MGT-653

LOVELY PROFESSIONAL UNIVERSITY

INSTRUCTION PLAN (for Lectures)
Term: 4A Course No. MGT 653 Course Title: STRATEGIC MANAGEMENT L:4 T: 1
P:0

Textbook:
1. Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic Management: Formulation,
Implementation and Control, 10th Ed., Tata McGraw-Hill, New Delhi, 2008

Other Specific Books:

2. Mital, A., Cases in Strategic Management, Tata McGraw-Hill, New Delhi, 2008
3. Haberrberg, A. and Rieple, A., Strategic Management: Theory & Application, Oxford
University Press, New Delhi, 2008.
4. Kazmi, K., Strategic Management and Business Policy, Tata McGraw-Hill, New Delhi,
2008
5. David, F.R., Strategic Management: Concepts and Cases, Pearson Education, Ed.12th,
New Delhi, 2008

Other readings:
S. No Journal articles as compulsory reading
6 Camillus, J. C. Strategy as a wicked problem, Harvard Business Review, May 2008
.
.
7 Hirotaka, The contradictions that Drive Toyota’s success, Harvard Business Review, June, 2008
.
8 C.K. Prahalad’s Plan: India @75, Business Today, August 24, 2008
.
9 McAfee, A. and Brynjolfsson, E., Investing in IT that makes a competitive Difference, Harvard
. Business Review, July-August, 2008, PP.98-107
1 Collis, D.J. and Montgomery, C.A., Competing on Resource, Harvard Business Review, July-
0 August, 1995
.
1 Michael E. Porter, From Competitive Advantage to Corporate Strategy, Harvard Business
1 Review, May-June, 1987, pp.43-59
.
1 Markides, C.M., To Diversify or not to Diversify, Harvard Business Review, Nov-Dec., 1987,
2 pp.93-99.
.
1 Goold, M. and Kathleen, L., Why Diversify? Four Decades of Management Thinking, The
3 Academy of Management Executive, August, 1993, pp.7-25.
.
1 Raghunath, S., A Strategy for Alliance, Management Review, January-March, 1996, pp.5-11.
4
.
1 Raghunath, S., Alliance Management-The next Millennium Challenges?, Management Review,

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March, 1999, pp.103-108.

1 Raghunath, S., Joint Ventures: Does Termination means failure?, Management Review, January
6 1999, pp.11-17.
.
1 Partnering, Business Today, October 7-21, 1995.
7
.
1 Hax and Majluf, Resource Allocation and Portfolio Management, Chapter 17, The Strategy
8 Concept and Process-A Pragmatic Approach, 1996, pp. 276-322.
.
1 Collis, D.J. and Montgomery CA, Creating Corporate Advantage, Harvard Business Review,
9 May-June, 1998, pp. 71-83.
.
2 Yip, G.S., Global Strategy: In World of Nations, Sloan Management Review, Fall 1989, pp. 29-
0 41.
.
2 Yip, G.S., Loewe, PM, and Yoshino, MY, How to Take your Company to the Global Market,
1 Winter 1998, pp.37-48.
.
2 Michael, E. Porter, The Five Competitive forces that shape Strategy, Harvard Business Review,
2 January, 2008, pp.78-97
.

Relevant websites:
S. No Web address Salient Features
2 www.csuchico.edu/mgmt/strategy/ Self-study modules from
3 California State University
.
2 www.strategicmanagementreview.com/ Strategic management Articles
4
.

Detailed Plan for Lectures:

Lecture Topic Chapters / Assignment / Pedagogical aid Date
No. Sections of Task to be Demonstration/ Delivered2
Textbook / assigned to case study /
Other students images/
reference1 3 DoS4 animations etc5.

1. Introduction: Strategy and Ch.1/1, p.2- AI Case Study 1

Strategic Management 10 Managing HUL
Strategically
Video #7
2 Strategic Management Process Ch.1/1, CI Case Study 2
p.10-16 Robin Hood
Case Study 3
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Samco do
Brasil
3 Strategic Intent: Concepts of Ch. 2/1 Case Study 4
Stretch, Leverage & Fit, 8 Archies Vs.
Corporate Vision, Mission, Vintage
Business Definition, Goals &
Objectives
4 Corporate Social Ch. 3/1 AII Video #2
Responsibility & Business Case Study 5
Ethics Infosys
Technologies
Case Study 6
McAttacked
5 Environmental Analysis: Ch. 4&5/1 Case Study 7
Scanning of current national 22 Gitanjali Gems
and international business
environment
6 Internal Appraisal– Methods Ch. 6/1 Case Study 8
and techniques used for Tech Mahindra
organizational appraisal.
7 Corporate level strategies: Ch. 7/1 Case Study 9
Concentration p.224-227 BHEL
Concentrates
8 Corporate level strategies: Ch. 7/1 Case Study 10
Integration p.231-233 Suzlon energy
17
9 Corporate level strategies: Ch. 7/1 Case Study 11
Diversification p.234-237 Cyber Media
12, 13
10 Corporate level strategies: Ch. 5/1 Case Study 12
Internationalization p.155-157 Do you feel
Ch. 6/4 lucky
20, 21 Case Study 13
The
Internationalizat
ion Strategy of
Wipro in
Europe
11 Corporate level strategies: Ch.7/1 Case Study 14
Cooperation p. 242-246 United
14, 15, 16 Breweries
12 Corporate level strategies: Ch.6/4
Stability, Digitalization Ch.7/4
Ch.8/4
9
13 Corporate level strategies: Ch.7/1 Case Study 15

