University of Hertfordshire Business School
Hertfordshire Business School
Undergraduate Standard Assessment & Grading Criteria for Coursework
Module Code: Strategic Management
REPORT Presentation & structure
Task details Follows report structure
/15 Marks
/marks
80-100 Outstanding... Presentation &
report structure, with numbered
Outstanding paragraphs, list of
contents/figures &appendices.
Articulate & fluent academic
writing style with ideas cross
referenced. No grammatical /
spelling errors.
70-79 Excellent ... Presentation &
report structure, with numbered
Excellent paragraphs, list of
contents/figures, appendices &
cross referencing.
Articulate & fluent academic
writing style. Only a minor error.
60-69 Very good... Presentation &
report structure, paragraphing,
Very Good use of numbering, list of
contents/figures, appendices &
cross referencing.
Fluent academic writing style.
Very few grammatical errors &
spelling mistakes.
55-59 Good... Clear presentation &
report structure, use of
Good numbering & appendices.
Writing is mainly clear but some
spelling &/ or grammatical
errors.
MGT4216
Use & presentation of Harvard
Referencing
Follows Harvard style for in-
text citation & Reference List
/ 15 Marks
Outstanding... Standard of
referencing within text & consistent
use of Harvard referencing system.
Accuracy of in-text references &
full details shown in Reference list.
Excellent... Standard of
referencing within text & consistent
use of Harvard referencing system.
Accuracy of in-text references &
full details shown in Reference list.
Very good... Standard of
referencing within text & consistent
use of Harvard referencing system.
Accuracy of in-text references &
full details shown in Reference list.
Good... Standard of referencing
within text & consistent use of
Harvard referencing system.
Accuracy of in-text references &
full details shown in Reference list.
Content/ Terms/ Findings/
Definitions/ Calculations
Content included- specify
requirements as in module
guide & coursework guidance
SWOT & PESTEL Analysis
/ 20 Marks
Outstanding... Exploration of topic
showing excellent knowledge &
understanding through thorough &
appropriate research.
Impressive choice and range of
appropriate content.
Excellent ... Level of knowledge &
understanding demonstrated.
Evidence of appropriate reading.
Covers all relevant points & issues.
Very good... Level of knowledge &
understanding demonstrated.
Covers most relevant points &
issues.
Few errors / omissions in
content/calculations.
Good... Grasp of the topic & some
of its implications presented.
Knowledge & understanding is
demonstrated.
Minor errors / omissions in content/
calculations.
Lecturer: Mehdi Tasaloti
Business Application &
Integration of Data/Literature
Integration & application of
information from coursework
guidance/module guide
Strategic Leadership
/20 Marks
Outstanding... Business insight
& application.
Breadth, depth & integration of
literature/data into work.
Excellent ... Business insight &
application.
Breadth, depth & integration of
literature/data into work.
Very good... Business insight &
application.
Breadth, depth & integration of
literature/data into work.
Good... Business insight &
application.
Breadth, depth & integration of
literature/data into work.
Penalty:
Total Mark Awarded:
Student:
Discussion /Analysis /Critical Any other lecturer instructions
evaluation &/or Reflection
Line of argument, development
of discussion
/ 30 Marks Lecturer comments:
Outstanding... Level of
discussion/analysis/ critical
evaluation &/or reflection.
Highly developed/ focused work.
Excellent... Level of
discussion/analysis/ critical
evaluation &/or reflection clearly
developing points in the appropriate
way with thorough consideration of
all possibilities.
Very good... Level of
discussion/analysis/ critical
evaluation &/or reflection & a few
ideas/points could benefit from
further development &/or
evaluation/comparison.
Good... Level of discussion/analysis/
critical evaluation &/or reflection but
more ideas/points could be
addressed /developed further.
1
 University of Hertfordshire Business School
Hertfordshire Business School

50-54 Satisfactory... Basic report Satisfactory... Basic referencing Satisfactory... Content / level of Satisfactory... Business insight Satisfactory... Basic evidence of
structure. within text & consistent use of knowledge of the topic. Addresses & application. Limited integration discussion/analysis/ critical
Satisfactory Not always written clearly & has Harvard referencing system. part of the task. Some errors / with literature/ data. evaluation &/or reflection but some
grammatical & / or spelling Accuracy of in-text references & omissions in content/ calculations. Use of literature/data but limited points superficially made so need
errors. full details shown in Reference list. May benefit from further research. in breadth OR depth. further development.
40-49 Weak... Report format, limited or Weak...Use of Harvard referencing Weak... Limited content / Weak... Unsatisfactory evidence Weak... Limited evidence of
poor structure. system with errors & inconsistently knowledge/ calculations. Limited or of business application & insight discussion/analysis/ critical
Marginal Fail Muddled work with many applied. Limited referencing within muddled understanding of the Work needs to show better links evaluation &/or reflection.
spelling & / or grammatical the text. Limited accuracy of in-text topic/question. between practical application More development & comment
errors. references compared to those in Does not meet all the learning and theory. needed. May need to do more than
the final Reference list. outcomes. describe.
20 39 Inadequate... Report format and Inadequate... Use of Harvard Inadequate... Lacking in relevant Inadequate... Lacks evidence of Inadequate... Lacking / inadequate
poor paragraphing / signposting. referencing with many errors &/or content/ knowledge/calculations. business application & insight. level of discussion/ analysis/critical
Clear Fail Inappropriate writing style inconsistencies. Content irrelevant / inaccurate. Some literature irrelevant to evaluation & /or reflection.
Poorly written &/or poor spelling Does not meet all the learning topic. Descriptive.
& grammar. outcomes.
1 19 Nothing of merit... Poorly Nothing of merit... No or little Nothing of merit... Unsatisfactory Nothing of merit... No Nothing of merit... Unsatisfactory
written work, lacking structure, attempt to use the recommended level of knowledge demonstrated. evidence of appropriate level of discussion/analysis/critical
Little or paragraphing / signposting. Harvard referencing system. Content used irrelevant / not business application & insight. evaluation &/or reflection
Nothing of Many inaccuracies in spelling & appropriate/ to the topic. Does not
merit grammar. meet the learning outcomes.

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