Lodha at Hyderabad - Select

LODHA
at
Hitec City, Hyderabad
Prepared by: Prasun Basu, Product Manager (Retail)

Agenda
Lodha – The Corporate
____
Key Achievements
____
Lodha Landmarks
____
Macro-market – Hyderabad
____
Lodha at Hyderabad

Lodha – The Corporate

NOT JUST REAL ESTATE,
REAL LUXURY.
WE DON‟T BUILD STRUCTURES,

WE BUILD LIFESTYLES.
ANYONE CAN DESIGN SPACES,

NOT EVERYONE CAN DESIGN EXPERIENCES.

WE HAVE TAKEN LUXURY TO NEW HEIGHTS: INDIA‟S TALLEST RESIDENTIAL TOWER
ROOFTOP POOL, ROOFTOP GOLF, ROOFTOP GYM. WE HAVE RAISED THE BAR OF LUXURY
WE‟RE BUILDING INDIA‟S FIRST INTELLIGENT RESIDENTIAL BUILDING
WE ARE LODHA
THE TAG BEHIND INDIA‟S MOST EXCITING REAL ESTATE

Vision and Values
C o r e Va lu e s
We exist to exceed the expectations of our customers through innovative, world-class solutions
We will go the last mile to do things right and seek excellence in all that we undertake
We will work with the best people – treat them well, expect a lot and the rest will follow
We will behave with honesty, integrity and ethics with all stakeholders of our organization
We will wholeheartedly contribute to our nation‟s communities and its environment

Overview – Lodha Group
• Over 25 years of experience in real estate development.

Market leader in just 3 years.
• Strategic decision for focused presence and dominant

player strategy
• Comprehensive market and brand leadership in Mumbai;

Next wave of expansion underway
• Largest developer of residential and office space in

Mumbai – over 25 Mn sq ft under construction
• ISO 9000 and Leed certified projects
• The Group provides stylish and comfortable living to over

16,000 families across Mumbai

What Sets Lodha Apart
Vi s i o n a n d v a l u e s
Leadership
Luxury
The Lodha Group seeks to

‘Build a Better Life’
for its customers by leveraging
its core strengths –
The 5 Ls of Leadership, Luxury,
Lifestyle, Location and Legacy Lifestyle
To create landmarks of
exemplary quality and design,
that conform to the highest
standards of international living
Location
Legacy

Vi s i o n a n d v a l u e s - L e a d e r s h i p
First ‘By Invitation Only’ project in Mumbai

First customer reward program in Indian Real Estate
Leadership First to offer ‘Sky gardens’
First to offer complete ‘Home Automation’
Luxury

Location
Legacy

Vi s i o n a n d v a l u e s - L u x u r y
Leadership Fully air conditioned residences

Finest Italian marble flooring
Fitted Pogghenpohl kitchens
Luxury
Resident spas, sky gardens and sundecks
Home automation systems
The Lodha Group seeks to Car parks with car lifts
Location
Legacy

Vi s i o n a n d v a l u e s - L i f e s t yl e
Leadership
Luxury

its core strengths – Every convenience at your fingertips
The 5 Ls of Leadership, Luxury, Exclusivity and privacy
Lifestyle, Location and Legacy Lifestyle Nature at your doorstep
Weekend homes
exemplary quality and design, Great work environment
Location
Legacy

Vi s i o n a n d v a l u e s - L o c a t i o n
Leadership
Luxury

Connectivity of the area
Proximity to
-Railway stations
-Highways
Location -Business hubs
-Airport
Legacy
-Infrastructural support
Infrastructure support provided where it is absent

Vi s i o n a n d v a l u e s - L e g a c y
Leadership
Luxury

Location Architectural landmarks

Luxury lifestyle through innovative solutions
Legacy Developing locations
Setting high quality standards for itself