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Retrenchment p. 237-240 Whirlpool

14 Corporate level strategies: Ch. 7/4 Case Study 16
Restructuring Indian Railways
15 Business level strategies: Ch. 7/1 Case Study 17
Generic Alternatives- p.218 Gati Limited
Differentiation
16 Business level strategies: Ch. 7/1 Case Study 18
Generic Alternatives- Low p.217-219 Rewrite Rules
Cost & Focus. at Pantaloon
17 Business level strategies: 11, 19 Case Study 19
Developing Core Competence DHL’s
& Competitive Advantage American
Adventure
18 Strategic Analysis & Choice: Ch. 9/1 Case Study 20
BCG, GE Nine cell p.290-306 Beyond Blue
18
19 Strategic Analysis & Choice:
Hofer’s product market
evolution and Shell Directional
policy Matrix
20 Strategy implementation: Ch. 12/1 Case Study 21
Leadership issues in Strategy p. 394-402 The Immelt
Implementation Revolution
21 Strategy implementation: Ch. 11/1 Case Study 22
Structural issues in Strategy p. 358-383 A crash diet for
Implementation Sara Lee
22 Strategy implementation: Ch. 12/1 Case Study 23
Cultural issues in Strategy p. 406-412 ONGC
Implementation
23 Strategic Evaluation Ch.14/4 Case Study 24
Bata India Ltd.
24 Strategic Control Ch. 13/1 Case Study 25
p. 427-435 The Dabbawalls
Additional material for spill over (for at least 2XL lectures)
1 Overview of Strategic Video #5
Management by Dr. Loulse
Kelly
2 Lessons in Excellence by Dr. Video #6
S. Ghosal
3 Co-creation by CK Praladh Video #8

Notes: 1. Use S. No of the reading above

2. To be filled in on the date of delivery of lecture by the instructor
3. Put assignment number from Assignment Table (below) against the lecture in which
planned to be assigned (by co-ordinator).
4. To be filled in on the date of assignment (by the instructor)

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MGT-653

5. Do not write Lecture, OHP, LCD projector etc.

Details of Assignments Planned:

Assignm Details Nature of Expected outcome
ent No. Assignment
1 Assignment I(AI) Analytical This assignment
Individual Case assignments (01): will provide
Students will be given 10 caselets to be analyzed Case Based opportunities to
and submitted in the form of a hand written Test apply the concepts
assignment. discussed in the
Submission will be followed by a written test on class.
these cases. Marks (out of 20) will be assigned on
the basis of score in the test only.
2. Assignment II (A II) Analytical This assignment
Case Project (01): will provide
A team of 5 students will be given a case which opportunities to
provides a brief overview of a company, identifies key
case challenges and suggests links to variety of web
apply the concepts
material where student can find additional information. discussed in the
Students are required to submit a written analysis on class.
how to meet the key challenges provided in the case.
3 CASE STUDY (C I) Analytical This assignment
Case Analysis & Presentation(01): will provide
This is a group assignment. Students will be assigned opportunities to
cases in goup of five and each team will be expected apply the concepts
to prepare a report and present it in the class.
discussed in the
Case analyses should be no longer than five (5) class.
double-spaced type-written pages.
The case will be evaluated on the following criteria:
quality of analysis, adequacy of recommendations,
writing clarity, and organization.

Details of Case Studies Planned:

Name of the case study
1 Managing HUL
Strategically
2 Robin Hood
3 Semco do Brasil
4 Archies Vs. Vintage
5 Infosys Technologies
Source
Kazmi, A., Strategic Management and Business Policy, 3rd
Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 25-26.
Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic
Management: Formulation, Implementation and Control, 10th
Ed., Tata McGraw-Hill, New Delhi, 2008, pp.672-673.
Haberrberg, A. and Rieple, A., Strategic Management: Theory
& Application, Oxford University Press, New Delhi, 2008, pp.
92-93.
Mital, A., Cases in Strategic Management, Tata McGraw-
Hill, New Delhi, 2008, pp. 12-22
Gupta V, Gollakota K and Srinivasan R., Business Policy and
Strategic Management: Concepts and Applications, PHI, New
Delhi, 2nd Edition, 2008, pp. 511-513.

