REBECCA

SALAZAR
RebeccaSalazar1@utexas.edu
1824 S IH 35 #141 Austin, TX 78704 (956) 456-5420
EDUCATION
The University of Texas at Austin Master of Science in Marketing May 2018

The University of Texas at Austin Bachelor of Journalism, Journalism May 2015
McCombs Business Foundations Certificate: Global Track
Overall GPA: 3.6

The University of Texas at Austin Reporting on Our Changing Environment: Australia May 2014

EXPERIENCE
Samuels Jewelers, Inc. Marketing Coordinator; Austin, TX June 2015 July 2017
Austin-based jewelry company with 118 stores nationwide
Wrote and edited content for emails, press releases, Yelp mobile offers, credit messaging, social media, web and print materials
Conceptualized and designed life cycle emails; uploaded and scheduled emails using MailChimp and Listrak
Prepared monthly reports demonstrating partnership trends, deliverability, open rates, click to open rates and offered suggestions
Directed and oversaw the development of creative pieces for partnerships with Davids Bridal and The Knot
Planned yearly marketing budget through Excel; inputted and submitted invoices through the approval process
Managed packaging inventory through Excel and orders for all stores
Analyzed store responses to ensure marketing materials were provided

Burpy Grocery Delivery Service Social Media Intern; Austin, TX January 2015 June 2015
Implemented social media marketing techniques to drive consumers to the website
Optimized analytics tools to track visitors behavior on the Wordpress blog
Created original content for blog and newsletters using Wordpress and MailChimp

UT Biomedical Engineering Department Marketing & Communications Student Associate; Austin, TX August 2013 May 2015
Advertised department media and events by utilizing Adobe Indesign and Photoshop
Managed department social media pages and reviewed competitors social trends
Wrote and edited department online articles and alumni profiles

Latinitas Online Magazine Editorial Intern; Austin, TX September 2014 December 2014
Interviewed influential Latinas for life & arts articles
Wrote and edited daily blog posts to enhance online community

Sharp Heels Online Magazine Editorial Intern; Austin, TX January 2014 August 2014
Wrote, edited and interviewed women entrepreneurs for articles
Utilized personal social media influence to drive new readers to the website

Austin Monthly Magazine Editorial Intern; Austin, TX May 2013 July 2013
Wrote, fact checked and interviewed influential Austin artists and designers for life and arts articles
Assisted in planning and executing annual bachelor issue release party and live auction


ADDITIONAL INFORMATION
Computer Skills: MS Word, Excel, PowerPoint, Adobe Indesign, Photoshop, Basic exposure to R, SQL, Python
Additional Skills: Copywriting, Project Management, Scheduling, Social Media (Twitter, Facebook, Instagram, Pinterest, Tumblr,
Snapchat, Google+, YouTube, Hootsuite, TweetDeck, LinkedIn), AP Style, Wordpress, MailChimp
Languages: Basic knowledge in Spanish and American Sign Language
Interests: Crafting, hiking, attending concerts
Work Eligibility: Eligible to work in the U.S. with no restrictions