reader, which is manufactured by Ingenico, allows merchants
to accept Apple Pay NFC payments along with magnetic-stripe cards and,
once its EMV functionality has been activated, chip cards.
As of February 2015, the readers chip card functionality isnt available,

but ShopKeep plans to make it available soon, a spokesperson told Mobile
Payments Today. The device connects to the ShopKeep Register app via
Bluetooth and retails for $249.
ShopKeep says that its magnetic-stripe card reader, which is manufactured

by MagTek, and its chip card reader both use point-to-point encryption.
ShopKeep offers three versions of its solution: ShopKeep for Quick Service,
ShopKeep for Retail and ShopKeep for Restaurants.
ShopKeeps Hardware Starter Kit for Restaurants and Bars and its Hard-
ware Starter Kit for Quick Service Restaurants both cost $917, while its
Hardware Starter Kit for Retail Shops costs $919. The kits include a receipt
printer, a cash drawer and a free chip card reader.
Merchants pay $49 per month per ShopKeep Register app. However, the
company doesnt require a long-term contract, and merchants are free to
choose their own processor.

In January 2015, ShopKeep launched a free iOS mobile app, ShopKeep

Pocket, which can be downloaded from the iTunes App Store. The app
works with ShopKeep Register and enables users to monitor business
operations via their mobile devices while not in their stores.
Square
Square offers the free Square Reader magnetic-stripe card reader and free
Square Register app that support iPhones, iPads and Android-based smart-
phones and tablets.
In the U.S., Square processes Visa, MasterCard, Discover and American

Express at 2.75 percent per swipe. If merchants manually enter card infor-
mation, they pay 3.5 percent plus 15 cents per transaction.
Square Register offers inventory management and provides daily, monthly

or yearly sales reports. Using the app, merchants can email or text receipts
to customers or attach a receipt printer to an iPad.
Square also offers the free Square Inventory and Square Analytics apps
and Square Invoices, which charges 2.75 percent per invoice when cus-
tomers pay with credit or debit cards.
In May 2013, Square launched Square Stand, which turns an iPad into a
countertop POS system and connects to hardware accessories such as a
Source: Square
receipt printer, kitchen printer, cash drawer and barcode scanner. Square
Stand, which costs $99 in the U.S., includes an integrated magnetic-stripe
card reader. The device has a rotatable base, enabling it to be swiveled
around to face a customer.
U.S. merchants can preorder Squares mobile EMV card reader, which will
ship in spring 2015, on its website for $29.
The Chip Card Accessory for Square Stand, the EMV-compliant upgrade
for Squares countertop POS system, will ship in spring 2015 and can be
preordered online for $39. The accessory will connect via USB.
Verifone
Verifones PAYware Mobile suite of products includes:
PAYware Mobile e100, which plugs into a smartphones audio jack and
enables merchants to accept credit and signature-based debit cards;
PAYware Mobile e105 EMV-enabled mPOS solution for iOS, Android or

Windows-based smartphones and tablets; and Source: Verifone

PAYware Mobile e255, which features a PIN pad and an EMV card
reader along with NFC-enabled functionality.
In January 2015, Verifone announced the PAYware Mobile e355 mPOS ter-
minal, which is intended tofree merchants from smartphone/tablet technol-
ogy upgrade cycles and supports Android, iOS and Windows.
Verifone says PAYware Mobile e355 can accommodate different form fac-
tors and will outlive smartphone and tablet models. That ability enables
merchants to make long-term investments in mPOS at a much lower cost of
ownership, it says.
The prospect of having to purchase new mPOS devices for associates

when smartphones and tablets are upgraded has been a major inhibitor to
mPOS investment among retailers, said Mark Shockley, Verifones senior
vice president of mobile solutions.
PAYware Mobile e355 supports VerifonesSecure Commerce Architecture