D i r e c t o r Te a m
Mangal Prabhat Lodha, Founder-Chairman of the Lodha Group and a doyen in the field of construction. Vision and strategic
Chairman & Managing leadership has steered the conglomerate to a path of sustained growth. He is a qualified lawyer and
Director also a well-known philanthropist.
Abhisheck Lodha, Drives the overall planning for the Group. He holds a Bachelor's and Master's degree in Industrial
Director Engineering from the Georgia Institute of Technology, USA. His experience includes a tenure at
McKinsey & Company, USA.
Abhinandan Lodha, Directs the Sales & Marketing initiatives and the Finance function for the group. He holds a Master's
Director Degree in Business Administration from the University of Cardiff, UK.
Rajendra Asthana, Heads the Finance and Accounting function. He has more than 30 years of experience in Finance,
Executive Director – Planning, Accounting & Taxation and last held the post of the Deputy Managing Director of State
Bank of India.
Finance
Surendrabhai Shah, A veteran of the real estate purchasing function with more than 25 years of experience.
Functional Director - `
Purchasing

Corporate Senior Executive team
R Karthik, Over 15 years of experience across marketing, sales and retail operations functions in the
automobile, internet, apparel and retail sectors. He has worked with companies like Maruti
Senior VP - Marketing Udyog, TVS and The Times of India Group.
Srichand Mandhyan, Veteran in Infrastructure and Real Estate financing and has more than 20 years of experience.
He has worked with large infrastructure majors and through very changing financial and
VP - Finance funding situations in the Indian context.
Gopal Meghnani, Has more than 20 years of professional experience with the last 12 years with Reliance
Industries, where he was the Vice President (Legal) and Group Legal Advisor. He holds
Senior VP - Legal multiple degrees - B.Com., LLB, ACS, LLM. He. He has worked on various legal aspects
including Intellectual Property Rights, IPO-related legal and litigation.
Stuthi Vijayaraghavan, Heads the Strategy function at the Lodha Group. She holds a MBA from the Indian Institute
of Management and a Masters in Information Systems Management from Carnegie Mellon
Senior VP - Business Strategy University, Pittsburgh, USA. Stuthi worked with McKinsey and Co with their NY office and co-
headed Corporate Strategy and Business Development for a 3Bn Euro Media and Publishing
firm before the Lodha Group. Her areas of expertise include managing strategic planning in
industries with significant disruptions, mergers and acquisitions and joint venture alliances.
`

Our value Proposition
Design and Project Customer

Land acquisition
planning execution marketing
•Buy land at competitive •Able to differentiate through design partnerships as we •Strong direct marketing
valuations deliver on current volume
•Strong relationships with
•Ability to get clearances •Looking for significant increase in volume with High Net Worth
faster than average orientation on quality Individuals
•Land bank of over than •Construction JV with world leader •Brand recall and identity
5000 acres in Mumbai highest in Mumbai high
region end market
Professional management team

Raising funds through global financial investors
Biggest FDI deal in Realty in India recently closed through Deutsche
Bank led consortium (USD 425mn).
2nd Largest recipient of PE funding in India
Key Achievements

The Growth Story
2008
2005 - 2007
1990s
 First in India to introduce

Branding of commercial
Pre 1990s  Introduces the first LEED
properties
certified project –
iTHINK Kanjurmarg  Recruitment from top
 Demand supply gap
management institutes from
across all segments for  Enters across all asset
India and abroad
quality real estate classed – residences IT
 Established in 1980 identified parks, SEZ, townships,  Pioneers complete Home
offices, weekend retreats Automation and Integrated
 First to establish 100%  Unique product
retail security systems
full-cheque payment positioning
 Strategic partnerships  1300 + employees
with who‟s who of the
 Enough land bank to fuel
world
growth for over 60 years
 Heavy brand building
and CRM activities
 Successfully pioneers „By

Invitation only‟ project in
Mumbai
Investments
JP Morgan has invested INR 274 crores in Lodha Bellissimo

"India offers some of the best risk-adjusted returns in the Asian region. Lodha
Builders' Bellissimo development represents everything we look for in a strong
investment - a reputable partner with a strong track record, a market with solid
real estate fundamentals, and a project with a great design and location and with
superior supply & demand dynamics,"
- Tyler E Goodwin, Ex Vice-President, JP Morgan
A group of Private Equity investors led by Deutsche Bank

Singapore have successfully completed a Foreign Direct
Investment (FDI) approx. US$ 425 million (INR 1600 crores)
It is the single largest FDI in the real estate sector in India by
financial investors till date
Investment of US$ 54 million (INR 250 crores) from HDFC

Sponsored Funds
HDFC Sponsored Funds picked up a 45% stake in Lodha‟s
Special Purpose Vehicle (SPV) for the development of the
Group‟s luxury residential and commercial project in Hyderabad

