Académique Documents
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Challenge
Identify an important challenge or opportunity facing business or society in a specific part of the
world in which the use of mobile communication and computing technology can either help improve
existing businesses or services (in terms of outcomes, efficiency, or quality) or help create new ones
to serve an unmet need.
Deliverable
Use 2 Slides to present in a compelling and self-contained manner the idea and the evidence
marshalled in support of its (1) usefulness, (2) impact and (3) viability
Judging Criteria
Understanding of context How well does the idea Slide 1 - At least 2 of the
and complexity reflect an understanding of minimum 3 data-driven points
the regional context in justifying the severity and
which it is set and the scope of the problem need to
complexity of the problem it be in frame of the regional
aims to solve? description
Slide 2 - There needs to be
takeaway in Slide 1 that
naturally leads to Slide 2 from
the POV of what happens if
the problem is not solved
(necessitating the solution?)
Slide 2 - List risk factors
needed to be
managed/mitigated
Mission Focus How well does the idea The solution needs to (in
reflect Yale SOM's mission some way) show layers of
to educate leaders for impact
business and society? Layer 1 - Solves the problem
Layer 2 - Effects on the
organization/enterprise
Layer 3 - Effects on the
community/ society
Layer 4 - At Policy/State level