Scribd Logo
Importer

Bienvenue sur Scribd !

  • Class 1: Global Manager (Setting The Frame)

    Transféré par

    JuliedeHaes
    8 vues2 pages
    Global managers must understand different cultures to be effective. They should observe cultural norms and patterns without judgment. It is important to know yourself and your own values. To understand a culture, one can use emic and etic approaches. Emic views culture from inside using participation and thick description, while etic uses surveys and models as an outsider. Both have limitations and combining them provides clarity. Researcher bias must also be considered in cultural analysis.

    Description originale:

    class 1

    Titre original

    Class 1- Global Manager

    Copyright

    © © All Rights Reserved

    Formats disponibles

    DOCX, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    Global managers must understand different cultures to be effective. They should observe cultural norms and patterns without judgment. It is important to know yourself and your own values. To understand a culture, one can use emic and etic approaches. Emic views culture from inside using participation and thick description, while etic uses surveys and models as an outsider. Both have limitations and combining them provides clarity. Researcher bias must also be considered in cultural analysis.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    8 vues2 pages

    Class 1: Global Manager (Setting The Frame)

    Transféré par

    JuliedeHaes
    Global managers must understand different cultures to be effective. They should observe cultural norms and patterns without judgment. It is important to know yourself and your own values. To understand a culture, one can use emic and etic approaches. Emic views culture from inside using participation and thick description, while etic uses surveys and models as an outsider. Both have limitations and combining them provides clarity. Researcher bias must also be considered in cultural analysis.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    Class 1: Global Manager (setting the frame)

    First observe, then adjust your behavior.

    What is the difference between emic and etic approaches?

    Evaluate a country based on the history/art, because that is part of the culture

    There is a difference between making an observation and making a judgment (individual


    assignments is about observations)

    How do you learn the culture of a group?


    - Participating
    - Observing

    The culture you bring with you, influences your attitude

    For a global manager it is important:


    - Who am I?
    - How do I approach work?
    - How do I live?
    assess your own values (your attitude towards work)

    ethnography (cultural description)

    data collection:
    - Participative observations
    - Interviews

    Analyze:
    - Search for patterns and themes
    - Testing emergent interpretations (if you see something, check it with the members of
    the group)

    Expressions
    Meaning is always depending on the on context in which artefacts are found
    Contextualization means to study the symbols in the context in which they occur to
    understand the culture from within ( so only in that one particular context, because it
    can mean something different in another context)
    Thick description (Geertz)

    Emic approach: view of cultural insiders


    - Aims for cultural nuances and compelxities and an understanding of intra-cultural
    variations
    - Can discover new concepts and developments
    - Use of ethnographic immersion and detailed observations
    -
    - Stories!

    Etic approach: vieuw of cultural outsiders:


    -
    - Surveys & models!

    Limitations:
    - Are you a researcher or really part of the group?
    - Western view always

    Choose your approach:


    1. Positivistic/ objectivist view (what university uses) : a theory as given
    e.g. Hofstede. However, he started from an emic point of view.
    2. Social constructivist view: from a thick description, you can come up with new ideas
    3. Inter-subjectvist view (too difficult)

    Social constructionistic approach:


    Focus on the actors interpretations or constructions of cultures
    Looking for the meaning of cultural phenomena rather than possible relationships
    among constituents
    Attempt to understand culture holistically and from the perspective of the
    participants, rather than through objective analysis by surveys and questionnaires
    Views culture as a mental construction, which implies exporative

    However, this approach is not mutual exclusive from positivistic view:


    - Social constructivist approach: thick description of culture
    - Positivist approach: precision and intelligible measures can lead to the clarification of
    abstract

    Researcher bias:
    - Attribution biases
    - Expectations of what is normal or to be expected
    - Preferences for topics and phenomena
    - Preferences for specific groups as samples/ interviewees
    - Ways of conducting research (research traditions)

    Dutch culture:
    - Dutch humour in stand-up comedian shows
    -

    Vous aimerez peut-être aussi