Académique Documents
Professionnel Documents
Culture Documents
On
Ensuring Customer Delight in Katra
Prepared By
KUSHAL MAHAJAN
Enrollment No. : 16MMB047
MBA
School of Business
1
Acknowledgement
I must first take the opportunity to thank Oravels Stays Pvt. Ltd. Commonly known as OYO Rooms
for giving me the opportunity to complete my internship in such a reputed organization.
I am very much grateful to my honorable mentor Dr. Hari Govind Mishra, Assistant Professor,
School of Business, Shri Mata Vaishno Devi University, for assigning me to prepare this report.
He guided me to prepare the whole report.
I also express my special gratitude to Mr. Sahil Sharma (Demand Manager) and Mr. Rahul Guleria
(Cluster Manager), who have taught me the key concepts and overall operational functionalities of
OYO Rooms.
And finally, I would like to express my gratitude to all the individuals who have helped me to
prepare this report. As a human being, it is natural that few names may not be mentioned
forgetfully. I would like to apologize for my forgetfulness.
2
Certificate
This is to certify that Mr. KUSHAL Mahajan Enroll. No. 16MMB047 has completed the report
titled Ensure Customer Delight in Katra under my guidance for the partial fulfillment of the
Course: Industry Internship Programme (IIP) in Semester III of the Masters of Business
Administration.
3
Executive Summary
OYO Rooms is a branded network of hotels in India. OYO Rooms currently operates in more than
120 Indian cities including Delhi, Gurgaon, Jaipur, Mumbai, Bangalore, Hyderabad, Goa,
Chennai, Kolkata and others. OYO is present in major metros, regional hubs, leisure destinations
and pilgrimage towns. OYO Rooms provides standardized hotel rooms with features such as an
air-conditioned room, complimentary breakfast and Wi-Fi with 24x7 customer service support.
Guests can use the OYO Rooms App for booking rooms on the go. They can also order beverages
and request room service through the app. Hotel owners who partner with OYO Rooms are
connected via worlds first tablet based property management App and become part of the OYO
brand. According to a research carried out by CB Insights for The New York Times, OYO Rooms
is among the companies that may be the next start-up unicorns. The company is backed by
investors like the Softbank Group, Green oaks Capital, Sequoia Capital and Light speed India.
Vision:
To change the way people stay away from home.
Standardized
OYO Rooms promises to provide the same amenities and the same awesome experience across
all its rooms.
Affordable
OYO offers rooms at prices that no other player in the budget segment offers today.
Technology Driven
OYO uses technology to link all its functions and provide the customer a seamless awesome
experience.
4
List of Abbreviation
5
Table of Content
Page No.
A. Acknowledgement 01
B. Certificate 02
C. Executive Summary 03
D. List of Abbreviations 04
1. Introduction------------------------------------------------------------------------------------------------------07-14
2. Literature Review---------------------------------------------------------------------------------------------- 16-18
3. S.W.O.T Analysis---------------------------------------------------------------------------------------------20-21
4. Research Methodology--------------------------------------------------------------------------------------23-25
5. Project Profile------------------------------------------------------------------------------------------------ 26-36
5.1.1 Operations---------------------------------------------------------------------------------------------26-36
5.1.2 Business Development----------------------------------------------------------------------------- 37-39
5.1.3 Sales/ Demand---------------------------------------------------------------------------------------40-42
6. Data Analysis & Interpretation----- ---------------------------------------------------------------------- 44-46
7. Findings-------------------------------------------------------------------------------------------------------47
8. Observations & Analysis-----------------------------------------------------------------------------------49-56
9. Annexure-----------------------------------------------------------------------------------------------------58
10. Learning Outcomes-----------------------------------------------------------------------------------------60
11. Recommendations------------------------------------------------------------------------------------------62
12. Bibliography-------------------------------------------------------------------------------------------------64
6
Chapter-1
7
1. Introduction
1.1 Origin of the report
As a student of Business Administration, I had to complete a 90 days attachment with any
organization. My attachment was with Oravels Stays Pvt. Ltd. Commonly known as OYO Rooms
and worked as an intern from May 20, 2017 to July 31, 2017. And that period, all information were
collected regarding preparing a report on ensuring customer delight and reducing unhappy
percentage of guests.