(SCA), a point-to-point encryption solution that eliminates the flow of card
data to the merchants integrated POS system and enables encrypted deliv-
ery of that data from the POS terminal directly to the merchants processor.
Available in summer 2015, PAYware Mobile e355 accepts all payment types,
including EMV, NFC, Apple Pay, and magnetic-stripe cards; features an op-
tional barcode scanner; andsupports Wi-Fi, Bluetooth and USB connectivity.
In January 2015, Verifone and Samsung announced a global partnership to

provide Android-based mPOS products to multi-lane and enterprise retail-
ers. The initial offering, which will be introduced during 2015, will feature:
a ruggedized Samsung Galaxy Tab Active tablet with 8-inch screen;
enhanced security with Verifones point-to-point encryption of payment

datacoupled with Samsungs Knox mobile device security;
multiple connectivity options, including Wi-Fi, Bluetooth and USB;
acceptance of EMV, NFC, beacons and magnetic-stripe cards; and
commerce-enablement capabilities provided by Verifones Commerce

Enablement platform, which allowsretailers to deliver value-added ser-
vices, targeted marketing and advertising content from anywhere inside
or outside stores.

CH A P TE R 4
Conclusion
Cost and utility are critical factors in choosing an mPOS provider. As chapter
3 showed, mPOS systems vary from basic solutions offering a free dongle
and app plus a fixed fee per transaction to advanced systems offering value-
added features and charging for hardware plus a monthly fee for software
and customer support.
The decision to opt for a simple dongle/app system or a countertop tablet-

based system offering business analytics and integration with back-end retail
platforms, for example, depends on the merchants size and business model.
For micro-merchants, mPOS is about the cost of the card reader and the
payments app, and theyre not that interested in value-added features, Aite
Groups Peterson said. Micro-merchants dont want to get tied into long-term
contracts with traditional acquirers, but they need to appreciate the process-
ing fees they pay their mPOS provider are typically twice what they would
pay traditional acquirers. However, many micro-merchants see taking card
payments as incremental transactions they wouldnt have got if they didnt
have a card reader.
For SMBs, tablet solutions with value-added features such as business

analytics and loyalty enable them to enjoy the same technologies that large
merchants already use but at lower cost, ABI Researchs Sealy said. So
theyre getting the benefit of value-added features for the first time.
Its important you choose
For large retailers, the mPOS value proposition is primarily about improving
the customer experience. To achieve that objective, they will need scalable a solution that can handle
mPOS solutions offering integration with omnichannel retail systems along alternative forms of
with features such as integrated loyalty and promotions.
payment that the consumer
Payment types wants, including NFC,
Merchants need to ensure their mPOS systems are able to accept all current EMV, mobile wallets, and
forms of payment, including contactless cards, NFC, EMV and QR codes. whatever comes next.
With the pending U.S. EMV liability shift on October 1, 2015, EMV accep-
Scott Holt, Ingenico Mobile Solutions vice president
tance will be critical. of marketing and solutions.

CHAPTER 4 Conclusion
Its important you choose a solution that can handle alternative forms of
payment that the consumer wants, including NFC, EMV, mobile wallets, and
whatever comes next, Ingenico Mobile Solutions Holt wrote in a Mobile Pay-
ments Today article. Talk roadmap with your vendor to make sure they can
handle your needs not just today but two years from now.
As the digital payments industry evolves, virtual currencies such as bitcoin

may gain increasing acceptance among consumers. Merchants who target
millennials and tech-savvy consumers should consider whether they want to
accept bitcoin payments through their mPOS systems.
Customer experience
In todays competitive retail environment, merchants are striving to provide
the best customer experience.
Many merchants believe the aesthetics of the mobile devices used for
mPOS fall in line with the cool customer experience they want to create
in their stores.
Dan Diliberti, Panasonic North Americas senior product development man-

ager for tablet and payment systems, told Mobile Payments Today that the
evolution of tablets as a merchant tool coincides with retailers desire to turn
their place of business into a chic experience.
A lot of times, tablet tech blends in with their image, Diliberti said. That
is why iPads with their sexy look have seen increasing adoption by mer-
chants, he said.
Along with their mPOS rollout, retailers and foodservice providers should
consider offering consumers mobile shopping/ordering and loyalty/rewards
apps for use on their own smartphones and tablets.
According to a survey by the National Restaurant Association, a growing num-

ber of U.S. consumers want to incorporate smartphone technology into their
dining experiences.
Many Americans have used technologies such as touchscreen ordering,

smartphone apps and mobile payments while dining out, and more would
be interested in doing so if their favorite restaurants offered such services,
Euromonitors Evans said.
Omnichannel
Providing an omnichannel customer experience has become a major issue
in modern retailing.

