Académique Documents
Professionnel Documents
Culture Documents
Festivals
Belief system/custom
Religious beliefs/ practices
Music
Art
Folk dances
Literary arts /work
Movie
Radio
Architecture and community planning
FESTIVALS
People in Cebu love to celebrate festivals or are fiesta-loving people. Cebu has one of the most
colorful and world-renowned festivals in the Philippines and they celebrate it with excitement and high
spirits. Cebu celebrates different festivals in different towns and cities. Cebu celebrate fiestas with religious
rituals and dancing in the streets to the beat of the drums. With the lead of the Provincial Capital, Cebu
must be the only island province in the country where every municipality has its own annual festivals as a
celebration of faith, love, hope, and harvest.
It does not come as a surprise that Cebu, the cradle of Christianity in the Far East, has many
festivals top honor the miraculous Sto. Ninothe beloved Baby Jesus. Festivals are interesting lenses to
know the locals way of living, the way they manifest their faith through a lively dance, the way they celebrate
life and hope through colorful costumes and contagious beat, the way they smile throughout the dance
despite their own burdens at home.
SINULOG FESTIVAL
Sinulog festival is one of the most famous festivals in Cebu. It is celebrated every 3rd Sunday of
January. It is characterized by a long parade with many groups of persons dressed in colorful costumes,
finding their way through the streets while dancing the Sinulog. It is a traditional and ritual dance in honor
of Sto. Nino. It is accompanied by the sound of the drums: all the time moving two steps forward followed
by one step backward The dance is very old but the parade is young, 1980 was the first year the parade
was organized. It was danced by the locals in honor of their wooden statues in the period before the
Cebuanos were baptized. Later on, after the image of the famous Santo Nio was brought to Cebu and the
Catholic faith was established in the region, the dance was made a part of the yearly fiesta in honor of the
Santo Nio. While dancing, people are shouting petitions and thanksgivings to the Santo Nio. Shouting
is necessary because the pilgrims have to be sure that they will be heard by the Santo Nio. Pit Seor!
Seor Santo Nio, Manoy Kiloy...." The Sinulog became indeed a dance ritual in honor of Santo Nio!
DINAGAT FESTIVAL
Also known as Bakasi (eel) Festival, the Dinagat (pertaining to the sea) Festival showcases the
fishing culture of Cordovanhons. Held every second week of August, Dinagat Festival is celebrated to show
the peoples gratitude for the prosperous harvest they have received from the sea (especially Cordova
eels). The festival showcases Cordovas distinct cultural heritage though authentic traditional rituals and
dances.
KABKABAN FESTIVAL
Kabkaban Festival involves a ritual dance believed to drive away bad spirits. The festival got its
name from the old name of Carcar, which is Kabkad or kabkaban because of the abundance of study
ferns known to old folks as kabankaban. The festival is held every November 24-25 in honor of Carcars
patroness, St. Catherine of Alexandria. Aside from dancing, other cultural heritage events are held.
Semana Santa sa Bantayan is celebrated every Holy Thursday and Good Friday with procession
and merry making. The people of Bantayan Island are allowed to consume meat during the Holy Week
through a special permission given by the Papal Indult. This religious event is a unique mixture of solemn
religious rites and merrymaking. Its main attraction is the parade of several carrozas carrying different life-
size images of saints. You can also cool off the summer heat by visiting the islands white sand beaches.
INASAL FESTIVAL
Talisay City is known for its tasty inasal or lechon (roasted pig). Held every 14th to 15th of
October, Inasal Festival is celebrated in line with the feast of Sta. Teresa de Avila, Talisay Citys patron
saint. The festival aims to promote tourism and showcasing the citys heritage and identity. During this
festival, roasted pigs are paraded in the streets and many other activities involving this delicious dish are
held. Sports fest, parade of the great personages as higantes, food festival featuring the famous "inasal"
or lechon, Talisay's roast pig being the undisputable best - golden brown, crackling crispy skin, tasty meat
from secret stuffed herbs are also held.