1.2 Objectives
The objective of this report is specific, comprising three objectives. These are:
To work on the core operations i.e. (Product Knowledge & Product Retainbility) of OYO Rooms.
Secondly to work on Business Development i.e. (Introducing SMART PROPERTY) concept.
Finally to increase the demand/sales of OYO Rooms.
1.3 Scope
To know about the Operations of OYO Rooms.
To know what kind of activities are done in hotels sector.
To know about the customer response and behavior towards the OYO Rooms.
To expand network of contacts with various stakeholders, owners and vendors.
1.4 Methodology
Primary Data: Data is collected directly from customers.
1.5 Limitations
To enrich and complete this report my level best attempt was dedicated although there are some
limitations:
Unfortunately it was not possible to acquire sufficient information due to the companys
limitations (business secrecy and confidentiality). As this is my first report about hotels sector so
I had to face some difficulties to preparing the report. Time was also a limitation. Gathering
information during working was a tough job.
8
Chapter-2
9
2. Organizational overview
2.1 ABOUT OYO Rooms
OYO Rooms is Indias fastest growing branded network of budget hotels founded by young
entrepreneur Mr. Ritesh Agarwal on 2013. Within a short span of time, OYO Rooms currently
operating in more than 100 Indian cities including Delhi, Gurgaon, Mumbai, Bangalore,
Hyderabad, Goa, Chennai, Kolkata are few to name. Similarly, OYO has been trying to be present
in major Metros, Regional hubs, leisure destinations and pilgrimage towns. OYO Rooms provides
standardized hotel rooms with features such as an air-conditioned room, complimentary breakfast
and Wi-Fi with 24x7 customer service support. Guests can use the OYO Rooms App for booking
rooms on the go. They can also order beverages and request room service through the app. Hotel
owners who partner with OYO Rooms are connected via worlds first tablet based property
management App and become part of the OYO brand. OYO Rooms, commonly known as OYO,
is an Indian hotel brand that owns and operates as well as aggregates standardized hotel rooms. It
currently operates in more than 200 Indian cities and in Malaysia.
10
2.3 Evolution and Funding
The journey of OYO Rooms was started when Ritesh Agarwal dropped a college and launched his
first startup Oravel Stays Pvt. Ltd. in the year 2012. Oravel was designed as a platform to enable
listing and booking of budget accommodation. Being an enthusiastic entrepreneur, he soon
realized that the budget hospitality sector lacked predictability. Therefore, he converted Oravel to
OYO Rooms in 2013 with an aim of offering affordable and standardized accommodation.
11
2.4 Growth
OYO Rooms started with one city and one hotel (OYO Rooms Huda City Centre) in Gurgaon
in May 2013 and has seen a tremendous growth. With whopping budget hotels under its branded
network across the India, OYO Rooms growth has been nothing short of phenomenal, and the
rapid expansion has meant that the funded start-up now owns Indias largest branded network of
hotels
Strong customers feedback and loyalty encourages the company to redouble its growth efforts to
bring the OYO experience to as many Indian travelers in as many different cities as possible and
at the earliest.
As a leader, OYO Rooms has created a new paradigm in the hospitality sector through an asset-
light managed marketplace model. This innovation coupled with sound execution has been
recognized by several national and international accolades including TIE Lumis Business
Excellence Awards, India International Travel Mart Award and Lufthansa ET Now Runway to
Success Award. Now the company has more than 1000 employees including 10-20 people from
IIMs, more than 200 people from IITs, HBS and Ivy.
12
2.5 Revenue Model
Oyo rooms books a part of the hotels inventory by paying monthly rent in advance at discounts
(Expenses)
These hotels are put to match the standardized quality like free Wi-Fi, clean toilets etc.
