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MEMO ON THE FINAL REPORT OF THE AD HOC

COMMiTTEE ON SPECIAL PUBLICITY FOR TETFund TO


THE TOP MANAGEMENT COMMITTEE (TMC)

1.0 PREAMBLE
The purpose of this memo is to present the Final Report of the Ad
hoc Committee of Special Publicity for the Tertiary Education
Trust Fund (TETFund) to the Executive Secretary.

2.0 SUBMISSION OF THE INTERIM REPORT OF THE COMMITTEE TO THE


FORMER EXECUTIVE SECRETARY
The Committee Submitted an Interim Report to the former
Executive Secretary on the 10th February, 2016, stating that a Final
Report would be submitted later. The Final Report could not be
submitted until now due to circumstances beyond the committees
control.

3.0 PRESENTATION OF THE INTERIM REPORT TO THE EMC


It would be recalled that when the Interim Report was presented,
some issues were raised. This informed Managements directives
that the prequalified Media Consultants of the Fund be contacted
for their input.
The Pre-qualified Media Consultants namely;
i. Brandsmarks Communications Ltd
ii. The Parliament Communications
iii. Gentle-Bash Global Investment Ltd
However, only Brandmarks Communications Ltd submitted a memo to
the committee.
4.0 HIGHLIGHTS OF THE INPUT OF BRANDMARKS COMMUNICATIONS
LTD AND CONTRIBUTIONS BY MEMBERS OF THE COMMITTEE
In its submission to the committee, Brandmarks Communications
Ltd emphasized that evolving a vibrant and more impactive
publicity strategy is a deliberate management function which the
following factors must be considered viz:
i. Creating a Publicity Plan
ii. Identifying Media Outlets in your Community
iii. Generating News Releases
iv. Undertaking Public Service Announcements
v. Evolving Publicity Strategies to tackle existing and emerging
events and challenges.

4.1 CREATING PUBLIC PLAN


For any Publicity to be impactive the Committee notes the
imperative to anchor the Publicity Strategy on:
i. Clearly defined goals.
ii. Identify the target audience who are your Strategic
Stakeholders
iii. Consider the most effective techniques to reach each target
audience
iv. Prioritize techniques based on the number and type of
person(s) it reaches, as well as how it fits into your
budget.
v. Diversify your publicity outreach. Be creative.
vi. Include electronic media in your plan.
vii. Determine resources (including personnel, budget etc)
needed to accomplish your goals. Dont forget to plan for
a last-minute publicity blitz.
viii. Your publicity outreach doesnt end at the event. Send
out or post photos on your website of participants to
encourage volunteerism for next year.
ix. Do a post event review and measure feedback.

4.2 MEDIA PLATFORMS RELEVANT TO THE PUBLICITY STRATEGY


OF THE FUND
The Committee is of the opinion that the following media platforms
Are relevant to the Fund;
i. Print Media
This is the traditional media; Newspapers, Magazines, Insertion
in newspapers, handbills etc. The Fund should engage national
dailies with wider outreach for news concerning the Fund.
ii. Electronic Media
TV, Radio and Electronic Billboards: The Fund should continue
to utilize these platforms.
iii. Social Media
Social Media is a collection of online communications channels
dedication to community- based input, interaction, content-
sharing and collaboration. These are varieties of social media
platforms, some of which are:
(a) Facebook
Facebook is a popular free social networking website that allows
registered users to create Profiles, Upload photos and video,
send messages and keep in touch with friends, family and
colleagues.
According to statistic, internet users the world over spend
more time on Facebook than any other Website. The number of
Nigerians actively on Facebook is estimated to be close to 1.5
million. The Facebook users live in Nigeria and diaspora. They
love to be engaged to support, to share, to be rewarded and
respected.
(b) Instagram
Instagram is an online mobile-sharing, video-sharing and social
networking services that enables its users to take pictures and
videos, and share them on variety of social networking platforms
such as Facebook etc. The maximum duration for Instagram video
is one minute.
(c) Twitter
Twitter is a free microblogging service that allows registered
members to broadcast short post called tweets. Twitter members
can broadcast tweets and follow other users tweets by using
multiple platforms and devices. The usage of twitter is very
important for TETFund, especially for the Executive Secretary and
members of Top management.
(d) YouTube
YouTube is a video-sharing website. YouTube now operates as
one of Googles subsidiaries The Site allows users to upload,
view and share videos. Video technology to display a wide
variety of User-generated and corporate media video.
Available content include video clip, TV clips, Music videos, and
other contents such as video blogging, short original videos,
and educational Videos.
Most of the content on YouTube have been uploaded by
individuals. At the moment most forwarded looking agencies
are on YouTube as part of their publicity strategy. Unregistered
users can watch videos, and registered users can upload videos
to their channels.