Other festivals held at Cebu that promotes their delicacies or products includes Bodbod Festival
every 10th of February to celebrate Catmons Bodbod delicacy, Camotes Cassava Festival every 12 th of
June to showcase different cassava-based products, Sarok Festival every 14th of February that features
sarok which is a native hat used by farmers, Soli-soli Festival every 18th of March to recognize soli-soli
plants which are used for mats, bags, and more, Tostado Festival every 3 rd Sunday of April to celebrate
tostado delicacy, Tartanilla Festival every 12th of June to promote the tartanillas or the horse-drawn
carriages, Palawod Festival every last week of June for it is the fishermens daily toil, Kinsan Festival every
June wherein kinsan is the towns favorite fish, Pitlagong Festival every 26th of September which is named
after the tool for cleaning bamboo containers for coconut wine, Kawayan Festival every 2 nd of December,
Sinanggiyaw Festival every 4th of October and Banig Festival. Other festivals such as Tagpo Poro Festival,
Feast of Saint Filomena, Fiesta sa Mandaue, Pasyon sa Mandaue, Tag-anitohan Festival, Sadsad Festival,
Kabkaban Festival, Karansa Festival, Siloy Festival, Bonga Festival, Caballo Festival, Haladaya Festival,
Silmugi Festival, and Tagbo Festival to honor their patron saints as well as to celebrate their faith.
Children are trained as early as possible on proper conduct, with stress placed on obedience,
respect for elders, and honesty
Children touch the hands of elders to their foreheads after praying Angelus
education of children is considered the highest priority in most families, and is looked upon as the
means to achieve upward social mobility
COURTSHIP
Girls are also expected to learn domestic skills like cooking, weaving, laundering, and childcare to
prepare them for marriage
Parents often start raising pigs once their sons reach 10 years of age to prepare for what should
be slaughtered on their wedding days
A man undergoes a long process of courtship, once he chosen his mate. This includes many
customs which date back to pre-Christian tradition, but which are still practiced today to a lesser
extent in more remote areas. Pangolitawo or paninguha includes serenading the girl during
courtship. Romance is enhanced by reciting love verses by the girls window at night or sending
billetes or love letters through an intermediary.
The suitor visits the girls house with her parents permission, dressed in his best clothes, and
bringing homemade delicacies prepared by his mother or other simple gifts for his beloved and
her relatives.
The serious suitor begins to render service at the girls house by helping to plow the fields, fetch
water, chop firewood, or feed livestock in the practice called pangagad. Later on, the mamae, a
respected man of the community, represents the boys parents and discusses arrangements with
the sagang, the representative of the girls family.
This is usually followed by a debate between the two speakers and a feast. Before the evening is
over the date of the panuyo, the visit of the boys family to the girls house, is set.
MARRIAGE
Pangasawa or marriage, the boys parents openly express the sons intentions to the girls
parents.
Pagluhud is when the suitor decided on visiting the girls house himself and begging for her hand
from her parents.
Hukut, a gift, is given by the prospective groom to his bride-to-be as a sign of good faith. This is
usually a ring or any precious object, which is returned if the wedding does not take place.
Engagements are cancelled when the suitors service during the pangagad is deemed
unsatisfactory by the girls parents, or when there is a change of heart.
Likod-likod is a special festivity on the eve of the wedding which allows the relatives of both
families to get acquainted. At this point in time the parents address each other as mare for the
mothers and pare for the fathers.
On the wedding day itself, utmost efforts are spent to beautify the bride. The bride is taken to the
church where the groom awaits her at the altar.
After the ceremony, the reception is usually held at the brides house. During the reception, the
newlywed couple, each holding a lighted candle, is led to an altar in the house where they listen
to a sermon by the brides parents on the duties and responsibilities of husbands and wives. After
the sermon, the couple rises and kisses the hands of the parents. The brides veil is removed and
the banquet begins.
