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manage, communicate, and share information. Although fictitious, the bold headlines in Figure 1-1 show the huge
impact of IT on our society. More than ever, business success depends on information technology. IT is driving a new
digital economy, where advances in hardware, software, and connectivity can provide enormous benefits to
businesses and individuals. Although economic trends affect IT spending levels, most firms give IT budgets a high
priority, in good times or bad. The reason is simple during periods of growth, companies cannot afford to lag
behind the IT curve. Conversely, when the economy slows down, firms often use IT to reduce operating costs and
improve efficiency.
The Future
If you ask a group of IT professionals to name a company that has been successful for over 100 years, the answer
probably would be IBM. As its name suggests, International Business Machines was a major supplier of typewriters
and data processing equipment long before the computer era. As a longtime IT leader, IBMs predictions deserve
close attention. The company that became IBM was founded in 1896 by Herman Hollerith, who
invented the punched card system shown in Figure 1-3. Hollerith wanted to analyze the 1890 census data, and his
idea was brilliant. First, letters and numbers were coded by being punched into specific locations on a card. His
machines then used a simple electrical circuit to detect the position of the holes and recognize the characters. This
concept transformed a set of punched cards into what we would call a database, which could be sorted, queried, and
printed. Punched card technology revolutionized data storage, and was the main form of information management
well into the 1960s and beyond. The concept still is used with some types of voting forms and other documents.
Today, IBM is a global giant with a half-million employees, numerous patents, and more Nobel Prize winners than
any other IT firm. In its 2009 Annual Report, IBM chairman Samuel J. Parmesan noted three issues that will shape the
future of IT and guide the companys strategy. As shown in Figure 1-4, these include changes in the world, changes
in technology, and changes in client demand. IT professionals should study these trends and prepare for the future.
The table in Figure 1-5 on the next page summarizes IBMs vision and how it might affect the IT industry and the
people who work in it.
Systems Development
Business information systems are developed by people who are technically qualified, business-oriented, and highly
motivated. Successful developers also must be good communicators with strong analytical and critical thinking skills
IBM foresees a new kind Language skills will be Systems analysts will be
Changes in the of corporation: a globally extremely important the affected by global trends.
World integrated enterprise, more the better. Diversity They will probably work
driven will open new for more firms in their
by the Internet and free of opportunities, and careers, be exposed to more
traditional trade barriers. developing countries information, and see
will be able to compete greater change than at any
more effectively. Where the time in history.
physical work is done will
be less important than how
the virtual company
deploys its assets.
Changes in Powered by an enormous Technical skills will be in The systems analyst will
Technology increase in computing demand, but so will the need to have both business
power, new IT models will ability to think outside the savvy and technical skills.
include networks with box. New technology will He or she will have a
smart, interconnected drive major changes in how unique opportunity to
devices such as personal and business work at the intersection of
communication systems, services are provided. business operations and
automobiles, Firms will compete in a information Technology.
entertainment, highway global marketplace that The synergy between
infrastructure, and power will reward innovation, technology growth
grids. creativity, and and globalization will
positive societal outcomes. create jobs and
opportunities for
people with the right skills..
Changes in In the face of worldwide Successful IT workers must Students preparing for the
Client Demand competition and enormous be able to innovate, workplace of tomorrow
technology change, firms analyze, will need a strong skill set.
will and communicate Systems analysts will be
stress innovation, vision, effectively. expected to bring
and The winners will be those communications, modeling,
the ability to adapt rapidly. who can adapt to change problem-solving, decision-
Every aspect of their and making, and critical
business plans, processes, embrace new technology thinking skills to the
and and new ways of doing workplace and to be
operations will be affected. business. aware of ethical
issues that might affect
them