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6 McAttacked Angwin, D., Cummings, S. and Smith, C., Business Strategy,

Blackwell Publishing, New Delhi, 2008, pp. 272-275.
7 Gitanjali Gems Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp. 23-48
8 Tech Mahindra Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp.87-100
9 BHEL concentrates on the Kazmi, A., Strategic Management and Business Policy, 3rd
power equipment industry. Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 167-168.
10 Suzlon Energy Ltd. Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, PP. 125-145
11 Cyber Media-The Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
Leadership Quest New Delhi, 2008, pp. 101-124
12 Do you feel lucky? Angwin, D., Cummings, S. and Smith, C., Business Strategy,
Blackwell Publishing, New Delhi, 2008, pp. 2i8-221.
13 The Internationalization Kazmi, A., Strategic Management and Business Policy, 3rd
Strategy of Wipro in Ed., Tata McGraw-Hill, New Delhi, 2008 pp. 649-656.
Europe
14 United Breweries Limited Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp.176-193
15 Whirlpool of India Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp.211-221
16 Corporate restructuring of Kazmi, A., Strategic Management and Business Policy, 3rd
Indian railways Ed., Tata McGraw-Hill, New Delhi, 2008, pp. 236-237.
17 Gati Limited Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp. 70-86
18 Rewrite Rules at Pantaloon Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp. 146-158
19 DHL’s American Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic
Adventure Management: Formulation, Implementation and Control,
10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.283-286.
20 Beyond Blue Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic
Management: Formulation, Implementation and Control,
10th Ed., Tata McGraw-Hill, New Delhi, 2008, pp.312-315.
21 The Immelt Revolution Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic
Management: Formulation, Implementation and Control, 10th
Ed., Tata McGraw-Hill, New Delhi, 2008, pp. 418-424
22 A crash diet for Sara Lee Pearce II, J.A., Robinson Jr., RB and Mital, A., Strategic
Management: Formulation, Implementation and Control, 10th
Ed., Tata McGraw-Hill, New Delhi, 2008, pp. 386-387.
23 ONGC Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp. 194-210
24 Bata India Ltd. Mital, A., Cases in Strategic Management, Tata McGraw-Hill,
New Delhi, 2008, pp. 159-175
25 The Dabbawalls Gupta, V., Gllakota, K. and Srinivasan, R., Business Policty &
Strategic Management,2nd Ed. Blackwel, Prentice Hall of
India, 2008, pp. 565-568

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Details of Videos:
Video #1 Organization, Vision, values and Mission
Video #2 Infosys Technologies
Video #3 Turbulence in Business
Video #4 The Five Competitive Forces that shape strategy
Video #5 Overview of Strategic Management
Video #6 Lessons in Excellence by Dr. S. Ghosal
Video #7 Monkey Hunt
Video # 8 Co-creation by Dr. C.K. Praladh

Scheme of CA: (out of 100)

Component Frequency Marks out of 100
Attendance 10
Class Participation 10
Home work based tests / quizzes 2 20
Assignments 2 40
Case Study 1 40
List of suggested topics for term paper : Not Applicable in MBA Hons.

Proposed changes from the standard pedagogy for the course:

Dr. Rajesh Verma & Dr. Sandeep Vij

Prepared by (instructional planner: Name, Signature & date)

Comments of HOFD (Chief Academic Officer)

Signature & Date

Comments of Dean of Faculty

Report Signature & Date

Lectures: - (to be filled by the instructor and submitted at the end of term of HOS through HOD)

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MGT-653

S. No Innovation introduced [ New pedagogy, new Topic and lecture number where
demonstration, case study, teaching aid, etc. introduced
NOT part of the instructional Plan

General Comments of the Instructor about the suitability of IP

Conduct of Tutorials
Tutorial Date Topics covered in the Tutorial Activities (like quiz, case study, doubt
No. clearing, any other)
1 Organization, Vision, values & Discussion on Video #1
Mission
2 Turbulence in Business Discussion on Video #3
3 Corporate Social Responsibility Discussion on Video#2
4 Relevance of Five Forces in Discussion on Video #4 and other
today’s era reading Sr. No. 22
5 Case based presentations Case study
6 Case based presentations Case study
7 Case based presentations Case study

Syllabus coverage report

Syllabus coverage by one week before MTE

Satisfactory / Lagging by ___ lectures.
Syllabus coverage by two week before ETE
Satisfactory / Lagging by ___ lectures.

________________________ ____________________
Signature of Instructors & date Signature of HOD & date