(expenses)
These rooms are offers to the customers at OYO rooms website, application and various OTA
platforms
Precisely Oyo Rooms is running in loss. Despite heavy losses Oyo rooms is able to expand in
the market as it is backed by several investors like light speed India, Sequoia Capital, Green oaks
Capital and Softbank Group. The price sensitivity in this case is high due to high competition
and customers are also awarded about different services and can easily compare the quality and
price with its substitutes. Oyo Rooms refer clients to hotels and get a percentage as cut for this
transaction. They also have deals for minimum guaranteed customers and can offer its clients
beneficial deals and discounted rates. All its transactions are swift-cash variety and it works in
favor of the company as they are able to realize their revenues at a faster pace. They provide
different services at different but definite prices. Budget hotel room prices varies from rupees
999 to rupees 4,000 but a floor price is kept and the competitors price according to their quality
is also kept in mind. Leisure rooms are priced 15-20% higher than business rooms, and 20-30%
lower than the nearest three-star hotels. It tries to meet the budget of an individual and set up his
accommodation accordingly. Price of the rooms are also set according to their geographical
locations, categories and inclusions. Rooms at tourism spots are generally high priced compared
to a room in a general city.
13
2.6 Organization Structure:
14
2.7 BUSINESS MODEL of OYO Rooms:
OYO Rooms is an aggregator that provides a market place for online hotel booking similar to
Uber, which provides a marketplace for online cab booking. Started in the year 2013, OYO is
turning into Indias largest chain of hotels. It has a very simple business model where it adopts
hotels, get them to follow certain basic standards of services, features, sta, pricing and security
and then list them on its web portal and sells them under its brand, earning a part of the profit from
the deal. Currently the company is following invest and expand mode. Till now it has received
funding from the big firms like Sequoia and is estimated to be worth $400 million after its latest
round of funding in August this year, where it received $100 million.
OYOs asset free business model has now challenged the capital heavy hotel industry. The
company does not own any of the properties listed on its site. It only invests in marketing and
quality improvements for the hotels under its banner. The model provides a win-win situation for
both the small budget hotels and owners of spare properties, who do not have enough capacity,
network and knowledge of smart marketing. OYO has helped them increase their bookings by
more than 100% thereby improving their yields.
Finding hotels in India is not a big problem, the major issue is the trust factor and predictability
of services. OYO founder, Ritesh Aggarwal, capitalized on this basic need by providing
standardized hotel rooms across the country. The complete model of hotel industry is based on
consumer experience, and with the beautiful amalgamation of technology and quality control
mechanisms has improved customer experience even at economical rates. The complete model
is designed keeping in view the consumer experience, right from booking to finding hotel to
standardized services to high technology room service option. To further enhance the customer
experience, company has Ked with Airtel to provide its customers a world class in-room internet
and TV viewing experience at no additional cost.
OYO rooms has also started two new sub-divisions to increase its hold on the market:
OYO Premium Moving from the budget room segment, company has also started premium
room service in metro cities to increase its customer base. OYO premium rooms will cater those
business travelers or families who are looking for premium services and are ready to shell out
few extra bucks for higher comfort.
OYO SMART: Introducing this concept which includes fully ownership of reservations by
OYO whether it is by normal walk-in, any OTA like MMT, GOIBIBO, CLEARTRIP, and
YATRA.COM.
15
Chapter-3
16
3.1 LITERATURE REVIEW:
The hotel industry involves high degree of interaction between employees & guests and so
provides many opportunities for service failures to occur. Service quality issues have been of
concern to researchers for close to twenty years & no. of projects focused on hospitality industry.
For example, McColl-Kennedy & White (1997), Pizam & Ellis (1999) considered consumer
satisfaction in hotels & mismatch between expectations & perceptions of Service Quality. In terms
of measurement O Neill (1996), used SERVQUAL (Parasuraman et al., 1988) in hotels in
no0rthern Ireland used it in hotels in Korea. Alternative measurement tools for the hospitality
industry were developed by Wong et al. (1999) for hotels in Australia (HOLSERV) & by Knutson
et al. (1991) (LODGSERV).
17
Service recovery can also be poor and ineffective with the consequence that the customer is let
down for the second time: This may lead to loss of confidence in the organization and possible
defection, together with the spread of negative word-of-mouth communication.
From the research evidence, it can be concluded that the type & magnitude of service failures
depend on the industry and service (i.e. outcome or process-based).
3.5 Loyality:
Loyality of a firms customer has been recognized as the dominant factor in the business
organizations success. This study helps us in extending our understanding of the relationship
between customer loyalty, customer satisfaction, and image. This is of considerable interest to both
practitioners and academics in the field of hospitality management. One of the greatest challenges
facing hotel organization today is ever-growing volume and pace of competition. Competition has
a major implications for the customer, providing:
Increased choice;
Greater value for money; and
Augmented levels of service.
