A

Training Report
On

CONSUMER BEHAVIOUR TOWARDS VERKA MILK & MILK

PRODUCTS IN LUDHIANA DISTRICT

Submitted in partial fulfillment of the

Requirement for the degree of

BACHELOR OF BUSINESS ADMINISTRATION

(MARKETING)

Submitted by
LALIT KUMAR
University Roll No. 11204550009

Department of Business Administration

PUNJAB TECHNICAL UNIVERSITY
JALANDHAR
(2011-2014)
 ACKNOWLEDGEMENT

The project has been written in simple language specifying to evaluate new training
program in consumer behaviour towards Verka milk and milk products in Ludhiana district.

I express my gratitude to Mrs. Ramandeep Kaur, Director of PTU Dotway

Education, and my lecturer Ms. Ritika Mahna who has through her vast experience
and knowledge has been able to guide me, both ably and successfully towar ds the
completion of the project

I would hereby, make most of the opportunity by expressing my sincerest

thanks to all my faculties whose teachings gave me conceptual understanding and
clarity of comprehension, which ultimately made my job more easy. Credit also
goes to all my friends whose encouragement kept me in good stead. Their
continuous support has given me the strength and confidence to complete the
project without any difficulty.

Last of all but not the least I would like to acknowledge my gratitude to the
respondents without whom this survey would have been incomplete.

I am also thankful to authority of Verka for providing me the information.

LALIT KUMAR
(BBA 5TH SEM)
 DECLARATION

I undersigned hereby declare that the summer training project report submitted
to my college PUNJAB TECHNICAL UNIVERSITY. In partial fulfillment for the
Degree of bachelor of business administration on Study of Consumer behaviour
towards Verka Milk & Milk products is a result of my own work under
continuous guidance and kind co-operation of our college faculty member Miss.
Ritika Mahna. All care has been taken to keep this report error free and I sincerely regret for
any unintended discrepancies that might have crept into this report. I shall be highly obliged
if errors (if any) be brought to my attention.
.

Lalit Kumar

11204550009
 CERTIFICATE OF COMPLETION

This is certify that LALIT KUMAR BBA (5TH Semester) has successfully completed her
project titled STUDY OF CONSUMER BEHAVIOUR TOWARDS VERKA MILK & MILK
PRODUCTS under the guidance of Miss Ritika Mahna. This is in the partial
fulfillment of her BBA curriculum (2011-2014).

Signature Signature

Mrs. Ramandeep Kaur Ms. Ritika Mahna

(Center Head) (Project Guide)

 PREFACE

A professional course like Business Management is to gain theoretical knowledge and

practical exposure knowledge to its application. The industrial summer training is offer to
student a chance to work in the environment of the milk plant .Therefore, we have an
opportunity to gain experience on practical aspects and theoretical knowledge.

Training is a necessary part of the fulfillment of the BBA degree course. It helps the
student to gain knowledge about various aspects of interpreting practical problem through
application of concepts and techniques of management.

While unfolding this project report gradually and logically in simple language
emphasis made by conceptual understanding reasoning. A sincere effort has been made to
bring the fact and it is hoped that this report meets the jury expectation and requirements.
 TABLE OF CONTENT

S. NO Title Page No.

1 Introduction of project 1 20

2 Objective of the study 21 22

23 28
3 Research Methodology

29 41
4 Data Analysis & Interpretation

42 43
5 Findings

44 45
6 Suggestions and recommendations

46 47
7 Conclusions

48 49
8 Bibliography

50 53
9 Annexure