Omnichannel means that no matter which channel is the touch point of

the moment to the consumer a payment terminal in a store, an online
storefront, or a retailers app on a mobile device their experience should
be seamless, streamlined, secure and optimized for the needs of each
channel, Ingenico Mobile Solutions Holt wrote in a Mobile Payments Today
article. But more often than not a very important piece of the omnichannel
puzzle is left out: a mobile point of sale (mPOS) solution.
Retailers deploying mPOS solutions need to consider how to tie those solu-
tions in with their existing POS infrastructure. Otherwise, its impossible
to provide a true omnichannel experience, Holt wrote. When a retailers
omnichannel strategy delivers a unified and integrated experience, both the
merchant and consumer reap the benefits.
For example, if a customer visits an omnichannel retailers brick-and-mortar

store to exchange an item bought online using a smartphone, that customer
wants the retailer to have a unified view of his or her order history and pref-
erences to avoid having to enter the same information at every interaction.
If the stores mPOS solution is integrated with its terminals and back-end
systems that hold the customers order history across all channels, then an
associate will be able to use a tablet to see the customers order informa-
tion and preferences and assist with the exchange.
In the article, Holt says key capabilities merchants should look for when
deploying mPOS solutions within an omnichannel retailing program include:
Security compliance.Security features such as EMV compliance, end-to-

end encryption and overall PCI compliance should be supported throughout
your commerce platform including mPOS. There shouldnt be any fear
on the consumers part that one channel is less secure than another.
Back-end and front-end integration. You want to make sure yourmPOS

solution can integrate with back-end systems for inventory, shipping and
the like. This ensures its part of your overall POS infrastructure, not just a
standalone mPOS island. This will reduce the need for multiple data entries
and reconciliations, while increasing your overall business efficiencies. Re-
garding the front-end payment side, the seamless integration of your mPOS
solution within your existing payment system will create a true omnichannel
environment that is much more efficient, especially when providing services
such as in-store refunds.
Flexibility.There are several facets to this. The first is the ability to choose
your own credit card processor, since many merchants already have a
processor relationship in place. Another is the ability to customize software

as needed using APIs (application programming interfaces) for integration

with your payment infrastructure and back-end systems and value-added
services, including loyalty programs. A third is the ability to white label a so-
lution with your own branding. Look for an mPOS vendor that gives you the
option to customize your solution as needed, without breaking the bank.

RE FE RE NCE S
Mobile Payments Today
www.mobilepaymentstoday.com
Mobile Banking and Payments Security:

What banks and payment service providers need to know to keep their customers safe, by Robin Arnfield
Networld Media Group
http://www.networldmediagroup.com/inc/sdetail/12036/18751
Exploring the Enterprise mPoS Opportunity, by Jordan McKee

451 Research
https://451research.com/
MasterCard Mobile POS Program

www.mastercard.com/corporate/mpos.html
MasterCard Mobile Payments Readiness Index

http://mobilereadiness.mastercard.com/
Incorporating mPOS for a true omnichannel experience, by Scott Holt

http://www.mobilepaymentstoday.com/articles/incorporating-mpos-for-a-true-omnichannel-experience/
Mobile POS myopia: Moving beyond the micromerchant, by Jordan McKee

http://www.mobilepaymentstoday.com/blogs/mobile-pos-myopia-moving-beyond-the-micromerchant/
Mobile Payments State of the Industry 2015 Omnibus Edition

Mobile Payments Today white papers

http://www.mobilepaymentstoday.com/whitepapers/
A look at the PCI guidelines for mobile POS

Mobile Payments Today white paper sponsored by Moki
http://www.mobilepaymentstoday.com/whitepapers/a-look-at-the-pci-guidelines-for-mobile-pos/

RE FE RE NCE S
Mobile Payments Today directory of suppliers
http://www.mobilepaymentstoday.com/companies/directory/companies-by-category/
Mobile Wallet Comparison Guide, 2015 edition

