PART I

PRELIMINARY
1.1 Background
Many studies have shown that seaweed is a food that is very nutritious. Therefore, many people
began to cultivate them and use them. One way is to cultivate seaweed become gelatinous.

1.1.1 Seaweed
As food, seaweed has been exploited nations Japan and China since thousands of years ago.
Actually, what the seaweed that ?. Seaweeds are plants marine algal species, the European
community knew him as seaweed. This plant is a multicellular algae Thallophyta class divisions.
Seaweed is usually live on the ocean floor that can be pierced by sunlight. Like land plants in
general, seaweed also has chlorophyll or other pigments. Color is what classifies a type of
seaweed.
In general, an edible seaweed is a type of blue algae (Cyanophyceae), green algae
(Chlorophyceae), red algae (rodophyceae) or brown algae (Phaeophyceae). Fiber (dietary fiber)
in the seaweed is very high. This fiber is filling and smooth the body's metabolic processes so it
is best eaten the obese. Carbohydrates and too stodgy so you'll feel full longer without fear of
obesity (Budi Sutomo). Various results if the seaweed can be found on the market, ranging from
dry, powdered or fresh. Here are some of them:
Gelatin: gelatin product obtained from the extraction of the seaweed species alone and the
mixture of various kinds of seaweed.
Nori: Nori seaweed is made from pureed. seaweed slurry is then overlaid with a very thin
thickness.
Similar Wakame Kombu seaweed and dried. Kombu is a basic ingredient in Japanese cuisine
made broth.
Candied Seaweed obtained from fresh seaweed, then washed, boiled and treated with a solution
of sugar as preserved.
Raw materials used for processing foodstuffs of processed seaweed is usually the seaweed
Gracilaria also known as the order of red, which is a type of natural Gracilaria is found in many
South Beach Java and Bali. Luat another type of grass used is seaweed Gracilaria farmed in
ponds.
Type of red seaweed that can be used alone or mixed with Gracilaria pond itself usually produces
soft gelatin so hard to do the preparation. Therefore, in order to strengthen the agar gel is formed,
Gracilaria ponds in order to mix with the red with a certain ratio. The characteristics of these two
types of seaweed is as follows:
Seaweed is so red old color to black, a bit dull, talus rather long, quite dry but slightly damp
(water content of about 40%), usually a lot of mixed dirt (sand, salt, coral, seashells, seaweed
other foreign objects other).
Seaweed Gracilaria ponds are usually dark green, green to whitish rather dull, talus small and
long so often called goat hair, dry enough (coarse) or somewhat moist, and usually only a few
mixed dirt (soil, mud, sand, objects other foreign).
In this paper we will try to develop a food produced from processed seaweed can be used as a
source of new business, ie dry gelatin / gum agar, with the breakdown as follows;
Gelatin dry / candy gelatin

