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MACHINE
Copyright
Dedication
Foreword
Become An Idea Machine in 180 Days
Ideas are the New Currency
Execution is a Subset of Ideas
Frequently Asked Questions
Is there a level beyond Idea-Machine?
Part One
B Y J A ME S A L T U C H E R
SHOU LD I GO IN ORDER?
Yes.
T H E F I RS T 9 0 D A Y S
1
SOL V E 1 0 HARD
GRATITUDE PROBL EMS
C omplaining is draining us as a
species. If we leave our minds un-check
they become unruly children, screaming
for entitlement.
Every complaint however, hides
behind a gratitude possibility. That is
what solving a hard gratitude problem is
all about.
For example: Say that you dislike
getting stuck in traffic as you drive every
day, think of how you could turn it
around into a thank you. Nobody said
it would be easy.
One suggestion is: I am grateful that I
live in a city that has so much traffic
because that means there is plenty of
opportunities here, and I can meet lots of
interesting people.
Your turn: List 10
things that you
dont like and
then turn them
into things you
can be grateful
for.
2
10 COURSERA COURSES
YOU WOULD LIKE TO
TAKE, AND WHAT
WOUL D THEY HAV E IN
THEIR CURRICUL UM
TELL ME YOUR
FAVORITE 10 BOOKS OF
ALL TIME AND ONE
THING YOU L EARNED
FROM EACH
1 0 WAYS TO IMPROVE
TRAVELING IN COACH
THAT AN AIRL INE L IKE
JETBLUE COULD
IMPL EMENT TODAY TO
MAKE PEOPL E HAPPIER
LOCATE ONE
CHARACTER IN HISTORY
YOU ADMIRE (COUL D BE
JOAN OF ARC, OR
BUDDHA OR EL EANOR
ROOSEVELT, OR RUMI)
AND WRITE 10
QUESTIONS YOU WOULD
ASK OF HIM OR HER:
I d like to meet Buddha. And I have
a feeling that once I saw him in person
all questions would be wiped out, so I
would have to prepare.
One thing I would like to know is
how did he manage to keep the politics
of the kingdoms around him and the
growing number of followers he had
from hating each other.
Also, why did he not write down
something? Could he not see that his
teachings would be a little distorted
over time? Did he not care?
Who would you
talk to and what
are your ten
questions?
Pretend you
could really talk
to them and ask
things that really
interest you.
13
In going past
thank you, what
are ten things you
can be grateful
for right now?
21
What is in your
ten?
26
SUBTITLE: BECAUSE IT IS
HAPPENING NOW
How is that for title and subtitle?
Idea sex! Go
ahead, list your
ten.
27
LIST 10 QUORA
QUESTIONS THAT YOU
FEEL PULLED TO
ANSWER, AND WHY
THINK OF TEN
COMPANIES YOU USE
OFTEN. AND THEN FIND
THE ONES THAT
ACTUAL L Y TRADE ON
THE STOCK EXCHANGE.
AND WHY DO YOU USE
THEM?
F ortheexample, I use Amazon every day
time, and Google, and both are
on the stock market. I use them because
Amazon is to me like the global
supermarket, and Google is just
Google
What are
companies, other
than the obvious
ones I just listed,
that you use all
the time that are
listed on an
exchange?
35
If you are
advising someone
very young, what
are your ten
reasons pro and
against visiting
such a town?
53
Do share with me
please on Twitter
@ClaudiaYoga
#IdeaMuscleSpanish
57
1 0 COMMON EXCUSES
PEOPL E USE AND HOW
COUL D THEY BE
TRANSFORMED?
SOMEONE RECENTLY
ASKED: WHAT IS THE
ANSWER TO
EV ERYTHING IN THE
UNIVERSE IN JUST ONE
WORD
Come up with
your top ten
words and give
one reason why
you chose it.
70
What is in your:
I did list?
72
What is one
person you
admire and ten
things they are
all about?
76
SOMETIMES WE GET ON
A FUNK. LIST TEN
THINGS YOU COUL D DO
NEXT TI ME THI S AWF UL
MOOD STRIKES TO GET
OUT OF IT
TEN DREAMS I
REMEMBER FROM MY
L IFE AND ROUGHL Y
WHAT THEY WERE
ABOUT
TEN STREAM OF
CONSCIOUSNESS
PARAGRAPHS
AS A SPECIES WE ARE
ALWAYS LOOKING FOR
NEW FRONTIERS. WE
NEED NEW QUESTS,
NEW TERRITORY, NEW
VENTURES, JOURNEYS,
AND EXPL OR ATI ONS.
WHAT ARE TEN NEW
FRONTIERS YOU SEE
FOR YOURSELF?
CONGRATU LATIONS.
I want to pause for a minute and
acknowledge your work and
determination. That was not easy. And
you did it. Pat yourself on the back. I
also do a little dance when I mark
milestones, and Tweet and Facebook it.
But you can do your own ritual.
You are now well on the way to
transforming your life in magical ways.
Or maybe its already begun to happen?
And of course, now is time to up the
game.
Sir John Templeton, a billionaire and
possibly one of the greatest investors of
last century said it better than I could:
Dont try to be a go getter. Try to be
a go giver.
And so now it is time to give.
TIME TO GIVE
9 0 MO RE D A Y S
91
So list ten
business in your
area that you see
are hurting, and
why? What could
they do different?
92
So pick a
business that is
dear to you from
the list you wrote
yesterday and
come up with ten
ideas of what they
could do to stay
in business and
thrive.
