Production Brief
Production name
Format
Length
Brief overview of narrative
Target audience
Possible publishing suggestions
How will you test whether the
product is successful?
What are the obvious messages
incorporated into the text?
Edge
Short film - drama
5 minutes
Our five minute film starts with
messages from a girls Twitter account
(our main protagonist), who is a victim
of cyber bullying. People from her
school are messaging her saying rude
things about her appearance.
The target audience we have chosen is
15-35 years old. We decided to
choose this specific age group because
we thought that it was most
appropriate for teenagers to view the
film, as they may be able to relate to
some of the situations that the female
protagonist goes through.
Our main publishing platform is
YouTube. However, our final
production will also be published on
Blogger.
The production will we watched by
our specific target audience, to test
whether the product is successful. We
have also conducted a pre and post
questionnaire asking a variation of
questions on the audeinces opinions
about the positives and negatives of
our film. This will give us a clear
indication on whetehr the production
has been successful and if there are
any improvements we may need to
make, or take into consideration.
The main message of our film is to
show how bullying affects people, as
they may now be aware of the
consequences of their actions. The
most obvious message is to stop
bullying and think about other
peoples feelings. The moral of the film
is to portray how teenagers are
affected by cyber bullying from their
peers.