Background
Most of the population of Indonesia and even the world, can almost be sure to know and love
sweets. According to the literature search, candies have special benefits. Candy but can simply
enjoy can also reduce stress and relax the mood. Additionally, sweets much preferred because it
can be used as a sign of greeting you to someone.
Agar-agar is one of the food products made from seaweed. Yag substances contained in gelatin
very good for digestion and enhancer nutrients in the body. Therefore many Indonesian people
like to consume Yag agar (Nila Furaida, et al). In gelatin contained vitamins, colloidal minerals,
iodine, essential fatty acids, amino acids, and enzymes.
During this time, agar-agar is consumed only in the form of gelatin mixed with nata or bread
dumplings. However, through new innovations, gelatin can be used as a candy that is safe for
health. The difference with the usual agar agar candy is just the form of presentation. Candy
gelatin dry shaped like candy. The size, shape and color are also made like candy. Gelatin
candies can be a fun and healthy snack.
Basically, the same dry gelatin with candy jelly. Gelatin Dry or "Dried Gelatin" is a traditional
food of Malaysia. Gelatin dry sweet, various colors and shapes. Often, the food is served at the
feast of Eid.
1.2 Description of the Company
Agar-agar is a business dried food base ingredients made from seaweed. These foods to improve
the utilization of seaweed processing into marketable products and to be a variation on the
processed seaweed. Products processed seaweed agar-agar powder form which is already widely
available in the market, because the original seaweed it is difficult to obtain. Especially for the
type of seaweed Gracilaria also known as agar-agar red.
1.2.1 Vision and Mission
Vision
Utilizing and improving results seaweed processed into food products more attractive and varied
to increase the resale value of processed seaweed and can be accepted by the public as one of the
alternatives to snack foods.
Mission
To realize this vision, the assigned missions should be carried out, namely:
1) Introducing products such as candy gelatin to
2) consumer products that promote excellence and benefits for the body.
3) Improve product quality candy gelatin of the materials used,
4) flavor, hygiene products and value Giji contained.
5) Conduct a market analysis to determine product marketing goals
6) Candy agar / gelatin dry.
7) Expanding access product marketing.
1.2.2 Situation Analysis
In terms of marketing there are already lots of processed seaweed products sold in the market as
well as food stores, especially in the area of Java island. For that we are trying to develop this
business, especially in the area of the plain. Because of our observations, for in this desert region,
the product is still rare in the market.
To manufacture this product the basic ingredients are easy to obtain, affordable by the
community with the nutrients and flavors are not lost to other products. Besides the manufacture
of gelatin will open business opportunities or side business student at busy schedules lectures to
enhance the entrepreneurial spirit and increase income students.
1.2.3 Product Overview
 Uniqueness Products
The products we offer are products in terms of the basic ingredients are: gelatin made by
utilizing the processed dried seaweed. Seaweed into the manufacture of gelatin readily available
in many places. Especially the kind of gelatin powder.
Novelty (Innovation / Product Excellence)
Products processed seaweed is already widely known. dried agar is a new innovation snacks,
contain nutrients that are not inferior to other products. The products we produce can last
approximately 1 month. To facilitate the purchase, we directly into a plastic pack sizes kg.
1.2.4 Business Model
The business model that runs the company there are 2 of the direct selling models and
community models. Model of direct selling is done by selling products directly to consumers and
to do community model by leveraging existing marketing places such as shopping centers, and
food shops.
1.2.5 risks
Besides having a business opportunity we also have risks that must be faced and solved. Some of
the possible risks we will face are:
Competition
Nowadays a lot of food produced from seaweed and diverse as well as the taste, everything we're
trying to attract customers by promoting products on an ongoing basis and make products with
attractive appearance with a variety of flavors according to consumer tastes in demand at the
moment. Distributing tester with leaflets explaining the benefits of the product and its benefits
for health.
Product Durability
Processed seaweed products are durable for bentu processed into dried agar that uses the process
of drying in the sun. The products we produce can last approximately 1 month. Therefore, it is
recommended that it is stored must be in closed containers. In order maintain the durability of
the product gelatin dry.
weather factor
Because the drying process by means of direct drying them in the sun, of course, determined ole
weather factors. When the rainy season arrives, perhaps the production of the gelatin dry will
experience obstacles.
CHAPTER II
ASPECT PEMASAARAN
2.1 Target Marketing
Consumers as a user of the product marketing target is the students, and the community around
the campus, shopping centers, centers of souvenirs, besides traders of food stalls around campus
and boarding houses.
2.2 Marketing Strategy
Products
Gelatin candy product is suitable for snack foods besides that these foods do not use
preservatives and safe for consumption to attract food products jelly candy packaged and
presented attractive, practical, and ready to be eaten.
Selling Price
The selling price of products tailored to the market price is Rp. 5000 / wrap. With flavor and
attractive appearance gelatin candies can attract the interest of consumers and are also rich in
fiber as well as food procrastinators hungry.
Promotion
Promotional candy gelatin conducted with the consumers directly by offering such products to
the food stalls, shopping centers, centers of souvenirs, and other places.
Marketing and Distribution System
Marketing production started from shopping around campus and in the center of souvenirs of the
field. Moreover, by deposited in the student boarding house, relationships and the owner of the
stall.
2.3 Aspects of the future
Production boost sales, improve the status of the company, adding the type of product, and
expand the marketing area.
CHAPTER III
ASPECT PRODUCTION
Environment 3.1 Production Site
The production site gelatin candies are located in Jalan Aur Duri Indah 34 fields. The location is
close to the highway so easily accessible by public transport. The existence of this production
site does not cause pollution in the form of dust, noise and waste because it does not use machine
tools. Which can cause noise so that the existence of these production sites can be well received
by residents. The location is also strategic in product marketing efforts.
3.2 Materials and Production Equipment
The business of making candy gelatin requires raw materials such as gelatin powder. The raw
material is available quite abundant and easy to obtain. Supporting materials, among others,
water, sugar, food coloring. While the necessary equipment, among others.
1. Stove
2. Pots
3. Knife wavy
4. Cutting pelastik
5. The basin
6. Loyang
Table. needs Equipment
No Name Item Number Price Unit Price
1 Stove 1 piece Rp. 100.000 Rp. 100,000
2 pans 1 piece Rp. 15,000 Rp. 15,000
3 basin 2 pieces Rp. 10,000 20,000
4 blades wavy 1 piece Rp. 5000 Rp.5.000
5 Cutting Plastic 1 piece Rp. 5000 Rp.5.000
6 Plastic Packaging 2 packs Rp. Rp 3,000. 6,000
7 Loyang 2 pieces 5,000 10,000
TOTAL Rp138.000,00 Rp161.000,00
Table raw material needs and supporting each production
No Name Item Number Price
1 Agar-agar powder 5 pack Rp. 25.000,00
2 Sugar 2 kg Rp. 24000.00
3 3 bottles of food coloring (3 colors) Rp. 15.000,00
4 Kerosene 1 liter Rp. 5,000.00
TOTAL Rp69.000,00
3.1 The reduced availability of raw materials
in our production activities, the raw material used is durable material. Because the raw materials
required are already on the market, so in this production activity does not have to provide excess
stock.
3.2 Production Process
To make gelatin dry process is not too difficult. The materials needed are also easy on the can. If
anyone wants to try to make candy-agar, the following are the ingredients and steps.
Ingredients
5 pack Agar-agar powder
1250 cc Air
2 kg sugar
Powder Cake
Ways of making
1) Boil dried agar with 8 glasses of water so that it boils.
2) Enter the sugar cook, stirring, stirring until the sugar is destroyed and the dough becomes
thick.
3) Enter the coloring, smooth, then pour on a baking sheet, thickness approximately 1 finger.
4) Cool, then cut into small squares. Better choppy cut with a knife, in the sun to dry and
crystalline.
5) Turn the reversal of agar so that average drying, this process may take 8 to 10 days ..
6) Once dry, store in an enclosed place.
Here it various kinds of candy jelly!

3.5 Production Capacity

The planned production capacity is about 100 packs per one time production.
CHAPTER 1V
FINANCIAL ASPECT
4.1 The cost to start a business
Capital requirements to start operations amounted Rp245.000,00 funds were allocated for
expenditure needs beginning of production. Below are details of the initial requirements needed
to run the business at the beginning of the production of jelly sweets
Initial Capital Needs in First Month
Enterprises dried agar
Investment required Product Costs
No Name Item Number Price Unit Price
1 Stove 1 piece Rp. 100.000 Rp. 100,000.00
2 pans 1 piece Rp. 15,000 Rp. 15.000,00
3 basin 2 pieces Rp. 10,000 Rp.20.000,00
4 blades wavy 1 piece Rp. 5000 Rp.5.000,00
5 Cutting Plastic 1 piece Rp. 5000 Rp.5.000,00
6 Plastic Packaging 2 packs Rp. Rp 3,000. 6000.00
7 Loyang 2 pieces Rp.5.000 Rp.10.000,00
Total equipment needs Rp161.000,00
The total initial investment required Rp161.000,00

WORKING CAPITAL
No Name Item Number Unit Price Total Price
1 Agar-agar powder 5 pack Rp. 5000.00 USD. 25.000,00
2 Sugar 2 kg Rp. 12.000,00 Rp. 24000.00
3 3 bottles of food coloring (3 colors) Rp. 5000.00 USD. 15.000,00
4 Kerosene 1 liter Rp. 5000.00 USD. 5,000.00
The total requirement for the purchase of materials costs per production Rp. 69000.00
The total cost of staples and supporting Rp. 230.000,00
Transportation costs Rp. 10,000.00
Electricity cost Rp. 5,000.00
The required total initial capital of Rp. 245,000.00
The initial capital requirement for starting a business is Rp. 245,000.00
Projected Profit / Loss
Projected income in one production venture
NO INCOME TOTAL
1 Total Sales Rp.500.000,00
Total Revenue Rp. 500,000.00
NO TOTAL PRODUCTION COSTS
1 variable costs (variable cost) Rp. 69000.00
Cost of Raw Materials & Materials Supporting Rp. 69000.00
2 Fixed Cost (Fixed Cost) Rp. 15.000,00
Transportation costs Rp.10.000,00
Electricity costs Rp. 5,000.00
Total Fixed Cost Rp. 15.000,00
Total Production Cost Rp. 84000.00
Profit Rp. 416,000.00
projection BEP (Break Event Point)
description Total
SALES
1100 packs 500,000
Total Sales 500,000
VARIABLE COSTS
2 Raw Material Costs and Supporting Rp.69.000
Total Variable Cost Rp.69.000
FIXED COST
3 Transportation Costs 10,000
Electricity costs Rp. 5000
Total Fixed Costs 15,000
BEP = FC / 1- (VC / Revenue) Rp.17.401,392
Projected Profit / Benefit Ratio of Coast (BC RATIO)
Total sales
1 Sales revenue 500,000
Total revenue 500,000
Total Production Costs
1 Variable Costs
Raw Material Costs and Supporting Rp. 69,000
Total Variable Cost Rp. 69,000
2 Fixed Cost Rp. 15,000
Transportation costs Rp. 10,000
Electricity costs Rp. 5000
Total Fixed Cost Rp. 15,000
Total Production Cost Rp. 84,000
B / C Ratio = Sales Revenue / Cost of Production Rp. 5.9523
Enterprises candy gelatin eligible to run for B / C Ratio> 1, ie 5.923
CHAPTER V
COVER
5.1 Conclusion
Snacks are foods that are very popular with the general public. Be it in the form of wet or just
hold one day only, shaped or dried sweat it until months or even years. In the desert city itself,
many available types of meals or light snacks, for example in supermarkets-renowned
supermarket. Every day the perpetrators of this business will deliver the merchandise to the self-
self-service or to shop for souvenirs. This proves that the snack food business is a very profitable
business today and in the future.
So also with the business plan that we have designed above. Agar-agar is a snack highly favored
by the people. But unfortunately, it does not last for a long time. From there the business began.
Gelatin dry we made can be stored for a long time. These snacks are expected to be accepted and
be able to compete in the market.
5.2 ADVICE
From business plan is expected this business can run smoothly, as expected, and many
consumers demand. Advice from us is in any business, we must have high creativity, so that
consumers do not get bored or fed up to eat or to use the products that we make. In business the
manufacture of gelatin dry we should have a concept to attract customers, so that many
consumers are willing to buy our products, we must also consider the business location, should
be the location of the business should be positioned so that many consumers coming in, and also
we must remember that the customer is king so we should be friendly to each consumer or buyer.

Reference
http://andyfebruary.blogspot.co.id/2012/12/makalah-bisnis-plan- gelatin kering.html