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2 Marketing Architecture:
Market Analysis
10.15 - 12.00 The Value
3 Exercise: Exercise:
13.00 - 15.00 Business Landscape Analysis Marketing Architecture
4 Marketing Architecture:
Financial Aspect in Marketing
15.15 17.00 The Strategy
sads
Session 6:
Marketing Architecture: The Value
Facilitated by:
Henky Mesa
MARKPLUS INSTITUTE
EightyEight@Kasablanka 8th Floor
Jl. Casablanca Raya Kav.88 Jakarta 12870, Indonesia
Tel. +62 21 5790 2338 Fax. +62 21 5790 2268
MARKETING STRATEGY: SEGMENTATION
Atribut
Level Atribut 1 Level Atribut 2 Level Atribut 3
Segmentasi
Level Atribut 3
Atribut Segmentasi 1
Level Atribut 2
Level Atribut 1
Atribut Segmentasi 2
TARGETING Segment
ATTRIBUTE A B C D E F G H I
Market Size
Market
Growth
Competitive
Advantage
Competitive
Situation
JUMLAH
Positioning
Statement
Content
Context
Infrastructure