5.0 ADVANTAGES OF SOCIAL MEDIA


The advantages of social media platforms include the following:
(i) Social media platforms can allow organizations to improve
communication and productivity by disseminating information
among different groups of employees in more efficient manner.
While it is not meant to be all-inclusive, the list below outlines
some of the possible advantages and disadvantages of social
media use in workplaces;
(ii) Social Media facilitate open communication, leading to enhanced
information discovery and delivery to and from all TETFund
employees, beneficiaries and contractors;
(iii) Allow employees to discuss ideas, post news, ask questions and
share links;
(iv) Provide an opportunity to widen contacts with Tertiary
Institutions and Partners;
(v) Target a wide audience, making it a useful and effective
recruitment tool;
(vi) Improve TETFunds reputation and client base with minimal use
of advertising. Cost of publicity is drastically reduced and;
(vii) Expand and deliver communications and direct interested people
to TETFund website for indebt Information and Education.
6.0 DISADVANTAGES OF SOCIAL MEDIA
In as much as there are advantages in the use of Social Media, we still
cannot run away from its use. People die driving cars, but we have not
stopped driving them. So we cannot run away from social media, rather
we should put in place checks and policy guidelines to protect TETFund
from any pitfall and abuse. Hence, reason for the possibility for hackers
to continue to commit fraud and launch spam virus.

7.0 COMMITTEES RECOMMENDATIONS


The committee recommends as follows:
i. The Fund should continue to use the traditional media platforms
of Print Media, and electronic media of Television, Radio etc as
might be deemed fit. A hybrid of use of media of Mass
Communication channels is desirable.
ii. The Fund should employ the usage of SOCIAL MEDIA in phases.
The recommended social media platforms are:
(a) Twitter (b) Facebook (c) YouTube (d) Instagram
iii. TETFund should commence the process of opening official
Facebook account, Twitter account, YouTube account etc.
iv. TETFund should identify the Administrators and training of
selected first contact officers who will be charged with
responsibility of real time attendance to strives, messages and
information as the break or develop.
v. Training of relevant TETFund staff on social media operation
should be considered.
vi. Training should be handled by social media specialist.
vii. The Fund with the support of social media specialists should draw
up social media guidelines.
viii. The Fund may wish to engage the services of the pre-qualified
TETFunds media consultants.
ix. The Fund should procure Tablets for both voice and visual as may
be determined by Executive Secretary for identified Gatekeepers
or Administrator of the social media platforms.
x. Efforts should be made to upgrade the Funds website to be
interactive.
xi. Effort should be made to increase the bandwidth to
accommodate Facebook and YouTube.
xii. Restriction placed on Facebook and YouTube platforms should be
gradually removed and usage of the platforms be monitored.
8.0 COST IMPLICATION OF THE SPECIAL PUBLICITY FOR THE FUND
The Committee is no competent to recommend the cost components of
this Report. It is therefore recommended that extant provisions of the
Public Procurement Act 2017 be applied in procuring the goods and
services.

9.0 APPRECIATION
The Committee wishes to express its sincere appreciation to the
Executive Secretary and Top Management Committee (TMC) for the
opportunity given to its members to participate in this assignment.

i. Mr. Benn Ebikwo - Chairman ..


ii. Dr. Jacob Alada - Member .
iii. Mal. Umar Mari - Member .
iv. Barr. Sam Piwuna - Member .
v. Mrs. Gloria Olotu - Member .
vi. Arc. Uche Wogu - Member .
vii. Mrs. Grace Bello - Member ..
viii. Mal. Abubakar Adamu - Member ..
ix. Mr. Gbanga Arolasafe - Member .
x. Mr. Joseph Odo - Member ..
xi. Mr Samulel Ezenwa - Secretary
xii. Mr. Amos Anetekhai - Asst. Secretary