Alap or alussalus is a wedding dance that is performed, during which the guests throw coins on a
plate placed near the feet of the newlyweds as they dance. The festivities continue with more
dancing and singing.
Putos is a package of leftover food that is prepared and given to the departing guests for
members of the families who were unable to attend. Other guests remain for the hugas, the
practice of helping in the cleaning of the house and washing of utensils after the reception.
During the marriage ceremony:
o two candles of equal height are lighted simultaneously for peace to reign in the house of
the newlyweds
o The guests must not drop anything during the ceremony as this will bring bad luck.
o Wedding guests should not be dressed in black.
o The bride must step on the foot of her groom so neither will dominate the other
o both families attempt to outdo one another in raising the dowry
Upon reaching the reception:
o the couple is given a glass of water to drink to ensure a calm and peaceful life
o The glass from which the couple drinks is thrown to the ground and the broken pieces are
not to be picked up.
o The bride is given a comb to run through her hair to ensure an orderly wedded life.
o The couple is showered with rice to assure them a prosperous life.
o In some towns, the newlyweds are locked up for three days in a room of the grooms
house. Meals are delivered to their room. They should not leave the house lest an evil
wind blow on them.
The marriage rite and the events that immediately precede as well as follow it ensure the
generation of this folk welfare society
Parents often see to it that their children by their marriages will not burden themselves, their
parents, or the community.
The customary bugay or bride-price is an array of material property, in the form of land, cash,
animals, and so forth, mutually agreed upon, which both parents must present to each other. This
can be the family income or used a inheritance for the couples future children. This dowry serves
as an appreciation of the brides parents for having raised the daughter worthy to be the wife of
any promising young man in the barrio. During the marriage ceremony.
The first few days and nights of married life are spent apart, with each one staying in his/her in-
laws house. The newlyweds may elect to reside with any of their parents until they feel that they
can be independent.
Married children can make their new home on a nearby lot, which enables them to look after their
aging parents.
PREGNANCY
A pregnant woman must be selective with the food she eats when she is conceiving.
o Dark-colored food produce a dark-skinned baby
o a resinlike gum from jackfruit envelops the baby and hampers childbirth
o twin bananas bring forth twin babies
o boiled rice endangers the lives of mother and child
o chicken gizzard and other heavy foods cause difficult delivery
For the sake of the unborn child, the mother:
o should not gaze at the sun during an eclipse or the child will be born with a harelip
o leave the house without a cloth over her head or around her shoulders or the child will be
abnormal
o sit directly below the lintel of the door, on heaps of palay, or on the stairstep or the child
will have a flat head
o talk with handicapped persons or walk over strung cord or rope as this will deform the
child
o go out when the hawk is about
o listen to horror stories
o sew as this will entangle the child in the umbilical cord
o carry rosaries nor wear earrings, rings, or bracelets for this will choke the child
o curl her hair or the child will die
o when walking outside at night, she should bring suwa or biyasong (a citrus fruit) to drive
away the fetus-eating wakwak (a vampire in the form of a bird)
o Her bedroom must have a bagakay (a bamboo stick) to ward off evil spirits.
o Should she be nauseous or wanting in appetite, she should step over her husband while
he sleeps to transfer the discomfort to him.
o For easy and normal delivery, no bamboo container should be covered nor any coconut
shell ladle placed crosswise on a clay jar; hens should not be killed to prevent bleeding
during delivery.
o To avoid labor pains, she should not step on the rope of a grazing animal.
o During a first pregnancy, her stomach should be anointed with monkeys oil to hasten
delivery.
o She should grip the handle of a bolo to bear the pains of childbirth.
Upon delivery, she should be fed a mixture of ground cacao and pulverized shell of the first laid
egg of a pullet while prayers are being recited. This is done so that she will recover strength as
quickly as a young hen after laying an egg. The placenta should be placed inside a clay pot or a
coconut shell and buried under the eaves of the house for the good health of mother and child.
The placenta should be buried separately so that one will not overpower the other. Thorny twigs
of lemon and a bagakay should be placed around the house to safeguard the child from evil
spirits.