There are two strategies most commonly used by hotel managers in order to gain a
competitive advantage; they are:
18
3.5.1 LOYALTY DIMENSIONS:
There are two dimensions to customer loyalty: Behavioral & Attitudinal
The behavioral dimensions refers to the customers behavior on repeat purchases, indicating a
preference for a brand or a service overtime. Attitudinal dimensions, on the other hand, refer to a
customer intention to repurchase and recommend, which are good indicators of loyal customers.
3.5.2 RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND LOYALTY:
Customer satisfaction considers to be one of the most important outcomes of all marketing
activities in a market-oriented firm. The obvious for satisfying the firms customer is to expand
the business, to gain a higher market-share, and to acquire a repeat and referral business, all of
which lead to improved profitability (Barsky, 1992).Studies conducted by Cronin & Taylor (1992)
in service sectors such as hotels found that customer satisfaction has a significant effect on
purchase intention. Hence, it can be concluded that there is a positive relationship between
customer satisfaction & customer loyalty.
CUSTOMER SATISFACTION
CUSTOMER LOYALTY
HOTEL IMAGE
19
Chapter-4
20
4.1 DEMOGRAPHIC PROFILING:
Age-Wise PROFILING
22% 25%
38%
5 to 15 16 to 26
27 to 37 More Than 48
Gender-Based PROFILING
TOTAL WALK-IN
No. of Males No. of Females
45%
55%
INCOME-Based PROFILING
TOTAL WALK-IN
8%
22%
22%
48%
21
4.2 SWOT ANALYSIS:
STRENGHTS:
WEAKNESS:
OPPORTUNITIES:
THREATS:
22
Chapter-5
23
5.1 RESEARCH METHODOLOGY
24
RESEARCH PROCESS:-
The research was carried out as per steps of consumer research process. The figure
below depicts a model of consumer research process.
BJECTIVES OF
G AND EVAL Collecting and evaluating secondary data
25
5.1.2 SAMPLING PLAN FOR THE PROJECT:
5.1.3 LIMITATIONS
26
5.2 Project Profile:
1. Operations
2. Business Development
3. Sales/Demand
5.2.1 Operations:
Operations involves two Functions:
1. Product Knowledge: Here we are primarily concerned in obtaining the knowledge of the
product i.e. OYO Rooms. OYO Rooms owns reservations along with, gives & Sells
Standards as well as Services. These Services remains same in all PAN India whether it is
North, South, East, and West.
In order to maintain those standards, there are PROPERTY AUDITS every week .It makes
Ensure that the property which is in collaboration with OYO are up to the standards. For
each property, OYO use different property codes starting from KTR001 to KTR063, each
property was assigned with a different property Code
KTR 034
27
The standards are to be maintained at these respective areas:
Kitchen
Hotel Facility
Rooms
Property Entrance
Common Area
Figure: AUDIT
28
Figure: Audit of common area
29
Figure: Rooms Audit
30
Figure: Property entrance audit
31
Figure: Hotel facility audit
Above areas of Standards consists of sub-standards which is to be checked every week at audit of
Property so that standards are being met and guests are not feeling any kind of trouble.
32
Below are the few samples of OYO toiletries provided by the OYO to guests to increase their
level of hygiene, so that their guests dont suffer with any kind of infection after experiencing
OYO?
2. Product Retainbility: Here we are primarily concerned about the retainbility of customers
or Guests in order to increase the Customer Experience (CeX) along with increasing the
delight of guests. Better the CeX of guests, more the retainbility and repetitive of Guests.
Hence, this step play a pivotal role in operations department. In an Operations Department
of OYO Rooms, CeX is quite important .Higher the CeX, more the Un-happy Guests and
lesser the retainablity of guests.
Parameters of CeX & Un-Happy% Guests are decided by feedbacks that guests give at the
time of Check-out at the hotel. Feedbacks are in the form of Ratings of 1 5:
1 star and 2 star are considered as negative feedbacks in Oyo operations. Un-Happy % is
calculated as total number of negative feedbacks (1 star & 2 star) divided by Total number
of feedbacks.