Partnerships
Partnered with Wipro to outsource all IT strategy deployment to

leverage technology for business growth over the next 10 years
Johnson Controls Inc (JCI), the New York listed global leader in
creating smart environments, has entered in an all exclusive
agreement to provide end-to-end facilities management to Lodha
Group projects
Tie up with world‟s second largest construction company
Successful implementation of SAP by global IT solutions provider,

IBM
The company has implemented SAP ECC 6.0 with flexible real
estate industry solution

A few key Lodha Landmarks

Premium Residences
L o d h a Be ll i s s i mo
• The Address….
– Mumbai‟s First “By Invitation Project”
– Mumbai‟s tallest residential tower
– First „By invitation Only‟ Project
– Residential 50% pre sold
– Sky Garden on every 4th Floor
– 18,800 Sq Mt of landscaped garden
– Best of luxury fittings
– Swimming pool and personal elevator within apartment

Luxury Township
L o d h a Aq u a
• Lodha Aqua - An Island of Luxury

– Water-inspired Landscaping
– Resplendent on a vast 6-acre podium
– 2 / 3 BHK premium Luxury Homes
– Select 4 BHK Duplex Garden

Bungalow Residences
– School, Clubhouse and Cricket Pitch
– Fully air-conditioned homes
– Swimming pool and extensive sports

facilities

Luxury Villas
L o d h a Go ld c r est
• Luxury – Through the Lens of

Service…
• Villas come attached with Butler,

Maid, Chef
– 35 exclusive Luxury Villas
– Private pool and garden
– Resort-like ambience
– 44000 sq. mts. of lush open space
– Each villa over 7000 sq ft
– Full-Service Clubhouse

Lodha in Mumbai
C u r r ent Pr o j e c ts
Residential
Lodha Palazzo Lodha Grandeur Lodha Bellissimo A&B Lodha Bellissimo C Lodha Solitaire
Lodha Aqua Lodha Luxuria Lodha Imperia Lodha Paradise I, II and III Lodha Marina
Lodha Goldcrest Chateau Paradis
Commercial
Lodha Excelus, Mahalaxmi • iThink, Simtools • iThink, Kanjurmarg

Lodha in Mumbai
F u tu r e Pr o j e c ts
Residential
JVPD (Moti Hira) Hyderabad Geeta Cinema National Standard, Thane
Bhayandarpada, Thane I Dombivali – I Simtools Residential Anjur - I
Ghodbunder Road, Thane II Rajaji Manoji Chawl Dattatreya Walkeshwar Pune
Commercial and Retail

Kabbur, Thane Lodha Experia, Thane Gufic Andheri I Office Bldg, Lodha Paradise, Thane
Lodha Execelus - Part II Eden Square Hyderabad Bakelite Hylam, Hyderabad Pune I
Lodha Aqua II Prabhadevi Dombivali – I Gufic Andheri II KEM Anjur – I
Pune

Macro-market - Hyderabad

Hyderabad
Overall Development
The City….
– Financial and economic capital of the state and one of India‟s most important economic centers
– Growth of the economy is largely due to software services, Tollywood, Textile, Biotech, Food and Agro
– GDP CAGR ~ 7.8%
• Major Infrastructure and Development Projects

– Hitec City: existing and expanding, Hardware Park coming up
– New International Airport handling capacity of 12 million passengers leading upto 50 million
– Outer Ring Road with a distance of 162 kms, Metro Rail with distance of 38 kms
– Financial District created
– Genome Valley for Pharma, Knowledge City for Pharma, Biotech
– Elixir City over 200 acres for Medical Tourism near Ameenpur
– Giga City over 2000 acres for IT and Education beyond Sec‟bad Cantonment`
Government Industries NRI population Product Gap
• Pro-development • IT/ITES • 35% US Visas are • True luxury product

• Pharma from AP missing

Hyderabad
G r o wt h C o r r i d o r s
Future growth
direction of
HUDA
Kompally/ Medchal
The New Urban
Agglomeration: 625 SqKm
Hitec City
An area greater than
Serilungampally
Mumbai, Chennai and
Bangalore
Kukatpally municipality and LB

Nagar municipality have
experienced enormous growth
in the last two decades
LB Nagar
Rajendra Nagar

Lodha at Hyderabad

Lodha at Hyderabad
T h e O ff e r i n g *
Taking Luxury Living to New Heights

New York oriented landscape with a central park

Residences with high-end finishes in Hyderabad‟s tallest
towers

Each tower with its own helipad at top

Exclusive Sky-VillasTM – Super-size 4-Bed residences reaching
out to the sky….

