Summer of Dreams, Andy Sturt Studies the Customer Experience, One MLB

Stadium at a Time

When the boys of summer hit the road, so did Graduate student Andy Sturt. Armed with questions
about the customer experience and a life-long passion for baseball, Andy set forth to see every
major league stadium in America during the 2017 season. Andy is living his field of dreams and
invites you to engage in the virality of his great American road trip brought to social media and
beyond. Andy is available for interviews to talk about his adventure, and all things baseball.

Denver, CO, September 29, 2017 --(PR.com)-- A Temple University graduate student is the first person
to study the fan experience at every Major League Baseball Stadium, by car, in a single season.

It's officially called An Auto-Ethnographic Study of Fan Experience at Major League Baseball
Stadiums, but as it does on a road trip, things change along the way. The purpose of this study, the first
of its kind, is to compare the overall game-day fan experience at multiple ballparks, over the course of
one season, from the perspective of one single fan. From stadium to stadium, Andy Sturt studies
everything from the ballpark to concessions and everything in between.

The energy of fans in the ballpark has been the most-important indicator of a good experience, said
Sturt, 36. Oakland may have one of the least visually appealing stadiums, but its fans are amazing. If
teams can connect with their fans like the Athletics have, they can develop an impressive fan experience
from top to bottom.

Andy Sturt is on his version of the Great American Road Trip by visiting all 30 Major League Baseball
stadiums in a single season. Beginning in June at Wrigley Field, the 36-year-old was determined to
receive high marks on his road trip, which is serving as course credit in his sports business graduate
program at Temple University in Philadelphia. Andy will conclude his trip in Boston on October 1 and is
currently driving to New York City to watch the Yankees play on September 30th.

While the project originally began with the intention to visit 15 stadiums, Sturt's passion motivated him to
visit every team in the league. To date, he has visited 22 national parks and expects to put over 30,000
miles on his Toyota Camry Hybrid by the time he finishes visiting his final park on October 1. He has
driven through 38 states, Canada, and Mexico, and along the way, stopped to visit 22 national parks.

I consider this the 'Great American Road Trip' because it's something people aspire to take, said Sturt.
People plan trips like this their whole lives, but I'm fortunate enough to be turning my dream into a
learning experience over the summer. I've discovered a newfound passion for nature on this trip and have
seen so many wonderful places between ballparks.

Within three months, Sturt has also become a social media phenomenon, Sturt has gathered nearly 80,000
Instagram and 8,000 Twitter followers who follow his journey from city to city.

It's really cool that I've connected with so many people digitally. I'm thrilled fans have embraced me and

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can live vicariously through me on my social media platforms, said Sturt. My car is branded. Fans stop
me almost daily to tell me they've seen me on social media. They now recognize my car from photos I've
posted.

Andy's parents took him to games in Chicago as a child. His love of baseball began early and continues to
this day. The research experience has also created a new goal for Andy. He wants to be the first openly
gay sports personality. I want people to see it is OK to be who you are and succeed, said Sturt, The
only limitations in life are the ones any of us puts on ourselves.

To learn more about Sturt's journey, his thoughts on each stadium, and more, please visit
www.andysaidwhat.com or follow him on Instagram (@whatwhatandy).

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Contact Information:
Andy Said What!?!
Kimbirly Orr
303-601-6931
Contact via Email
andysaidwhat.com/author/andysaidwhat/

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/731563

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