33
Methodology for Retainbility:
Sharing Real Time Information: So on the daily basis we used to interact with each and
every guest personally ensuring there is no such problem and if the problem arises try to
solve the problem engaging with property manager to ensure guests remains satisfied.
Some of the concerns of the guests were:
These were the some concerns that used to arise on day to day basis and by engaging with both
customers and with property managers and sharing real time information with our cluster manager
and property manager to find out what is convenient to both guest as well as property manager,
guest remains satisfied & happy and the manager also dont faces losses.
Feedback Call: Regular Feedback call from Centre team are made on daily basis
to guests at the time of Check-Out in order to ask their respective feedback
regarding the services at the OYO. Based on these attention, guests feels good that
he is being cared.
Public Relations: It Includes meeting the guests personally at specific timing and
interacting with guests so that guests should feel the sense of caring. Secondly,
Building Good Relationships with the Stake-Holders and Property Managers so that
if in any case Guests need help, PMs are ready to provide them solutions.
Property Manager Incentive (PMI) Scheme: Since, OYO executives are not
always present at full time near guests but person who is every time near to guests
are Property Managers (PMs). So, Keeping in consideration of increasing the
delight of guests , PMI scheme was launched .Under this Scheme , for every 5
STAR rating in feedback call of guests, PMs are to be Rewarded by INR 100. This
34
Cash was to be given at instant to PMs so that they could better work on experience
of guests arriving at their property.
Below this Picture of (OYO 034) Hotel Satya Shree who in total got INR 2600 in
cash from OYO as they scored twenty six 5 star rating and hence increased the
delight percentage.
I. This Scheme was only for Short Term i.e. only for 9 Days.
II. Property Managers were giving services only for the sake of money only
otherwise they dont care.
35
Analytically it can be described as:
Nature
Public Relations
Antecedents PMI Scheme Outcomes
Dis-satisfaction Satisfaction
Timings of Interaction
Un-Happy Guests Delighted Guests
Sharing Real time
Happy guests
Information
36
5.2.1 Business Development:
OYO in Katra came up with a new concept called SMART. Earlier there used to be Dynamic
contracts along with that OYO also introduced a new contract called Smart Contracts.
SMART Property instead of Dynamic or Basic Concept. This Smart Property concept
has many advantages and it is a newly launched concept in katra. Till 30th June 2017, there
are 6 Smart Properties.
37
Name of the SMART properties in Katra
1. Hotel Satya Shree.
2. Hotel Royal Krishna.
3. Hotel The Etilier
4. Hotel JMK.
5. Hotel New Shradaa.
6. Hotel Kanta International
All these are working excellent and above 3 properties are giving a fruitful result to the
OYO in terms of Delight Percentage and overall Profit i.e. GMV (Gross Market Value).
Although its a win-win situation for the property but there are many challenges for BD
Team to make ensure that Owners are convinced with that as Katra Market is UN-
Predictable such as Off Season , Peak season , Super Peak Season and on that seasons Both
PMs and owners dont bother.
After Property being live & Active, Hotel will be shown in web-portal as well as APP on
top as a priority.
On Every Booking, the Amount will be shared which will be decided mutually such as
(80 20) %, (85 15) %.
38
Figure SMART Property
Figure KTR034
39
5.2.2 SALES / DEMAND:
Increasing the Inventory of Rooms requires Demand of rooms also. We sat for ten days at Katra
Railway station and realized that approximately 30% of its business was from online bookings and
remaining 70 % business was coming from direct bookings in Katra.
OYO being an online aggregator working on B2B business model in Katra was focusing on its
betterment of Online Platform as well as on how to gain advantage over its existing online
Competitors and other online portals.
But OYO soon realized Inspite of its direct competition from other platforms like Goibibo,
yatra.com, make my trip.com etc. there was also an indirect competition which OYO was facing
in Katra.
This indirect competition was from local agents called Touts, and touts was indirectly eating the
business of OYO in accommodations.
OYO soon realized this was the untapped opportunity where OYO couldnt be able to reach till
now, OYO soon has to capture this because OYO was letting others to eat this major proportion
of business revenue in Katra.
OYO was getting direct bookings but the major business of that direct bookings was taken up by
the Touts whom OYO named PROMOTERS.
