menu (crunchy toasties, tasty meat balls and a low price/cheap / affordable price...) comparing to other restaurants. The target of this ad is hungry workers and teenagers who want a little snack in the evening. They are compared to wild animals ready to eat mayonnaise over the cactus. The music is very well chosen to show the restaurant is a fast food and the slogan , eat fresh reminds us that the food is good (quality). However (cependant), the voice can be considered as too aggressive.