By Invitation Only

Only ONE Exclusive Residence per Floor

100% Vaastu compliant

Private Swimming Pool attached to each flat…….

Private Elevators opening into the residence….

Private Home Theatre area for entertainment…..

Private Sundecks for the morning tea…..

Private mini-office area in each residence for business….

Private Jaccuzi for relaxation….

Exclusive Clubhouse on the 34th Floor with Spa, Gym,
Swimming Pool, Sauna, Jacuzzi, Library…….

WELCOME HOME TO
REAL LUXURY.

Thank You
* All specifications mentioned herein are true to the best of our knowledge.
Prepared However
by: Prasun Basu,the sameManager
Product may be subject
(Retail) to change as per the discretion of the designer

Lodha at Hyderabad - Select

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LODHA

Prepared by: Prasun Basu, Product Manager (Retail)

Lodha – The Corporate

Prepared by: Prasun Basu, Product Manager (Retail)

Prepared by: Prasun Basu, Product Manager (Retail)

WE DON‟T BUILD STRUCTURES,

ANYONE CAN DESIGN SPACES,

Prepared by: Prasun Basu, Product Manager (Retail)

WE‟RE BUILDING INDIA‟S FIRST INTELLIGENT RESIDENTIAL BUILDING

THE TAG BEHIND INDIA‟S MOST EXCITING REAL ESTATE

Prepared by: Prasun Basu, Product Manager (Retail)

We will wholeheartedly contribute to our nation‟s communities and its environment

Prepared by: Prasun Basu, Product Manager (Retail)

• Over 25 years of experience in real estate development.

• Strategic decision for focused presence and dominant

• Comprehensive market and brand leadership in Mumbai;

• Largest developer of residential and office space in

• ISO 9000 and Leed certified projects

• The Group provides stylish and comfortable living to over

Prepared by: Prasun Basu, Product Manager (Retail)

The Lodha Group seeks to

Prepared by: Prasun Basu, Product Manager (Retail)

First ‘By Invitation Only’ project in Mumbai

The Lodha Group seeks to

Prepared by: Prasun Basu, Product Manager (Retail)

Leadership Fully air conditioned residences

Prepared by: Prasun Basu, Product Manager (Retail)

The Lodha Group seeks to

Prepared by: Prasun Basu, Product Manager (Retail)

The Lodha Group seeks to

Prepared by: Prasun Basu, Product Manager (Retail)

The Lodha Group seeks to

Location Architectural landmarks

Prepared by: Prasun Basu, Product Manager (Retail)

Prepared by: Prasun Basu, Product Manager (Retail)

Prepared by: Prasun Basu, Product Manager (Retail)

Design and Project Customer

Professional management team

Prepared by: Prasun Basu, Product Manager (Retail)

 First in India to introduce

 Successfully pioneers „By

JP Morgan has invested INR 274 crores in Lodha Bellissimo

A group of Private Equity investors led by Deutsche Bank

Investment of US$ 54 million (INR 250 crores) from HDFC

Prepared by: Prasun Basu, Product Manager (Retail)

Partnered with Wipro to outsource all IT strategy deployment to

Tie up with world‟s second largest construction company

Successful implementation of SAP by global IT solutions provider,

Prepared by: Prasun Basu, Product Manager (Retail)

Prepared by: Prasun Basu, Product Manager (Retail)

– Mumbai‟s tallest residential tower

– First „By invitation Only‟ Project

– Residential 50% pre sold

– Sky Garden on every 4th Floor

– 18,800 Sq Mt of landscaped garden

– Best of luxury fittings

– Swimming pool and personal elevator within apartment

Prepared by: Prasun Basu, Product Manager (Retail)

• Lodha Aqua - An Island of Luxury

– Resplendent on a vast 6-acre podium

– 2 / 3 BHK premium Luxury Homes

– Select 4 BHK Duplex Garden

– School, Clubhouse and Cricket Pitch