Payment Processing: A Merchants Perspective, by Thad Peterson

Aite Group
www.aitegroup.com
Payment Card Industry Security Standards Council (PCI SSC) documents page
https://www.pcisecuritystandards.org/security_standards/documents.php
Squares EMV information site

https://squareup.com/emv#
Visa Ready mPOS program for merchants and vendors

http://usa.visa.com/clients-partners/mobile-acceptance/index.jsp?ep=v_sym_mpos&symlinkref=https%3A%2F%2Fwww%2E
google%2Eca%2F
www.visa.com/mpos

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DEVELOPED AND PUBLISHED BY:

Page 9 Chapter 2 | The Evolution of mPOS Published by Networld Media Group

Page 13 Chapter 3 | Whos Who in the Market

mPOS 101| 2015 Networld Media Group 2

For small merchants, the benefits of installing mPOS technology include

mPOS 101| 2015 Networld Media Group 3

While micro-merchants may find it sufficient to attach an mPOS card reader

To reap the benefit of those value-added features, retailers need to ensure

Instead of using dongles, larger retailers typically deploy sleeves encasing

Another option is to deploy countertop tablet stands containing a tablet and

Malware doesnt affect iOS-based devices to the same extent as Android

mPOS 101| 2015 Networld Media Group 4

A significant security risk is caused by smartphone users jailbreaking or

Mark Schulze, co-founder of Android tablet-based mPOS vendor Clover Net-

The PCI standards purpose is to safeguard cardholder data and sensitive

mPOS 101| 2015 Networld Media Group 5

In addition to security risks such as malicious apps, viruses and intru-

mPOS 101| 2015 Networld Media Group 6

The EMV standard is designed to prevent card skimming and counterfeiting,

U.S. mPOS vendors need to be able to demonstrate a clear roadmap for

mPOS 101| 2015 Networld Media Group 7

Bluetooth low energy (BLE) is an alternative proximity communications

mPOS 101| 2015 Networld Media Group 8

As smart devices became more prevalent and capable, companies devel-

increased savings, sales and customer satisfaction, saidthe report.

mPOS 101| 2015 Networld Media Group 9

While originally targeted at micro-merchants, mPOS technology has made

mPOS 101| 2015 Networld Media Group 10

MPOS is particularly beneficial for these types of enterprises, given that

In a cloud-based POS system, an mPOS device is able to connect to the mer-

An example of a cloud-based mPOS solution is First Data/Clover Networks

mPOS 101| 2015 Networld Media Group 11

Sealy said. In order to position themselves for future competition, vendors

Another trend is for vendors to position themselves in either the hardware

That trend will continue in 2015 as EMV migration is creating opportunities

mPOS 101| 2015 Networld Media Group 12

Amazon Local Register is targeted at micro-merchants and lacks the sophis-

mPOS 101| 2015 Networld Media Group 13

As of February 2015, the Amazon reader supports only magnetic-stripe card

The firms offerings include:

the Walker magnetic-stripe and EMV chip-and-signature card accep-

During the second quarter of 2015, AnywhereCommerce will launch versions

To help merchants offer a good customer experience, we offer a series of

Clover Station is an open, cloud-based solution enabling merchants to con-

mPOS 101| 2015 Networld Media Group 14

We have a data synchronization update mechanism so all the data stored

In November 2014, First Data announced the Android tablet-based Clover

Clover Mobile can be paired with Clover Station or work as a standalone

Clover Mobile processes magnetic-stripe cards and features an EMV chip-

mPOS 101| 2015 Networld Media Group 15

Ingenico Mobile Solutions/ROAM

ROAM has carved a niche for itself by targeting big-ticket customers. It

In addition, ROAM offers the ROAMmcm 5 mobile payments engine, the

ROAM saidROAMpay X5 features a completely redesigned user inter-

As the mPOS market matures, were seeing a growing number of merchants

In January 2015, Ingenico and Beamm, a developer of cloud-based POS

mPOS 101| 2015 Networld Media Group 16

able merchants to leverage their existing standalone terminals and acquirer

The smart tabletPOS combines an Ingenico iCT terminal, Beamms

All GoPayment transactions automatically synchronize with Intuits Quick-

Intuit QuickBooks Point of Sale

Three QuickBooks Point of Sale versions are available: