INSIDIOUS MAGAZINE COVER ANALYSIS

The tagline at the top of the magazine cover says

Italian Horror! American Terror! German Gore!
which suggests that it is a worldwide magazine and
The masthead of the will therefore attract a wide range of people and
magazine Is gives Insidious a larger target audience across the
Fangoria which globe.
automatically gives
away the genre of
The main image on this
the films featured in
magazine cover is a
the magazine. The
picture of one of the scary
shape of the
characters in the film
lettering has
Insidious. This gives the
connotations to the
potential audience an
horror genre as it is
insight into what they
quite harsh and
should expect from the
sharp. Also the white
film. The main image also
colour stands out
supports the idea of a
against the dark
horror genre as the actor
background. The
is heavily made up to look
text is also outlined
like a ghost or scary
with red, adding to
character. Furthermore,
the scary look of the
the figure is holding a
title as the colour red
candle- reflecting one of
could be associated
the typical conventions of
with blood or
a horror film with minimal
danger, therefore
portraying an even lighting.
stronger horror
theme.

The house colours on this

Along the bottom of the magazine
there is a strip of pictures
(secondary images) taken from
other horror films, reinforcing the
genre of the magazine. This also
gives a better insight into the type
of audience the magazine will
attract hard-core horror fans -.
magazine cover are red, white,
black and yellow, which are all
commonly associated with the
horror genre and therefore can act
as anchorage, reinforcing the theme
of the films featured and the
magazine overall. The colours are
all bold and will therefore stand out
among the other magazines in the
shops.