TARGET AUDIENCE

Our target audience is aimed at both genders around the ages of 12-35. This is
because our film is aimed at a wide range of audience due to the fact that our film
genre is based on teen drama. The fact that teen drama is so popular nowadays this
will give us a greater advantage in reaching out to our audience as our film conveys
everyday life issues that teenagers face. Looking at our age range for our target
audience we hoped that our audience wouldbe able to relate to these real life
events.
Looking at the socio-economic groups we are aiming at B to E. This is because our
target audience range is past 30 thus we think that our film will be relatable to
people who lie in the B category, e.g. a teacher. In terms of looking at the
psychographic sidewe feel that our audience will be able to sympathise with us due
to the fact that our film is based on a story about a girl who narrates us her story
about how she has come to a stage where she wants to end her life. Our short film
has such a deep meaning to an extent where the audience will be able to sympathise
with our main character Amirah, as she will be telling the audience the struggles she
has faced in her life. Our film conveys the daily issues that teenagers face in their
lives, so our film is kind of modern as it shows how in society today what goes
through the minds of teenagers and how they deal with the situation. Looking at the
demographics. Our film is suitable to men and women as both genders can relate to
the main matter of our film.