JORDAN - 2008 Millions US$ 103 - 14% Millions US$ 103

Thousand SESU 75 - 23% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 4379 4882 -10 2117 -2 493 16 1701 ### 13 12

February 4877 5532 -12 2620 -5 621 43 1476 ### -18

10
March 6795 6615 3 3753 7 683 51 2119 ### 19
April 6823 8163 -16 3070 -27 692 21 3061 ### 17 8

May 6669 10240 -35 3618 -39 959 47 2092 ### -28
6
June 6845 9595 -29 3951 -16 703 11 2191 ### -36
July 6177 10077 -39 3181 -43 611 -14 2385 ### -36
4
August 6024 8888 -32 3133 -34 575 11 2316 ### -35
September 9204 9375 -2 3158 -15 747 62 5299 ### 2 2

October 4561 7626 -40 2265 -26 618 5 1679 ### -58
0
November 6513 8128 -20 3594 -1 737 20 2183 ### -44

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December 5704 8119 -30 2890 -26 855 29 1959 ### -45
2008 2007
74572 97240 -23 37349 -22 8293 23 28460 ### -25
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 21 28 22 24 -5 Back Cover 1 10 1 9 51 Morning 2 12 2 11 1
Page 2/3 0 0 0 0 -23 Front Page 0 5 0 4 68 Midday 1 3 1 4 -38
Inside 53 72 70 76 -24 Inter Page 9 85 7 87 35 Afternoon 1 8 1 7 3
Supplement 0 0 0 0 -93 11 100 8 100 38 Early Evng 6 30 4 21 36
74 100 92 100 -19 Evng News 6 34 9 48 -34
Prime Evng 2 13 2 8 47
Spend by Position 2008
Spend by Position 2008 Overnight 0 1 0 1 -25
2007 2007 19 100 20 100 -6
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

80 10
Spend by Daypart 2008
9 2007
70 (Millions US$ - Semi Logarithmic)
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Orange 4,749 5,992 10,741 5,370 5.97 91.20 2.82 0.00
2 Zain 3,943 3,060 7,003 3,501 11.72 85.30 2.98 0.00
3 Umniah 3,729 3,244 6,973 3,487 13.74 83.96 1.95 0.37
4 Housing Bank 3,068 2,390 5,458 2,729 39.97 57.24 2.80 0.00
5 Jordan National 2,487 3,081 5,568 2,784 1.48 97.47 0.59 0.48
6 Arab Bank 1,750 4,158 5,908 2,954 0.00 97.61 2.37 0.00
7 B.of Jordan Ltd 1,438 1,176 2,614 1,307 21.23 77.61 0.51 0.64
8 Cairo Amman Bank 1,334 1,701 3,035 1,517 0.68 89.26 9.72 0.32
9 Sama Telecom 1,259 1,852 3,111 1,556 96.53 3.49 0.00 0.00
10 Queen Rania Cntr 770 176 946 473 83.95 14.68 1.31 0.00
11 Tameer 721 1,212 1,933 966 0.06 99.27 0.60 0.00
12 King Hus.cancer 714 386 1,100 550 12.79 76.04 11.15 0.00
13 Kia 713 391 1,104 552 0.00 85.77 14.25 0.00
14 Pepsi 690 487 1,177 588 89.51 8.69 1.73 0.00
15 Aqaba Sp.econ.z. 652 1,034 1,686 843 89.63 9.96 0.42 0.00
16 Nat`l Employ _t. 636 113 749 374 99.96 0.00 0.00 0.00
17 Taqarob 614 915 1,529 765 99.71 0.30 0.00 0.00
18 Royal Jordanian 604 1,512 2,116 1,058 8.14 84.31 7.57 0.00
19 Jordan Lottery 564 318 882 441 79.16 20.77 0.00 0.00
20 Tala Bay 510 373 883 441 0.00 71.31 28.68 0.00
21 C Town 508 552 1,060 530 0.00 100.07 0.00 0.00
22 Jordan Festival 503 0 503 251 35.67 62.87 1.44 0.00
23 Tkiyet Um Ali 496 409 905 452 57.96 33.32 8.62 0.00
24 Electricity Reg. 474 55 529 265 58.26 41.84 0.00 0.00
25 Jordan Comm.bank 472 524 996 498 10.31 87.43 2.20 0.00
26 Al Jazirah 466 443 909 455 8.47 91.56 0.00 0.00
27 Next 465 530 995 498 0.00 100.03 0.00 0.00
28 Nokia 464 1,236 1,700 850 0.00 80.83 17.58 1.49
29 Sport Land 458 686 1,144 572 0.00 100.01 0.00 0.00
30 Volkswagen 450 381 831 416 7.60 91.78 0.63 0.00
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456