Supply the information being asked for. Check (/) the box most applicable to you.

Supply the information being asked for. Check (/) the box most applicable to you.

I. PROFILE I. PROFILE
Name (Optional): ______________________ Age: ______ Name (Optional): ______________________ Age: ______
Gender: Male Female Gender: Male Female
Makati Resident: Yes No Makati Resident: Yes No
Status: Employed Status: Employed
Self-Employed Self-Employed
Others (please, specify) ____________ Others (please, specify) ____________
Monthly Income: Monthly Income:
Below 15,000 Below 15,000
Php 15,000 Php 29,999 Php 15,000 Php 29,999
Php 30,000 Php 49,999 Php 30,000 Php 49,999
Php 50,000 Php 100,000 Php 50,000 Php 100,000
Php 100,000 and above Php 100,000 and above
II. CURRENT CUSTOMER ATTRIBUTES II. CURRENT CUSTOMER ATTRIBUTES
1. Where do you usually go when you eat out? 1. Where do you usually go when you eat out?
Fast Food Chain Fine Dining Fast Food Chain Fine Dining
Middle-Class Resto Others (specify) ________ Middle-Class Resto Others (specify) ________
2. How often do you dine in a restaurant* in a month? 2. How often do you dine in a restaurant* in a month?
Oftentimes Seldom Oftentimes Seldom
Sometimes Never Sometimes Never
* not a fast-food chain
* not a fast-food chain
If never, are you willing to dine in a restaurant? If never, are you willing to dine in a restaurant?
Yes No (If no, stop here.) Yes No (If no, stop here.)
3. Would you eat in a restaurant offering Filipino cuisine? 3. Would you eat in a restaurant offering Filipino cuisine?
Yes No (If no, stop here.) Yes No (If no, stop here.)
4. Who do you usually go with when you eat out? 4. Who do you usually go with when you eat out?
Alone Family or relatives Alone Family or relatives
Friends/Co-workers Clients Friends/Co-workers Clients
5. What meal time do you usually eat out? 5. What meal time do you usually eat out?
Breakfast Lunch Breakfast Lunch
Dinner Snack Dinner Snack
6. What is your favorite appetizer to order when you eat out? 6. What is your favorite appetizer to order when you eat out?
Soup Bread Soup Bread
Nuts Others (specify) ________ Nuts Others (specify) ________
7. What is your favorite main course to order when you eat 7. What is your favorite main course to order when you eat
out? out?
Pork Beef Pork Beef
Seafood Veggie Seafood Veggie
Chicken Others (specify) ________ Chicken Others (specify) ________
8. What is your favorite dessert to order when you eat out? 8. What is your favorite dessert to order when you eat out?
Ice Cream Cake Ice Cream Cake
Salad Others (specify) ________ Salad Others (specify) ________
9. What is your favorite beverage to order when you eat out? 9. What is your favorite beverage to order when you eat out?
Alcoholic drinks are excluded. Alcoholic drinks are excluded.
Tea Coffee Tea Coffee
Chocolate Soda Chocolate Soda
Others (specify) ________ Others (specify) ________
III. SERVICE PREFERENCES III. SERVICE PREFERENCES
10. In visiting a restaurant*, which three (3) are the most 10. In visiting a restaurant*, which three (3) are the most
important factors you consider most? important factors you consider most?
Uniqueness Aesthetics Food quality Uniqueness Aesthetics Food quality
Ambience Location Speed of service Ambience Location Speed of service
Friendly staff Reputation Price Friendly staff Reputation Price
* not a fast-food chain
* not a fast-food chain

IV. COST PREFERENCES IV. COST PREFERENCES

11. How much are you willing to spend for the average main 11. How much are you willing to spend for the average main
course in a restaurant? course in a restaurant?
Above 800 Around 500-800 Above 800 Around 500-800
Around 200-500 Below 200 Around 200-500 Below 200
12. How much are you willing to spend for an average 12. How much are you willing to spend for an average
appetizer in a restaurant? appetizer in a restaurant?
Above 300 Around 200-300 Above 300 Around 200-300
Around 100-200 Below 100 Around 100-200 Below 100
13. How much are you willing to spend for an average 13. How much are you willing to spend for an average
beverage* in a restaurant? beverage* in a restaurant?
Above 300 Around 200-300 Above 300 Around 200-300
Around 100-200 Below 100 Around 100-200 Below 100
* soft drinks, alcohol, and bottled water are not included
* soft drinks, alcohol, and bottled water are not included
14. How much are you willing to spend for dessert in a 14. How much are you willing to spend for dessert in a
restaurant? restaurant?
Above 300 Around 200-300 Above 300 Around 200-300
Around 100-200 Below 100 Around 100-200 Below 100
15. Do you use a credit card when you pay for your meals? 15. Do you use a credit card when you pay for your meals?
Yes No Yes No
V. OTHER PREFERENCES V. OTHER PREFERENCES
16. When deciding to visit a restaurant, which is your preferred 16. When deciding to visit a restaurant, which is your preferred
amenity? amenity?
Car parking Waiting Area Car parking Waiting Area
Smoking Area Others (specify) ________ Smoking Area Others (specify) ________