Target Market:

Our target market mainly comprise of:

Aviation
Housing
Roads
Ports And Harbors
Sports Pitches
Sub-Base
Cycle Paths
Parking Lots
Side Walks
Drive ways
Most part of these industries contribute heavily to the economy of Pakistan which is why the
Government of Pakistan would be most interested in having the infrastructure built with our
revolutionary product.

Relevance:
One of the severe issue Pakistan has been facing since its birth is the natural occurrence of flood
due to dramatic change in weather. In fact, these unstoppable floods have caused indeterminate
loss to the countrys economy and infrastructure. Another issue that government has still not able
to resolve is cracked roads and broken sidewalks. Moreover, shedding light to aviation sector,
recently government had to face the loss of billions of rupees due to poor pavement of Islamabad
airport runway. Considering all these issues, Tarmac Topmix Permeable is the product that can
ultimately solve all these above mentioned issues that the government of Pakistan has been
facing and can save itself from trillions of losses.

Trade Shows:
Tarmac Topmix Permeable will showcase its innovation and demonstrate its latest products and
services considering the recent market trends and opportunities in all the trade shows in Pakistan.
Trade shows like Engineering Asia, International Trade & Industry Fair, Build Pakistan and Pak
China Corridor Trade Show which are specially organized for contruction purposes will be on
high focus. Product will be directly sold from our website, merchandise outlets and trade market
centers i.e. Hyperstar, Metro etc.
Dealers showroom testing:
Taking advantage of virtual technology, our product will be demonstrated virtually on the
companys site, tradeshows, website and social media channels. This strategy ultimately saves
the companys cost and creates an impression of excellence among buyers.

Cost Estimation:

Permeable Paver systems may incur a higher cost in the initial stages of installation, but in the
long term, the overall costs will even out when compared it to the more conventional methods of
paving. Unlike other types of pavers, Permeable Pavers will reduce the costs entailed in
obtaining piping for underground drainage purposes and other storm water systems.
Overall it could be seen that that permeable or pervious pavers can actually save you money on
things such as: investments in reservoirs, maintenance and repair of storm water drainage
systems, and storm sewer extensions.

Pavement Price Cost

(Per Unit) (Per Unit)
Hot Mix Asphalt 2400 1500
Porous Asphalt 4800 2500
Porous Pavers 11400 6500
Porous Concrete 7100 3500

Construction Cost Highest (Per sq yd) Lowest (Per sq yd)

Porous Concrete 600 200
Porous Asphalt 100 50