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Imagining a Future for

28-29 SEPTEMBER 2017

In association with the ECREA Audience and Reception Studies section and YECREA,
with funding from the Arts and Humanities Research Council, UK
Welcome to Audiences2030!
On behalf of the CEDAR network, the Audience and Reception Studies division of ECREA,
YECREA, and our wonderful local organising team at the Universidade Catolica Portuguesa, a
very warm welcome to the Audiences 2030 conference at Lisbon.

CEDAR Consortium on Emerging Directions in Audience Research - is a consortium of

audience researchers funded by the Arts and Humanities Research Council, UK (2015-18). It
is directed by Dr Ranjana Das, University of Surrey, UK and Dr Brita Ytre-Arne, University of
Bergen, Norway. The network came together to map trends, gaps and priorities emerging over
the past decade in the field of audience studies. This consisted of three distinct exercises (1)
trend mapping, (2) stakeholder consultations and (3) horizon scanning.

This conference marks the completion of this 3 year project by CEDAR. We had initially
planned a very small gathering, no more than a workshop perhaps, but we were flooded with
interest, and are delighted to have approximately 120 people at this event, with about 90
presentations to hear over two days.

As you will see in the pages that follow, the programme runs in three parallel sessions,
separated by plenary sessions. We hope you find all of them exciting and useful!

On the next page we have details of the social events running throughout this conference
and we hope you will join us!

Last, we hope you find some time to enjoy the wonderful city of Lisbon, and enjoy the

Ranjana Das & Brita Ytre-Arne, Directors, CEDAR

Ranjana Das, David Mathieu, Alessandro Nani, ECREA ARS management team

Ana Jorge and Sonia Pereira, Universidade Catolica Portuguesa and Ines Amaral,
Universidade Autonoma de Lisboa
Social Events at Audiences 2030

What Where When

Conference Dinner Pousada de Lisboa 1930-2100, 28th

(for those that have opted for (Praa do Comrcio 31, 1149- September (Day 1)
it) 018 Lisboa)

Wine Reception Conference venue 17:15, 29th September

presented by Wine (Day 2)
Club Portugal for
CEDARs Final
Report launch
(for everyone!)
Day 1: 28th September
Pre-conference: Workshop for PhD students registered for the YECREA workshop
Led by: Cristina Ponte, Vivi Theodoropoulou, Pille Prulmann-Vengerfeldt
Facilitated by: Anna Zsubori, University of Leicester
Room: Building 4, Exposies
Registration and Finger Buffet ECREA ARS Section Business Meeting (ECREA members only)
1200-1250 1230-1250
Room: Building 3, Main hall Room: Building 3, A1
Plenary Session I: Keynotes
Room: Building 3, A1

Welcome to Audiences 2030: Ranjana Das, Director, CEDAR, University of Surrey

Welcome from the Host: Nelson Ribeiro, Dean of FCH/UCP and Head of Communication Department

Keynote Session Chair: Brita Ytre-Arne, Co-Director, CEDAR

Thomas Tufte
University of Leicester
Towards an Epistemology of Seeing in Audience Research. Emerging inquiries into African Audiences

Martin Barker
University of Aberystwyth
How shall we measure our progress? Paradigms, models and methods in audience research

Parallel Sessions I
Track A: Building 4, 421 Track B: Building 4, Brasil Track C: Building 4, Exposies
Participation: Consolidation and Interpretation on Digital Public Service and Public
Rejection Interfaces Connection
Chair: Miriam Stehling Chair: Frederik De Haenens Chair: Gilda Seddighi