93
TEN WEEKEND
WORKSHOPS IDEAS YOU
COULD OFFER IN YOUR
LOCAL COMMUNITY
TOWN HAL L
1 0 SHORT WORKOUT
ROUTINES TO TARGET
DIFFERENT AREAS OF
THE BODY THAT PEOPL E
CAN DO IN UNDER 1 0
MINUTES IN THE OFFICE
AND WHIL E NOBODY IS
WATCHING
I f you are not into fitness dont
worry because as you come up with
ideas you can include things that you do,
for example to de-stress, and as you
keep going you may notice that just
taking a walk helps.
For me the best thing is to stand up
every hour and stretch the front of my
body. I do this by putting my hands on
my waist and leaning backwards,
breathing there for one or two counts and
then inhaling as I come up. And by the
way, the inhaling as I come up is the
key tip, it comes from yoga, I get emails
about it, it is THAT important.
The front of the body never gets a
stretch because we are always curved
down over our desks, and this simple
exercise helps decompress the front of
the body. That is one idea.
So what does
your list look
like?
99
1 0 DOCUMENTARIES
YOU RECOMMEND
WATCHING AND WHY?
10 BOOKS I COULD
WRITE TODAY, UNDER
40 PAGES THAT GIV E
VALUE
1 0 WORLD PROBLEMS
THAT CAN BE SOL V ED BY
TECHNOL OGY AND
WHAT I S THE NEXT STEP
10 SUGGESTIONS FOR A
CELEBRITY TO
REINVENT
What is the
celebrity that
needs your help
and what are your
ten ideas for him
or her?
105
1 0 HISTORICAL
MOMENTS THAT COUL D
BE TURNED INTO SOAP
OPERAS L IKE DOWNTON
ABBEY
10 SUGGESTIONS TO
MAKE WEDDINGS FUN,
SPECIAL , AND UNDER
10K
AMERICAN AIRLINES
WANTS A NEW NAME FOR
ITS BRAND
So what is one
friend you could
help today and
what are ten,
good ideas for
him or her?
112
What is in your
list of ten?
113
I DEA SEX: WR I TE AN
ARTICLE ABOUT
SOMETHING YOU ARE
INTERESTED IN, MAKE
IT GOOD BY TELLING A
STORY AROUND IT
1 0 BUSINESS THAT
COULD BE BUILT ON TOP
OF L INKEDIN
10 SUGGESTIONS FOR
OUTER SPACE TOURISM
THAT RICHARD
BRANSON COULD USE
1 0 THINGS I COUL D DO
TO GENER ATE AN EXTR A
300 DOL L ARS THIS WEEK
1 0 BODY/MIND HACKS
YOU L EARNED IN THE
PAST 1 2 MONTHS
1 0 REL ATIONSHIPS
THAT COUL D USE A TAL K
SUGGESTIONS TO THE
WEAL THIEST PEOPL E IN
THE WORL D
1 0 PEOPLE I KNOW I
COULD ASK A QUESTION
WHOSE ANSWER WOUL D
HEL P OTHERS
10 BOOKS EVERYONE
UNDER 25 MUST READ
AND WHY?
1 0 GREAT REMINDERS
EVERYONE COULD KEEP
THROUGHOUT THE DAY
IDENTIFY SOMEONE
YOU ADMIRE AND WRITE
TEN IDEAS FOR HIM OR
HER
1 0 PL ACES WHERE I
COUL D SHOW UP MORE
1 0 BUMPER STICKERS
YOU CAN CREATE OR
CAN REMEMBER AND
WHY?
10 WAYS TO ORGANIZE
FINANCES AND WHY ARE
THEY WORTH DOING?
IDENTIFY TEN
PROBLEMS AND COME
UP WITH A SOLUTION
10 SUGGESTIONS TO
STOP A MIND GONE
WILD
TEN SUGGESTIONS TO
DEAL WITH DEBT
If you were
talking to a
recent graduate
with, say, 100,000
in debt, what
would be your ten
suggestions to
become debt free?
Note that your
suggestions can
include reading
literature, or
watching films.
Get creative with
your idea
machine.
148
TEN THEMES
SUGGESTIONS FOR
IDEAS OTHER PEOPL E
COUL D WRITE TO HEL P
OTHERS
MAKING A BORING
PROFESSION
INTERESTING: TEN
IDEAS
10 SUGGESTIONS FOR
CAR RENTAL
COMPANIES
1 0 DECISIONS YOUVE
MADE WITHOUT
THINKING MUCH
ALTERNATIVES TO
GETTI NG AN EXPENSI V E
COL L EGE EDUCATION
TEN THINGS TO
CONSIDER BEFORE
RENTING (OR BUYING)
YOUR NEXT HOME
TEN ALTERNATIVES TO
THE END-OF-THE-YEAR
GIFT CRAZY
TEN QUESTIONS WE
SHOUL D ASK OF
OURSELVES MORE
OFTEN WHO AM I?
1 0 ANCIENT RECIPES
YOU KNOW THAT HEAL
COMMON PAINS
I
ts your fault or anything that
produces blame is one sentence I would
like to see eradicated. If only so that we
could take enough time to realize our
part in the dance of wrong-doing,
because blaming always includes two
people, and where there are two
individuals there are also two versions.
Finding fault in others keeps us small
and blind to the fact that as humans we
need to take responsibility for how we
act, what we do, how we affect the lives
of others. Even if we perceive ourselves
as completely blame-free.
TEN WAYS I AM
DIFFERENT AS AN IDEA
MACHINE
A WRITER
A CANTADORA
AN EMOTIONAL WRECK OF AN
INDIVIDU AL
@ClaudiaYoga
AL SO BY CL AUDIA AZUL A
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