FAMILY
DEATH
On the occasion of death many old practices and beliefs still persist.
The deceased is untouched within an hour after his/her death for it is believed that his/her
soul is still facing the Lord.
After an hour, he/she is dressed in his/her best clothes.
During the wake, the floor is left unswept to prevent bad luck. The pabaon (last prayer) is
prayed at the end of the wake.
Burials are held after several days of mourning.
The coffin is lifted and the family members pass under it to prevent any misfortune from
befalling them.
Only after the coffin has been removed from the house may the floor be swept
In the church rites, a tolling bell, agoniyas, signals the mourning for the dead.
During the mass, family members offer something to the Lord for the soul of the departed.
After the mass, they take a last look at the body.
Before the casket is lowered, a sad song may be sung and the deceased is eulogized.
During the burial, the relatives throw lumps of earth on the grave for the repose of the
deceased.
A meal may be served to parents and relatives by the family of the deceased after the burial.
A nine-day novena is held for the dead, although prayers are said until the 40th day.
A party called liwas is held after the novena for those who attended the prayers.
The bayanihan spirit, called alayon or tinabangay in the Visayas, is best manifested during
mourning as relatives and friends give donations to the family of the deceased.
On the first anniversary of the death, all mourning clothes are given away and all wreaths
burned.
On All Souls Day, family members visit the cemetery
ABOUT PLANTING
It is believed that crops planted during low tide bear more fruit so farmers observe the movement of the
tides before planting anything.
When the skies are filled with thousands stars, it is the best time to plant for it will bear plenty of fruits.
ABOUT COURTSHIP
When a star is close to the moon, it is believed that it is the proper time to court a lady. The man's
proposal will readily be accepted.
ABOUT ILLNESS
When someone gets sick in the family, it is believed that the sick person is being punished by the fairies
because of his carelessness or naughtiness. An herbolario is invited to perform the healing ceremony.
The family kills or dresses a pig or two chickens on this occasion.
Religion
Cebu is largely Roman Catholic. Other religious minorities include Protestant
churches of Iglesia ni Cristo, Jesus Miracle Crusade, Jehovahs Witnesses, Gods
Kingdom, the Baptists, United Church of Christ in the Philippines, Latter Day Saints
(Mormons), Taoists, some Muslims, etc.
Churches
Cebu is a Roman Catholic Archdiocese and has numerous major churches,
including the Basilica Minore del Sto. Nino, the Cebu Metropolitan Cathedral, the San
Carlos Church, the Sto. Rosario Parish Church, San Jose-Recoletos Church, Sacred
Heart Church, etc. as well as some other non-Catholic churches and temples.
Patron Saint
Santo Nio de Cebu, the Holy Child Jesus is the patron of Cebu. The original statue
is located in Basilica Minore del Sto Nio, Philippines oldest Church.
During Fiesta
During other fiestas, novenas are prayed, candles are lit inside the churches, and
the image of the patron saints kissed in homage and thanksgiving. The masses are
preceded by processions to prevent misfortunes during the year.
During Christmas
From 16 to 24 December, the misa de gallo, a dawn mass, is held for nine
consecutive days.
Agriculture
Almost all aspects of agriculture are governed by beliefs and practices. The
tambalan is often called to perform the practice of bayang or buhat before virgin lands are
cultivated. A dish of white chicken or pork is offered to the unseen owner. Before planting,
a table with cooked rice, chicken, wine or buyo (betel leaf) is set in the open and offered
to the spirits who are asked to grant a good harvest. If planting is to be done during a new
moon in May or June, rice is toasted and then ground with sugar in a mixture called
paduya. The paduya is then baked, divided into 24 parts, and wrapped in banana leaves
and offered the night before planting to the aswang who protects the field. For harvest
blessings pangas may also be prepared in a basket from a mixture of rice, medicinal herbs,
palm fruit, and a wooden comb.
o It is believed that planters must remove their shirts, lie on the ground, and roll over
several times during a full moon. Crops planted near the diwatas place or during
thunderstorms will be infested with rats.
