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We wa
nt fast transportation, fast communication, fast computers, fast photos, fast mu
sic, fast repairs, and fast service from the businesses we patronize. It is from
the last of these that we got fast food.
At first, it was a matter of fast service. Fountain and Fast Food Service was th
e title of a trade magazine, which published statements like this from 1951: "Th
e partners have become old hands at spotting the type of conventioneer that will
patronize their fast food service." Gradually service disappeared, and in 1954
we find fast food by itself in the title "Fountain and Fast Food." Incidentally,
the trade magazine renamed itself Fast Food by 1960. In February of that year,
the magazine noted, "Delicate scallops are really fast food...because they come
ready to cook." And in July it remarked, "Fast food type restaurants do the lion
's share of business for breakfast and noon meals eaten out."
The fast food revolution was a quick success throughout the land, and two decade
s later it was conquering the world. "The U.S. outcry against infiltration from
the south is matched in vehemence by our neighbors' outcry against fast-food imp
erialism and the gradual Americanization of their own societies." noted the Chri
stian Science Monitor in 1982.
Thanks to fast food, families that formerly ate home cooking now eat out or brin
g back take-home fast food in record numbers. Its virtue is speed, not quality.
Its less than ideal nutritional value may have influenced the coining of another
term twenty years later, one that also puts a four-letter epithet in front of f
ood: junk food (1973).
Fast foods are convenience foods that can be prepared and served very quickly. O
n average, one-fifth of the population of the USA (45 million people) eat in a f
ast-food restaurant each day. Although it is possible to eat nutritious fast foo
ds, menus tend to be stacked with items high on most dietitians' Avoid! lists.
Fast foods include salty french fries, beefburgers, fried chicken, and pizzas wi
th a thick cheese covering. These appeal to the Western palate by being fatty, l
ow in fibre and nutrients, but high in salt (one beefburger can contain more tha
n 1000 milligrams of sodium). To make matters worse, they are often served with
sugar-laden soft drinks or creamy milkshakes full of empty calories or fat.
Those who regularly eat fast foods should be particularly selective, moderating
the intake of unhealthy options and choosing healthy options, such as salads wit
h low-fat dressings, wholegrain buns, and skimmed milk. See also junk food.
Fast foods are relatively inexpensive foods that are prepared and served quickly
. The fast-food industry had its beginnings around the mid-twentieth century, an
d it grew tremendously during the last three decades of the twentieth century. G
rowth of the fast-food industry is projected to be even greater outside the Unit
ed States during the twenty-first century.
The most common type of U.S. fast-food restaurant specializes in a meal consisti
ng of a hamburger, French fries, and a beverage. Examples include McDonald's, Bu
rger King, and Wendy's. Some, such as Kentucky Fried Chicken, specialize in chic
ken; some, such as Subway, provide sandwiches; and others, such as Taco Bell, pr
ovide Americanized ethnic foods. Outside of the United States, these fast-food e
ateries serve some of the standard American dishes, such as hamburgers, but they
may also serve regionally popular items. There are also fast-food restaurants i
n other countries that specialize in providing ethnic foods, such as soups in Ja
pan or crepes in France.
Nutritional Issues
Many fast foods are fried (which facilitates quick preparation), high in fat and
sodium, and low in fiber, vitamins, and some minerals. The "added value" option
, whereby customers can order larger sizes for a minimal additional charge, adds
to the total calorie and fat intake. Many of these eateries now offer salads, l
ow-calorie or fat-free dressings, low-fat ice cream, and plain, broiled chicken
sandwiches or other foods low in fat and/or calories. Menu options will probably
continue to increase in response to health concerns and changing demographics.