OYO needs to come up with some strategy in order to capture this untapped opportunity and
business of Promoters from where OYO was facing major indirect loss in Katra.
OYO BUDDY
OYO created awareness through its OYO BUDDY campaign among the Promoters be a part of
OYO and become an OYO buddy. OYO let Promoters to work under our company and enjoy
various incentives and instant 30% of the commission of the booking amount will be immediately
transferred to their bank accounts. This was the tactics that the OYO played in order to take up
promoters because promoters earlier used to get commission after a week or even after a month
from the property owner for giving them bookings and also the commission proportion was not
that much what OYO was offering.
40
With this Campaign OYO motivated Promoters and gave them various reasons to be a part of OYO
because they were not only getting the Commission out of the bookings but also various incentive
schemes such a
Now for capturing the promoters network and to make it effective a planning needs to be
formed that how the promoters are going to work for us. For this purpose only OYO organized
an event in Katra on 12th July 2017, called OYO BUDDY the purpose of organizing this event
was to make up proper count of promoters who are going to work for OYO as well their
induction and training will be done on the same side. Also it was also mentioned that first 100
people getting registered under OYO buddy will get a cash amount of Rs 500 plus and induction
kit which included instructions as well as OYO T-shirt plus a refreshment. People registering
after a count of 100 will get cash amount of Rs 200 and other mentioned refreshments.
41
Figure Event venue
42
Below are the samples of how the awareness was created amongst the promoters regarding an
event, a detailed information regarding event benefit, requirements of the event, venue as well as
date of the event was available on these pamphlets as well as on holdings in their regional
languages so that they could understand easily plus phone numbers was provided in order to make
them more clear regarding the concept.
43
Chapter-6
44
Data Analysis & Interpretation
120
108
102
100
80
Total Feed Back
Counts
Unhappy count
60 Un-Happy %
51
47.22 48 47.05 Delight Count
40 Delight %
20
12 11.11 11 10.
0
WEEK-1 WEEK-2
INTERPRETATION: In the above chart, the Average UN-HAPPY % of Guest in the month of
May was 10.93%.
45
140
126 125
117 119
120
100
80
71
65
58 56.8
60 55 54.62
47 46.03
40
20 15 12.82 16
12.69 13 10.92 13 10.4
0
WEEK-1 WEEK-2 WEEK-3 WEEK-4
Total Feed back counts Un Happy Count Un Happy % Delight Counts Delight %
INTERPRETATION: In the above chart, the Average UN-HAPPY % of Guest in the month of
June was 11.70%.
46
120
103
98
100
92
88
80
59.9 60.8
58 56.31 56
60
53 54.08 52
40
20
10 9.7 10 9.8 8 9.09 9 9.78
0
WEEK-1 WEEK-2 WEEK-3 WEEK-4
Total Feed Back Counts Un-Happy Counts Un-Happy% Delight Counts Delight %
INTERPRETATION: In the above chart, the Average UN-HAPPY % of Guest in the month of
July was 9.59%.
47
FINDINGS
1. We found that by regular interactions with stake-holders & PMs, we are able to manage
the inventory properly because of which we decrease the number of shifting to Zero which
in turn helped us in maintaining Un-Happy%.
2. We also found that by regular interactions with the guests, we are able to resolve the issues
in no time and ensured their stay.
4. We found that maintaining good relations with all internal & external stakeholders helps
in smooth conductions of Operations.
48
Chapter-7
49
Observations and Analysis
Analysis:
Q1. While Thinking of Reservation for HOTELS, Which OTA (online travel agent) comes in
your mind?
Response No's
OYO ROOMS 58
MMT 42
TOTAL 100
MMT 42%
TOTAL 100
Response
42%
58%
YES NO
Interpretation: From the above graph it can be stated that 68% of customers think
of OYO Rooms while reservations for hotels.
50
Q2. Have you ever faced troubles with finding hotels?
Response No's
YES 78
NO 22
TOTAL 100
YES 78%
NO 22%
TOTAL 100
Response
22%
78%
YES NO
Interpretation: From the above graph it can be stated that 78% of customers are
having troubles with finding a budget friendly hotel.
51
Q3.Have you ever heard of OYO rooms?