Practices of Fishermen
Fisherfolk have their own ways of soliciting the favors of the other world. During a
full moon, a mananapit is asked to pray for a good catch and to bless the fishing nets and
traps with herbs and incense. To cast off evil spirits, fisherfolk at sea mutter tabi meaning
please allow me to fish. They keep a small yellow copper key under their belts to protect
themselves from being devoured by big fish. Divers eat the flesh of cooked turtle for
greater stamina underwater. Fisherfolk avoid bad luck by neither sitting nor standing in
front of their fishing gear and by returning home by way of the route used when setting out
to sea. To avail of future bounty, fisherfolk using new traps must throwback half of their
first catches.
MUSIC
Music in cebu
Their inherent love for music was observed by the Spanish Jesuit missionary Francisco Alzina in the 17th
century (1668) who described it best:
A Visayan is hardly seen ceasing to sing, unless sick and when he is asleep. - quot ed by fransico
Alzina Spanish jesuit missionary
they were notably skilled in playing indigenous musical instruments, from the kudyapi (lute) to the
korlong (fiddle) that they speak and make love to one another.
kudyapi
Korlong
Cebuanos have folk songs aptly depicting the local life of the region. Pakitongkitong or Si Pilemon
neighbors would relax and farmers would take a break to sing or whistle songs, such as Ang Lungsod
sa Buenavista
Cebuanos have a number of laylay (lullabies), occupational songs, balitaw (debate songs), harana (love
and courtship songs) and even drinking songs
All songs tell a story, whether sad, anxious, or happy. And for these folk songs, nobody could tell who
sang them first. It seemed all were born with a song in their hearts.
The Spanish colonial period brought about Western influences that added enduring texture to Cebuano
music traditions.for instance, the local lute, which evolved and became the sista (spanish guitar).
Cebu is recognized not only as home to gifted guitar players but excellent guitar makers, as well.
the so-called 20th century Cebuano classics found their way to the booming music recording industry, at
a time when sarswelas were already a big hit on stage theaters
songs would be frequently heard from 45 rpms to Long-Playing (LP) vinyl records played in phonographs.
Topping the list of Cebuano classics often played until now are Matud Nila (1941), Kasadya Ning
Taknaa (1933), Sa Kabukiran (1941), and Rosas Pandan (1938). Composed by the likes of Ben Zubiri,
Vicente Rubi, Manuel Velez, and Minggoy Lopez, these composers had produced musical legacies like no
other.
Ben zubiri
Vincente rubi
Music, as an intangible art form, and Cebuano songs, vanishing with the passage of time, are given a
tangible platform to preserve and disseminate these works at the JRG Halad Museum.
, Halad Museum has expanded its collections to include indigenous music and instruments which are
integral in understanding the Filipino legacy. Without cultural and indigenous heritage, we are like living in
a vacuum.
ART
FOLK DANCES
SURTIDO CEBUANO
It is a square dance that originated in Bantayan, Cebu. It is a cobbling together of Spanish, Mexican,
and French influences along with indigenous elements. Surtido (literally, assortment) is performed
by several pairs of dancers, with the head pair called cabeceras the side pairs, costados, guiding
the other dancers in varied quadrille formations. It is used to be a dance of long duaration
performed by a big group to tune of beautiful Visayan folk airs. The modern arrangement is more
lively and suitable for dancing by small groups.
LA BERDE
It is a courtship dance from a mountain settlement in Talamban, Cebu. In a series of a quick steps
and quick changes, the dance celebrates what is lush and full of life. The dance is performed by an
interesting cast of two girls and a boy, instead of a usual pair of dancers and this dance is always
performed with another Visayan folkdance, Miligoy de Cebu.
MANANAGAT
It is the Cebuano word for fishermen. This dance depicts fishermen at sea. Dancers in long line
formations mimic women scooping water from the banca (canoe) with bamboo shells and men
wielding wooden paddles.
