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Ms. Boudreau
ENC 2135
24 September 2017
Introduction
The disastrous Exxon Valdez oil spill, Chipotle health scare, Hurricane Katrinas
fast-paced decisions and responses to crises are no stranger to most organizations. Crisis
far more active and influential in society than many of us recognize. From this paper, readers can
expect to gain a stronger understanding of the real-world applications of crisis management and
the position it holds in numerous organizations at the local, national, and international levels.
Readers should also acquire a heightened awareness of what constitutes an effective crisis
management strategy and how to better evaluate crisis responses on their own, particularly in the
The point of the research conducted in this paper is primarily to explore a more specific
realm of communication (crisis management) that is directly tied to an organization and has the
potential to affect society on multiple scales. Throughout the paper, concepts will be connected
to the three health crises mentioned in the opening sentence. Additionally, this research is meant
to assist me in discovering the daily tasks, central goals, and skills involved for someone in the
field of crisis management. The focus of this essay is life within my field and the role of
communication required between people inside and outside of the field. I developed an interest
in crisis management because I am always keen on watching news channels and other
companies reactions when a crisis or major event happens. I am also curious about how and
why the public is drawn to responding more emotionally or immediately to certain emergency
situations over others. The style of communication and leadership types people tend to favor is
also an important and interesting topic to me. I am a relatively calm person and generally remain
collectedness and readiness during even the most chaotic circumstances inspires me to be able to
do the same. I have a variety of interests in the areas of public relations, business, and
communication; I feel that crisis management combines these in a meaningful way that involves
a great deal of interaction and assurance during difficult or uncertain times. The personal benefit
I have gained from this research is more familiarity with life within a field I am interested in
entering and the skills necessary to communicate within the field. Additionally, acquiring new
information about why we need crisis management and further potential research within the field
I could potentially contribute was a major benefit. A few preconceived notions I had about my
field were that crisis management was concerned almost solely with the environment and
internationally known events like the terrorist attack on September 11, 2001 in the United States.
I also didnt realize the wide-reaching scope of other areas of skill that crisis management
The primary research questions I will address in my field essay are as follows: the
process of creating a different crisis management strategy based on unique circumstances, how
crisis management teams interact within and outside their group correspondence, how an
organizations handling of crises influences their character and reputation, how an audience
influences particular crisis response plans, and ultimately the role of crisis management in
forming a relationship between an organization and the public and its connection to numerous
other fields of study. These research questions matter because understanding the dynamic nature
and wide applicability of crisis management is personally valuable to me and should offer some
Methods
In order to discover what people in the field of crisis management discuss and what
publications they read regularly, I initially relied heavily on academic articles and studies.
Evident in almost every secondary source article was an overview of the strengths and
weaknesses surrounding different types of crisis management and the structure of a crisis
management team. Volume 60 of Business Horizons offers an analysis of four major crisis
leadership types with examples of each that demonstrates their possible benefits and
consequences and the larger picture through a flexible and open strategic outlook appear most
effective in guiding organizations through crises (Bowers, Hall and Srinivasan, 551-563).
Despite efforts by President George W. Bush, the Federal Emergency Management Agency,
National Guard soldiers, charities, and other organizations during and after Hurricane Katrina in
2005, it became clear that centralized, well-prepared crisis management leadership was lacking.
In the hurricanes aftermath, the degree of devastation in New Orleans alone provides proof that
well-qualified and effective leaders are a necessity to respond appropriately to a crisis and
initiate the steps to recovery. A reoccurring focus I also found in my research was the role of
time and pressure on an organizations crisis management plan development, but I also found the
role of social approval to be a significant factor as those affected by a crisis are inclined to make
attributions of responsibility in understanding the scope of the situation (Bundy and Pfarrer,
350-352). The widespread demand for active cleanup after the 1989 Exxon Valdez oil spill into
the Prince William Sound led to the development of a more active public relations realm within
Exxon to implement a clearer, stronger crisis management plan to address any future emergency
situations that did not exist when the oil spill occurred. The publics advocacy for protecting the
environment (in this case, the Prince William Sound in Alaska) and their own safety
demonstrates the key influence that social involvement can have on the formation of a crisis
management strategy and how a companys reputation is certainly affected by their response to
such a situation. The main audience for publications within my field appears to be organizations
who need to be aware of the variety of options in choosing appropriate crisis management
strategies. Some publications, however, involve more specialized conversations and research
studies intended for members of crisis management teams to raise their awareness of effective
legitimacy is brought into focus in a research study on crisis response strategies aimed at
discovering the role of crisis response consistency and message delivery during crises (Massey,
153). Proper crisis management influences the publics perception and thus an organizations
overall reputation as legitimate; the significance of reliable and honest communication is crucial
For my interview process, I started reaching out to possible intervieews in a broad sense
and gradually moved toward narrowing down my search to the most qualified candidates. I
contacted multiple Florida State University professors within the College of Communication
whose research interests were applicable to my topic of interest. Several professors provided me
with specific contacts who were more qualified in the field of crisis management, including Dr.
Jay Rayborn and Dr. Patrick Merle. I also inquired about an interview with my public speaking
professor, Mark Zeigler. I relied on my own connections for finding qualified interviewees,
including people my friends know who are involved in a crisis management based career like
(Kaila Lariviere). By talking about my school projects to my resident assistant, Andrew Burns, I
realized that he could be a great potential interviewee for crisis management because of the
discuss some topics I may not think of or recognize the importance of. These questions included
what they see as the most effective what got them interested in their area of specialty, techniques
at handling crises, the most important or debated topics in the field of crisis management, key
pointers to keep in mind when communicating within a crisis management team, how to best
connect with an audience in handling a crisis, how crisis management is involved in other fields,
and some valuable insights they have gained in their career history. My first interviews were the
ones I conducted via email with Kaila Lariviere and Michelle Laurents, which provided a strong
basis for me to advance to conducting interviews in person with Andrew Burns, Dr. Rayborn,
and Dr. Merle. Email interviews are naturally quicker and rather easy, but I foresee my
upcoming face to face interviews this week will be even more in depth and insightful as they
offer more room to advance into the unexpected based on what the interviewee seems to be most
passionate about.
Results
further focused my field essay and the research questions to be addressed. Some of the most
interesting things I learned were the possible careers involved in crisis management of those I
interviewed, including staffing the special needs shelter in Leon County within the health
department (Kaila Lariviere), addressing residents concerns and possible emergencies (Andrew
Burns), and various professors. Something that surprised me was the extent of crisis management
understanding of life within my field of study. I am really looking forward to my interviews with
Dr. Merle, who specializes in political communication and media effects, and Dr. Rayborn in
public relations and research methods that can be applied to crisis management.
Conclusion
In summary, crisis management proves fundamental to the society we live in and allows
for our everyday lives to run as smoothly as possible. From my research process, I learned about
the interview process and how to form research questions to drive a field investigation. Exxon
Valdez oil spill, Chipotle health scare, and Hurricane Katrina provide illustrations into the field
and demonstrate the significance of an effective crisis management strategy for organizations in
various fields.