Response Nos
YES 85
NO 15
TOTAL 100
YES 85%
NO 15%
TOTAL 100
Response
15%
85%
YES NO
Interpretation: The above graph depicts the opinion of the consumers, 85% of them
heard of OYO rooms and 15% of them have not heard.
52
Q4. How You Come to Know about OYO Rooms?
Response Nos
Digital Advertisement 18
Friends Told 82
TOTAL 100
TOTAL 100
Response
18%
82%
Interpretation: The above graph depicts the opinion of the consumers, 18% of them
heard of OYO rooms from Digital Advertisement and 82% of them heard from friends
or others.
53
Q5. What is your Mostly Purpose of Travel?
Response Nos
social relationships 16
Opportunities to learn 33
TOTAL 100
TOTAL 100
Response
16%
51%
33%
Interpretation: The above graph depicts the opinion of the consumers, 51% of them
travel to discover new cultures and 33% of them travel to learn more opportunities.
54
Q6. Would you download an app for booking a room?
Response Nos
Yes 31
No 69
TOTAL 100
Yes 31%
No 69%
TOTAL 100
Response
31%
69%
YES NO
Interpretation: From the above graph 69% people would not download an app 31% of
them would.
55
Q7. Would you prefer OYO Budget or OYO Premium?
Response Nos
OYO Budget 80
OYO Premium 20
TOTAL 100
TOTAL 100
Response
20%
80%
Interpretation: In the above graph only 20% opt for OYO Premium, while remaining of
them would prefer OYO Budget. Hence majority of people are looking for OYO Budget.
56
Q8. If you get a coupon that gives you flat 10% off on OYO Elite would you go for it?
Response Nos
YES 91
NO 9
TOTAL 100
YES% 91%
NO% 9%
TOTAL 100
Response
9%
91%
YES NO
Interpretation: From the above graph we can say from a sample of 100, 91% of them
would consider going for OYO Elite in future and 9% may not buy.
57
Chapter-8
58
ANNEXURE
NAME:
AGE:
GENDER:
ADDRESS:
DESIGNATION:
INCOME:
Q-1 While Thinking of Reservation for HOTELS, Which OTA (online travel agent) comes in
your mind?
1) OYO ROOMS 2) Make MY TRIP
Q-2 Have you ever faced any Troubles in Finding Hotel?
1) YES 2) NO
Q-3 Have you ever heard of OYO ROOMS?
1) YES 2) NO
Q-4 How You Come to Know about OYO Rooms?
1) Digital Advertisement 2) Friend Told
Q-5 What is your Mostly Purpose of Travel?
1) Building social relationships 2) Opportunities to learn 3) Discover New
cultures 4) Closer to ourselves and others
59
Chapter-9
60
Learning Outcome:
In review this internship has been an excellent and rewarding experience. I have been able
to meet and network with so many people that I am sure will be able to help me with
opportunities in the future. One main thing that I have learned through this internship is time
management skills as well Team work.
When I first started I did not think that I was going to be able to make myself work eight
hours a day, six days a week. Once I realized what I had to do I organized my day and work
so that I was not overlapping or wasting my hours. I learned that I needed to be organized
and have questions ready for when it was the correct time to get feedback. From this
internship and time management I had to learn how to motivate myself through being in the
ground for so many hours.
I came up with various proposals and ideas that the company is still looking into using. I
enjoy this line of work and hope the company reaches Fortune 500 list one day. I will
continue to work hard in my position and hope to continue to learn about the industry and
meet new people. This was an excellent experience and I hope that other interns got as much
out of it as I did.
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Recommendations & Suggestions
1. OYO should give more focus on Demographic Condition, Market & Geographic
Condition like Demand, Supply, Business, Locations, and Clients as they vary
from city to other city.
3. As a suggestion, OYO must go for collaboration with Shrine Board for YATRA
Parchi.
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BIBLOGRAPHY
BOOK REFERENCE
Referred Books:-
WEBSITES:-
https://www.oyorooms.com/blog/
https://en.wikipedia.org/wiki/OYO_Rooms
https://www.slideshare.net/
https://www.scribd.com/
http://crs.oyorooms.com/users/sign_in
http://Unhappy_Dashboard_docs.google.com
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