OHONG-OHONG
Ohong is the Cebuano word for "mushroom" and the mimetic dance Ohong-Ohong features rapid
twirling movements by women dressed in long, billowy skirts with layers of petticoats visually
representing mushrooms. The dance is a celebration of the onset of rains and of bountiful harvests.
SINULOG
Sinulog festival held in Cebu every January. Sinulog is a dance ritual in honor of the miraculous
image of the Sto. Nio. The dance moves two steps forward and one step backward to the sound
of the drums. This movement resembles the current (Sulog) of what was known as Cebus Pahina
River. Thus, in Cebuano, its Sinulog. On April 7, 1521, the Portuguese explorer Ferdinand Magellan
arrived and planted the cross on the shores of Cebu, claiming the territory for Spain. He presented
the image of the child Jesus, the Santo Nio, as baptismal gift to Hara Amihan, wife of Rajah
Humabon. Hara Amihan was later named, Queen Juana in honor of Juana, mother of Carlos I.
Along with the rulers of the island, some 800 natives were also baptized to the Christian faith. At
the moment of receiving the image, it was said that Queen Juana danced with joy bearing the
image of the child Jesus. With the other natives following her example, this moment was regarded
as the first Sinulog.
ITIK-ITIK
Itik is a Cebuano term of a duck. This dance is performed by a dancer who mimics the movement
of a duck. It is a mimetic dance that depicts the movements of wading and flying itik. Dancers
mimic that short swaying gait of waddling feet and the intense energy of close-cropped flapping
wings.
Poetry
Cebuano poetry is embedded in the very qualities of the local language itself.
Seventeenth-century Jesuit chronicler Francisco Alzina (1668 III:16,18) found Visayan highly
expressive, nuanced, and complex, with an abundance of metaphors even in ordinary
conversation. Such qualities were raised to an even higher level in Visayan poetical compositions.
Early chroniclers like Alzina and Francisco Encina (who wrote the first formal treatise on
Cebuano poetry in his 1801 Arte de la lengua Zebuana) speak of such types of Visayan poetry
as ambahan, balak, bikal, siday, parahaya, awit, garay, gabay, bagay, inagung, uriyan,
cachorinon, comintang, and guya. The lack of specimens, tools and material, however, makes it
extremely difficult to document these forms, beyond noting such common features as the use of
assonantal rhyme, a syllabic measure of from 5 to 12 syllables per line (with the heptasyllabic as
the most common), the use of couplets and quatrains as units of verse, and the prominence of
enigmas or metaphors.
The Spaniards introduced printed poetry in Cebuano, mostly devotional verses, but the
best poetry throughout the Spanish period was poetry in the oral tradition, composed in forms like
the ambahan, balitao, and duplo. The first known Cebuano poets were mostly priestssuch as
Jose Morales del Rosario, Alejandro Espina, and Emiliano Mercadowriting religious verses in
Spanish or Cebuano.
Modern poetry developed with the rise of printing and publishing in Cebu at the turn of
the present century. The first important Cebuano poetsVicente Ranudo, Tomas Bagyo,
Potenciano Alio, Escolastico Morre appeared in the wake of the publication of the first
newspaper in Cebuano, Vicente Sotto s Ang Suga, 1901-1911. As journalism expanded in the
early 20th century, so did the volume of published Cebuano poetry. It is estimated that more than
10,000 Cebuano poems were published between 1900 and 1941.
Vicente Ranudo, the Father of Cebuano Poetry, stamped Cebuano poetry with the
character of classical speech: highly elevated, formal, romantic, tending towards the sentimental
and the mystical. Even as this mode of poetry became the norm, Cebuano poetry remained
versatile: it encompassed a range from comic, folksy verses, to philosophic poetry with mystic
undertones, to poems of patriotism and social comment. Among the outstanding prewar poets
were Nicolas Rafols, Fernando Buyser, Amando Osorio, Elpidio Rama, Vicente Padriga, Emiliano
Batiancila, Napoleon Dejoras, and Vicente Ybaez.