Jos Miguel Tomasena Raquel Ferreira and Rita Eirik Vatny

Booktubers, Bookstagramers and Espanha The fragmented audience: The
Goodreaders An ecological aproach to literary Uses of Digital Social Networks: televised debate as source of
reception in the digital age motives and strategies information and engagement in
election campaigns
Hilde Sakariassen Neil Thurman, Judith
Why so quiet: Exploring different forms of Moeller, Natali Helberger, Mercedes Muoz Saldaa, Ana
silence in the digital public sphere Damian Trilling Azurmendi.
Audience attitudes towards news From Public Service Media to
Lia-Paschalia Spyridou, Konstantinos personalisation: A multi-level Public Service Broadcasting
Vadratsikas study of individual and national
Exploring user agency in participatory differences Viola C Milton and Winston
journalism: How users are making use of Mano
comment fields? Pedro Alves da Veiga Vuka Sizwe (!): Participation
The Everywhere Museum of Theory, Public Interest and Public
Marina Micheli Everything: Audiences in Broadcasting Audiences
You live through that because your real life Ubiquitous Blended Urban Spaces
sucks Social network sites and urban low- Ruth A. Palmer
income youth Fernanda Chocron Miranda, The Deep Story about
Laura Hastenpflug Wottrich Journalism
Marco Pedroni Changes in researches about
Commodifying the audience or challenging the reception in the digital context: Alessandro Nan
mainstream? The audience as provider of new ways of observing the Public service media in search of
legitimation for curvy fashion bloggers practices of the subjects the elusive active audience
Day 1: 28th September (continued)
Tea and Cakes
Building 4, hall (outside Exposies)

Parallel Sessions II
Track A: Building 4, 421 Track B: Building 4, Brasil Track C: Building 4, Exposies
Bridging the divide Methodological High Density Session: Television Reception
between academic and innovations and Studies
industrial research challenges Chair: Miguel Vicente
Chair: Ranjana Das Chair: Sander de Ridder

Rita Figueiras Angela Chang Tina Askanius

Is there room for What Matters Most in Engaging with The Bridge: cultural citizenship, cross-
audiences? Primetime Satisfying Theater border identities and audiences as regionauts
punditry in Portugal Audiences?
Adam Carter
Eduardo Cintra Torres Anda Rozukalne Stand-up, Ridicule and Struggles for Value : Essex
Holding to what is left: the How can you recognize the Girls in the Comedy Audience
telenovela in free-to-air emotions of social media
Portuguese television audience?
Florencia Garca-Rapp
Annette Hill Carmen Rodrigo Jordn Reality TV fame reloaded: The Bachelorette, fans, and
A Cultural Conversation: A proposal of an online subcultural celebrities online
dialogue about methodology technique for
engagement across researching quantitative
television industry and variables and qualitative Beatriz Inzunza-Acedo; Tana Luca Cobos
academia aspects in young peoples Fiction as the arena of audiences to cope with politics
audio-visual media use
Pille Pruulmann- Mita Lad
Vengerfeldt Watching Prime time Hindi serials with Gujarati-
Challenging people in and speaking Indian Hindu diasporic women from the
around memory North-West of England.
Synnve Lindtner and John Magnus Dahl
Lizzie Jackson Skam: A teen serial where adult fans look for
Speaking to Stakeholders gratification
on the Ethics and Practices
of Machine Mediation Rui Xu
British television dramas and its thriving Chinese
online audiences

Renata Cerqueira
The fans on TV: how transmedia contents are changing
and creating new challenges to the media industries
and to the own public

Conference Dinner at Pousada de Lisboa

For registered participants
Day 2: 29th September
Parallel Sessions III
Track A: Building 4, 421 Track B: Building 4, Expanso Missionria Track C: Building 4,
Researching the future of Mediatized realities and fluid Exposies
audiences identities Cultural Citizenship
Chair: David Mathieu Chair: Miriam Stehling Chair: Jelena Kleut

Paulo Martins Catarina Valdigem Santiago Peribaez

Mediatized Realities: searching for Memories of Media Practices and of the Play the news. Unlock the
the individuals algorithmical Portuguese Empire: the case of Portuguese next level of politics
identities Muslim of Indian and Mozambican origins
Torgeir Uberg Nrland
Pernilla Severson, Sara Norbert Wildermuth Audiences, expressive culture
Leckner Affording unification and segmentation: and public connection
Media audiences imagining dynamics of cross-media news consumption
themselves in relation to future in Kenya Lisbeth Frlunde
living Leveraging voice: What does
Sonia Robak academic video offer?
Tony Wilson Parasocial interactions and relationships in
Seeing Future Audience Practices the social mediatized [sic!] world. A Anne Graefer
Philosophically theoretical and empirical contribution to Offended Audiences in
parasocial activities. Britain and Germany:
Signe Sophus Lai Disgust, Distinction and
Thick-Big Descriptions lmano Ricarte Strategies of Displacement
The Mediatized World of Lisbon Folk
Communities: a perspective by themselves Ilva Skulte
Young people as creative users
Signe Opermann of new media in Latvia (2013-
Generations as audiences: perceptions of 2017)
social acceleration in the context of
information society

1100-1130: Tea and Coffee

Building 4, hall (outside Exposies)

Plenary Session II: Audiences2030: CEDAR Plenary

Room: Building 3, A1

Ranjana Das: Critical, Agentic, Transmedia: CEDARs Framework and Approach

Brita Ytre-Arne: CEDARs Methodology and the Intuitive-Analytical Balance
Jannie Hartley: Four Transformative Pivots in a Transformative Decade
David Mathieu and Miriam Stehling: Stakes in Audiences
Gilda Seddighi and Lucia Vesnic Alujevic: Four Scenarios for the Future
Brita Ytre-Arne and Ranjana Das: An agenda for a renewed audience research post transforming audiences

CEDAR Plenary: Panel of Responses

Kim Schroeder, Roskilde University, Denmark

Peter Lunt, University of Leicester, UK
Pille Prulmann-Vengerfeldt, Malmo University, Sweden
Day 2: 29th September (continued)
Lunch: 1300-1400; Room TBC
Plenary Session III: Keynotes
Room: Building 3, A1
Chair: Ranjana Das

Klaus Bruhn Jensen

University of Copenhagen
The double hermeneutics of audience research

Sonia Livingstone
London School of Economics and Political Science
Mediation, mediatization and the history of audiences
Parallel Sessions IV
Track A: Building 4, 421 Track B: Building 4, Track C: Building 3, A2
A converging and Brasil High Density Session: Audiences across platforms
cross-media landscape New channels for the Chair: Jannie Hartley
Chair: Tereza Pavlickova news
Chair: Despina Chronaki
Patrcia Silveira Vivi Theodoropoulou
Andr Pequeno dos Assumptions for the Power transfer to the consumer or the ambivalence of control?
Santos; Jos Manuel investment in news
Azevedo formats aimed at younger Miriam Bartsch
Fan culture, cultural audiences Persistent negative media experiences new media, new
industry and cultural challenges?
appropriation: exploring Ragne Kuts-Klemm,
new audiences through Maria Jos Brites Rita Curvelo
cultural multiverse News portraits among Iberian Radio Morning show Audiences: Portuguese and
youngsters and adult Spanish listeners in 2016/17
Costa, C., Tyner, K., groups
Henriques, S. and Marian Blanco, Clara Sainz-de-Baranda
Sousa, C. Anders Helgerud Gender identity on Youtube
Games for Media and Explaining low news
Information Literacy consumption Ana Gonzlez-Neira; Natalia Quintas-Froufe
(MIL) Developing MIL The measurement of the television audience in the European
Skills in Children through Marju Himma- context
Digital Games Creation Kadakas, Ragne Kuts,
Allan Rajavee Flvio Garcia da Rocha
Lothar Mikos Introducing news media: Cross-media practices and meaning making from audiovisual
Old media, new audiences approaching young fiction: Initial findings of a case study in Brazil.
New media, old audiences via YouTubers
audiences? Audiovisual Sara Pereira, Pedro Moura
media use in the 21st Neil Thurman, Thiemo YouTube's relevance in the lives of Portuguese teenagers
century Hensmann, and
Richard Fletcher Koko Kondo
Mara Cruz Lpez de Populous, peery, loyal, Seeking for a sense of place: beyond the digital space
Ayala, Beatriz lingering? An analysis of
Catalina; Pedro online, overseas audiences Jose Antonio Corts Quesada, Teresa Barcel Ugarte,
Painagua for UK news brands Laura Gonzlez, Luis Nuez Ladevece
Content creation and The Possible Change in Audience Measurement
dissemination in social
networks site among youth Ileana Rotaru
audiences The Blue Whale Online Game and its impact on Romanian
mediatized world
Day 2: 29th September (continued)

Plenary Session IV
Room: Building 3, A2 hall and yard

CEDAR Final Report Launch

(With a Wine Reception including 4 Portuguese wines presented by Wine Club Portugal)

Responses from

Sylvia Harvey,University of Leeds/Voice of the Listener & Viewer UK, UK

David Frohlich, Digital World Research Centre, University of Surrey, UK