1. 1.

PBR Modern Rice Mill Introduction PBR Hi tech Rice mill will process the
rice in the town Mannachanallur of Trichy District in Tamil Nadu in order to
reduce the retail price of rice in this outlying area. The Rice milling is the
process that helps in removal of hulls and brans from paddy grains to
produce polished rice. Rice is rich in genetic diversity with thousands of
varieties grown throughout the world. Rice has been one of mans most
important foods. Today, this unique grain helps sustain two-thirds of the
world's population. It is life for thousands of millions of people. It is deeply
embedded in the cultural heritage of their societies. About four-fifths of
the world's rice are produced by small-scale farmers and are consumed
locally. Rice milling Process Goals and objectives Mission Statement
Empowerment through customer satisfaction thereby providing god quality
products at an affordable price Vision Statement To achieve the national
dominance in the Rice Industrial sector. 0-18 month goals This is the
startup period where the milling infrastructure will be built. This includes
building of facilities, ordering and installation of a maize mill, installation
of electricity hookups, procuring paddy, and the training of staff on
operations and maintenance. Full operation will start during the 2016
harvesting season. 3 year goals With positive cash flow in PBR will turn its
focus on growth. It will work with other state for paddy procurement and
thus gaining additional raw material during non-seasonal period In Tamil
Nadu.
2. 2. SWOT Analysis Strength Rice is a staple food in India and so it always
has a large demand. Business location - Paddy cultivation is very near to
our location. SO the raw material procurement and transportation is very
easy and in less cost especially during the harvest period. Labor force
required is very low. That is about only 5 employees required for the
operations and resource management due to advanced technology.
Weakness Products or service similar to competitors' Lack of patent
protection A weak brand name Opportunities Rice bank Increasing
population Development of new technology for fastening the processing
of paddy. Government regulation softening Threats New substitute
products emerging in the market like basmati, motta etc. Price
competition among the local paddy in comparison to new substitute
products emerging in the market like basmati, motta etc. Price
competition among the local paddy in comparison to paddy from Andhra
Pradesh and Karnataka. Economic pressure is there because purchase
only local paddy is higher risky. Due to higher plotting of land, production
of paddy is decreasing. Global warming and pollution Increase in
Farming cost
3. 3. How to start? Startup activity according to the 14 months timeline
2017/01 2017-03 Administrative bank accounts, permits and licensing
etc.. Continuation on electricity application Building planning, sourcing of
materials 2017/06 Completing the building of facilities 2017/07-2017/11
Start Initial milling installation of machineries Further training on milling
operations. Training and preparations for maize storage. 2017/12 2017/1
 Completion of Electricity Installation and machinery installation
verification from the government for licensing and Permits. 2017/2-2017/4
Procurement of Paddy and staring the milling Operations. Delivery of
product to clients. Startup Cost: There are several startup cost due to
infrastructure development. These cost are one time expenditures totally
Rs.8,68,00,000 including the land acquired for the infrastructure.
Workforce: Post start up during operations the mill will require 2 to 6
employees during off and peak seasons to run at capacity. Operations
management will consist of overseeing milling operations, labor,
maintenance, quality control and product delivery. Financial management
will consists of administration and recording the inflow and outflow of
cash. Workers will be trained on location and will be responsible for
running the mill. Business capacity: Particulars Paddy Requirement Plant
Capacity(TPH) 4 No. of working hours 16 Number of days 300 Annual
requirement (in MT) at installed capacity 19200
4. 4. Estimationand Calculation: INVESTMENT Means of Finance 5% 50% 45%
EstimatedDistribution channels Public Retail Wholesale Business retail
5. 5. Suggestions: Brochure preparation and website launching Training to
unit workers in the field of TQM, ISO 9000, etc. Interaction of the industry
with other rice miller associations for the information exchange and the
fixation of salaries and wages. There is a need to concentrate on the
various marketing management techniques like branding, trade marking,
costing and pricing techniques. Updating of technology for the
automation of operations should be done annually. Learning from the
existing market leaders of the industry is important.