Even as Cebuano poetry hewed close to the traditional, the influence of Spanish and
Anglo-American poetry stimulated experimentation, as seen in Buysers sonanoy and Diosdado
Alesnas siniloy, Cebuano adaptations of the sonnet. The postwar period also saw the wide use
of free verse. Important poets included Priscillo Campo, Brigido Alfar, Marciano Camacho,
Marciano Pearanda, S. Alvarez Villarino, Lucas de Loyola, and Francisco Candia.
In the 1960s, younger poets, equally at home in Cebuano and English, and influenced by
American and European authors as well as Filipino poets in English, attempted to extend
Cebuano poetic traditions by writing poems that were sparer, unsentimental, and more
intellectually complex. They included Leonardo Dioko, Junne Caizares, Melquiadito Allego, and
Ricardo Patalinjug. They were followed by poets like Ernesto Lariosa, Pantaleon Auman, and
Lamberto Ceballospoets who have introduced a contemporary sensibility to Cebuano poetry
Today, much poetry in an older, conventional mode is written and remains popular. New
directions, however, are being taken by poets like Rene Amper, Temistokles Adlawan, Melito
Baclay, and Ester Bandillo, who are seeking new ways of melding the resources of native
Cebuano poetry with the temper and substance of contemporary experiences.
MOVIE
MOVIE
Cebuano Theater still has to fully break out of its postwar stagnation. There are
interesting signs, however, beginning with the 1970s and 1980s, of renewed
interest in Cebuano-language theater with the revival of Cebuano sarswela by
University theater guilds. Cinema came to Cebu in 1902 when films were first
shown by the Cinematografo Electro-Optico Luminoso Walgrah in Cebu City. By the
second decade of the century, there were regular cinema houses in Cebu City, like
Cine Ideal in 1911; Cine Auditorium in 1922; and Cine Oriente (the old Teatro
Junquera).
From 1922-1923
By 1951
Princesa Tirana (Princess Tirana), 1951 with Mat Ranillo and Gloria Sevilla
(her first feature title role after she was discovered through a declamation
contest at the University of the Visayas) as lead players. Their first feature
together made such a box office success in the Visayas and Mindanao that
other features immediately followed:
Leonora, 1951;
Pailub Lang (Be Forebearing), 1951;
Utlanan (Border), 1952; Handumanan (Memoir), 1953;
Inahan (Mother), 1952;
Antigan, 1952;
Carmen 1 and 2 (from the famous radio drama in Cebu), 1953;
Paabuta Lang Ako (Wait for Me), 1953;
Gloria Kong Anak (Gloria My Child), 1953; a
nd Gihigugma Kong Ikaw (I Love You), 1954; Mat and Gloria then became
synonymous to Visayan pictures, and since then were called as the King and
Queen of Visayan Movies.
In 1953
A film entitled Sangang Nangabali (Broken Branches), produced by Cebu
Stars Production broke box-office records in the mid-1950s.
Dimakaling, 1952 and
Mga Anak Intawon (Oh, Poor Children), 1953.
RADIO
KZRC (The Voice of Cebu) which was opened in 1929 with American Harry
Fenton as manager was the first radio station in Cebu was. It received
transmission from the short-wave transmitter of KIZR in Manila. It kept
broadcasting until 9 April 1942, the day before the Japanese invasion of
Cebu.
In 1949
DYBU which was a sister station was also established in Cebu City.
Cebuano radio broadcasting expanded in the postwar period.
In 1992:
Radio has promoted such arts as music, drama, and oratory. In the prewar
period, KZRC ran the popular programs Amateur Hour which made Ben Iyo
Karpo Zubiri, the program host, a household name; and Sunday Night
Serenade. Both of these were big entertainment events broadcast from Cebu
Citys Freedom Park.
In the 1950s
DYRC had such weekly programs such as: